Mili Ponce Presentation

1. Social Media Marketing and E-Commerce

9. ROI on Social Media Marketing
What do we consider Social Media?
- Social Networks ( Twitter, Facebook etc.)
- Social Bookmarks ( Reddit )
- Blog Marketing (Blogger, Wordpress, etc)
- Vlog Marketing
- Video Marketing ( Facebook, Vimeo, Youtube, etc.)
Why do you need Social Media for your business?
• The easiest and cheapest way to do brand awareness, locally or abroad if you export.
• The most efficient marketing strategy to obtain brand advocates instead
of leads or clients only.
• 95% of people that are Online are on at least 1 Social Media site
mainly for personal use..
• No matter what industry you are in or if you are B2B or B2C,
your target market is on Social Media !
• You can double or tripple the target visits to your website within the first 2 months!

10. Social Media Marketing
 Twitter
 Facebook
 Pinterest
 LinkedIn
 Google +
 Instagram
Blog
 Content creation
 Content Management
 Lead generation
 AdSense income
 Business Advertisement
Facebook Ads / S.M. Ads
 Promote website to target
market
 Promote to buyers of similar
products
 Promote to people following
competitors
Engagement
Google Friendly Website
 Webmaster tools monitoring
 Google analytics
 Site map indexed
 Keyword rich
Lead Generation
 Opt in box build in website
 Free offer in exchange of details
 Database growth (Potential clients)
 Sales CRM system in place
Web Conversion Lead Generation
Website
Website Design
 Mobile friendly to read and use
 Burger menu
 Content Management
 Mobile responsive
 No scrolling needed
 Clear call to action
 Social media buttons placed
strategically
 Lead generation built in
Email Marketing
 Content distribution
strategy plan
 Promotion/Sales Funnel
to upsell and down sell
Facebook Ads
Retargeting
 Promote to Database
 Upsell to buyers
 Promote to website visitors
 Promote to saved audience from
your Ads clicks
Enquiries/Leads/Sales

11. Facebook dominates as a source of social traffic and sales.
Nearly two thirds of all social media visits come from Facebook.
Plus, an average of 85% of all ecommerce orders from social media come from Facebook.
Orders from Reddit increased 152% in 2015.
Perhaps most interesting and surprising was community style site Polyvore
which is generating the highest average order value ahead of Facebook, Pinterest and Twitter.
Also in this category is Instagram which is also generating higher average orders
than those same sites.
This is especially impressive considering the only clickable links in Instagram
are those in profile bio's.
Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%
Statistics of 300,000 E-Commerce sites Online

14. October 2014 visits 19 749
October 2015 visits 36 264
November 2014 visits 12 201
November 2015 visits 21 765
16 515 visits more in the first month
Social Media ROI

15. October 2014 £13 648
October 2015 £15 890
November 2014 £7 408
November 2015 £8 860
£2 242 more in the first month

17. Traditional marketing
Traditional online marketing
Quantity Leads
Traditional Marketing Online
and Offline VS Social Media
Social Media
Quality Leads
Target Leads
Traditional marketing
Traditional online marketing
(Passive Marketing)
Wait for customers to find
your Ad or Business
Social Media
(Active Marketing)
You can listen to 80% of the
online users and bring the ones
interested in your business to
your door.

18. Branding
CRM
Lead Generation
Content
Leadership
Increase Sales
Goals

19. Twitter
Brand Awareness
US, Europe, South America
20 – 40 years old
B2B/B2C
Facebook
92% online people
21 - 80
B2B/B2C
LinkedIn
Networking
Services
B2B/B2C
Google +
SEO
B2C/B2B for SEO only
Pinterest
Physical products
Fashion, Design
Photography, Interior Design
B2C
Which social network is for your business?

21. New things on Twitter
1. Twitter Cards
2. Twitter Ads Cards
3. Twitter Polls
4. Use the 80/20 principle.
80% of your Tweets should focus on driving interactions with your followers,
such as Retweets, replies, and likes. Once you’ve built some rapport,
you can mix in direct offers or promotions that get followers to take actions.
5. Develop a content marketing strategy
Monday: Promotions
Tuesday: Behind-the-scenes
Wednesday: Helpful tips
Thursday: Customer spotlight (@mention them and interact)
Friday: Feature industry experts or news
Saturday: Community or industry spotlights (retweet community or industry related)
Sunday: Focus on your people
Highlight the people who help run your company by Tweeting photos of them
at work and having fun.

