The document discusses the growth of the media industry in the Middle East region. It notes that while media industries worldwide are struggling, the Middle East industry is experiencing rapid growth of around 19% per year. This is driven by factors like a young and growing population, rising incomes, government investment and liberalization of regulations. The television and film market in particular has seen expansion, with the growth of regional production hubs and media cities in countries like Egypt, Jordan, and the UAE. Overall the fundamentals remain strong for continued growth of the pan-Arab media sector.
Ashton Global maintains long-standing relationships based on trust. We seek to be the best emerging manager platform in the world and we are dedicated to exceeding the expectations of our investors.
Ashton Global seeks to identify emerging portfolio managers that generate alpha by investing in non-traditional equities and special opportunities.
https://www.ashtonglobal.com/
https://twitter.com/ashtonglobal
https://www.facebook.com/ashtonglobal?ref=hl
This document provides information about services sectors, trade, and tourism. It discusses how developed economies have shifted away from agriculture and industry to specialize more in services and high-technology. Emerging countries are also growing their services sectors. International tourism has doubled from 1995 to 2012, though it declined slightly in 2009 due to the global financial crisis. Top tourist destinations include the USA, France, and China. Spain trades most with other European nations but runs a trade deficit with countries like Russia, the USA, and China. Tourism in Spain is focused on coastal and island areas for leisure and beaches, while Madrid attracts cultural tourists.
• Consumer expenditure in SSA
equaled nearly $600 billion in
2010, accounting for almost eight
percent of all emerging-market
spending, and is expected to reach
nearly $1 trillion by 2020.
• Consumer spending in South
Africa and Nigeria accounts for 51
percent of SSA's total expenditure.
• Poverty in SSA is decreasing
rapidly—from 40 percent in 1980 to
less than 30 percent in 2008—and is
expected to fall to 20 percent by 2020.
• By 2050, almost 60 percent of
people in SSA will live in cities,
compared with 40 percent in 2010.
This means 800 million more people
will live in urban environments.
• By 2012, over 50 percent of all
Africans—or more than 500 million
people—will own a mobile phone.
By 2014, this portion is expected to
increase to 56 percent (more than 600
million people), giving Africa one of
the world’s highest mobile usage rates.
The document discusses the current economic environment and drivers of economic growth in Sub-Saharan Africa. It notes that perceptions of risk in Africa have shifted positively in recent years. Strong economic growth across the region over the past decade has been fueled by increasing political stability, strategic development planning, regional integration efforts, and infrastructure investment. Côte d'Ivoire in particular is highlighted as pursuing business-friendly reforms and allocating a large portion of its budget to investments and poverty reduction initiatives to promote continued economic and social development.
Vietnam has experienced rapid economic growth and development since launching economic reforms in 1986. It has transitioned from a low-cost labor economy to a higher value manufacturing hub. While impressive progress has been made in improving water supply and sanitation, major challenges remain. Meeting the government's targets of increasing access to water and sanitation for millions of people annually will require an estimated $2.7 billion in annual capital expenditures. Opportunities exist for British companies in areas like water treatment technologies, infrastructure development, and assisting Vietnam in addressing water quality, supply, and management issues.
The Future of Telecoms in Africa, Feb 2014, DeloitteAdrian Hall
Africa can no longer be considered the Dark Continent. Given the rate at which mobile connectivity is growing, it seems only natural that the way business is done will change. But how will Telco’s embrace this change and are they even ready for it?
The document discusses the growth opportunities in the consumer market in Sub-Saharan Africa. Key points include:
- Consumer spending in SSA has grown 4% annually since 2000 and reached $600 billion in 2010, expected to reach $1 trillion by 2020.
- Factors fueling growth are a rapidly increasing population projected to reach 2 billion by 2050, significant decrease in poverty, and rapid urbanization where 60% of Africans will live in cities by 2050.
- Improving infrastructure like mobile phone access making over 500 million Africans reachable is enabling the consumer market growth.
Frontier Markets Capital Peru Country Profilemelvin750
- Peru has experienced strong economic growth in recent years averaging 6% annually, driven by exports of copper, silver and other commodities and a growing manufacturing and construction sector.
- However, infrastructure investment remains low at only 1% of GDP compared to the recommended 4% for developing countries, hindering further development.
- The economy also faces risks from political instability, corruption and dependence on commodity exports, but monetary policy has been stable and inflation under control, supporting continued growth.
Ashton Global maintains long-standing relationships based on trust. We seek to be the best emerging manager platform in the world and we are dedicated to exceeding the expectations of our investors.
Ashton Global seeks to identify emerging portfolio managers that generate alpha by investing in non-traditional equities and special opportunities.
https://www.ashtonglobal.com/
https://twitter.com/ashtonglobal
https://www.facebook.com/ashtonglobal?ref=hl
This document provides information about services sectors, trade, and tourism. It discusses how developed economies have shifted away from agriculture and industry to specialize more in services and high-technology. Emerging countries are also growing their services sectors. International tourism has doubled from 1995 to 2012, though it declined slightly in 2009 due to the global financial crisis. Top tourist destinations include the USA, France, and China. Spain trades most with other European nations but runs a trade deficit with countries like Russia, the USA, and China. Tourism in Spain is focused on coastal and island areas for leisure and beaches, while Madrid attracts cultural tourists.
