The document provides an overview of the Air Force Medical Service's (AFMS) electronic health communication strategy to improve service and health outcomes using social media and mobile applications. It details initiatives in developing social media presences on Facebook and Twitter, standardizing medical treatment facility websites, and creating a mobile health applications strategy and trusted app library. Results included growing Facebook fan numbers, positive feedback from live campaigns, increased website standardization levels, and prototypes developed for the mobile apps strategy. The overall strategy was effective in better engaging beneficiaries and improving health literacy.
Integrating Social Media into Healthcare CommunicationsJamey Shiels
This presentation was given at the 2010 Premier Breakthroughs Conference in Washington DC. The presentation covers a strategic framework for how to Align, Identify, Integrate, Develop and Evolve a social media strategy. This is applicable inside and outside healthcare
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Integrating Social Media into Healthcare CommunicationsJamey Shiels
This presentation was given at the 2010 Premier Breakthroughs Conference in Washington DC. The presentation covers a strategic framework for how to Align, Identify, Integrate, Develop and Evolve a social media strategy. This is applicable inside and outside healthcare
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
The Healthcare Industry Can No Longer Ignore Social Media
As the healthcare industry continues to constantly change, it is extremely important that healthcare related organizations remain up-to-date and relevant in their industry. Today more than ever, people look to online sources for medical help before even contacting a doctor or other professional source. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Unfortunately, some online sources may not be as reliable as they should be, especially when it comes to someone’s health and wellness. With an influx of healthcare organizations available, finding a way to stand out in the industry can be challenging. Healthcare organizations need to take risks in order to stand out and stay ahead of the game. This is where social media comes in, and here’s why it can no longer be ignored!
Find out why here: https://nowmarketinggroup.com/why-the-healthcare-industry-can-no-longer-ignore-social-media/
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
The Healthcare Industry Can No Longer Ignore Social Media
As the healthcare industry continues to constantly change, it is extremely important that healthcare related organizations remain up-to-date and relevant in their industry. Today more than ever, people look to online sources for medical help before even contacting a doctor or other professional source. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Unfortunately, some online sources may not be as reliable as they should be, especially when it comes to someone’s health and wellness. With an influx of healthcare organizations available, finding a way to stand out in the industry can be challenging. Healthcare organizations need to take risks in order to stand out and stay ahead of the game. This is where social media comes in, and here’s why it can no longer be ignored!
Find out why here: https://nowmarketinggroup.com/why-the-healthcare-industry-can-no-longer-ignore-social-media/
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
Social Media Measurement Best Practice SeminarAustin Gaule
This Slideshare represents the powerpoint that was used for Jared Troutman's speech on 9/13/2014 at the Omaha Press Club for the Social Media Measurement Best Practice Seminar.
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
Presentation given on June 8, 2010 at the GAME Conference in Montreal covering the evolving role of Social Media and Networking in Continuing Medical Education and Continuing Physician Professional Development
Who, Why & How Health Consumers and Industry use Social Media. Trends, tips and examples of the effective use of social media for healthcare and pharmaceutical marketing.
How Health Leaders Can Use Word Clouds to Achieve Thier MissionsDouglas Anderson
Provides an overview on how strategic health leaders can use of word clouds by leaders and others is a soft skill strategy to achieve their mission and vision.can be used for education and mentoring sessions.
Knowledge-Based Leadership: “Mind Mapping Your Way to Success”Douglas Anderson
This Session Will Introduce You to the Tool of Mind Mapping or Whole Brain Thinking:
Think faster, retain more
Hot-wire your creative energies
Improve innovative thought, problem solving
Pick your passion
Get more done in far less time
Do more in the same time
Make clearer decisions, get organized
Identify talents you never knew you had
Health System of 1: 305 Medical Group InitiativesDouglas Anderson
Summarizes 305 Medical Group's Initiatives to recapture care/services and integrate joint base health services. Overview:Situation Assessment, Joint Base and BRAC, Campaign Plan and Results
Way Ahead
Lessons: Issues and Information
Gimme SHELDR! Preparing for Strategic LeadershipDouglas Anderson
Presented at 2017 American College of Healthcare Executive (ACHE), Congress, March 2017. The thirst for how to develop strategic minded leaders at all levels will be quenched in this workshop-style seminar. The seminar will help students reflect, think and communicate strategically, and provide methods on how to develop strategic minded leaders at all levels including themselves. Students will be introduced to the Strategic Health Leadership (SHELDR) competency model followed by a self- assessment. Research on the SHELDR competencies, overview of successful strategic leaders (i.e., competencies applied most or wish they had more of), and distillation of strategic leader development programs according to experts will be presented.
