The General Data Protection Regulation is the biggest change to the law on data in years. This webinar features Vicky Brown, Deputy General Counsel at WPP, and Paul King, Head of Data at OgilvyOne discussing what it is, why it matters and what companies are doing.
With the new General Data Protection Regulation (GDPR) set to launch in May of 2018, many are wondering how it will change the way they do business. In this presentation, we explore how to ensure compliance of the new regulation.
Want more on GDPR compliance? Join us for this FREE virtual event: http://info.aiim.org/data-privacy-data-protection-gdpr
A simple, beautiful guide to understanding GDPR (General Data Protection Regulation).
All businesses in the UK and EU need to comply with GDPR by the 25th of May 2018 or risk hefty fines.
Use this free, visual guide to understand how you need to comply.
We'll be looking at what your customers' rights are, privacy by design, breach notifications, data security and more.
Finally, we'll give you a GDPR action checklist so you can take right steps to comply with the legislation in time.
General Data Protection Regulation (GDPR) - Moving from confusion to readinessOmo Osagiede
This GDPR primer highlights key aspects of the new EU regulation regarding the protection of EU citizens data. It also presents a basic approach and key activities for GDPR preparedness. Useful as a discussion starter with senior management.
Do You Have a Roadmap for EU GDPR Compliance?Ulf Mattsson
The General Data Protection Regulation (GDPR) goes into effect in 2018 and it will affect any business that handles data, even if it's not based in the European Union.Are you looking to move and host data for EU citizens? Do you have a roadmap and associated estimated costs for EU GDPR compliance?Join this webinar to learn:
• Case study and legal/regulatory impact to GDPR• Security Metrics• Oversight of third parties• How to measure cybersecurity preparedness
Presenters : Ulf Mattsson, David Morris, Ian West. and Khizar Sheikh
Date & Time : Aug 17 2017 5:00 pm
Timezone : United States - New York
Six Steps to Addressing Data Governance under GDPR and US Privacy Shield Regu...DATUM LLC
In May of 2018 the European Union’s General Data Protection Regulation (GDPR) will go into effect and organizations seeking to be ready by the deadline will need to move quickly. There are a multitude of considerations: policies, marketing programs, systems, operations and the overall information architecture. This session provides a primer on GDPR, the required data management capabilities, and how governance will need to evolve for compliance.
With the new General Data Protection Regulation (GDPR) set to launch in May of 2018, many are wondering how it will change the way they do business. In this presentation, we explore how to ensure compliance of the new regulation.
Want more on GDPR compliance? Join us for this FREE virtual event: http://info.aiim.org/data-privacy-data-protection-gdpr
A simple, beautiful guide to understanding GDPR (General Data Protection Regulation).
All businesses in the UK and EU need to comply with GDPR by the 25th of May 2018 or risk hefty fines.
Use this free, visual guide to understand how you need to comply.
We'll be looking at what your customers' rights are, privacy by design, breach notifications, data security and more.
Finally, we'll give you a GDPR action checklist so you can take right steps to comply with the legislation in time.
General Data Protection Regulation (GDPR) - Moving from confusion to readinessOmo Osagiede
This GDPR primer highlights key aspects of the new EU regulation regarding the protection of EU citizens data. It also presents a basic approach and key activities for GDPR preparedness. Useful as a discussion starter with senior management.
Do You Have a Roadmap for EU GDPR Compliance?Ulf Mattsson
The General Data Protection Regulation (GDPR) goes into effect in 2018 and it will affect any business that handles data, even if it's not based in the European Union.Are you looking to move and host data for EU citizens? Do you have a roadmap and associated estimated costs for EU GDPR compliance?Join this webinar to learn:
• Case study and legal/regulatory impact to GDPR• Security Metrics• Oversight of third parties• How to measure cybersecurity preparedness
Presenters : Ulf Mattsson, David Morris, Ian West. and Khizar Sheikh
Date & Time : Aug 17 2017 5:00 pm
Timezone : United States - New York
Six Steps to Addressing Data Governance under GDPR and US Privacy Shield Regu...DATUM LLC
In May of 2018 the European Union’s General Data Protection Regulation (GDPR) will go into effect and organizations seeking to be ready by the deadline will need to move quickly. There are a multitude of considerations: policies, marketing programs, systems, operations and the overall information architecture. This session provides a primer on GDPR, the required data management capabilities, and how governance will need to evolve for compliance.
