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Media training


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Media training

  1. 1. Media Relations Presented by Laura Dowler AmeriCorps Wellness 360 December 17 th , 2010
  2. 2. Overview <ul><li>Introduction </li></ul><ul><li>How to write a press release </li></ul><ul><li>How to write an “elevator speech” </li></ul><ul><li>How to give an interview </li></ul><ul><li>How to assemble a press kit </li></ul><ul><li>Utilizing social media </li></ul>
  3. 3. What benefits result from good media relations?
  4. 4. Types of Media <ul><li>Print </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Social Media (Reaches audience directly) </li></ul>
  5. 5. Questions to ask <ul><li>Who do you want to reach? </li></ul><ul><li>What do you want to tell them? </li></ul>
  6. 6. Building Relations <ul><li>Develop list of media contacts </li></ul><ul><li>Northeast Ohio Media Guide (Center for Community Solutions) </li></ul><ul><li>Foster e-mail relationship with reporters </li></ul><ul><li>Be a trend spotter </li></ul>
  7. 7. Writing a Press Release <ul><li>Show why event is newsworthy </li></ul><ul><li>Tie your event to something that has been receiving national news coverage </li></ul><ul><li>Find and use buzz words </li></ul><ul><li>Use jargon free language </li></ul><ul><li>Use AP style </li></ul>
  8. 8. Press Releases <ul><li>Send via e-mail, but not as an attachment </li></ul><ul><li>Utilize your subject line </li></ul><ul><li>Know who to send it to and when </li></ul><ul><li>Follow up with a phone call, leave contact info on voice mail </li></ul><ul><li>Send thank you note </li></ul>
  9. 9. Elevator Speech <ul><li>30 seconds-2 minutes </li></ul><ul><li>Sells yourself, an idea, or an organization </li></ul><ul><li>Useful when networking </li></ul><ul><li>Can be adapted to multiple settings </li></ul>
  10. 10. How To Give An Interview <ul><li>Research and plan </li></ul><ul><li>Develop several key messages that you want to deliver </li></ul><ul><li>Think of anecdotes and facts that support your message </li></ul><ul><li>Use the bridging technique to get your message across </li></ul><ul><li>Think of interviews as speeches </li></ul>
  11. 11. Ambush Interview <ul><li>Stay calm, don't run </li></ul><ul><li>Don't hide behind your hand, turn and face reporters </li></ul><ul><li>Offer a comment or statement, but don't answer questions </li></ul><ul><li>Provide a contact, thank the reporters for their interest, then walk away </li></ul>
  12. 12. Social Media Conversation How do you use social media? Do you have any positive examples of businesses or organizations using social media?