Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Ron Hill is the Market President for iHeartMedia's six Columbia-based radio stations, including 97.5 WCOS-FM, 104.7 WNOK-FM, 96.7 Steve FM, 100.1 The Beat, 560 WVOC and 1400 Fox Sports Radio. Ron leads a group of highly motivated marketing professionals who specialize in offering marketing solutions through the combination of the company's on-air, on-line and on-site resources. He's highly skilled in how to use digital, social, mobile and broadcast media to create strategic plans to achieve client's business objectives. Ron discussed current business trends in media at the AMA Columbia's June event.
See the presentation here.
DOSSIER DE PRENSA
www.simoG.es
Versión enero 2012
ÍNDICE
1. simoG
2. Servicios
a. Plataforma multimedia para colectivos
b. Servicios en las redes sociales
3. Sectores
a. Parques Científicos y Tecnológicos
b. Business Centers
c. Universidades y Escuelas de Negocios
d. Asociaciones
e. Ferias
f. Congresos
4. Sobre Lluís Soler Gomis
1. simoG
simoG es una empresa de servicios de tecnología cuya misión es crear plataformas multimedia para colectivos.
Sus principales objetivos son:
• Aportar a los clientes mayor visibilidad online
• Incrementar la reputación de los clientes y fidelizarlos
• Obtener un aumento del posicionamiento online de las empresas que forman parte de este colectivo.
Entre los colectivos más destacados se encuentran los Parques Científicos y Tecnológicos, asociaciones, universidades, escuelas de negocio y ferias y congresos.
La empresa, ubicada en el Parc Científic Barcelona, está formada por:
• Equipo de profesionales con experiencia en el campo de los eventos y ferias.
• Community Managers, expertos en Redes Sociales y en posicionamiento online.
• Equipo de diseño, fotografía y vídeo.
2. SERVICIOS
Los servicios de simoG se dividen en dos: creación de espacios multimedia para colectivos y servicio de redes sociales.
a. Plataforma Multimedia para colectivos
simoG se encarga de dar presencia online a los colectivos con el objetivo de generar negocio mediante la creación de una plataforma multimedia online en la que se visualiza y escucha todo el contenido, que hasta entonces era offline. En la plataforma se incluyen video-entrevistas, fotografías, folletos, datos de contacto, etc.
Todo ello se vincula a las redes sociales multiplicando así su visibilidad online y el ranking en los buscadores.
b. Servicio en las redes sociales
simoG propone crear el Social Media Plan, un plan integral de comunicación y de servicios de valor, incluyendo desde la producción de contenidos hasta la difusión y el mantenimiento de las relaciones. Esta plataforma de relación es:
• un medio donde volcar los temas que nos interesa comunicar.
• un canal de difusión.
• una red de personas con quien construir relaciones comerciales.
simoG asesora a los organizadores a definir las redes sociales más adecuadas y su estrategia de participación con el objetivo de desarrollar acciones de marketing y comunicación en los medios digitales.
3. SECTORES
Parques Científicos y Tecnológicos & Business Centers
La Plataforma Multimedia para Parques Científicos y Tecnológicos y Business Centers es una web dinámica con información de las empresas presentes en el Parque o Centro de Negocios, un site multi-idioma que contiene información corporativa y multimedia del centro, con un listado de las empresas presentes segmentadas por sector y tecnología.
Cada empresa presente en el parque o centro dispone de un microsite con su información, as
EL LIBRO ROJO DEL COLE, un libro que ofrece "soluciones" a la juventud que padecía el sistema educativo de los años 70, pero que en realidad es una crítica a éste, y del que no estamos tan distanciados en la actualidad a pesar de haber pasado 40 años .
In dieser Ausgabe:
> BMWi: The Road To The Possible
> Dorette Segschneider: Wirtschaftsfaktor Glück?
> Crossdigitale Medienforschung im Big-Data-Zeitalter
> Markenzukunft vorgedacht und vorgemacht
> MAN kann!
u.v.m.