22. Tweeting is a skill not just something young people can do

23. Twitter # and @ Strategy
1. Use the # as part of the sentence, never just put them at the
end of the sentence.
2. Make sure the # is relevant to your target market, location and
it has at least hundreds of people in it.
3. If you are a local business do not use generic # that could be used by
anyone around the world.
4. Do not invent or create your own # unless you are using it to share
information about an event, conference or to share information within
the company.
5. Use the @<Twitterhandler> of popular account or complementary
products companies as much as possible saying something about
them that will make them retweet to their followers
Example;
Speaking at a @UKTIeast workshop in #MiltonKeynes, great audience,
Lots of questions! Thank you for inviting @SMFUK
6. Polls (ones a week)
7. Twitter Ad cards (Twice a day)
8. Twitter Cards (Twice a day)
9. Post 8 Times a day ( 80/20 strategy, 80% about the industry, news, tips,
didn’t you know…, funny pictures related to industry, polls, cards, etc) and
20% about your products, services, and internal news and pictures
10. Engage with industry influencers and target market

25. What is new on Facebook?

28. “Call to Action” button on your posts

29. As well…
1. Facebook Lead Ads Less than £0.25 per lead
2. Facebook Offer Claims Ads Less than £0.20
3. Facebook Local Business Ads Less than £0.05 per click
4. Facebook Call to Action Ads Less than £0.20
5. Facebook Video Views Less than £0.05 per view
6. Facebook Sales Groups FREE

30. Social Media
Marketing
 Twitter
 Facebook
 Pinterest
 LinkedIn
 Google +
 Instagram
Blog
 Content creation
 Content Management
 Lead generation
 AdSense income
 Business Advertisement
Facebook Ads / S.M. Ads
 Promote website to target
market
 Promote to buyers of similar
products
 Promote to people following
competitors
Engagemen
t
Google Friendly Website
 Webmaster tools monitoring
 Google analytics
 Site map indexed
 Keyword rich
Lead Generation
 Opt in box build in website
 Free offer in exchange of details
 Database growth (Potential clients)
 Sales CRM system in place
Web
Conversion
Lead Generation
Website
Website Design
 Mobile friendly to read and use
 Burger menu
 Content Management
 Mobile responsive
 No scrolling needed
 Clear call to action
 Social media buttons placed
strategically
 Lead generation built in
Email Marketing
 Content distribution
strategy plan
 Promotion/Sales Funnel
to upsell and down sell
Facebook Ads
Retargeting
 Promote to Database
 Upsell to buyers
 Promote to website visitors
 Promote to saved audience from
your Ads clicks
Enquiries/Leads/Sales

31. www.
Blog Marketing

32. Content Marketing - Blog
Who needs a Blog?
1. If on of their goals is branding and they want to be leaders or
content leaders.
2. If they have a high amount of competition and if their
competition has already a better place in the market
Blog Strategies:
• Educate about their industry and create the need
• Lead generation, free educational offer (Report, videos)
in exchange of contact details.
• Content management, the perfect platform to store all the content
• and share it with your audience through your channels.

33. E-Commerce & Social Media

34. Best Platform for a Shop for SEO & Social Media
Shopify
1. Built-in Speed & Security for Hosting
2. Best SEO friendly system
3. Biggest and best design options online
4. Hundreds of Add-ons to accommodate any need
5. Integrates with lead gen /email systems, Mailchimp, aweber, etc.
6. Best integration with Social Media platforms to give you a
daily up to date ROI report on your Social Media activities.
7. You can have a build in blog to improve SEO, customer retention
and traffic generation
8. Build in processing system for UK sales or integration with
shopping cart systems and pay pal.

35. Web Conversion & Social Media

36. Choice of message (Only 1)
• 1 Sentence message
• List of services
• Types of products
• Different sectors or industries
Burger
menuMenu (4 or 5) if really needed
Calls to action (Either 1 or 2); Take a tour
NOW, Book a call with a specialist NOW, etc.
SocialMediabuttons Logo
Lead
gen
Box
Blog
Live
feed
Telephone number

37. - Clear message of the solution you are offering ‘Value Proposition’
( you need to know what is the problem you are solving)
- Clear visitors journey
(what are the steps you want people to take when they visit your website)
- The branding on the website and design should be attractive to your target market
- Most people don’t scroll down; you need to have the message and beginning of the
journey visible without scrolling
- Call to action (Not just the telephone number or email visible but
tell people what to do; ‘Call Us Now’, ‘Download FREE Trial’, ‘Chat with us’ etc.)
- Lead generation strategy build in Homepage
(Give them something very attractive for FREE in exchange of their details)
- Make sure your website is mobile friendly (responsive)
- Customer Testimonials on the Homepage if possible
- Prices visible to your potential clients when possible
Website Conversion Strategies

38. Social Media is growing rapidly
Social Media is the Key to your Marketing
Campaign Success
Interested in Social Media Solutions for your
Business?
SMFUK @SMFUK
Phone: +44 (0) 1223 969 054
Email: Emma@thesmfgroup.co.uk
Website: http://www.thesmfgroup.com