• Consumer expenditure in SSA
equaled nearly $600 billion in
2010, accounting for almost eight
percent of all emerging-market
spending, and is expected to reach
nearly $1 trillion by 2020.
• Consumer spending in South
Africa and Nigeria accounts for 51
percent of SSA's total expenditure.
• Poverty in SSA is decreasing
rapidly—from 40 percent in 1980 to
less than 30 percent in 2008—and is
expected to fall to 20 percent by 2020.
• By 2050, almost 60 percent of
people in SSA will live in cities,
compared with 40 percent in 2010.
This means 800 million more people
will live in urban environments.
• By 2012, over 50 percent of all
Africans—or more than 500 million
people—will own a mobile phone.
By 2014, this portion is expected to
increase to 56 percent (more than 600
million people), giving Africa one of
the world’s highest mobile usage rates.
The document discusses the current economic environment and drivers of economic growth in Sub-Saharan Africa. It notes that perceptions of risk in Africa have shifted positively in recent years. Strong economic growth across the region over the past decade has been fueled by increasing political stability, strategic development planning, regional integration efforts, and infrastructure investment. Côte d'Ivoire in particular is highlighted as pursuing business-friendly reforms and allocating a large portion of its budget to investments and poverty reduction initiatives to promote continued economic and social development.
Vietnam has experienced rapid economic growth and development since launching economic reforms in 1986. It has transitioned from a low-cost labor economy to a higher value manufacturing hub. While impressive progress has been made in improving water supply and sanitation, major challenges remain. Meeting the government's targets of increasing access to water and sanitation for millions of people annually will require an estimated $2.7 billion in annual capital expenditures. Opportunities exist for British companies in areas like water treatment technologies, infrastructure development, and assisting Vietnam in addressing water quality, supply, and management issues.
The Future of Telecoms in Africa, Feb 2014, DeloitteAdrian Hall
Africa can no longer be considered the Dark Continent. Given the rate at which mobile connectivity is growing, it seems only natural that the way business is done will change. But how will Telco’s embrace this change and are they even ready for it?
The document discusses the growth opportunities in the consumer market in Sub-Saharan Africa. Key points include:
- Consumer spending in SSA has grown 4% annually since 2000 and reached $600 billion in 2010, expected to reach $1 trillion by 2020.
- Factors fueling growth are a rapidly increasing population projected to reach 2 billion by 2050, significant decrease in poverty, and rapid urbanization where 60% of Africans will live in cities by 2050.
- Improving infrastructure like mobile phone access making over 500 million Africans reachable is enabling the consumer market growth.
Frontier Markets Capital Peru Country Profilemelvin750
- Peru has experienced strong economic growth in recent years averaging 6% annually, driven by exports of copper, silver and other commodities and a growing manufacturing and construction sector.
- However, infrastructure investment remains low at only 1% of GDP compared to the recommended 4% for developing countries, hindering further development.
- The economy also faces risks from political instability, corruption and dependence on commodity exports, but monetary policy has been stable and inflation under control, supporting continued growth.
Africa has experienced periods of hope, decline, and renewed growth since decolonization in the 1960s. After initial optimism in the 1960-70s, economic and social conditions deteriorated in the 1970s-90s due to rising dependency ratios, conflicts fueled by the Cold War, and slowing GDP growth. However, since the 1990s Africa has seen increasing political pluralism, economic reforms, and boosted trade and investment as globalization accelerated. Looking ahead, Africa's growing and youthful population, urbanization, rising middle class, and developing infrastructure present opportunities for expanded consumption, retail growth, technology adoption and increased trade and exports.
Could Sub-Saharan Africa Be the Next China?QNB Group
The document discusses the rapid economic growth in Sub-Saharan Africa, averaging 5-6.5% annually in recent years. This makes it the second fastest growing region globally and raises the question of if it could become the next China. The economic turnaround started in the mid-1990s after years of corruption and mismanagement, as countries brought inflation down and increased investments in areas like education and health. Several countries have nearly quadrupled their growth rates while reducing inflation. Continued infrastructure investment and prudent macroeconomic policies will be needed to support growth in sectors like consumers and achieve double-digit GDP growth, allowing Africa to reach emerging market status.
Report covers economic and business trends in Nigeria, Kenya, Tanzania, Gabon, Uganda and Rwanda. In Nigeria, the report sheds light on the contraction of the economy in Q1, 2016 and what this portends for the investment climate. As always, we have included a snapshot of the deals landscape in the continent.
Africa tapping into growth opportunities challenges and strategies for cons...Dr Lendy Spires
Africa represents a significant growth opportunity for consumer products companies due to its growing population, increasing urbanization, and rising incomes. While risks must be considered, companies can succeed in Africa by adapting products to local needs, investing in communities, and taking a long-term view. Coca-Cola and Unilever are cited as examples through strategies like product modifications, partnerships with small retailers, and sustainable sourcing programs. When expanding operations, companies should build local presence, leverage first-mover advantage, and gain government relationships.