>> V.i.S.d.P.: Norbert Gierlich
>> Redaktion: Norbert Gierlich, Mareike Siedler, Susan Bühler, Suzanne Bubolz
>> Konzept und Design: Susan Bühler, Marketing Freiraum http://www.marketing-freiraum.de
>> Fotoredaktion: Norbert Gierlich
Proyecto de aprendizaje que busca concientizar sobre la preservación y conservación de la flora en la I.E. Estados Unidos, poseedora de una gran biodiversidad en árboles, arbustos, hierbas medicinales, flores,etc.
Standard Operating Procedure and Conduct Guidelines Anaemia Control Project, ...Anand Ahankari
The attached draft is the Standard Operating Procedures of Anaemia Control Project (ACP) implemented in central India in collaboration with Halo Medical Foundation (HMF), India and the University of Nottingham, UK. The document is made available in public domain to promote knowledge sharing and also to enable authors to cite for the manuscripts generated from ACP project. If you use the whole document or in parts, then it needs to be cited appropriately. The document is subjected to CC copyrights (CC) authors.
TotalSoft is one the most important providers of business software in Central and Eastern Europe, and the leading ERP producer in Romania, with a constant presence in Top 5 largest software companies nationwide.
Established in 1994, TotalSoft is a mature and highly experienced company in designing, developing and implementing software solutions for medium and large companies. Currently, TotalSoft has a team more than 400 specialists, a portfolio of over 1,500 customers, and projects in 28 countries on 4 continents.
TotalSoft is one of the most important providers of business software in Central and Eastern Europe, and the leading ERP producer in Romania, with a constant presence in Top 5 largest software companies nationwide.
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Ron Hill is the Market President for iHeartMedia's six Columbia-based radio stations, including 97.5 WCOS-FM, 104.7 WNOK-FM, 96.7 Steve FM, 100.1 The Beat, 560 WVOC and 1400 Fox Sports Radio. Ron leads a group of highly motivated marketing professionals who specialize in offering marketing solutions through the combination of the company's on-air, on-line and on-site resources. He's highly skilled in how to use digital, social, mobile and broadcast media to create strategic plans to achieve client's business objectives. Ron discussed current business trends in media at the AMA Columbia's June event.
See the presentation here.
DOSSIER DE PRENSA
www.simoG.es
Versión enero 2012
ÍNDICE
1. simoG
2. Servicios
a. Plataforma multimedia para colectivos
b. Servicios en las redes sociales
3. Sectores
a. Parques Científicos y Tecnológicos
b. Business Centers
c. Universidades y Escuelas de Negocios
d. Asociaciones
e. Ferias
f. Congresos
4. Sobre Lluís Soler Gomis
1. simoG
simoG es una empresa de servicios de tecnología cuya misión es crear plataformas multimedia para colectivos.
Sus principales objetivos son:
• Aportar a los clientes mayor visibilidad online
• Incrementar la reputación de los clientes y fidelizarlos
• Obtener un aumento del posicionamiento online de las empresas que forman parte de este colectivo.
Entre los colectivos más destacados se encuentran los Parques Científicos y Tecnológicos, asociaciones, universidades, escuelas de negocio y ferias y congresos.
La empresa, ubicada en el Parc Científic Barcelona, está formada por:
• Equipo de profesionales con experiencia en el campo de los eventos y ferias.
• Community Managers, expertos en Redes Sociales y en posicionamiento online.
• Equipo de diseño, fotografía y vídeo.
2. SERVICIOS
Los servicios de simoG se dividen en dos: creación de espacios multimedia para colectivos y servicio de redes sociales.
a. Plataforma Multimedia para colectivos
simoG se encarga de dar presencia online a los colectivos con el objetivo de generar negocio mediante la creación de una plataforma multimedia online en la que se visualiza y escucha todo el contenido, que hasta entonces era offline. En la plataforma se incluyen video-entrevistas, fotografías, folletos, datos de contacto, etc.
Todo ello se vincula a las redes sociales multiplicando así su visibilidad online y el ranking en los buscadores.
b. Servicio en las redes sociales
simoG propone crear el Social Media Plan, un plan integral de comunicación y de servicios de valor, incluyendo desde la producción de contenidos hasta la difusión y el mantenimiento de las relaciones. Esta plataforma de relación es:
• un medio donde volcar los temas que nos interesa comunicar.
• un canal de difusión.