Do You Have a Roadmap for EU GDPR Compliance? ArticleUlf Mattsson
GDPR is Top Priority in US
Over half of US multinationals say GDPR is their top data- protection priority according to PWC. Of the 200 respondents, 54 % reported that GDPR readiness is the highest priority on their data-privacy and security agenda. Another 38% said GDPR is one of several top priorities, while only 7% said it isn’t a top priority.
Preparing for GDPR: What Every B2B Marketer Must KnowIntegrate
Considering the consequences of non-compliance (up to €20M/$24M or 4% worldwide annual revenue), this translates to a major problem for B2B marketers.
How can your team ensure its lead gen processes are GDPR-compliant without undermining demand generation performance?
View this deck to see how Julian Archer (Sr. Research Director, SiriusDecisions) and Scott Vaughan (CMO, Integrate) educate B2B marketers on: developing a comprehensive GDPR compliance strategy, putting your compliance strategy into action, and applying software to support your compliance measures.
To watch the on-demand version of the webinar, click here:
https://www.integrate.com/gdpr-compliance-b2b-marketing-webinar
In May 2018, the European Union’s General Data Protection Regulation (GDPR) will take effect. Companies that do not comply might be fined 20M or 4% of the annual global turnover whichever is greater. Despite the evident threat, GDPR is also a huge opportunity to rethink how your business works and to turn that threat into an opportunity. GRAKN.AI – a knowledge base – provides all you need to turn the centralized record of users that GDPR is asking companies to create and use it to provide value to your users. Adding them to the knowledge base as well as your content or product opens many new perspectives.
If you are in the UK and need to check that you will comply with the General Data Protection Regulations when they come into force in May 2018, this checklist might help. Developed for use in my own business it is shared without liability. Please use it wisely to start the process of complying.
For more information on making your processes and your legal documents simple, especially if you are in the UK construction industry, go to http://500words.co.uk/
Full GDPR toolkit: https://quality.eqms.co.uk/gdpr-general-data-protection-regulation-eu-toolkit
This free online training presentation provides you with information about how to comply with the General Data Protection Regulation, managing breaches, engaging employees, key requirements and more.
Getting to grips with General Data Protection Regulation (GDPR)Zoodikers
Leading employment lawyer Pam Loch, and digital expert Katie King share their advice on how to get to grips with the topic of the moment - GDPR.
They look at who is liable, the impact of Brexit, how it affects marketing and what steps you can take to prepare.
GDPR: Is Your Organization Ready for the General Data Protection Regulation?DATUM LLC
The new European GDPR privacy regulations will significantly impact data governance for multinational companies worldwide. This presentation introduces GDPR, its implications, and a six step process for compliance. In May of 2018 the European Union’s General Data Protection Regulation (GDPR) will go into effect and the fines associated with non-compliance are significant with as much as 4% of global sales.
The General Data Protection Regulation and the DAMA DMBOK – Tools you can use for Compliance
Abstract: The General Data Protection Regulation will be the law governing data privacy in Europe in 2018. Surveys show that less than 50% of organisations are aware of the changes within the legislation, and even fewer have any plan for achieving compliance. In this session, Daragh O Brien takes us on a high level overview of the GDPR and how the disciplines of the DMBOK can help compliance.
Notes: DMBOK is an abbreviation for the "Data Management Book of Knowledge" which is published by DAMA International (The Data Management Association)
Digital Enterprise Festival Birmingham 13/04/17 - Ian West Cognizant VP Data ...CIO Edge
Learn what the EU Global Data Protection Regulation means for your business – Carrot or Stick its your choice but with fines of €20m or up to 4% of Global Revenue (whichever is the larger) being applied for every data breach and every data mis-use after May 2018 the carrot is the better option.
Are you aware? Are you prepared? Do you comply?
To book a free non sales consultation about GDPR with Ian West contact us enquiry@digitalenterprisefest.com
GDPR Guide: The ICO's 12 Recommended Steps To Take NowHackerOne
Recommendations from The United Kingdom's Information Commissioner's Office (ICO) to Prepare for May 2018.
The European General Data Protection Regulation, better known as GDPR, will take effect on May 25, 2018. When it does, every business, organization, or government agency that collects information on European Union (EU) citizens (in other words, just about everyone) will be forced to radically change how it manages customer data and security. If you don’t, the cost of noncompliance is significant: fines can reach up to €20M ($23.5M) or 4 percent of annual sales, whichever is higher.