The document provides an overview of Kenya, including its demographics, economy, trade, and government finances. Some key points:
1) Kenya has a population of over 47 million people, with the majority living in rural areas and belonging to one of the five largest ethnic groups.
2) The economy has grown at an average of 5.5% annually in recent years, led by the services sector. Agriculture remains important, contributing a third of GDP and employing half the population.
3) Exports are led by tea, horticulture, and oil seeds. Imports are dominated by machinery, transportation equipment, and petroleum products. The trade deficit was over $13 billion in 2018.
4) Government debt
Analysis of the opportunities and challenges of working in Africa, particularly for consumer facing companies. Includes strategies used by firms to overcome challenges
This document summarizes a lecture about the foundations of GCC economies and the impact of Covid-19. It notes that building human capital is key to development. The global economy took a major hit from the pandemic, with estimated global GDP losses exceeding $20 trillion. GCC economies are highly dependent on oil exports and saw significant losses in 2020. Unemployment, especially among youth, is a major challenge. The document calls for GCC countries to adopt collaborative economic models, accelerate digital transformation, and incentivize private sector investment to build more resilient economies.
This document provides an intelligence brief on the economic growth prospects of several countries in the Southern African Development Community (SADC) region. It discusses factors supporting and hindering growth for each country, including natural resources, infrastructure development, political stability, education and health issues, corruption, and dependence on commodity prices and foreign investment. Key challenges across many countries are high unemployment, especially among youth; inadequate power supply and infrastructure bottlenecks; and the impacts of HIV/AIDS on the labor force and economic growth.
This document discusses key aspects of implementing the Sustainable Development Goals (SDGs). It summarizes lessons learned from implementing the Millennium Development Goals (MDGs) and outlines areas the World Bank will focus on to support the 2030 Agenda, including financing, data, and country engagement. Managing urbanization and addressing climate change are highlighted as important areas for countries to focus on to achieve the SDGs.
The document provides information on emerging markets, focusing on BRIC (Brazil, Russia, India, China) countries. It defines emerging markets and discusses their key characteristics. It provides details on the economies, industries and companies of each BRIC country, highlighting their rapid growth and opportunities for trade and investment. Challenges facing these developing economies are also noted.
Taking advantage of african growth opportunities geo expansionLynn Gunning
Frost & Sullivan is a Growth consulting firm with offices in 40 locations around the globe
–Local understanding with global context
Facilitates expansion across all the stages of the growth cycle through:
–Strategy consulting services
–Strategic business intelligence
60 people strong African operation exclusively focussed on the continent
Direct and indirect presence in 16 locations across the African continent
Is Mozambique’s 20 years of peace at risk ?AFRIKASOURCES
Political violence raises amid growing expectations for a future Gas Boom in Mozambique.
"A worst case scenario is a Nigerian-like rebellion (spilling out piracy in the Gulf of Guinea) with Mozambicans Groups attacking offshore platforms and disrupting maritime traffic in the region. But Governments of Tanzania, Mozambique and South Africa have already signed a tripartite pact to strengthen maritime security in Indian Ocean and fight piracy..."
Read Afrikasources experts analysis.
The document discusses drafting a national financing strategy for São Tomé and Príncipe over the next five years. It provides background on the country's economy, which relies heavily on agriculture and hopes to develop oil production. It identifies challenges such as unemployment, lack of economic diversity, and political instability. The strategy proposes focusing on four areas: expanding the energy sector, diversifying agriculture, promoting innovation, and growing tourism. It estimates $1.25 billion in funding needs and identifies sources such as agriculture partners, foreign direct investment, local government, and multilateral partnerships. The conclusion advocates a blended approach to broaden stakeholders and unlock investment opportunities in order to promote sustained, inclusive economic growth and employment.
This document discusses global value chains (GVCs) in sub-Saharan Africa. It notes that while GVCs allow for specialization and participation in international production networks, gains are not equally shared. Sub-Saharan Africa participates less in GVCs than other regions like North America and Europe. South Africa, Nigeria, and Angola contribute the most to GVCs in sub-Saharan Africa, though their participation is still lower than other regions and rising over time. The document concludes that sub-Saharan African countries need to strengthen institutions and develop skilled labor to better encourage GVC participation and the spillover benefits that come with it.
1) Kenya's new president Uhuru Kenyatta appointed a Harvard-educated finance minister and nominated the first female foreign secretary. The private sector is optimistic about economic reforms.
2) Tax authorities in Congo failed to account for $88 million in mining revenues, and London-listed mining company ENRC faces a UK corruption probe over Congo operations.
3) Ethiopia is negotiating with Brazil, Russia and India to finance new rail projects, as it works to develop infrastructure and transform its economy.
Useful overview of the UK and the UK market, aimed at international marketers. The deck includes information on the UK's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of the UK from a marketing viewpoint.