• una red de personas con quien construir relaciones comerciales.
simoG asesora a los organizadores a definir las redes sociales más adecuadas y su estrategia de participación con el objetivo de desarrollar acciones de marketing y comunicación en los medios digitales.
3. SECTORES
Parques Científicos y Tecnológicos & Business Centers
La Plataforma Multimedia para Parques Científicos y Tecnológicos y Business Centers es una web dinámica con información de las empresas presentes en el Parque o Centro de Negocios, un site multi-idioma que contiene información corporativa y multimedia del centro, con un listado de las empresas presentes segmentadas por sector y tecnología.
Cada empresa presente en el parque o centro dispone de un microsite con su información, as
EL LIBRO ROJO DEL COLE, un libro que ofrece "soluciones" a la juventud que padecía el sistema educativo de los años 70, pero que en realidad es una crítica a éste, y del que no estamos tan distanciados en la actualidad a pesar de haber pasado 40 años .
In dieser Ausgabe:
> BMWi: The Road To The Possible
> Dorette Segschneider: Wirtschaftsfaktor Glück?
> Crossdigitale Medienforschung im Big-Data-Zeitalter
> Markenzukunft vorgedacht und vorgemacht
> MAN kann!
u.v.m.
>> V.i.S.d.P.: Norbert Gierlich
>> Redaktion: Norbert Gierlich, Mareike Siedler, Susan Bühler, Suzanne Bubolz
>> Konzept und Design: Susan Bühler, Marketing Freiraum http://www.marketing-freiraum.de
>> Fotoredaktion: Norbert Gierlich
Proyecto de aprendizaje que busca concientizar sobre la preservación y conservación de la flora en la I.E. Estados Unidos, poseedora de una gran biodiversidad en árboles, arbustos, hierbas medicinales, flores,etc.
Standard Operating Procedure and Conduct Guidelines Anaemia Control Project, ...Anand Ahankari
The attached draft is the Standard Operating Procedures of Anaemia Control Project (ACP) implemented in central India in collaboration with Halo Medical Foundation (HMF), India and the University of Nottingham, UK. The document is made available in public domain to promote knowledge sharing and also to enable authors to cite for the manuscripts generated from ACP project. If you use the whole document or in parts, then it needs to be cited appropriately. The document is subjected to CC copyrights (CC) authors.
TotalSoft is one the most important providers of business software in Central and Eastern Europe, and the leading ERP producer in Romania, with a constant presence in Top 5 largest software companies nationwide.
Established in 1994, TotalSoft is a mature and highly experienced company in designing, developing and implementing software solutions for medium and large companies. Currently, TotalSoft has a team more than 400 specialists, a portfolio of over 1,500 customers, and projects in 28 countries on 4 continents.
TotalSoft is one of the most important providers of business software in Central and Eastern Europe, and the leading ERP producer in Romania, with a constant presence in Top 5 largest software companies nationwide.
Mehran Enterprises (Just for Men Haircolor) ERP implementation Case Study - P...EfroTech
Mehran Enterprises, popularly known for their "Just for Men" brand of hair colors, Kryolan make-ups and the Femina institute, besides others, came into existence in 1989 with its Head Office in Karachi, and has its regional office in Lahore and Zonal offices in all the major cities of Pakistan.
Mehran Enterprises has a robust distribution network comprising of around 118 distributors in more than 87 cities. The company also has coverage of the major segment of Beauty Salons & Men’s Salons all over Pakistan, through a separate sales team.
A training institute for the beauty segment professionals was established in the year 2003; a platform for providing training to professionals about conducting product trials, executing product launches, and also demonstration for new products to the masses. Mehran Enterprises has its own skincare & color cosmetic brands - ME - that cater to the needs of the middle income segment (the largest income segment in the country). The company has its retail chain stores, a new concept in the category launched by Mehran Enterprises. Now these retail chain stores are present in all the major cities of Pakistan.
Mehran Enterprises lacked a comprehensive, integrated ERP system, operating a small number of disparate applications. The existing IT architecture comprised a number of decentralized software systems that were not tightly integrated and required significant manual intervention for reconciliation of data.