Learning Objectives:
a. Differentiate managerial versus strategic leadership competencies, learn from successful leaders and develop plans to develop strategic minded leaders including themselves
b. Challenge students to develop a personal ethos statement and communicate strategically
2018 Gimme SHELDR! Preparing Strategic Minded Leaders!Douglas Anderson
Presented at 2018 American College of Healthcare Executive (ACHE), Congress, March 2018. The thirst for how to develop strategic minded leaders at all levels will be quenched in this workshop-style seminar. The seminar will help students reflect, think and communicate strategically, and provide methods on how to develop strategic minded leaders at all levels including themselves. Students will be introduced to the Strategic Health Leadership (SHELDR) competency model followed by a self- assessment. Research on the SHELDR competencies, overview of successful strategic leaders (i.e., competencies applied most or wish they had more of), and distillation of strategic leader development programs according to experts will be presented.
Learning Objectives:
a. Differentiate managerial versus strategic leadership competencies, learn from successful leaders and develop plans to develop strategic minded leaders including themselves
b. Challenge students to develop a personal ethos statement and communicate strategically
Strategic Health Leadership (SHELDR) Consulting Group MasterDouglas Anderson
Provides overview of the Strategic Health Leadership (SHELDR) "BIG IDEAS" and competencies. Based on dissertation: Strategic Health Leadership Comptetencies of Former Military Surgeon's Generals
Presentation to CMU Doctor of Health Administration students on strategic health leadership competencies,, introduction to the US Public Health Service and challenges on building healthier communities
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...GL Anaacs
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We specializes in exporting high quality Research chemical, medical intermediate, Pharmaceutical chemicals and so on. Products are exported to USA, Canada, France, Korea, Japan,Russia, Southeast Asia and other countries.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
263778731218 Abortion Clinic /Pills In Harare ,sisternakatoto
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Triangles of Neck and Clinical Correlation by Dr. RIG.pptx
Overview of Air Force Medical Service Digital Communication Strategy
1. Passion - Professionalism - Victory Through People
Air Force Medical Service (AFMS)
Electronic Health Communication Strategy:
“Case Study to Improve Service and Health By Using
Social Media and Mobile Applications”
International Defence Sector Conference on Social
Media, Nov 2012
Col (ret) Douglas E. Anderson
quilldogdea@gmail.com
@doug_anderson57
C: 703-282-7669
O: 304-263-4405
Nov 2012
3. Passion - Professionalism - Victory Through People
Purpose and Overview
Purpose: Provide overview of AFMS Digital Health
Communication Strategy
Overview:
Social Media
Strategy
Facebook
Twitter
Web Site
Mobile Apps
Lessons
Summary
Questions
3
http://www.youtube.com/user/AFMSCEMMTube?feature=results_main
4. Passion - Professionalism - Victory Through People
Mission: Deliver world class health care to 2 million+ beneficiaries at 75
worldwide military treatment facilities (MTFs)—Trusted Care Anywhere
Background
Guidance:
Need a way to engage audience
to improve health outcomes
Lacked digital media presence
Execute digital health
communications strategy
Social media, web site
standardization & mobile
health applications
Context:
Strategy Management
Transformational Leadership
5. Passion - Professionalism - Victory Through People
Initiative: Social Media
Challenge: Improving service and health through engagement
Context: Communication, marketing, and outreach planning
Leverage digital communication channels
Objectives:
Develop strategy and policy for AFMS-wide adoption
Establish Facebook Pages @ 75 MTFs to begin journey
Deliver guidance, training, and content to sustain effort
Transformational Leader Approach:
Conduct environmental scan
Engage early adopters
Listen to healthy skeptics
Establish oversight team
Promote success stories
5
6. Passion - Professionalism - Victory Through People