The document discusses emerging markets and compares the top 10 fastest growing emerging markets in 2005 and 2014. It finds that while the largest emerging markets by GDP have remained mostly the same, the composition of the fastest growing markets has changed significantly. In 2005, the top 3 fastest growing markets were China, Kuwait, and Kazakhstan, but in 2014 they were India, China, and Nigeria. The reasons for countries dropping or rising in growth rankings varied, such as economic diversification helping countries like Bangladesh and Nigeria accelerate, while dependence on oil hurt growth for Kuwait, Qatar and Saudi Arabia.
The document outlines an agenda for an online event titled "The New Economy Saudi Arabia 2020" that will discuss the economic impacts of the COVID-19 pandemic and the transformation to a new global economy. The agenda includes discussions on the post-COVID world, recovery scenarios, policies and decision making trends, the new world order, traits of the new global economy, and digital transformation. The document notes that COVID-19 has exposed unprecedented socioeconomic threats and will likely push the world to a "new normal." It also discusses how the pandemic has impacted industries, employment, poverty levels, and could result in $82 trillion in damages to the global economy over five years.
The document provides an overview of Vietnam's socioeconomic situation one year after the start of the COVID-19 pandemic. Some key points:
- Vietnam's GDP grew by 2.91% in 2020, making it one of three Asian countries with positive growth despite the pandemic.
- Unemployment increased to 2.26% but underemployment decreased slightly to 2.51%. The number of newly registered businesses fell by 2.3% but average registered capital increased by 32.3%.
- Imports and exports increased in 2020, with exports rising 6.5% and imports up 3.6%, resulting in a trade surplus of $19.1 billion. Foreign direct investment reached $28.5
Mamello Nchake
POLICY SEMINAR
Virtual Event - The African Agriculture Trade Monitor 2020
Co-Organized by IFPRI and AKADEMIYA2063
OCT 20, 2020 - 09:30 AM TO 10:45 AM EDT
Paws Up Digital Media Strategy Presentation Kristel Klank
The document outlines a digital marketing strategy for The Resort at Paws Up. It identifies challenges such as remote location and proposes goals like increasing client interaction and brand health. The strategy focuses on building upon existing platforms slowly through small changes. It emphasizes listening to consumers and implementing mini-campaigns for specific audiences. Key elements are enhancing the website, blog, social media presence, and Google AdWords campaigns while monitoring metrics to track success over 6 months.
Deep Dive Into Social Media to Build Your BusinessGina Schreck
This deck was for a presentation to franchise owners. The focus is on bringing awareness of some of today's tools to monitor brands and build business. From how to use Twitter strategically to using Google Hangouts to create valuable content in the form of video interviews.
Africa has experienced periods of hope, decline, and renewed growth since decolonization in the 1960s. After initial optimism in the 1960-70s, economic and social conditions deteriorated in the 1970s-90s due to rising dependency ratios, conflicts fueled by the Cold War, and slowing GDP growth. However, since the 1990s Africa has seen increasing political pluralism, economic reforms, and boosted trade and investment as globalization accelerated. Looking ahead, Africa's growing and youthful population, urbanization, rising middle class, and developing infrastructure present opportunities for expanded consumption, retail growth, technology adoption and increased trade and exports.
Could Sub-Saharan Africa Be the Next China?QNB Group
The document discusses the rapid economic growth in Sub-Saharan Africa, averaging 5-6.5% annually in recent years. This makes it the second fastest growing region globally and raises the question of if it could become the next China. The economic turnaround started in the mid-1990s after years of corruption and mismanagement, as countries brought inflation down and increased investments in areas like education and health. Several countries have nearly quadrupled their growth rates while reducing inflation. Continued infrastructure investment and prudent macroeconomic policies will be needed to support growth in sectors like consumers and achieve double-digit GDP growth, allowing Africa to reach emerging market status.
Report covers economic and business trends in Nigeria, Kenya, Tanzania, Gabon, Uganda and Rwanda. In Nigeria, the report sheds light on the contraction of the economy in Q1, 2016 and what this portends for the investment climate. As always, we have included a snapshot of the deals landscape in the continent.
Africa tapping into growth opportunities challenges and strategies for cons...Dr Lendy Spires
Africa represents a significant growth opportunity for consumer products companies due to its growing population, increasing urbanization, and rising incomes. While risks must be considered, companies can succeed in Africa by adapting products to local needs, investing in communities, and taking a long-term view. Coca-Cola and Unilever are cited as examples through strategies like product modifications, partnerships with small retailers, and sustainable sourcing programs. When expanding operations, companies should build local presence, leverage first-mover advantage, and gain government relationships.
The document provides an overview of Kenya, including its demographics, economy, trade, and government finances. Some key points:
1) Kenya has a population of over 47 million people, with the majority living in rural areas and belonging to one of the five largest ethnic groups.
2) The economy has grown at an average of 5.5% annually in recent years, led by the services sector. Agriculture remains important, contributing a third of GDP and employing half the population.
3) Exports are led by tea, horticulture, and oil seeds. Imports are dominated by machinery, transportation equipment, and petroleum products. The trade deficit was over $13 billion in 2018.