Ensuring GDPR Compliance - A Zymplify GuideZymplify
The GDPR will come into force on 25 May 2018 and will change data protection laws across the EU. Organisations can face heavy fines if they are found to be in breach of the GDPR, so take a look at Zymplify's guide to the most important parts of the regulation. Act now to get ready for the GDPR. Book a Demo with Zymplify - http://d36.co/12vWD
Presentation on GDPR which is not technical, nor product specific, focusing on manufacturing industry and providing a non expert view on what the regulation is all about.
Targeted to Senior Management who has a direct responsibility on the treatment (direct or indirect) of personal data.
EMMA’s EMEA Regional Director Joseph Yammine explains how the EU’s General Data Protection Regulation applies to the Health Care Industry and how you can prepare your team to follow the regulation and avoid any data breaches.
This presentation was prepared to accompany my talk at Montreal All Girls Hack Night.
I think that Data and Privacy should be the foundation for all businesses moving forward to maintain a healthy Digital life for everyone.
General Data Protection Regulation plays a great role in to enforcing such acts that ensure Data Protection and Privacy of the users. GDPR is a very brief topic, but in this presentation I will share with you some core values of GDPR and some basic actions that you can take to make your business compliant to GDPR.
Note: This is not a legal advice. This information is collected from different resources. All the guides and resources used in the presentation are listed below.
Important Definitions and Notes from the presentation:
GDPR
The General Data Protection Regulation (GDPR) (EU) is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).
Do You Have a Roadmap for EU GDPR Compliance? ArticleUlf Mattsson
GDPR is Top Priority in US
Over half of US multinationals say GDPR is their top data- protection priority according to PWC. Of the 200 respondents, 54 % reported that GDPR readiness is the highest priority on their data-privacy and security agenda. Another 38% said GDPR is one of several top priorities, while only 7% said it isn’t a top priority.
Preparing for GDPR: What Every B2B Marketer Must KnowIntegrate
Considering the consequences of non-compliance (up to €20M/$24M or 4% worldwide annual revenue), this translates to a major problem for B2B marketers.
How can your team ensure its lead gen processes are GDPR-compliant without undermining demand generation performance?
View this deck to see how Julian Archer (Sr. Research Director, SiriusDecisions) and Scott Vaughan (CMO, Integrate) educate B2B marketers on: developing a comprehensive GDPR compliance strategy, putting your compliance strategy into action, and applying software to support your compliance measures.
To watch the on-demand version of the webinar, click here:
https://www.integrate.com/gdpr-compliance-b2b-marketing-webinar
In May 2018, the European Union’s General Data Protection Regulation (GDPR) will take effect. Companies that do not comply might be fined 20M or 4% of the annual global turnover whichever is greater. Despite the evident threat, GDPR is also a huge opportunity to rethink how your business works and to turn that threat into an opportunity. GRAKN.AI – a knowledge base – provides all you need to turn the centralized record of users that GDPR is asking companies to create and use it to provide value to your users. Adding them to the knowledge base as well as your content or product opens many new perspectives.
If you are in the UK and need to check that you will comply with the General Data Protection Regulations when they come into force in May 2018, this checklist might help. Developed for use in my own business it is shared without liability. Please use it wisely to start the process of complying.
For more information on making your processes and your legal documents simple, especially if you are in the UK construction industry, go to http://500words.co.uk/
Full GDPR toolkit: https://quality.eqms.co.uk/gdpr-general-data-protection-regulation-eu-toolkit
This free online training presentation provides you with information about how to comply with the General Data Protection Regulation, managing breaches, engaging employees, key requirements and more.
Getting to grips with General Data Protection Regulation (GDPR)Zoodikers
Leading employment lawyer Pam Loch, and digital expert Katie King share their advice on how to get to grips with the topic of the moment - GDPR.
They look at who is liable, the impact of Brexit, how it affects marketing and what steps you can take to prepare.
GDPR: Is Your Organization Ready for the General Data Protection Regulation?DATUM LLC
The new European GDPR privacy regulations will significantly impact data governance for multinational companies worldwide. This presentation introduces GDPR, its implications, and a six step process for compliance. In May of 2018 the European Union’s General Data Protection Regulation (GDPR) will go into effect and the fines associated with non-compliance are significant with as much as 4% of global sales.
The General Data Protection Regulation and the DAMA DMBOK – Tools you can use for Compliance
Abstract: The General Data Protection Regulation will be the law governing data privacy in Europe in 2018. Surveys show that less than 50% of organisations are aware of the changes within the legislation, and even fewer have any plan for achieving compliance. In this session, Daragh O Brien takes us on a high level overview of the GDPR and how the disciplines of the DMBOK can help compliance.