Social Media Strategy “Too EESI”
Objectives
Enhance Health and
Experience of Care By
Increasing Activation
and Engagement
Expand AFMS Social
Networking Presence
With Innovative Ideas
Stabilize Effort with
New Tools, Training,
Guidance
Integrate Other
Electronic Health
Initiatives Projects
(eHIP) for Effect
6
7. Passion - Professionalism - Victory Through People
Results: Facebook Fan Growth
Achieved strong growth the first two quarters of 2012
Q1 (Jan-Mar): Grew from 4,094 to 4,875 Fans or 19%
Q2 (Apr-Jun): Grew from 4,875 to 5,355 Fans or 13.2%
Context: Mayo Clinic = sustained growth rate of 11.2%
Benefit: Due to multiple live engagement campaigns, viral content
sharing led to 3,284,239 impressions on AFMS content
Observation: Improved health literacy--38% of all posted content
focused on information to improve service and health
8. Passion - Professionalism - Victory Through People
Results: Live Feedback Campaigns
Generated Visibility and Interest
Began with “passive” discussion groups
Health benefits of an Elevated Work Station
Conducted 5 live Proactive feedback
campaigns to enhance follower engagement on
health topics and expand the AFMS presence
Patient Safety Virtual Scavenger Hunt:
Posted 8 patient safety clues on the Page
wall; invited fans to submit answers
Results: 405 people Talking About This, 169
new Page “Likes” & viral reach of 5,000+
Patient Centered Medical Home (PCMH) Forum:
Hosted 1-hr forum with content/input from
4 MTFs, PCMH leadership and partners.
Results: 861 Facebook Page views; 30 new
Facebook Fans; reach of 6,212
9. Passion - Professionalism - Victory Through People
Initiative: @USAFHealth Twitter
9
Consistent
Visual
Branding
Cross
Promoted
Web
Properties
Description
Consistent
with Other
Military
Branches
Accounts
Public
Description
Cleared by
Public
Affairs
Social
Media
Policy Link
Social
Media
Policy Link
Popular,
Publicly
Recognized
Descriptor
for Account
Context
10. Passion - Professionalism - Victory Through People
Results: Twitter @USAFHealth
Launched Twitter Jan 2012: 1,100+ tweets; gained 780+ Followers
Live Chats #AFHealth have conversations around relevant
topics: Patient Safety, Wound Care, Men’s Health.
Results: 952,548 impressions; grew from 214 followers on
March 1 to 660 followers on July 1 – a 208% increase
Benefit: @USAFHealth developed ongoing dialogue and continued
to nurture relationships with other health organizations across
social media outlets, sustaining a 74.3% growth rate during Q2
11. Passion - Professionalism - Victory Through People
Results: Training and Support
Training resulted in 1,800+ personnel training:
Conducted 101 and Introductory Facebook training sessions
Integrated into executive leadership education
Developed and delivered specialized training:
Customer Service, Patient Safety, Health Promotion
Disaster and Crisis Response & Global Health Engagement
Applications for Personal & Professional Development
Support provided learning forum share best practices and ideas:
Hosted Social Media Working Groups to transfer materials
Developed “How To ” toolkit for knowledge transfer
12. Passion - Professionalism - Victory Through People
Results: Utilization is
Increasing
Observation: Improved health literacy--38% of all posted and
viewed content focused on improving service and health
Notable MTF-level examples include:
Record number of people receive flu shots as a result
Ability to communicate during the 2011 earthquake in Japan
Health and Wellness marketing and Diabetes support groups
Saving time by responding to Fans questions via Facebook
Engaging patients on health tips an patient safety
12
13. Passion - Professionalism - Victory Through People
Results: Leadership and Professional
Community Interest Grew
Developed virtual neighborhoods to acquire, share, and use of
relevant info supports personal & professional development:
Global Health Engagement (International Health Specialist)
Health and Wellness Centers
Dental, Medical, Nursing, and Medical Service Corps
Occupational and Physical Therapy
Senior Leadership engagement
13
14. Passion - Professionalism - Victory Through People
AFMS Quad Aim:
Top Monthly Posts & Viral Reach
Month Post Likes Feedback Shares Total Reach
June
Men’s Health
Month
“It's official!!
