The document provides guidance on increasing sales of the OGX program through both internal and external pipeline promotion, outlining flows, promotion actions, and overcoming barriers for each. It also discusses responsibilities for TM vs OGX members and how to manage sales goals and track performance.

1. OGX as sales
Increasing the effectiveness of the promotion
for external and internal pipeline

2. Material Content
1) Internal pipeline sales
Flow & timeline
Promotion actions
Overcoming barriers
2) External pipeline sales
Flow & timeline
Promotion actions
Overcoming barriers
3) Responsibilities (TM vs OGX)
4) Managing the OGX sales

3. INTERNAL PIPELINE SALES

4. Flow & Timeline
Internal
Virtual Physical
Communication promotion promotion
Plan
Should be done Should be done Must be done
Applications
Applications Indication
follow up
Collection Campaigns
(interviews)
During promotion During promotion 1st - 2nd week of May
Promote to new members!

5. Promotional Actions
 VIRTUAL PROMOTION
o Facebook: Use the Facebook groups of your LC to promote the internal
recruitment of Global Citizen. If your LC has functional groups, also promote
the internal recruitment inside! Create events inviting people to live a Global
Citizen Experience! Remember to customize your message so the members
identify and understand they are the target!
o Forums: Use the LC forum to promote the program!
o Twitter: post teasers on it (news about the main suppliers countries, news
about international and volunteer experience) and promote the program! Take
advantage of the Cooperations for Leaders which have highly attractive
destinations.
o Hotsite: promote it in all your promotional materials and promotion actions
o Website: Post specific information about the program in your LC, and the link
to our hotsite. It’s important that you use the same visual guidelines.
o E-mail marketing: Send emails with customized messages for your members.
Use your database to target members & alumni.

6. Promotion Actions
 PHYSICAL PROMOTION
o General Meetings: Include the promotion of Global Citizen! Don’t forget to promote
the destinations for leaders and align the message with Take The LEAD!
o Mentoring Meetings: Previously align with mentors regarding specific messages that
should be spread within the mentees regarding the Global Citizen Program and the
advantages to go on exchange on this semester. Ask them to support the members with
the planning.
o Functional Meetings: Include the promotion of Global Citizen! Don’t forget to promote
the destinations for leaders and align the message with Take The LEAD!
o Go for it! Event!: organize and event to promote Global Citizen (exchange experience),
Team Leader experiences and Global Learning environment. Gather alumni to showcase
their team leader experience, trainees to share their international experience and
members to engage them with this experiences and discuss about global issues. Take
advantage of the environment and connect the global issues with the opportunity to
impact society through the Global Citizen Program.

7. Promotion Actions
 DIRECT SALES
o Create an internal recruitment team (TL: Recruitment Cell).
o Define the target and make the members of the recruitment cell
responsible for approaching the overall membership of the LC. Each
member of the team must be responsible of specific members of the LC to
approach and sale the Global Citizen Program.
o Set an individual goal of Ra for this internal recruitment team.
o Create internal competitions and link it to R&R!

8. Overcoming Barriers
I can’t leave my functional area now! I´m Team Leader or key
member!
o If you are Team Leader search for a member to be the final responsible for
the team while you are on exchange. The performance won’t drop as long
as you make a good “transition” with your member and keep making the
track of your team results while exchange!
o Take advantage of technology and use online collaboration tools like
Microsoft Sharepoint, Wiziq, Skype, Webex, etc.
o Financial incentives for internal pipeline that will go on X in June/July
(e.g. discounts / offer health insurance)

9. EXTERNAL PIPELINE SALES

10. Flow & Timeline
Communication Virtual
Targeting
Plan promotion
Should be done Should be done 1st - 2nd week of May
During promotion
Applications Indication Physical
Collection Campaigns promotion
1st - 2nd week of May
Applications
follow up Expand your reach! Promote to new
(interviews) courses and universities!
Together with promotion

11. Promotion Actions
 VIRTUAL PROMOTION
o Facebook: use the facebook app (and create new ones) and banner;
promote the official video on it; create events inviting people to live a
Global Citizen experience!
PS: Pay attention at the new online campaign that is coming soon!
o Twitter: post teasers on it (news about the main suppliers countries, news
about international and volunteer experience) and promote the program!
o Hotsite: promote it in all your promotional materials and promotion
actions
o Website: Post specific information about the program in your LC, and the
link to our hotsite. It’s important that you use the same visual guidelines.
o E-mail marketing: Send emails to google groups or university mailing. Ask
your members to send to their friends!