4) Government debt
Analysis of the opportunities and challenges of working in Africa, particularly for consumer facing companies. Includes strategies used by firms to overcome challenges
This document summarizes a lecture about the foundations of GCC economies and the impact of Covid-19. It notes that building human capital is key to development. The global economy took a major hit from the pandemic, with estimated global GDP losses exceeding $20 trillion. GCC economies are highly dependent on oil exports and saw significant losses in 2020. Unemployment, especially among youth, is a major challenge. The document calls for GCC countries to adopt collaborative economic models, accelerate digital transformation, and incentivize private sector investment to build more resilient economies.
This document provides an intelligence brief on the economic growth prospects of several countries in the Southern African Development Community (SADC) region. It discusses factors supporting and hindering growth for each country, including natural resources, infrastructure development, political stability, education and health issues, corruption, and dependence on commodity prices and foreign investment. Key challenges across many countries are high unemployment, especially among youth; inadequate power supply and infrastructure bottlenecks; and the impacts of HIV/AIDS on the labor force and economic growth.
This document discusses key aspects of implementing the Sustainable Development Goals (SDGs). It summarizes lessons learned from implementing the Millennium Development Goals (MDGs) and outlines areas the World Bank will focus on to support the 2030 Agenda, including financing, data, and country engagement. Managing urbanization and addressing climate change are highlighted as important areas for countries to focus on to achieve the SDGs.
The document provides information on emerging markets, focusing on BRIC (Brazil, Russia, India, China) countries. It defines emerging markets and discusses their key characteristics. It provides details on the economies, industries and companies of each BRIC country, highlighting their rapid growth and opportunities for trade and investment. Challenges facing these developing economies are also noted.
Taking advantage of african growth opportunities geo expansionLynn Gunning
Frost & Sullivan is a Growth consulting firm with offices in 40 locations around the globe
–Local understanding with global context
Facilitates expansion across all the stages of the growth cycle through:
–Strategy consulting services
–Strategic business intelligence
60 people strong African operation exclusively focussed on the continent
Direct and indirect presence in 16 locations across the African continent
Is Mozambique’s 20 years of peace at risk ?AFRIKASOURCES
Political violence raises amid growing expectations for a future Gas Boom in Mozambique.
"A worst case scenario is a Nigerian-like rebellion (spilling out piracy in the Gulf of Guinea) with Mozambicans Groups attacking offshore platforms and disrupting maritime traffic in the region. But Governments of Tanzania, Mozambique and South Africa have already signed a tripartite pact to strengthen maritime security in Indian Ocean and fight piracy..."
Read Afrikasources experts analysis.
The document discusses drafting a national financing strategy for São Tomé and Príncipe over the next five years. It provides background on the country's economy, which relies heavily on agriculture and hopes to develop oil production. It identifies challenges such as unemployment, lack of economic diversity, and political instability. The strategy proposes focusing on four areas: expanding the energy sector, diversifying agriculture, promoting innovation, and growing tourism. It estimates $1.25 billion in funding needs and identifies sources such as agriculture partners, foreign direct investment, local government, and multilateral partnerships. The conclusion advocates a blended approach to broaden stakeholders and unlock investment opportunities in order to promote sustained, inclusive economic growth and employment.
This document discusses global value chains (GVCs) in sub-Saharan Africa. It notes that while GVCs allow for specialization and participation in international production networks, gains are not equally shared. Sub-Saharan Africa participates less in GVCs than other regions like North America and Europe. South Africa, Nigeria, and Angola contribute the most to GVCs in sub-Saharan Africa, though their participation is still lower than other regions and rising over time. The document concludes that sub-Saharan African countries need to strengthen institutions and develop skilled labor to better encourage GVC participation and the spillover benefits that come with it.
1) Kenya's new president Uhuru Kenyatta appointed a Harvard-educated finance minister and nominated the first female foreign secretary. The private sector is optimistic about economic reforms.
2) Tax authorities in Congo failed to account for $88 million in mining revenues, and London-listed mining company ENRC faces a UK corruption probe over Congo operations.
3) Ethiopia is negotiating with Brazil, Russia and India to finance new rail projects, as it works to develop infrastructure and transform its economy.
Useful overview of the UK and the UK market, aimed at international marketers. The deck includes information on the UK's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of the UK from a marketing viewpoint.
The document discusses emerging markets and compares the top 10 fastest growing emerging markets in 2005 and 2014. It finds that while the largest emerging markets by GDP have remained mostly the same, the composition of the fastest growing markets has changed significantly. In 2005, the top 3 fastest growing markets were China, Kuwait, and Kazakhstan, but in 2014 they were India, China, and Nigeria. The reasons for countries dropping or rising in growth rankings varied, such as economic diversification helping countries like Bangladesh and Nigeria accelerate, while dependence on oil hurt growth for Kuwait, Qatar and Saudi Arabia.