Notes: DMBOK is an abbreviation for the "Data Management Book of Knowledge" which is published by DAMA International (The Data Management Association)
Digital Enterprise Festival Birmingham 13/04/17 - Ian West Cognizant VP Data ...CIO Edge
Learn what the EU Global Data Protection Regulation means for your business – Carrot or Stick its your choice but with fines of €20m or up to 4% of Global Revenue (whichever is the larger) being applied for every data breach and every data mis-use after May 2018 the carrot is the better option.
Are you aware? Are you prepared? Do you comply?
To book a free non sales consultation about GDPR with Ian West contact us enquiry@digitalenterprisefest.com
GDPR Guide: The ICO's 12 Recommended Steps To Take NowHackerOne
Recommendations from The United Kingdom's Information Commissioner's Office (ICO) to Prepare for May 2018.
The European General Data Protection Regulation, better known as GDPR, will take effect on May 25, 2018. When it does, every business, organization, or government agency that collects information on European Union (EU) citizens (in other words, just about everyone) will be forced to radically change how it manages customer data and security. If you don’t, the cost of noncompliance is significant: fines can reach up to €20M ($23.5M) or 4 percent of annual sales, whichever is higher.
Ensuring GDPR Compliance - A Zymplify GuideZymplify
The GDPR will come into force on 25 May 2018 and will change data protection laws across the EU. Organisations can face heavy fines if they are found to be in breach of the GDPR, so take a look at Zymplify's guide to the most important parts of the regulation. Act now to get ready for the GDPR. Book a Demo with Zymplify - http://d36.co/12vWD
Presentation on GDPR which is not technical, nor product specific, focusing on manufacturing industry and providing a non expert view on what the regulation is all about.
Targeted to Senior Management who has a direct responsibility on the treatment (direct or indirect) of personal data.
EMMA’s EMEA Regional Director Joseph Yammine explains how the EU’s General Data Protection Regulation applies to the Health Care Industry and how you can prepare your team to follow the regulation and avoid any data breaches.
This presentation was prepared to accompany my talk at Montreal All Girls Hack Night.
I think that Data and Privacy should be the foundation for all businesses moving forward to maintain a healthy Digital life for everyone.
General Data Protection Regulation plays a great role in to enforcing such acts that ensure Data Protection and Privacy of the users. GDPR is a very brief topic, but in this presentation I will share with you some core values of GDPR and some basic actions that you can take to make your business compliant to GDPR.
Note: This is not a legal advice. This information is collected from different resources. All the guides and resources used in the presentation are listed below.
Important Definitions and Notes from the presentation:
GDPR
The General Data Protection Regulation (GDPR) (EU) is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).
General Data Protection Regulation (GDPR) Implications for Canadian Firmsaccenture
The General Data Protection Regulation (GDPR) represents significant challenges for financial institutions to comply with the new data processing and record keeping requirements. This Accenture Finance & Risk presentation explores the impact of GDPR on Canadian firms, including lessons learned from our work with clients and knowledge gained that can be used for an effective GDPR journey.
On 25 May 2018 the new General Data Protection Regulation (GDPR) will come into force, replacing all existing data protection regulations.
Payroll bureaus process large amounts of personal data in relation to their customers, their customers’ employees, and their own employees. Consequently, the GDPR will impact most if not all areas of the business and the impact it will have cannot be overstated.
BrightPay hosted a free CPD accredited webinar alongside Bright Contracts where we discussed everything that accountants, bookkeepers and payroll bureaus need to know about GDPR.
For more information visit https://www.brightpay.co.uk
These are the slides used in the presentation I gave alongside Haydn Thomas and Andrew Cross from Lightful.
The presentation was to help charities understand the most pressing implications of GDPR as well from an operational and marketing standpoint.
You can find out more about our organisations here:
https://tech-trust.org/
https://www.lightful.com/
https://www.meetup.com/netsquaredlondon/
Understand what GDPR is and how it affects US companies.
- Take the 3-Question Test to see if it really applies to you
- Follow a 4-part framework for updating your privacy policy
- Learn why your CRM may be a problem
- Get a full checklist on how to become compliant today
GDPR & the Travel Industry: Practical recommendations for holiday rental ownersSpain-Holiday.com
What is GDPR? As a holiday rental property owner, Airbnb host or holiday rental agent, why does it matter to you?
You don't need to work at a large internet company like Facebook, Google or Amazon to be affected, or responsible for data protection.
