Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Media training

480 views

Published on

  • Be the first to comment

  • Be the first to like this

Media training

  1. 1. Media Relations Presented by Laura Dowler AmeriCorps Wellness 360 December 17 th , 2010
  2. 2. Overview <ul><li>Introduction </li></ul><ul><li>How to write a press release </li></ul><ul><li>How to write an “elevator speech” </li></ul><ul><li>How to give an interview </li></ul><ul><li>How to assemble a press kit </li></ul><ul><li>Utilizing social media </li></ul>
  3. 3. What benefits result from good media relations?
  4. 4. Types of Media <ul><li>Print </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Social Media (Reaches audience directly) </li></ul>
  5. 5. Questions to ask <ul><li>Who do you want to reach? </li></ul><ul><li>What do you want to tell them? </li></ul>
  6. 6. Building Relations <ul><li>Develop list of media contacts </li></ul><ul><li>Northeast Ohio Media Guide (Center for Community Solutions) </li></ul><ul><li>Foster e-mail relationship with reporters </li></ul><ul><li>Be a trend spotter </li></ul>
  7. 7. Writing a Press Release <ul><li>Show why event is newsworthy </li></ul><ul><li>Tie your event to something that has been receiving national news coverage </li></ul><ul><li>Find and use buzz words </li></ul><ul><li>Use jargon free language </li></ul><ul><li>Use AP style </li></ul>
  8. 8. Press Releases <ul><li>Send via e-mail, but not as an attachment </li></ul><ul><li>Utilize your subject line </li></ul><ul><li>Know who to send it to and when </li></ul><ul><li>Follow up with a phone call, leave contact info on voice mail </li></ul><ul><li>Send thank you note </li></ul>
  9. 9. Elevator Speech <ul><li>30 seconds-2 minutes </li></ul><ul><li>Sells yourself, an idea, or an organization </li></ul><ul><li>Useful when networking </li></ul><ul><li>Can be adapted to multiple settings </li></ul>
  10. 10. How To Give An Interview <ul><li>Research and plan </li></ul><ul><li>Develop several key messages that you want to deliver </li></ul><ul><li>Think of anecdotes and facts that support your message </li></ul><ul><li>Use the bridging technique to get your message across </li></ul><ul><li>Think of interviews as speeches </li></ul>
  11. 11. Ambush Interview <ul><li>Stay calm, don't run </li></ul><ul><li>Don't hide behind your hand, turn and face reporters </li></ul><ul><li>Offer a comment or statement, but don't answer questions </li></ul><ul><li>Provide a contact, thank the reporters for their interest, then walk away </li></ul>
  12. 12. Social Media Conversation How do you use social media? Do you have any positive examples of businesses or organizations using social media?

×