Social Media Seminar 07.23.09


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  • Social Media Seminar 07.23.09

    1. 1. Social Media Marketing: Content, Communication, & Connection
    2. 3. What is Social Media? <ul><li>Social Media is the concept and process of using new media and online channels to not just market your company but to also communicate with your industry and clients and provide valuable content and information to your audience. </li></ul><ul><li>“ Social Media can be a tool used to generate sales leads while increasing the visibility of your company or brand online. “ </li></ul><ul><li>“ Social Media are platforms for interaction and relationships, not content and ads.” </li></ul><ul><li>“ Social Media is a term that encompasses the platforms of New Media (Twitter, YouTube), but also implies the inclusion of systems like FriendFeed , Facebook, and other things typically thought of as social networking.  The idea is that they are media platforms with social components and public communication channels.” </li></ul>
    3. 4. Image credit: Mike Kujawski
    4. 5. Purpose <ul><li>LISTEN, CONNECT, & COMMUNICATE </li></ul><ul><li>Social Media allows you to connect with a broader audience as well as a niche audience on a regular basis. </li></ul><ul><li>The purpose of Social Media is to find your audience, listen to them, join or create a community, and then communicate and connect with the community. </li></ul>
    5. 6. Requirements <ul><li>GOAL, PERSON(S), TIME </li></ul><ul><li>Establish a goal for what you hope to achieve by participating in Social Media </li></ul><ul><li>Dedicate a person or group of people interested in and willing to invest time in setting up profiles/accounts and then communicating within the selected Social Media channels </li></ul><ul><li>Invest in time Social Media over a long period of time </li></ul>
    6. 7. Blogs <ul><li>45% of U.S. Internet users read blogs monthly </li></ul><ul><li>58% of U.S. Internet users will read blogs on a monthly basis by 2013 </li></ul><ul><li>Definition : A blog is a tool to create and publish content that allows readers to offer feedback thereby generating communication </li></ul><ul><li>Key Components : </li></ul><ul><li>Content </li></ul><ul><li>Comments </li></ul><ul><li>Resources </li></ul><ul><li>Measurement </li></ul>
    7. 8. Blog Content <ul><li>Content should be about the customer and audience, not the company. Blog content should establish your expertise in the industry and be of value to the reader. Blogs can be B2B or B2C but content must always serve the intended audience. </li></ul><ul><li>Possible Blog Topics: </li></ul><ul><li>Trends </li></ul><ul><li>Experiences </li></ul><ul><li>Customer Testimonials </li></ul><ul><li>Trip Ideas </li></ul><ul><li>Tips and Suggestions </li></ul><ul><li>Quizzes </li></ul><ul><li>Surveys </li></ul><ul><li>Contests </li></ul>
    8. 9. Consumer Focused Blog
    9. 10. Corporate Focused Blog
    10. 11. Twitter 21% of accounts that are empty placeholders 94% of Twitter accounts have less than 100 followers 5% Make up 3/4 of all Twitter activity 62% Users from the U.S. Tuesday – the most popular day on Twitter FOLLOW AND BE FOLLOWED Follow people of like interests, in your industry, in your demographic, in your region, with news items, with interesting tweets, who retweet items, who @ other users, who share resources or links Listen and Contribute: Tweet regularly and relevantly Communicate with your followers, ask questions, answer questions, retweet items, post helpful links, promote your own events but in a non- invasive way, have a voice and a personality
    11. 13. Facebook <ul><li>200 million accounts </li></ul><ul><li>200,000+ Active users </li></ul><ul><li>Fastest growing demographic of 35+ year-old </li></ul><ul><li>66% of users are outside of college </li></ul><ul><li>INTERACTION AND MARKETING </li></ul><ul><li>Advertising —Targeted, Budget, Tracking </li></ul><ul><li>Target exact audience with demographic and psychographic filters about real people. Target specific age range, male/female, geographic location can all be modified to reach the most appropriate people for your ad. </li></ul><ul><li>Pay Per Click (CPC) or Pay Per Impression (CPM, per 1000 impressions) </li></ul><ul><li>Real-time tracking, Track results based on target audience selected </li></ul><ul><li>Groups —Create or join a group within your niche or industry and promote that group to generate Fans; communicate with your group members via wall posts and e mails </li></ul><ul><li>Company Profile and Fan Pages —opportunity to connect with the groups, share articles, photos, resource links, generate visibility </li></ul>
    12. 14. Rams Head On Stage: 353 Friends AAA: 3,286 Fans Over 500 Results for Baltimore Ravens Blue Sky Factory: 204 Fans
    13. 15. LinkedIn <ul><li>43 million users </li></ul><ul><li>Average user is 41 years old </li></ul><ul><li>64% of users are male </li></ul><ul><li>750,000+ Senior Executives </li></ul><ul><li>CONNECTING AND MARKETING </li></ul><ul><li>Advertising </li></ul><ul><li>Company Page </li></ul><ul><li>Optimized Profile </li></ul><ul><li>Participate in Groups, ask and answer questions </li></ul><ul><li>Be listed as product/service provider </li></ul><ul><li>Post and participate in polls </li></ul><ul><li>Link to and share resources </li></ul><ul><li>Manage network of connections and resources </li></ul>
    14. 17. Social Media Channels <ul><li>Facebook LinkedIn Twitter </li></ul><ul><li>Flickr YouTube Technorati </li></ul><ul><li>Digg Blogs Reddit </li></ul><ul><li>Tumblr FriendFeed </li></ul>
    15. 18. Image credit: Brian Solis
    16. 19. Social Media Resources <ul><li>Social Media Bloggers </li></ul><ul><li>Mashable: </li></ul><ul><li>Future Buzz: </li></ul><ul><li>Chris Brogan: </li></ul><ul><li>Site and Social Media Measurement Tools </li></ul><ul><li>Google Analytics: </li></ul><ul><li>Radian6: </li></ul><ul><li>Scout Labs: </li></ul><ul><li>Crimson Hexagon: </li></ul>
    17. 20. Social Media Panel <ul><li>Doug Broujos, Blue Sky Factory, Email Marketing and Social Media </li></ul><ul><li>Wini Roche , Harford County Government Tourism, Video Blogs and E-marketing </li></ul><ul><li>Roseanne Souza , The Souza Agency, Building Brand Equity with Social Media </li></ul><ul><li>Joel Mark Witt , Maryland Zoo in Baltimore, Twitter and Facebook for Public Relations </li></ul>
    18. 21. Natalie Friton [email_address] 443.312.2001 Public Relations Social Media Search Engine Optimization Email Newsletter Management Copy Writing Graphic Design Consulting
    19. 22. Thank you to our Event Sponsors AAA’s new travel blog:
    20. 23. Thank you to our Annual Partners