Congratulations to our
21st Air Force Surgeon
General, Lt. Gen. (s)
Thomas W. Travis! The
Senate has just confirmed
the assignment!”
82 Talking about this: 82
Engaged users: 85
Total Impressions:
3241
6 1471
Facebook This Month (Change)
Fans 5,206 (199)
▲
Wall Posts 47 (16)
▼
Likes 366 (62) ▼
Comments 28 (21) ▼
Shares 89 (48) ▼
Post Views 29,601 ▼
AFMS MTF Pages:
“Basic”
“Advanced “
“Awesome”
49/65 ▲
6/65 --
6/65 --
Air Force Medical Service Social Media Dashboard: June 2012
Benchmark: Competitive Engagement
Spotlight: Men’s Health #AFHealthChat
Other Outreach
Channels
This
Month
AFMS Public Website:
• Total Visits 40,677▼
CAG Kx downloads June:
• Top 3 Docs
• AFMS Web
Standardization Basic
Toolkit
• AFMS Quad Aim READY
• AFMS Web
Standardization Kickoff
Deck
54
41
32
Twitter:
• Followers 680
Better Health:
Ready:
.
Best Value:
Better Care:
The event resulted in:
• 855,249 impressions
immediately after the chat
• 131 Men’s Health tweets
(69 from AFMS, 62 from
participants
• 80 new followers (6/13-
6/29)
Better Health:
Yokota AFB led a fun run for Men’s
Health and Offutt AFB celebrated
Running Day, announcing their
HAWC’s weekly run. Minot AFB
shared resources for safety during
rising temperatures.
Ready:
With summer being a popular PCS
and deployment time, Los Angeles
AFB shared information about the
new Military “Health in Transition”
program to assist in easing the PCS
transition.
Best Value:
Scott Clinic’s Patient Advocate
followed up with a fan after
assisting them offline. The fan later
remarked on their wall how speedy
and effective the Patient Advocate
always is for helping with issues.
Better Care:
Eglin AFB used their Page to
publicize that their Satellite
Pharmacy is extending its hours for
people who work later shifts. Tyndall
AFB shared a calendar of prevention
activities to support Mental Health.
15. Passion - Professionalism - Victory Through People
Initiative: Web Site Standardization
@ 75 MTFs Began Jun 2012
15
Best Practices
Checklist Based on Levels
Basic/Advanced/Awesome
Sample Text & Images
Standardized template
Mock-up example template
Score Card
16. Passion - Professionalism - Victory Through People
Results and Status: Web Site
Standardization
16
Approach:
Conducted environmental scan; assessed MTF web pages
Hosted focus groups: content developers, audience, PAOs
Identified pilot sites to pin-point advanced social media users
and enthusiasts; program helped identify information gaps
Launched system-wide “Get to Basic” Campaign
Status as of Jul 2012:
54 MTFs or 73% made progress on getting to Basic
Average number of Basic elements across all MTFs: 10/15
19 MTFs have reached Basic level; 22 have 10+ elements
17. Passion - Professionalism - Victory Through People
As patients and providers became more
interested, the AFMS recognized the need
to develop mobile applications strategy
Conducted analysis including research
from focus groups & social media surveys
Produced 3-tier development strategy
Designed to manage use, development,
and promotion
Tier 1:
2 Prototypes: MTF Locator & Diabetes
User adoption and outreach strategies
to help maximize use of apps
Trusted Mobile Library with
instructions
Initiative: Mobile Health Applications
18. Passion - Professionalism - Victory Through People
Trusted Source for Mobile Health
Applications To Start
18
Mobile apps to better manage your health on the go. Search
The Air Force Medical Service recommends the following mobile health applications for use by Medical Group providers,
beneficiaries and their families. Read more about each app below, organized by category and audience, including
download links for Apple and Android operating systems.