Their goals are to increase revenue and market share of each of the eight (8) brand portfolios that they carry; Framesi, Sothys, Just for Men, Janssen, Femina, Kryolan, Bioline and Sweet Touch. Achieving these goals required a level of agility that they simply could not reach with their existing systems.
They evaluated different solutions available in the market by local vendors and also those being provided by international software companies. After thorough deliberations they realized that the best fit for them was a BizzTrax, an integrated suite of BizzTrax ERP, including Financials, Inventory, Procurement, Sales Management and an Intelligent Business Dashboard. To optimize complex business processes, the company deployed the BizzTrax, featuring .Net technology to accelerate application response times and enable the company to react quickly to changes in supply and demand.
BizzTrax (Web-based Enterprise Resource Planning / Supply Chain Management / Point of Sale) Software was declared a WINNER at the P@SHA ICT Awards 2013 in the "eLogistics & Supply Chain Applications" category in September 2013 and was a Nominee at the APICTA 2013 at Hong Kong in November 2013.
A Lean production project in software development at AlmavivA - Lean IT Summi...Institut Lean France
AlmavivA is the leading ICT company in Italy. At the Lean IT Summit 2014, Giuseppe Conigliaro, director of software engineering presented the Lean IT project and the results the teams achieved with it.
More Lean IT stories on www.lean-it-summit.com
Why you should chose the services of Lasting Software in the field of Software outsourcing. Some well thought arguments for outsourcing in Romania at Lasting Software.
Amyntas is a software development company providing custom, mobile app & web application development services in Gurgaon India. Read More at https://www.amyntas.in/
For Zorgpartners Friesland, new Enterprise Bargaining Agreements (EBAs) were a reason to purchase ORTEC Travel Distance Calculation, a travel expense module for ORTEC Workforce Scheduling. The company needed a solution to automate the processing and payment of travel expenses based on the number of days employees have actually incurred such costs. “In just the few months since it was introduced, this travel expense module has saved us at least 15% per month,” says Leo Koenders, ORTEC Workforce Scheduling Application Manager at Zorgpartners Friesland.
At Arkin 3,500 employees across nine different brands are scheduled by 150 planners across the brands. In order to optimally assign all employees, often with very specific competencies and working for multiple departments, Arkin chose to schedule its staff with ORTEC.
ORTEC Case Accolade Housing CorporationAndrei Pinte
Housing Corporation Accolade wanted to be able to schedule repairs more efficiently and effectively. Their system relied largely on paper records, and not everything was automated. For example, customers had to wait at home for half a day for the technicians to arrive. So Accolade chose ORTEC to help optimize its scheduling process.
De peste 20 de ani, Aquila a furnizat servicii de transport și logistică unora dintre cele mai mari brand-uri de produse de consum din lume. Compania are 17 centre de distribuție și cross-dock, dar și o flotă de peste 800 de vehicule, livrând comenzi de retail și vending în toată țara. Parteneriatele pe care Aquila le-a construit cu clienții săi de-a lungul anilor au fost susținute de investiții continue în tehnologie și infrastructură. Astfel, și-a consolidat poziția ca unul dintre furnizorii de top ai serviciilor integrate de transport, distribuție și logistică din regiune. În timp ce menține o creștere sustenabilă, Aquila îmbunătățește continuu nivelul de servicii pentru clienți și procesele operaționale. Aici intervenim noi, optimizând rețeaua logistică pentru a reduce costurile de transport.
As a major player in global retail, Carrefour is constantly seeking to implement innovative solutions to stay ahead of the competition. The collaboration with ORTEC at the level of logistics optimization is part of the retailer’s strategy to increase performance of its supply chain and consequently deliver added value to its customers.
MAAT Security’s main services comprise store security, but its growth plans include the provision of security services for events, sites, harbors, industrial areas and hospitals. Before MAAT Security started its activities and recruited security personnel in Belgium, it first opted to organize the back-office processes efficiently, with a focus on customer and security personnel satisfaction.
TIBA-Kraftfutter, a family run business since 1904 based in Bawinkel, has chosen to implement an integrated route planning solution of ORTEC and Högemann. The automatic route optimization easily fulfills the special requirements of the animal feed industry.