As part of the travel & tourism industry, you probably have personal data on your guests such as name and email address at the very least. You may also have highly sensitive data such as financial details, date of birth and passport details.
The introduction of the new privacy regulation called the GENERAL DATA PROTECTION REGULATION, or GDPR, comes into effect from 25th May 2018.
This webinar aims to help you understand what your obligation in how you deal with the data from the customers, the penalties and risks for non-compliance and, most importantly, a step by step roadmap to becoming GDPR compliant as a small business owner in the holiday rental industry.
Alongside tips and practical advice, the webinar will explore the opportunities that the introduction of the new data protection law can have for you in the travel & tourism industry.
The presentation agenda will cover:
Introduction and overview to GDPR
GDPR and the Holiday Rental Industry
GDPR and You - Responsibilities, risks and benefits
Roadmap to GDPR compliance
GDPR applies to all businesses and organisations, big or small, offering products or services to citizens in the EU. Show your customers that you are committed to treating their personal data with respect and consideration by understanding how to become GDPR-ready for 25th May 2018.
For more information visit https://www.brightpay.co.uk
The General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 with the aim of protecting all EU citizens from privacy and data breaches in an increasingly data driven world.
Employers process large amounts of personal data, not least in relation to their customers and their own employees. Consequently, the GDPR will impact most if not all areas of the business and the impact it will have cannot be overstated.
In this webinar, we will peel back the legislation to outline clearly:
What is GDPR and why is it being implemented?
Why employers need to take it seriously
How to prepare for GDPR
How we are working to help you
The Countdown is on: Key Things to Know About the GDPRCase IQ
The EU’s General Data Protection Regulation (GDPR) comes into effect on May 25th. This powerful legislation strengthens data privacy laws in Europe and has implications for companies all over the world that store, process or transfer the information of the EU’s citizens.
Failure to comply with the regulation can expose a company to fines based on global revenue and reputation damage, yet many companies are struggling to comply in time.
Join information security expert and CEO/Founder of AsTech Consulting, Greg Reber, as he walks participants through a plan for GDPR compliance.
The engaging white paper delivers the core facts you need to understand the fundamental nature of the GDPR regulations and what it means for your business and the management of its data.
General Data Protection Regulation (GDPR) tidal wave that has hit, are you ready? Is your organization prepared for the extensive privacy requirements GDPR puts forth for any organization handling EU Data Subjects' personal Data? At this point, organizations must have a complete inventory of personal data and have conducted a DPIA against it. A handful of supervisory authorities have issued compliance guidelines, but your organizations must be able to assess compliance with this ambiguous regulation at any time.
Many aspects of GDPR define the distinction between a data collector and a data processor, their respective responsibilities and compliance requirements. Those responsibilities will have an effect on the contracts you negotiate with third parties, the way in which you evaluate the risks involved with establishing a business relationship and the policies you develop to maintain compliance to the regulations.
Join this webinar to learn:
*More information about GDPR and what the industry is experiencing to date
*What minimum requirements you should have had in place by May 25, 2018
*What you should plan to do for the next 12-18 months if you are not completely ready
*What the SEC Privacy Shield program is and why you should self-certify
*How to continuously monitor vendor risk KPIs
For more information visit https://www.brightpay.co.uk
The General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 with the aim of protecting all EU citizens from privacy and data breaches in an increasingly data driven world.
Employers process large amounts of personal data, not least in relation to their customers and their own employees. Consequently, the GDPR will impact most if not all areas of the business and the impact it will have cannot be overstated.
In this webinar, we will peel back the legislation to outline clearly:
What is GDPR and why is it being implemented?
Why employers need to take it seriously
How to prepare for GDPR
How we are working to help you
Presentation to Cyprus Computer Society Records Management event by Christoforos Christoforou, Risk and Strategic Planning Manager at Fileminders http://www.fileminders.com.cy/
Agenda:
1. Introduction to the General Data Protection Regulation (GDPR )
2.Data protection: Why all the fuss?
3. How does GDPR affect your business?
Cognizant business consulting the impacts of gdpraudrey miguel
In May 2018, GDPR (Global Data Protection Regulation) will come into force in Europe. Conventional wisdom is that GDPR will cause significant legal changes for many organizations and result in yet another regulatory-driven upheaval in technology. But is this an accurate assessment of the likely impact?
Similar to What's Next - General Data Protection Regulation (GDPR) Changes (20)
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. Hello!
