Outgoing Exchange Marketing Campaigns prepared for AIESEC Canada National Congress 2014

1. #nomorecomplacency
!
Marketing Campaigns
for OGX
Turning students into EP’s.

2. #nomorecomplacency
Icebreaker
Starbuck’s brand

3. Why? One Direction
#nomorecomplacency

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Going to
the moon,
BRB.

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Our end goal is to create leaders in society through our programs.
Blake Goldring, CEO of AGF Management Inc.
AIESEC Canada, MCVP Business Development, 80-81

6. #nomorecomplacency
Our
Exchange
Brands.
Reinvented and
improved.

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MC Alignment
Local Activation

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What is the difference?
National
1) Core Products
2) Brand Power and
Search Engine Oriented
3) Diverse audience
4) Central Platforms (ex:
HubSpot Landing Forms/
website conversion)
5) HQ Center
Local
1) Curated Products
2) Localized marketing
3) Localized audience
4) Marketing Channels with
higher relevance messaging
5) Marketing Delivery and
Execution Centre
!

9. #nomorecomplacency

10. “Well executed marketing campaigns
work in harmony like a conductor
managing an orchestra.”
#nomorecomplacency

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The mindset you need to
understand and the
questions to ask when creating
marketing campaigns

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Marketing Pillars:
To generate leads
To funnel leads down the buying
process
To convert leads into EP’s or members

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Our national visitor-lead
conversion rate:
3.8%
100 visitors on the website
= 4 leads

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1) GOALS
“What is the end-goal?”
ex: 30 EP’s raised = roughly 300+
leads generated

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2) TARGET
“Whose our personas?”
Ex: Faculty? Year? Behaviour? Life
Goals?

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!
3) CHANNELS
Which channels are you using to
reach your audience?
ex: University Relations, Social
Media, Campus Events, Classroom
Talks

20. 4) “What’s our
MESSAGE?”
#nomorecomplacency
Ex: Speak the language of your
target audience.
Focus on a target market with a specific products

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5) Timeframe.
Goal Achieved Date?
Ex: Campaign Jan-Feb generating
60 MQL’s for EP raising

22. 1) Goal
2) Target
3) Channels
4) Message
—————> Time.
#nomorecomplacency

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“If you want to go fast, go alone.
If you want to go far, go together.”