This document discusses radio advertising and ESPN Radio Pensacola 101.1FM. It provides statistics showing that radio has high reach, especially among millennials. Advertising on radio can increase overall campaign ROI. ESPN Radio Pensacola offers live, local sports programming and is a trusted brand with loyal listeners. The station partners with local sports teams and organizations to engage the community.
2010 Razorfish Outlook Report Key FindingsRazorfish
With consumer adoption of digital media becoming ubiquitous and distribution models improving, our 2010 report takes a look at mobile and social media marketing trends as well as other key media trends that may not be getting as much attention, but will have an important impact in 2010.
2010 Razorfish Outlook Report Key FindingsRazorfish
With consumer adoption of digital media becoming ubiquitous and distribution models improving, our 2010 report takes a look at mobile and social media marketing trends as well as other key media trends that may not be getting as much attention, but will have an important impact in 2010.
Water/liquid cooler is used to cool the air using the chilled water/liquid in the core tube. The chilled water brings the absorbed heat back to the refrigeration system, release heat and lower temperature, then brought back to the cooling coil again to cool the air, and achieve the purpose of cooling and dehumidification. Core tube is normally made of copper; expanded copper or expanded aluminum structure is applied for fins, which enhances the heat transfer performance of the cooler. Other materials are also available upon request.
Research project on the hip bone transplant. Making pores in the transplant allows the blood to flow within which allows cell scaffolding. Matching the load taken by the bone to that of titanium allows equal balance of forces to the adjoining bone which also reduces the stress o the other bones
Radioactivity refers to the particles which are emitted from nuclei as a result of nuclear instability. Because the nucleus experiences the intense conflict between the two strongest forces in nature, it should not be surprising that there are many nuclear isotopes which are unstable and emit some kind of radiation.
The Big, Fat Lies About Advertising reveals what is really going on with media habits today and provides new context on the importance of digital marketing.
Water/liquid cooler is used to cool the air using the chilled water/liquid in the core tube. The chilled water brings the absorbed heat back to the refrigeration system, release heat and lower temperature, then brought back to the cooling coil again to cool the air, and achieve the purpose of cooling and dehumidification. Core tube is normally made of copper; expanded copper or expanded aluminum structure is applied for fins, which enhances the heat transfer performance of the cooler. Other materials are also available upon request.
Research project on the hip bone transplant. Making pores in the transplant allows the blood to flow within which allows cell scaffolding. Matching the load taken by the bone to that of titanium allows equal balance of forces to the adjoining bone which also reduces the stress o the other bones
Radioactivity refers to the particles which are emitted from nuclei as a result of nuclear instability. Because the nucleus experiences the intense conflict between the two strongest forces in nature, it should not be surprising that there are many nuclear isotopes which are unstable and emit some kind of radiation.
The Big, Fat Lies About Advertising reveals what is really going on with media habits today and provides new context on the importance of digital marketing.
A presentation on power of radio advertising RADIO IS VISIBLEat Brand Klub AhmedabadByMr.Vinay Prashant – Cluster Head Radio Mirchi (Gujarat)Mr.Rahul Namjoshi – Station Head My FM (Gujarat)
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Ron Hill is the Market President for iHeartMedia's six Columbia-based radio stations, including 97.5 WCOS-FM, 104.7 WNOK-FM, 96.7 Steve FM, 100.1 The Beat, 560 WVOC and 1400 Fox Sports Radio. Ron leads a group of highly motivated marketing professionals who specialize in offering marketing solutions through the combination of the company's on-air, on-line and on-site resources. He's highly skilled in how to use digital, social, mobile and broadcast media to create strategic plans to achieve client's business objectives. Ron discussed current business trends in media at the AMA Columbia's June event.
See the presentation here.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
This presentation shares the capabilities of Radio One Indianapolis including properties WHHH-FM, WTLC-FM, WTLC-AM & WDNI-TV. We're not just radio anymore...
Let’s Start The Conversation - March 24, 2009Marc Nathan
Presentation to CEO's of successful companies about the use of internet marketing in the their business. It covers social networks, social media and tips for using them properly. This presentation was put together as a last minute substitute for the original speaker, Gene McCubbin, the CEO of http:/www.poplabs.com
2. Does your business use
advertising?