Paul King
Head of Marketing Technology
OgilvyOne
Vicky Brown
Deputy General Counsel
WPP
Thomas Crampton
Consulting Principal
OgilvyRED
Rob Blackie
Consultant
OgilvyRED
3. What’s the weather like in your city?
Tell us where you’re dialing in from!
4. Want this deck?
It will be available for download shortly after
the webinar on: slideshare.net/socialogilvy
Ogilvy staff: It’s also on The Market!
themarket.ogilvy.com
Are you on the go? You can join our webinars on mobile, too!
Download the GoToWebinar app from the App Store or Google Play
7. Why is understanding privacy risk and
GDPR important?
Board focus:
• Senior leadership focus and accountability
• Auditor/ industry/ client/ consumer focus
Client and supplier focus:
• Increasing contractual protection demanded for data violation and loss
• Indemnities for privacy risks
• Extension of obligations to sub-contractors
• Concern around cloud computing and use of third parties
• Focus on data transfers/ privacy shield (replacing Safe Harbor)/ model clauses
Internal focus:
• Protection of employee data is crucial and a central focus for good governance
8. 72
Hours given to
report a data
breach
4%
Potenital fines
as a percentage
of global
turnover
• Increased Regulatory oversight: Regulators have made
clear there will be no grace period before enforcement of
GDPR begins in May 2018
• Increased Reputational risk: Major fines and enforcement
action will attract attention from industry, press and clients
• Need to focus on Privacy by Design: Embed good data
governance within your business practices and systems
• Privacy matters: The protection of personal data is
everyone’s problem – not just an issue for the IT community
or lawyers
• Global approach: More and more countries now have privacy
laws – getting ready for GDPR will assist operating
companies in complying with other privacy laws
What does the GDPR mean for business?
7
Core individual rights
afforded under the
new GDPR
80+
New requirements
in the GDPR
250M
Cost of 4% fine for a
typical FTSE 100
company
190+
Countries potentially
in scope of the
regulation
28,000
Estimated number of
new Data Protection
Officers required in
Europe
(APP study 2016)
9. Why does GDPR impact businesses that are non-EU?
The GDPR applies to organisations established outside the EU if they
(either as controller or processor):
• Process the personal data of EU residents when offering them goods or
services; or
• Monitor the behaviour of EU residents (tracking/ profiling)
If you are involved in:
• Handling data belonging to EU customers
• Providing services impacting EU customers
• Providing services which will involve handling EU customer data
• Advising on data collection practices which may involve the EU…
… You will be subject to GDPR wherever you are located
GDPR is much more stringent than current privacy laws so you need to
understand how it affects you.
10. GDPR is much more stringent than current
privacy laws…
Fines and enforcement Fines against annual global turnover (4%) and other sanctions
Expanded personal data definition Includes location data, cookies and other online identifiers
Broader territorial scope
Applies even to players not established in the EU but whose activities consist of targeting
data subjects in the EU
Stricter rules of consent
Must be freely given, specific, informed and unambiguous, provided by a statement or
clear affirmative action
Security breach and notification 72 hours to notify
Obligations on controllers and
processors
Processors now have direct obligations
Accountability
Explicit obligation on controllers and processors to be able to demonstrate their
compliance with the GDPR
Requirement for Data Protection
Officers (DPO)
4 mandatory scenarios which require appointment of a DPO
Increased rights for data subjects
Includes “right to be forgotten” and data portability as well as, access, rectification,
restriction, objection to processing; no automated processing and profiling
11. When is the GDPR in force?
NOW…
However, you must comply from May 25 2018 so you have time to become
GDPR ready…
It’s crucial that you can evidence to regulators that you have:
• Reviewed GDPR
• Adopted a risk-based approach to compliance, and
• Are working on a path to compliance
Doing nothing is not an option.
12. What does this mean for you in practice - top
5 business issues?
1) You need to understand what “personal data” is; and what personal data
are you collecting, processing and transferring
2) Do you need consent?
3) You need to consider contractual arrangements with suppliers and clients
to reflect GDPR requirements
4) You need to understand the rights of EU citizens and think about “privacy
by design”
5) You need to understand the impact of Security Breaches
13. Issue 1: What is “personal data” under GDPR and
what are you collecting/ processing/ transferring?
Expanded definition: Includes online identifiers and cookies.
Mostly a clarification of current law but important consideration
for all
What is personal data?
Means any information that relates to an identified or identifiable
individual…
It’s now clear that an individual can be identified by an online
identifier or geo location data… So information can be
personal data even if you don’t know the individuals name,
email address, phone number or other obvious identifiers.
