Presentation about Andorid mobile apps market in China based on appsgeyser analysis of 70000 apps go-to market strategies in 200 countries.

1. From mobile apps to
Startups: in China &
USA
Current Snapshot of Android App
Ecosystem in US, China, Japan and
South Korea
Vasily Salomatov (@vsalomatov)

2. About AppsGeyser
 70,000 apps
 9 mln app downloads
 120 countries making apps
 51% US
22% Europe
11% LATAM
5% RUSSIA
9% CHINA
less than 1% South Korea

3. World Snapshot
 US Continues to lead app creations
- Top 5 Cities, NYC and LA
- 60 of top 100 cities worldwide
 Top 5 Countries
- US
- UK
- India
- Netherlands
- Spain
 App usage varies
- US is the king
- South Korea in top 5 countries

4. USA Lessons Learned
 USA Leads leads app creations
- TopUSA: NYC and LA
5 Cities,
Appcrowding South Korea: App Usage
- 60 of top 100 cities worldwide
 Andorid is growing in US
China: Multiple markets
 Smartphone market penetration is
high
Latam: Loyalty
 Hard to be seen (app overloading)

5. USA
 USA Leads in app creations
- Top 5 Cities, NYC and LA
- 60 of top 100 cities worldwide
 Smartphone market penetration
is high 41%
 Hard to be discovered
(appcrowding)

6. South Korea
 One in top 5 countries by app
downloads (< 1% of world
population)
 Smartphone penetration is very
high 75% (Android mostly)
 Source of forecasts for other
markets

7. China
 China is the biggest mobile
market
 Smartphone sales in China are
projected to reach 150 mln
 Local Andorid aspect (multiple
app markets, local android
ports)

8. From Idea to start: US
 “Casting a net” strategy
- Launch web of related
applications
- Go multiple categories
- Promote your key app within
other apps
 Use FREE apps more
 Do not limit features - limit
content

9. From Idea to start: South Korea
 “Fishing” strategy
- Launch a sinlge app
- Localized content
- User education is important
 You can sell your app
Distimo : percentage of paid apps and average sales price

10. From Idea to start: China
 “Rice seeding” strategy
- Multiple apps in multiple
markets (HiApk, GoApk e.t.c.)
- See what is growing and
iterate
 Only FREE apps
 App marketing is not only about
placement
 Focus on loyal usages,
monetization will come

11. Vasily Salomatov - Co Founder
appsgeyser.com
Twitter: @vsalomatov
703 879 4809
vas@appsgeyser.com