The document outlines functional corporate development plans and initiatives to drive growth in global internship programs through external relevance and increased incomes, including developing market segmented products, national raising and sales campaigns, aligned events, and creating shared materials and databases to strengthen the corporate brand. Key performance indicators include the number of local committees involved, trainees raised and matched, incomes generated, and testimonials collected.

1. Functional
Corporate Development
Plan

2. Functional External
GIP Growth
Drivers Relevance
% of GIP Growth Incomes
Initiatives needs
KPIs NPS assessment based
NPS

3. Initiatives
External Relevance GIP Growth
National selling campaign Market segmented product development
Aligned Y2B Events Raising campaigns
National Project National Corporate Sales Team
Product development based on Testimonials booklet
needs assessment
Branding AIESEC Romania in the
International Network
Buy domain for Google search -
international human resources solutions
Sharing database(a platform to put all the materials related to CD area)
Aligned materials (Product portfolio, GIP portfolio, Partnership evaluation )

4. GIP Growth
Market Segmented Product Development
Defining products based on market segments: IT,
Description education, marketing, engineering, etc
Timeline 01.07.2012 – 30.06.2013
- no of LCs involved
Objectives/KPIs: -no of TNs raised, matched, realized from that segments
-no of segments reached
-no of products implemented
-incomes
National Raising Campaigns
These campaigns alignes the LCs in AIESEC Romania in
Description
raising for GIP I twice a year.
Timeline 01.08.2012–30.11.2012 , 01.02.2013–30.06.2013
- no of LCs involved -no of TNs realized
Objectives/KPIs -no of TNs raised -amount of incomes
-no of TNs matched

5. National Corporate Sales Team
The NCST is a national sales task force that reports directly
to the MC of AIESEC in Romania. The aim of this team is to
Description increase national sales intensity in specific TN markets and
support the national focus of diversifying incoming GIP
experiences.
Timeline 01.07.2012 – 30.11.2012 first round
- no of members involved
Objectives/KPIs -no of TNs raised
-amount of incomes
Testimonials Booklet
The aim of this booklet is to gather testimonials from
companies that took the GIP product and use it in sales.
Description
Also it contains testimonials from trainees that are used to
promote the qualitative internships.
Timeline 01.07.2012 – 30.08.2012
-no of testimonials from companies
Objectives/KPIs -no of testimonials from Eps
-Booklet done

6. External Relevance
National Selling Campaign
These campaigns alignes the LCs in AIESEC Romania in
Description selling the local products in the same time by being in a
friendly competition.
Timeline To be established
- no of LCs involved
Objectives/KPIs: -incomes (cash& inkinds)
Aligned Youth to Business Events
By organizing these events in the same time AIESEC
Description Romania positions it self on the market as the largest
youth organization .
Timeline To be established
-no of LCs involved
Objectives/KPIs
-amount of incomes

7. National Project
Creating a common frame for a national project that can be
Description
customized by each LC based on their market.
Timeline To be established
- no of LCs involved
Objectives/KPIs
-no of TNs raised / amount of incomes
Product development based on needs assessment
Creating a common frame and education on how to
Description
develop products based on needs assessment.
Timeline 01.07.2012 – 30.08.2012.
-No of initiatives based on needs assessment
Objectives/KPIs
-No of LCs using the product development tool

8. GIP Growth & External Relevance
Sharing database
A platform where to put all the materials related to the
Description Corporate Development Area.
Timeline 01.07.2012 – 30.09.2012.
Objectives/KPIs: -database
Aligned materials
Creating aligned materials to be used by the LC (Product
Description portfolio, GIP portfolio, Partnership evaluation ) in order to
have a common message for the corporate environment.
Timeline During the year
-no of LCs using the materials
Objectives/KPIs
-No of materials developed

9. Way of working
Physical meetings Virtual meetings
Each quarter Each month if needed
Communication about Area Gossip & other (ex: articles)
the_whippers@googlegroups.com The Whippers on facebook
DDLs
Urgent – phone call
Normal – minimum 3 days in advanced, DDL written in the subject of the
e-mail.

10. Working with MCVPs
MCVP Corporate Development MCVP Sales
Local Corporate Development/
Sales/Corporate Product
Development/ Business When organizing national or
Development/ Corporate international conferences that are
Internships Development Strategy part of the national or international
National Corporate Development Education Cycle
Strategy
Partnership with Global Partners
National partners that want to
Approaching a national partner for
develop local
local partnership
projects/events/activities
Education through LC visits

11. Working with NST
Market research and trend analysis
support (platform and market)
Product packaging
National Incoming GIP Available Forms Tracker & DAAL Files
usage
Manager
LC2LC cooperation
National Raising Campaigns
Matching Mania campaigns
Market research and trend analysis
support (market)
Corporate Engagement Product development
Manager National Sales Campaigns
ER Principles

12. Working with NST
Support on realizing local area
education plan ( CD members)
Corporate Education Virtual education delivery
Manager Correlating national education area plan
with the local one
Training materials
Aligned materials (Product portfolio,
GIP portfolio, Partnership evaluation )
Corporate Brand Officer National CRM
Sharing database