The document discusses challenges with processor benchmarking and provides recommendations. It summarizes a case study where a popular CPU benchmark claimed a new processor was 2.6x faster than Intel, but detailed analysis found the benchmark was testing division speed, which accounted for only 0.1% of cycles on Netflix servers. The document advocates for low-level, active benchmarking and profiling over statistical analysis. It also provides a checklist for evaluating benchmarks and cautions that increased processor complexity and cloud environments make accurate benchmarking more difficult.