In most eco-systems personal data includes:
Employee data, data associated with targeted online advertising
(e.g UUID/ GUID), including device fingerprints and cookies
IDs), consumer panel data (e.g client panels, operating
company panels) and data about client and supplier personnel.
Personally Identifiable
Personal Data
Sensitive
De-Identified/ Pseudonymised
Anonymous
Aggregate
14. Issue 1: What is “personal data” under GDPR and
what are you collecting/ processing/ transferring?
What are “sensitive” categories of personal data?
• Racial/ ethnic origin
• Political opinions
• Religious beliefs
• Trade Union membership
• Genetic/ biometric data
• Health or sex life
• Sexual orientation
• Criminal data
How do we establish grounds for processing sensitive personal data?
In most cases, only by explicit consent.
In practice, this is the same as ‘consent’ (freely given, specific, informed, unambiguous) but requires an explicit statement
accompanying the consent mechanisms.
Seek advice from you DPO or in house council.
15. Issue 1: What is “personal data” under GDPR and
what are you collecting/ processing/ transferring?
To demonstrate compliance with GDPR, you need to perform a
Personal Data Inventory and record:
• The categories of personal data collected or received
• The source of the data
• The consent mechanisms applied to collection of personal data
• Which systems in the organisation contain personal data collected from EU citizens
• The purpose of processing the data
• Who has access to the personal data
• Personal data transfers
• What security protocols are in place to protect the personal data
16. Issue 1: What is “personal data” under GDPR and
what are you collecting/ processing/ transferring?
Cross Border Data Transfers from the EU
Restrictions
• Transfers of personal data to recipients in “third countries” (i.e outside of the European Economic Area (“EEA”) continue to be
regulated and restricted in certain circumstances
Risks
• Breach of the GDPR’s data transfer provisions is identified in the band of non-compliance issues for which the maximum level of
fines can be imposed (up to 4% of worldwide annual turnover)
Game-Plan
• Identify and map out your data flows to get a clear picture of what data flows, from where, to which recipients, in which countries
• Design a comprehensive strategy which will legitimise all of those transfers. This will require you to:
a) Identify the available options for legitimising your various data flows out of the EEA (i.e., can you rely on adequacy decisions or derogations or are
additional safeguards required?) This will require a complex risk assessment of your current and proposed data flows taking into account the data
protection frameworks of various countries involved;
b) Assess whether it makes sense to change/ streamline some of your data flows to reduce the compliance burden (e.g., would it make sense to keep
certain data within the EEA or send it to fewer/ other countries?);
c) Assess whether your current transfer mechanisms, such as consent, should be retained and/ or will need to be adapted or added to in order to remain
compliant under the GDPR;
• Continuously map your data flows and assess them against your transfer strategy and periodically review your transfer strategy in
order to ensure compliance in the long-term
17. Issue 2: How do we deal with consent?
Why does this topic matter?
Each and every data processing activity requires a lawful basis to avoid the risk of incurring substantial fines. There are several
lawful bases for data processing and consent provides one such basis
Consent means:
• Freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or
clear affirmative action, signifies agreement to the processing of personal data relating to him or her
When should you rely on consent?
• When consent is required under GDPR or ePrivacy law (e.g direct marketing)
How do you get it?
• Pop-ups and dialogs that require an affirmative step - no pre-ticked boxes, no conditions, no inaction
• Use clear, plain language and make consent granular
• Separate consent from other items (e.g agreement to website Ts & Cs)
• Privacy by design: Withdrawal at any time
• Document consents obtained - including time/ date, information presented and how consent was expressed
18. Issue 3: Supply Chain Management and
Amending Contracts
Appointment of Suppliers
The GDPR places direct obligations on processors, stipulates the contractual provision that must be included in data processing agreements and sets out the
conditions for sub-processing.
Agencies that wish to appoint a supplier who will have access to personal data (a “processor”) must only use processors that guarantee compliance with the
GDPR. Agencies need to carry out appropriate due diligence of suppliers and monitor their GDPR compliance. Procurement teams should consider taking
the following steps now:
• Map the flows of personal data through supply chains. Identify the recipients of personal data, including sub-processors and where the personal data is
processed. If this seems difficult now, imagine trying to do it with a statutory 72-hour data breach notification requirement hanging over you.