The document outlines an agenda for an online event titled "The New Economy Saudi Arabia 2020" that will discuss the economic impacts of the COVID-19 pandemic and the transformation to a new global economy. The agenda includes discussions on the post-COVID world, recovery scenarios, policies and decision making trends, the new world order, traits of the new global economy, and digital transformation. The document notes that COVID-19 has exposed unprecedented socioeconomic threats and will likely push the world to a "new normal." It also discusses how the pandemic has impacted industries, employment, poverty levels, and could result in $82 trillion in damages to the global economy over five years.
The document provides an overview of Vietnam's socioeconomic situation one year after the start of the COVID-19 pandemic. Some key points:
- Vietnam's GDP grew by 2.91% in 2020, making it one of three Asian countries with positive growth despite the pandemic.
- Unemployment increased to 2.26% but underemployment decreased slightly to 2.51%. The number of newly registered businesses fell by 2.3% but average registered capital increased by 32.3%.
- Imports and exports increased in 2020, with exports rising 6.5% and imports up 3.6%, resulting in a trade surplus of $19.1 billion. Foreign direct investment reached $28.5
Mamello Nchake
POLICY SEMINAR
Virtual Event - The African Agriculture Trade Monitor 2020
Co-Organized by IFPRI and AKADEMIYA2063
OCT 20, 2020 - 09:30 AM TO 10:45 AM EDT
Paws Up Digital Media Strategy Presentation Kristel Klank
The document outlines a digital marketing strategy for The Resort at Paws Up. It identifies challenges such as remote location and proposes goals like increasing client interaction and brand health. The strategy focuses on building upon existing platforms slowly through small changes. It emphasizes listening to consumers and implementing mini-campaigns for specific audiences. Key elements are enhancing the website, blog, social media presence, and Google AdWords campaigns while monitoring metrics to track success over 6 months.
Deep Dive Into Social Media to Build Your BusinessGina Schreck
This deck was for a presentation to franchise owners. The focus is on bringing awareness of some of today's tools to monitor brands and build business. From how to use Twitter strategically to using Google Hangouts to create valuable content in the form of video interviews.
Digital Strategy - USF Digital Media CourseEric Ritter
Session Three of USF Digital Media course in the Zimmerman School of Advertising and Mass Communication.
Session Three - Digital Strategy goes over the basics of strategy and to apply it to digital.
Contact me on twitter if you have questions or want to download it: http://www.twitter.com/ericritter
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Digital Media Strategy for Resorts World ManilaYsabel Camus
This was a digital campaign for the brand, Resorts World Manila. It is a marketing proposal which aims to build the brand by issuing viral content during Valentine's.
Part01 broadcast TV in the middle East and digital media_ Strategic ApproachSameer Issa
Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 1/3: Changing Media Landscape, Trends and Future Opportunities.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities.
Part 3/3: Digital Brand & Technology
Created by: Sameer Issa / 2013
Levi's aims to reach a global online market by increasing daily online orders and expanding into new areas. Its strategies include using social media like Twitter, Facebook, Instagram and Pinterest to improve its brand image and increase awareness. Developing mobile apps and email marketing will help expand its customer base. Key metrics like daily website traffic and click-through rates will measure the effectiveness of these digital strategies in helping Levi's become a more widely known global brand.
Digital Marketing Launch Strategy for Honor - marketplace for in-home careTobias Kemper @tek
This digital marketing launch strategy deck is for the online service Honor. Honor, an in-home care service marketplace, had not launched and needed a strategic digital marketing plan to support the launch their service from a few households to the Bay Area, and beyond.
In this deck, I present two strategies and recommend one, complete with funnel development, content marketing options, competitive research and staffing requirements.
This document outlines a digital media strategy for Chobani yogurt using a brand persona called the "Chobani Chick." The strategy includes developing the Chobani Chick's online presence on Twitter, Instagram and Pinterest to showcase an active lifestyle fueled by Chobani. The goal is to engage millennials and increase sales among women ages 23-56. A $239,000 annual budget covers staffing and analytics tools to measure the strategy's success through engagement and traffic metrics.
NET-A-PORTER.COM is a premier online luxury fashion retailer founded in 2000 that aims to increase online sales and brand awareness through a digital media strategy. The strategy focuses on building a cutting-edge luxury shopping brand through fashion activities, unprecedented websites, social media marketing, mobile services, creative emails, and inbound marketing tactics like online magazines and blogs. Success will be measured by website traffic, customer feedback, and social media followers.
The document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media. It notes that the internet is now a platform for interaction and user-generated content through social networks. The document argues that companies need an online strategy to engage with customers on social media, as statistics show people now spend significant time on social platforms and believe companies should have a social media presence. It offers to help companies outline a targeted online strategy.
This document provides an overview of digital marketing and strategy development. It outlines various digital advertising channels including display ads, search engine marketing, email, editorial content, affiliate programs, and promotions. It discusses integrating online channels to achieve objectives. It also covers developing a strategy including evaluating current activities, defining objectives and audiences, planning audience interaction, and developing specific elements like websites, banners, and social media plans. The goal is to provide a high-level understanding of key digital marketing and strategy concepts.