Mobile Apps by Category:
Get Fit & Healthy Manage Your Family’s Health Locate a Health Facility
Find Benefits Information For Health Care Providers
Mobile Apps by Thumbnail:
External Link Disclaimer
The list of external links above does not
constitute endorsement by the United States
Air Force, or the Department of Defense, of
the external Web sites, mobile applications,
or the information, products or services
contained therein
Get Healthy & Fit Manage Your Family’s Heath Mobile Web Resources
PTSD Coach was designed for Veterans and military
Service Members who have, or may have, Posttraumatic
Stress Disorder (PTSD).
Apple Android
Tactical Breather can be used to gain control over
physiological and psychological responses to stress, which
can dramatically benefit soldiers during stressful combat
situations.
Apple Android
The National Heart, Lung and Blood Institute’s Body Mass
Index Calculator is a tool to screen for weight categories
that may lead to health problems.
Apple Android
Passport to Good Health helps users organize and keep
track of their health records, preventative screenings, test
results, medications, health care professionals and
upcoming appointments.
Apple Android
My Health Records helps users store and access health
care information for all family members.
Apple Android
EatingWelll Healthy in a Hurry is a selection of 200 of
EatingWell’s most popular and fastest-to-make recipes. The
app features preloaded recipes with full nutritional
information and professional photography accompanying
each recipe.
Apple Android
TRICARE Online
TRICARE Online provides secure access to online
features for DoD beneficiaries receiving care
through a military treatment facility.
Visit: https://www.tricareonline.com
WebMD
WebMD provides valuable health information, tools
for managing your health, and support to those
who seek health care information.
Visit: http://www.m.webmd.com/
20. Passion - Professionalism - Victory Through People
Quality and Patient Safety Communication
Campaign Plan, Strategy, Toolkit
Quality & Patient Safety Campaign ties
MHS Quadruple Aim and AFMS translation
for Better Care/Best Value
5 messages focus on trust & quality of
care involving patients as part of the care
giving team
Safe Culture … Safe Care … Safe
Patients … Safe Staff … Safe Support
Systems … Safe Place ….
Designed to be ongoing and proactive
For Internal and external audiences
60+ tools, templates, and ready to use
materials available on AFMS Kx (CAG)
21. Passion - Professionalism - Victory Through People
Suicide Prevention Campaign ties into MHS
Quadruple Aim and AFMS’ goal for Better Health
Four key messages focus on providing Airmen,
civilians, and family members with information to
prevent suicide and save lives
Plan designed to be adaptable at local level
Campaign period designed to enduring
More than 50 tools, templates and ready to use
materials available on the AFMS Knowledge
Exchange (Kx)
Materials acquired from:
MHS, VA, Military Pathways
DCoE, Real Warriors Campaign, AHRQ
Suicide Prevention Communication
Campaign Plan and Toolkit Highlights
21
Suicide Prevention Toolkit
Example Campaign Plan
Commander Upbriefs - Key Messages
Press Release and Campaign Engagement E-mails
SP Resource List with Links
Newspaper Articles and Talking Points,
Poster, Flyers, AFMS SP Comm Card, ACE Card
Social Media Tools: Facebook posts, Tweets, Blogs
FAQs, Brochures, Fact Sheets, Other Materials
PSA, SME Interviews, Impact Stories
22. Passion - Professionalism - Victory Through People
Helping MTFs Combine Local Initiatives With
Communication Campaign Plans to Maximize
Their Efforts to Activate Audiences
MTFs can use “mini communication campaign” Plans as part of PCMH
implementation OR continue patient activation and engagement with
their beneficiaries after implementation. Current examples include:
Diabetes
Childhood Vaccination
Fitness
Materials in these plans and toolkits include:
Communication messages, sample campaign implementation plan,
toolkit contents
Email announcements
Resource lists, flyers, posters
E-cards from health.mil
Childhood vaccination
Social media language
Outcome: Improved health, better HEDIS rates, staff satisfaction?
