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Integrating Email Marketing and Social Media

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In this webinar, learn how the email marketing and social media complement each other and how you can ramp up your marketing and communications programs by utilizing them together.

BusinessTechnology
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Social Media: A Marketing Playground Outcast? Jeanette Arrighi, MBA Marketing Strategy Manager
Plan For Today Overview Utilize your emails Utilize your social media sites ROI
Overview LinkedIn 100 million users Twitter 830 million users Facebook Over 600 million users 50% login daily Average 130 friends/user Post 90 pieces of content/month
Who Killed Email? No One!
Using Social Media and Email Together
Social Media Inventory Primary social media outlet Purpose Content Division of Labor SWOT Analysis (Strength, Weaknesses, Opporutinities, Threats)
Using Social Media and Email Together
Using Social Media and Email Together
Achieve Peer to Peer Sharing Educational Funny Niche product Personal relevance Cause-related Self-interest
Sharing IS Caring
Listen More, Talk Less Tag new followers to welcome them (@name) Retweet
Listen More, Talk Less Provide recommendations where appropriate Volunteer social media posters
Using Social Media and Email Together
Using Social Media and Email Together
Build Your List Teaser copy on Facebook Leverage assets Promote others liberally Utilize your offline skills Video Just ask!
Build Your List
Using Social Media and Email Together Client Case Study: Destination DC ,[object Object]
1,269 click thrus from emails to social sites,[object Object]
Analyzing your results ,[object Object]
Measuring and analyzing social media is difficult
Use your email reports as a tool for analysis ,[object Object]
Who is sharing what and from which email campaigns.
Determine best time to send social content,[object Object]
Take on the fly assessments of the community
Use feedback to make changes almost immediately to benefit the community ,[object Object]

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