ORTEC Customer Case Liebensteiner Kartonagenwerk GmbHAndrei Pinte
Liebensteiner Kartonagenwerk GmbH, headquartered in Plossberg, Germany, assigned ORTEC to implement its route scheduling and load building optimization software in order to improve its logistics processes.
Complex regulations and an aging workforce led Infrabel, the owner and overseer of Belgium’s rail infrastructure, to look for a new planning and scheduling solution. The optimal scheduling and assignment of personnel was a vital necessity which could not be attainted using the company’s former tools and process. Infrabel chose to implement ORTEC Workforce Scheduling and was able to allocate the workload more evenly for over 3,500 traffic control employees stationed in signalling boxes and traffic control centers.
In order to schedule the growing number of activities on-site more efficiently, BAM Infra has chosen to use ORTEC Cloud Services. The optimization of BAM Infra operations resulted in an immediate cost reduction and a higher level of service for the consumer.
A saving of 70% on operational costs from day one: that is just one of the outcomes resulting from the implementation by Freezeserve, one of the most advanced cold stores in the United Kingdom, of a revolutionary solution from ORTEC and SPIE. “This investment in the latest automated storage technology offers a ‘man-less’‚ cost effective storage system using the latest palletizing technology”, comments Terry Haigh, Operations Director for Freezeserve.
Colruyt, Belgium’s number 1 food retailer, consulted ORTEC on the expansion of the logistics organisation of its French subsidiary Colruyt France. To realize its ambitions for growth on the French market, a number of strategic choices needed to be made in the design of its supply chain. Due to its many years of experience in Strategic Supply Chain Redesign, ORTEC was selected as the partner to advise Colruyt in the decision-making process.
At Carglass NL, more than 350 technicians work hard every day to ensure that damaged windscreens can be quickly and professionally repaired; whether in one of almost 60 service centers, or by one of 150 vehicles providing service on location. “When your windscreen is damaged, you don’t want to wait too long for repairs. It needs to be done today, tomorrow or the next day at the latest”; that’s the Carglass philosophy. In order to provide even better service, Carglass decided to restructure its organization and optimize its scheduling process.
ORTEC’s advanced planning solution has enabled PROVIMI KLIBA SA to reduce transportation costs as well as organize administrative and operational activities more efficiently at the three company locations. The targets set for the ORTEC solution have all been achieved since implementation.
APM Terminals Rotterdam - Workforce planning with ORTECAndrei Pinte
APM Terminals Rotterdam, a subsidiary of the A.P. Møller- Mærsk Group, one of the world’s largest and fastest-growing container terminal operators, has a brand-new workforce scheduling system, designed from scratch with ORTEC.
More than 600 employees, working in shifts 24 hours a day, 7 days a week, are responsible for the trans-shipment of approximately 2.5 million containers per year.
2. Transart is a privately held Romanian
company whose main activities are
software development and distribution,
and Information Technology consulting.
Our company was set up in February
1997, having its registered office and Transart is Microsoft partner since 2000
the development centre in Cluj-Napoca, and in January 2011, our company has
Romania. The company developed by become the first Microsoft Romanian
territorial expansion, as it opened partner that is re-certified at the highest
branches in Bucharest in January 2000, level of competency, Gold for ISV area
a year later – in March 2001 – in Iasi (Independent Software Vendor) – as
and in February 2002 in Timisoara. recognition of the commitment to
Transart is part of DSM Group Italy. knowledge, excellence and customer
DSM Italy is one of the most important focus.
Motorola partners in Europe with the
status of Premier Solution Partner.
The combined turnover of DSM and
Transart reached 10 million Euro in
2010. Together DSM and Transart In 2007, Transart became the first ISV
developed important products for major Partner for Motorola Enterprise Mobility
multinational companies in Western Division in Romania. This partnership
Europe and Central and Eastern offers Transart online access to
Europe. From DSM’s main customers important informational resources for
we can mention: Auchan, Carrefour, programmers, technical support, and
Conad, Bennet, Billa Standa, Giorgio specialized training. The company
Armani, L’Oreal, Movimoda, Guess gained major benefits in adopting the
Europe, Sma, Stefanel and in some of newest technologies in mobility field.
these projects, Transart was involved in
the software part.