∙ TELEVISION ∙ DIGITAL ∙ SOCIAL ∙ PRINT ∙ RADIO ∙ DIRECT MAIL ∙ OUTSIDE ∙
3. Why should your business advertise?
▪ Credibility
▪ Awareness
▪ Target Ideal Customers
▪ Complete Control
▪ Remind Current Customers
▪ Drive Word of Mouth
▪ Competition Advertises
▪ The average business loses 10 to 25% of its customers each year.
5. The #1 mass reach medium is…
▪ Radio reaches 93% of the population each week. TV is second at 87%.
▪ Most used in car device is AM/FM Radio 58%.
▪ 48% of adults 25 to 54 tune into the radio during the 9 to 5 workday.
▪ “Most Mobile” - Almost one of two people before they go on a shopping event
are utilizing AM/FM Radio in some way.
▪ Radio drives word of mouth - heavy radio listeners generate 329 Billion word-of-
mouth impressions annually. (Hint: This is more than TV viewers, print readers
and internet users).
6. True or False? Millennials spend all of their time
on their smart phones…
▪ FALSE - TV 34%, Radio 23%, Smartphones 20%
▪ More millennials listen to AM/FM radio each week than any other generation and
has increased 6% in the last year alone.
▪ 67% of Millennials listening to the radio in the car are listening to the AM/FM
radio, not streaming, using satellite radio or other services.
▪ The optimal media mix for Millennials is 71% traditional and 29% digital via the
Advertising Research Foundation.
▪ Radio Advertising has the greatest influence on home improvement projects
among 18-34 year olds vs. any other media ***including social network sites.
7. More Radio Boosts Campaign ROI
Reallocation of existing ad budgets
to give
Radio 20%
share of spend
increases overall campaign
Return On Investment
by 8X
8. Radio can help other Digital Channels
▪ 56.1% of digital ads are not actually seen by a human. – researched released by
Google.
▪ Digital growth slowdown because of concerns around ad fraud and the growing
us of ad blockers.
▪ Reach is a marketers first priority, Radio & TV deliver that reach.
▪ Digital is a fantastic conversion tool, the strength for radio is to reach a broad
audience and build a relationship so at some point you can covert them.
10. Radio’s Local AD Marketing Cred.
▪ “Radio knows more about promoting than any other medium. It’s the most
creative medium. You understand how to reach and engage an audience.”
▪ Nearly one-third of small/medium businesses (31.6%) rated radio as “very” or
“extremely” savvy when it comes to marketing, second only to broadcast TV
(38%) and ahead of Cable TV (30%).
▪ Most small businesses who advertise on radio plan to remain on the airwaves,
with 20% saying they’ll increase radio advertising and at least 50% will stay at
current levels.
11. ▪ #1 Media Brand in Sports
▪ #1 Overall Brand in Sports
▪ 98% Brand Awareness
▪ 88% of Americans are Sports Fans
▪ Male listeners spend an average of 8
hours, 10 minutes per week w/ ESPN
Radio.
▪ Over 53.9% of MLB fans listen to
sports radio weekly.
12. Live & Local
▪ 2 Live Shows Monday Through Friday
▪ -Sports Round Table w/ Paul Chestnutt,
joined by Heisman Trophy Winner,
Charley Ward.
▪ -The Drive w/ Chad Brillante
▪ -Live Friday Night High School Football
▪ -Live Ice Flyers Games
13. ESPN Radio Shows, Games & Programming
▪ Alabama Football, Basketball,
Baseball
▪ New Orleans Saints
▪ NFL Games, Playoffs, Super Bowl
▪ Pensacola Ice Flyers, SPHL
Champions
▪ Atlanta Braves
▪ Local High School Football & Athletics
▪ UWF Football & Athletics
▪ Mike & Mike
▪ Paul Finebaum
▪ Jim Rome Show
▪ Dan Le Batard w/ Stugotz
▪ NCAA Football Games & Bowl Games
▪ NCAA Basketball & March Madness
▪ MLB Games, Playoffs, World Series
18. More Than Commercials
▪ Relationships with Five Flags
Speedway , Pensacola Dog Track &
Poker Room, Pensacola Civic Center,
Captain Funs, The Ticket, Hill Kelly
Dodge, and more
▪ Remotes, Watch Parties
▪ Community Events: Fishing
Tournaments, Runs, Dodge Ball, Golf,
Festivals and more
▪ Sponsorships, updates, live-
interviews, event exposure
▪ Giveaways, promotions
19. One Size Does Not Fit All
▪ Flexible
▪ Customizable
▪ Creative
▪ Caring