• Identify existing supplier contracts that involve the processing of personal data and review the data protection provisions. These are unlikely to cover all
the provisions that must be included under the GDPR
• Consider the organisation’s approach to risk in existing and new contracts in light of the GDPR. The financial and reputational risks posed by the
regulation may change the risk profile of data processing contracts, necessitating a different approach to liability for data protection and data security
breaches
• Check whether existing insurance policies will cover data protection and security breaches including breaches by suppliers
• Check internal systems to ensure that processes are in place to enable the organisation to satisfy the 72-hour breach notification requirement
• Carry out adequate due diligence on new suppliers to check their GDPR compliance, obtain guarantees regarding the measures that suppliers have in
place and ensure there are rights of audit within the contract together with the other mandated data processing provisions
19. Mandatory Contractual Provisions
Agencies must appoint the processor in the form of a binding written agreement, which states that
the processor must:
• Only act on the Agency's documented instructions;
• Impose confidentiality obligations on all personnel who process the relevant data;
• Ensure the security of the personal data that it processes;
• Abide by the rules regarding appointment of sub-processors;
• Implement measures to assist Agency in complying with the rights of data subjects;
• Assist Agency in obtaining approval from DPAs where required;
• At Agency’s election, either return or destroy the personal data at the end of the relationship; and
• Provide Agency with all information necessary to demonstrate compliance with the GDPR.
Issue 3: Supply Chain Management and
Amending Contracts
20. Issue 4: How does GDPR deal with
rights of EU citizens
Rights included in GDPR are:
• Subject access rights and data portability
• Rectification rights
• Right to object including to direct marketing
• Rights in relation to automated decision making and profiling
• Right to erasure (“to be forgotten”)
21. Issue 5: What happens if there is a breach?
• Notification to EU regulators within 72 hours (if acting as “controller”) of
becoming aware of a breach i.e. a loss of personal data plus potential
notification to affected individuals.
• Companies must keep register of all data breaches
• Fines are huge: up to 4% global turnover
• Enforcement: Requirement to delete data, ongoing reporting to DPAs etc.
22. The increased collection and transfer of data exposes companies to a heightened
risk of data breaches and regulation.
Costs of a Data Breach include:
• Fines
• Investigation and Forensics
• Notification Costs
• Call Center Hotline/ Website
• Credit Protection/ Monitoring
• PR/ Communications
• Settlements/ Judgments/ Compensatory Awards
• Lost Business/ Customer Churn
• Impact on Stock Price
• Mandatory Audits
• Remediation/ Security Improvements
Issue 5: Security breach risks
23. What should you be doing?
• Senior leadership focus on GDPR
• Do you need a DPO?
• Appoint a GDPR Steering committee
• Get personal data due diligence underway – time for a Data Health Check!
• System and data transfer review
• Training and awareness push
24. • Raising Exec Awareness & Sponsorship
• Training & Education sessions
• Data Audit:
1) Get a better understanding of their data landscapes (and document!)
2) Identify gaps between current and future requirements
3) Recommendation of suitable data strategies
• Data Breach – creation of Data Breach Policies & Process
• Subject Access Request process
• Ensuring Privacy by Design is incorporated into future developments
• Inspire – responsible organisations will flourish under GDPR
How are we helping our clients?
27. Use Social network data
Social targeting can be used to target users based on:
Industry Employer Seniority Job Title
Company
Size
Skills Studies Interests Office
Type
Including Instagram / US only : Seniority, Company Size, Office Type
28. • Micro targeted on UK Expats living in
North America
• Generated extremely high returns
• High levels of sharing with their peer
group
Targeting expats
30. • Available on:
• Collect users data (name, email,
phone number, company, etc.)
• Ask custom questions
• Drive opt-ins (terms & conditions can
be customised too for GDPR
compliance)
• Display a context card before the
form
• Pre-filled fields
• Automation with CRM tools
Lead generation options
31. For B2B too
73%
39% of B2B marketers have generated leads
through Facebook (vs 44% on LinkedIn)
of people say they use Facebook for
professional purposes
http://www.hubspot.com/marketing-statistics
33. Social CRM: full funnel on Facebook
AWARENESS
LEAD
CONSIDERATION
PHASE 1
Drive awareness and traffic to
generate custom audiences built for
retargeting.
PHASE 2
Drive consideration by ensuring that
the user is immersed in the different
aspects of the product.
PHASE 3
Drive lead registration by retargeting
specific audiences generated in phase 1
and 2, and with the custom-made ads.
Video
Link
Carousel
Lead
Ads
36. Questions?
Paul King
Head of Marketing Technology
OgilvyOne
Vicky Brown
Deputy General Council
WPP
Thomas Crampton
Consulting Principal
OgilvyRED
Rob Blackie
Consultant
OgilvyRED