The document summarizes that the Middle East media industry is experiencing significant growth, driven by several factors. The pan-Arab media industry is growing at around 19% per year, faster than the overall economy. This growth is underpinned by rising incomes in the region as well as governments investing in the industry and easing regulations. The Middle East represents a bright spot for media growth while markets in other regions are struggling. The region has strong potential for continued expansion across both traditional and new media channels due to factors like a young, growing population and increasing digital connectivity.
The document summarizes the opportunities and challenges facing Arab countries in achieving the UN Sustainable Development Goals (SDGs) by 2030. It outlines that Arab countries need to (1) promote a modern digital economy to create jobs for youth, (2) maximize finance for development by unleashing the private sector, and (3) prioritize human capital investments and climate adaptation. Key challenges include high youth unemployment, reliance on oil revenues, water scarcity exacerbated by climate change, and displacement crises from conflicts. Arab countries also lag in areas like innovation, gender equality, and returns on spending in health and education. Regional integration and public-private partnerships are seen as important to address these challenges.
This document provides production acknowledgements and credits for those involved in creating the Arab Media Outlook 2011-2015 report. It lists the project team at Dubai Press Club who led the report, knowledge partners at Deloitte who provided expertise, those who provided feedback and review, partners who assisted with design, and a table of contents outlining what is covered in the report.
Commencis Covid-19 Playbook for Financial Services Aslı Yerci Eren
Download link for full report: https://lnkd.in/gp6xqYg
The novel coronavirus, COVID-19 has turned into a global crisis, evolving at an unprecedented speed and scale. As governments take immediate actions to cope with the outbreak, businesses are rapidly adapting to the changing needs of people, consumers and suppliers while also trying to overcome the financial and operational challenges.
As the pandemic continues, more and more industries are feeling the strain. The financial industry is certainly one of them. Whilst, the current situation is challenging for the industry, we believe that if well-handled it can also bring opportunities for innovation and long-term customer loyalty. The crisis has already revealed us that, now, more than ever, the industry must invest in digital and key critical capabilities to thrive in a post-COVID-19 world.
COVID-19 Playbook for Financial Services includes the implications of COVID-19 on financial industry, and recommendations on how banks can enhance their capabilities to survive during these rough times.
Main topics covered in this playbook are as below:
1 The impact of COVID-19 - Global Overview
2 How Banks Should Face the Crisis: COVID-19 Playbook
3 How to Invest in Digital Capabilities: Digital Roadmap
The document discusses digital media trends in the Middle East and North Africa region. It notes that while digital media is still nascent compared to other regions, growth is expected to be rapid due to increasing internet and mobile penetration. Key advantages of digital media include low costs, access from anywhere, and ability for two-way interaction. Challenges include difficulties monetizing content and low levels of online shopping. The region shows high social media and news consumption online, especially via Facebook. However, digital advertising spending per capita remains well below global averages, representing a challenge for the industry.
This report provides an overview and projections of the Arab media industry from 2011-2015. It covers 17 markets, including new analyses of Iraq and Libya. The region experienced economic and political turbulence over the past two years but showed resilience with 5.3% GDP growth in 2011. However, the media industry was impacted by reduced advertising as pan-Arab ad spend decreased 12% in 2011. Key trends include the growth of digital media, with total digital advertising projected to increase over 150% by 2015. Social media has also accelerated engagement with audiences. The future outlook is cautiously optimistic as the industry draws on strengths like local content and engaged audiences, but economic and political uncertainty in some markets remains a challenge.
An Executive Briefing report that was one of the deliverables required for my International Business final group project: "The Apparel Market of Saudi Arabia: An Untapped and Growing Opportunity for US Firms." Other deliverables included a presentation and an individually written one-page summary of the report.
This document provides an overview of the globalization and consolidation of the media industry. It discusses how previously national media systems have become dominated by a small number of large multinational corporations. Specifically, it outlines how 7 major companies now control most of the film studios, TV networks, music industry, satellite broadcasting, publishing, and cable TV channels worldwide. It also notes that media consolidation and oligopolies are driven by the pursuit of profit and neoliberal deregulation policies that have opened markets for commercial exploitation.
Preview Content Asia digital consumptionAyushi743068
This report analyzes advertising trends across 14 Asia Pacific markets, including Australia. It provides dashboards and pivot tables tracking advertising expenditure by media. The Australia section shows that its ad market grew 1.9% in 2023 and will rebound to 5.4% in 2024, led by digital, OOH, and radio. Digital will increase its share of the Australian market from 71% in 2023 to 81% by 2028, with video growing. Premium online video is an important segment, projected to reach $1.3 billion by 2028.
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
This report offers a comprehensive overview of the situation in the United States focusing on the business perspective. The United States remains one of the world’s key economic players. With a real GDP per capita of US$62,479.3, this high-income country occupied 6th place in a 2019 global comparison. The U.S. was home to about 329.1 million people in 2019 and is renowned for its extensive entertainment industry.
What's included?