22
23. Passion - Professionalism - Victory Through People
Myths vs Facts: More Positives Than
Negatives … Fans Take Care of Fans
23
1 Fan, 1 Response, Many Views
Toolkit Provides Sample Responses
24. Passion - Professionalism - Victory Through People
Partnering and “LIKING” Other Interested Organizations
Such As Spouses Groups Improves Messaging “Reach”
25. Passion - Professionalism - Victory Through People
Social Network Support Groups
Critical to Patient Activation
25
26. Passion - Professionalism - Victory Through People
Have a Purpose: Align to larger AF electronic health initiatives and
strategic communication plans: inform, engage and inspire
Do Your Homework: Each facet of the strategy included baseline
research to identify gaps, needs, and concerns – listening works
Build on What’s Working: Instead of mandating changes, sharing
information and empowering MTFs helped the AFMS achieve its
goals--Working with partners greatly increased viral reach
Connect the Dots: While adjustments were made, ensure pieces of
the strategy link together--drives the audience to all channels
Experiment: Develop, test, and evaluate new engagement tactics
to keep the audience engaged and active—fail forward
Be Proactive: Learn, research, ask, listen, collaborate, cajole …
enjoy the journey – do it, try it, improve it
Proactive Leadership Required For a
Successful Digital Health Strategy
http://www.youtube.com/watch?v=fW8amMCVAJQ
27. Passion - Professionalism - Victory Through People
Summary and
Conclusion
Successfully implemented a digital health
communication strategy & implementation plan
Reached diverse and dispersed audiences
Award winning initiative is easily replicated
Well-organized toolkit with 400+ documents
Application of transformational and change
management strategies required for initial and
sustained success
Local innovation with proper guidance, tools,
and training will improve activation
Satisfaction with services will improve
Engaging patients to play a role in their health care
contributes to health literacy and better health
Special thanks to the Team
27
28. Passion - Professionalism - Victory Through People
Questions? All Materials Available
Upon Request
28
Col (ret) Douglas E. Anderson is the former Director of the US Air Force
Surgeon General’s Commander's Action Group (Health Communication,
Marketing, and Organizational Improvement). In this capacity, he and his teams
developed strategic health communication, marketing, and thought leadership
programs for the Air Force Surgeon General and Air Force Medical Service
(AFMS). He implemented innovative strategies and tactics to deliver messages
across the enterprise in a wide range of communication channels. His team
developed, implemented, and managed digital communication, social media, and
events planning programs. In addition, he provided in house group facilitation
services on strategy creation, quality improvement, and performance measure
development. He personally coached senior executives on strategic thinking,
health trends assessment, social media presence, speech development, public
speaking, and conference planning.
Email Contact: quilldogdea@gmail.com
Cell Phone: 703-282-7669
Home Phone: 304-263-4405
Disclaimer: The presentation was provided for educational purposes only. It does
not represent the official position of the US Air Force. It is based on Col
Anderson’s experience while serving in the military, current consultation services,
and personal experience. It should not be construed as official endorsement by the
US Air Force.
Definitions
Viral Reach: The number of impressions of your Page post in a story generated by a friend. (Total Count)
(Jon Stock)
As one of 4 key campaigns for the AFMS, Quality and Patient Safety Campaign is important in all we do to safe lives and reduce unnecessary errors.
We are launching this campaign in sync with the National Patient Safety Foundation’s Patient Safety Week March 6-12. AFMS Campaign will continue through July.
Each MTF can use the PSAW kit and the tools we created to inform, inspire and change behavior. The focus in on bringing the patient in as a partner to the care team.
Air Force is leading the way in patient safety by adopting the DoD Patient Safety Program’s TeamSTEPPs. Approx. 78% of all AF MTFs have been educated about this program. Patient Safety Reporting Systems have been implemented at 41% of the MTFs. Roll-out will be completed in June. Reporting patient safety events allows us to eliminate preventable errors and stop a chain of errors. Near miss reporting is critical to the success of our patient safe care.
As one of 4 key campaigns for the AFMS, the Suicide Prevention Campaign is important in all we do to safe the lives of our Airmen and inform civilians and families about how to prevent and support them.
The SP Campaign will run over a four month time span, but because of the urgency and sensitivity of the issue, it should be ever-present and on-going.
MTFs can use the SP toolkit we created to inform, inspire and change behavior.