This document provides tips for businesses to leverage Facebook for marketing purposes. It outlines key Facebook stats like the large number of monthly active users. It then discusses why small businesses use social media and how to create a Facebook page. The rest of the document details a 7 step process for businesses to develop a strategy, launch efforts, maintain their page, monitor results, and continually refine their approach. It also provides specific timeline tips for brands, such as customizing cover photos and profile pics.

1. Facebook For Your Business
Corey Lark, Director of Digital Communications
@CoreyLark
@OpenChannelsPR
#OCGfacebook

2. FACEBOOK?

3. QUICK STATS
• 845 million active monthly users
• One out of every 11 Internet visits
• One out of every five page views
• 50% of people follow brands in social media

4. SMALL BUSINESSES
• Why small businesses leverage social
media?
• Inexpensive
• Connecting with customers
• Visibility / awareness
• Self-promotion

5. CREATE YOUR PAGE
• Must have personal Facebook profile
• Create a Page – bottom of your Home page

6. CREATE YOUR PAGE
• Don’t worry, you are able to change this later
• Next, it will walk you through step-by-step

7. WHAT’S NEXT?

8. 1. DEFINE YOUR GOALS
• Collaborate with client and/or team to
determine and agree upon goals
• Revenue
• Growth
• Exposure/Awareness
• Traffic
• Impressions
• Set SMART goals
• Specific, Measurable, Attainable, Realistic, Timely

9. 2. ESTABLISH YOUR VOICE
• Personality characteristics
• What would he or she say?
• What can people expect from him/her?
• Who does he or she remind us of?

10. 3. DEVELOP STRATEGY
• Timeline
• Roles
• Listen
• Look and Feel
• Content
• Content Calendar

11. 4. LAUNCH EFFORTS
• Best times to post (when you eat)
• Original content
• Short Facebook posts
• Call to action
• Mix it up – photos, videos

12. 5. MAINTAIN/MANAGE
• ENGAGE
• Participate in two-way dialogue with your
community/followers
• Provide relevant content
• Add value to your community

13. 6. MONITOR, MEASURE, REPORT
• Monitor/Measure
• Likes
• Comments
• Click-thrus
• Shares
• Impressions
• Demographics
• Capture/communicate success stories

14. 7. REVIEW, REFINE, REVISIT
• What worked well? What didn’t?
• What helped contribute to success
(title, keywords, links, etc.)?
• Measure results vs. objectives
• Why did we succeed or fall short?
• Adjust strategies and measures
• Test new ideas

15. 8. REPEAT
• Learn from it
• Keep going!

16. TIMELINE FOR BRANDS

17. TIMELINE FOR BRANDS
1. Update your cover photo to reflect your
brands goals
• 851 pixels wide by 315 pixels tall
• Aviary Photo Editor app on Facebook

18. TIMELINE FOR BRANDS
2. Don’t forget about the profile pic!
• 160 x 160 pixels

19. TIMELINE FOR BRANDS
3. Personalize the Views and Apps section
• No more default landing pages
• ShortStack, Offerpop

20. TIMELINE FOR BRANDS
4. Pin and
Highlight key
content

21. TIMELINE FOR BRANDS
4. Integrate apps that
drive Timeline
engagement

22. TIMELINE FOR BRANDS
5. Make creative use of Timeline milestones
• Help fans connect with and participate in your company/brands history
Source: MarketingProfshttp://www.marketingprofs.com/articles/2012/7908/six-ways-brands-are-optimizing-facebook-
timelines?adref=nlt051512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=content&utm_content=article

23. twitter.com/openchannelspr
twitter.com/coreylark
facebook.com/openchannelsgroup
www.openchannelsgroup.com