Company Profile
3. The company has acquired a vast Logistics for more than 14 years and
experience in IT field: the important customers and projects
Business management systems realized in this domain, allowed
Transart products to incorporate high
Sales force automation solutions
level of business and technical
Software solutions for distribution expertise that is now available to the
and retail company’s clients.
Logistics and warehouse
Not only the software packages got
management systems
richer from all these years in business
Communications and embedded software but also the Implementation
systems and Support teams of Transart have
Business intelligence solutions developed a very good level of
Outsourcing software development expertise to serve the customers in a
for international markets highly business-critical area of projects.
Technical assistance, maintenance Transart has more than 110
and service employees, in its offices in Romania.
Training and consultancy Important regional projects offered
Transart's divisions for business Transart the opportunity to develop a
software market are the following: very important expertise in complex
Accounting and management integrations with the most diverse
systems for Romanian market landscape of applications used in
(B-ORG and Neomanager); countries like
Sales Force Automation systems In Western Europe: Italy, France,
(HERMES Sales & Merchandising) Spain, Portugal
– European market; Central and Eastern Europe:
Outsourcing software projects for Hungary, Croatia, Slovenia,
Western & Eastern Europe market Bulgaria, Serbia, Montenegro,
(logistics, retail, e-commerce, Czech Republic, Ukraine, Russia.
industrial automation).
Transart has an ISO 9001:2008
certification for the software
development process, issued by SGS
Ltd in November 2006. According to an
Company Profile
internal assesment, our procedures are
compliant with CMMI level 2.
Transart’s focus on Wholesale and
4. Transart had a constant, solid and software companies, in this market.
organic growth along the years, since
Transart confirmed its important place,
its foundation. The turnover for the last
gained over time, on the regional
year was more than 3.300.000 USD.
market for business software also
This constant growth of Transart through the number of customers and
business confirms the good strategy number of licenses sold in the region.
and positioning of its offer in the
For example, on ERP applications
business software market.
(B-ORG) and management and
In all these 14 years, Transart has accounting systems (Neomanager),
accumulated a lot of experience and the company implemented more than
expertise in the Wholesale & 4,500 customers. The target market for
Distribution field, implementing projects this division includes both medium and
in major companies in CEEMA region. large companies and small business
category.
As a result of the constant and high
quality presence, with almost 50% from Regarding the division of applications
the Wholesale & Distribution Software for Sales Force Automation and
Solution Romanian Market, Transart merchandising, there are over 150
became leader of this market. This customers (multinational companies
could be another confirmation that and regional and local distribuitors)
Transart's strategy in positioning its using at least one of the HERMES
products is a valid one. The products system modules with more than 5,900
and services high quality give Transart mobile licenses installed and
the possibility to gain important market implemented, in 10 countries
share against its competitors. (Romania, Hungary, Croatia, Bulgaria,
Serbia, Montenegro, Slovenia, Czech
According to IDC researches on the
Republic, Ukraine, Russia).
Romanian market, in the last 5 years,
Transart has maintained in the Top 10
Company Profile
5. The most important asset of Transart is Web Development
the quality of its professional staff, as ASP.NET, HTML, VB Script,
the company has high-level specialists JavaScript
with the following competencies:
Internet Information Server, Active
Operating Systems Server Pages, ActiveX, Dynamic
Windows 7, Windows XP, Windows HTML
2008 and Windows 2003 FrontPage, Microsoft Visual InterDev
Windows Mobile, CE, Pocket PC
Palm OS Analysis and Design
Linux OO Analysis and Design
MS-DOS, DR-DOS UML, Rational Rose, RUP
Database Systems N-tier architecture applications
Microsoft SQL Server
Project Management and Team
Oracle Management
Microsoft Access
Transart organized its teams using an
Programming Skills adapted version of Team Model,
.NET proposed in the Microsoft Solution
Visual C++ Framework.
Visual Basic Our company’s project teams are
MTS, COM/DCOM structured as to cover the functional
Metrowerks Code Warrior roles of: product management, program
Assembler management, development, testing,
Large experience in network user education and logistic
protocols: TCP/IP and IPX/SPX management.
Symbol devices: C, C++ for DOS In the management of large projects we
and Windows, WaveLink with Visual use specialized tools like Microsoft
Basic and Visual C++ Project
Company Profile