12. Promotion Actions
 PHYSICAL PROMOTION
o Posters
o Flyers
o Printed cards with the hotsite link
o Lectures (use the testimonial of EPs returnees)
•2 classrooms
in the •20 1 2000
1 day morning 1 week classrooms 2 weeks 40 classrooms classroom= achieved
•2 classrooms 50 people people
at night
o Global Village (opened for all the university)
o Events

13. Promotion Actions
 INDICATIONS CAMPAIGNS
o Create a internal campaign to increase the numbers of indications and
applications (recognize that members that indicate more people)  link it
with some R&R
o Create in the applications a “space for indications” (indications from the
external audience)
 DIRECT SALES
o Each member is responsible to sell it to theirs friends, colleagues and
other students
o Educate your members about the program and about how to use their
social medias to promote it
o Create internal competitions

14. Promotion Actions
 MEDIA
o Appearances at the target universities website, newspaper, magazine, etc
o Use the model of release and send it to the local media (local newspapers,
TV programs, etc)
Check all the promotion materials at the link:
http://www.myaiesec.net/content/viewfile.do?opern=next&contentid=10174689
At the guideline you can find the facebook banner and app, official video, etc

15. Overcoming Barriers
People just want to go on X in the end of the year
o The first step to align it with the external audience is during the
promotion. Review all your promotion materials and ensure that they are
reinforcing the “vacation opportunity for June and July”. Also reinforce it
during the lectures and speeches.
o Ensure that at the application form the months for realization are only as
June, July and August
o Choose target courses and negotiate with courses coordinators and
professors about the exams dates (so the EP can go on exchange in middle
of June) and absences (maybe the EP can do a project when come back of
the X to accredit the absences)
o Sell “Multiply your impact!” product
o Financial incentives for people that will go on X in June/July (e.g.
discounts / offer health insurance)

16. Overcoming Barriers
People don’t want to go to Eastern Europe and Africa
because of the price
o Discount policies linked with matches for these regions
o Focus on private universities (usually these students have a better
financial condition)
o Promote cases about these countries  reinforce the strong cultural
learning
o Usually the match with these countries are faster (if the EP needs to go on
X asap, these are the best destinations for fast match)

17. Overcoming Barriers
I don’t find the Latin America TNs at the system
o Just talk with the cooperation managers and ceeders. Countries as Mexico,
Bolivia and Colombia has already raised TNs for the cooperation. Southern
Cone is selling a specific project to receive only Brazilians!
Manager Contact
CAS Fernanda Ribas (MCVPX CAS elected) fernanda.ribas@aiesec.net
Mexico Caique Diniz (NSU Cidadão Global) caiquedr@gmail.com / caique.ribeiro@aiesec.net
Colombia Daniel da Cas (ceeder) danieldacas@gmail.com
Southern Cone Luisa Freitas (ceeder) luisawfreitas@gmail.com
Bolivia Andre Schiavini (VPTM @MA) andre.schiavini@aiesec.net
Guatemala Bruno Matos (VPOGX @FO) bruno.matos@aiesec.net
Venezuela Ismael Carrillo (MCVPTM) ismael.carrillo@aiesec.net
Peru Andre Schiavini (VPTM @MA) andre.schiavini@aiesec.net

18. RESPONSABILITIES

19. TM vs OGX Responsabilities: Model I
OGX TM
External Pipeline Internal Pipeline
Promotion Promotion
External Pipeline Internal Pipeline
Selection Selection
External Pipeline Internal Pipeline
RA, MA, RE RA, MA, RE

20. TM vs OGX Responsabilities: Model II
OGX TM
External Pipeline
Promotion
Internal Pipeline
Promotion
External Pipeline
Selection
Internal Pipeline
External Pipeline Selection
RA, MA, RE
Internal Pipeline Internal Pipeline
RA, MA & RE RA **
**Ensure this will happen! And OGX just need to literally RA the form in myaiesec.net

21. MANAGING THE SALES

22. Managing “the sales”
• The OGX members should act as sales members for students, so they
should be managed like this as well  individual sales goals!
ICX OGX
Individual Goal
# Sales Meetings # Lectures / classrooms speeches
# Signed contracts # Applicants and # Selected EPs
# TN RA # EP RA
# TN MA # EP MA
• Share the total program goals (applications, selected EPs, raised and
matched EPs) between all the area members
• The team leader should track it daily-weekly
• Use the individuals goals achievement to do periodical R&R at the area 
it can stimulate a increase at the area performance!