Economic conditions (incl. COVID-19 economic impact), public finances, and detailed information on the labor force
Demographics, consumption, and income
Imports, exports, foreign direct investments
Fitch Solutions operational risk indexes
Business culture and local habits
Government structure, overview of stability and threats, and the political environment
Territorial CO2 emissions, energy shares, and PM2.5 exposure
The document discusses smart city initiatives in the Middle East, focusing on the United Arab Emirates, Saudi Arabia, and Qatar. It provides details on specific smart city projects and programs in Dubai, Abu Dhabi, Saudi Arabia's King Abdullah Economic City and Kingdom City. The four main drivers for smart city development in the region are cited as: moving economies away from fossil fuels, high urban populations and population growth, regional security issues, and addressing large youth populations through education and jobs. Challenges to smart city development include economic dependence on oil and expatriate workforces, as well as effects of the global financial crisis.
E marketer the_global_media_intelligence_report_2012AdCMO
The document provides an overview and analysis of global media and advertising trends for 2012 and projections for 2016. Some key points:
- Global ad spending is estimated to reach $538 billion in 2012 and $676 billion in 2016, with most regions outpacing GDP growth.
- Digital advertising is the fastest growing segment and will account for a larger portion of spending over time, especially in developing markets.
- North America, Western Europe, and the top five countries (US, China, Japan, Germany, UK) account for the majority of current spending but their share will decline as growth in other regions accelerates.
- Factors like varying technology penetration, consumer behaviors, and economic conditions across regions create opportunities
What is the future of the Telecommunications industry in AfricaDavid Graham
Deloitte recently completed an in-depth analysis of the telecommunications market in Africa, its trends, and the drivers of it. We are convinced that there will be consolidation in the telecommunications sector and inevitably more inbound investment as the market opens up and the economic returns improve.
Fipp world media trends special report digital revenueTuan Anh Nguyen
This document provides an overview of global digital revenue trends in 2015. It finds that internet advertising spend is poised to surpass television and is being driven by growth in both desktop and especially mobile internet advertising. Mobile advertising is growing nine times faster than desktop and is expected to contribute substantially to overall advertising revenue growth between 2014 and 2017. The report also notes regional variations in advertising spend growth rates, with the fastest growing regions being Latin America, emerging Asia, and other developing markets.
EY rapid growth markets forecast february 2014Stephan Kuester
Across the rapid-growth markets there will be nearly 200 million middle-class households by 2022 up from 94 million in 2012, according to our latest Rapid-growth markets forecast (RGMF) With the growing middle class buying a wider range of consumer products and services rapid-growth markets (RGMs) will increasingly look to their own markets to drive demand. Over the medium-term, RGMs still hold many winning cards.
This document provides an IMF Article IV-style report on the economy of the United Arab Emirates (UAE) in 2013. It summarizes key economic issues including strong stock market performance driven by increased capital inflows, the monetary policy of maintaining a fixed exchange rate with the US dollar, reliance on oil exports for income which could be impacted by declining global demand, and efforts to diversify the economy through growth in non-oil sectors such as tourism and construction projects. While the UAE economy grew rapidly in the 2000s, it was impacted by the global financial crisis and Dubai's real estate market decline. However, the economy has stabilized since through debt restructuring and remains insulated from political instability in the region.
2009 advertising forecast by magnaglobalPim Piepers
This document is MAGNA Global's 2010 advertising forecast. It provides global summaries of advertising spending trends from 2000-2015. Key points include:
- Global advertising revenues declined 15% in 2009 but are forecast to return to growth in 2010 as the economy recovers.
- Developed markets will see low single-digit growth while emerging markets like BRIC countries see faster growth, leading to overall global growth of 6.7% annually from 2010-2015.
- Television will remain dominant but online advertising will grow rapidly, increasing from $6 billion in 2000 to an estimated $98 billion in 2015, taking share from print.
- Within countries, growth rates vary significantly, with double-digit increases
The document provides an outline for an international marketing plan for a real estate development company called Mena BT to enter the Sudanese market. It includes a country analysis of Sudan, selection of the target market as returning Sudanese immigrants and foreigners, and an entry strategy of direct investment. It then outlines the product as luxury residential villas, pricing around $200-450k, and a promotion mix including advertising, public relations, and sales channels. The budget allocates highest costs in the first year to sales, promotion, and administration.
The document is NewsCorp's 2008 annual report. It summarizes that in 2008, NewsCorp continued its streak of record earnings and strong financial position despite economic uncertainty. It discusses several of NewsCorp's top performing divisions in 2008, including international growth. The report outlines NewsCorp's strategy of investing in global and digital properties and creating content consumers want across media.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
3. A.T. Kearney | MIDDLE EAST MEDIA ON THE MOVE 1
A
cross the world, media companies are facing an unprecedented
combination of challenges. Advertising revenues are shrinking
and consumer spending on media and entertainment is declin-
ing even faster than the recession-hit world economy. Established
players are searching for new ways to identify, attract and retain an
ever-more discerning consumer and new media channels continue to
provide challenges. However, there is a light at the end of the tunnel—
the Middle East.
While the media and entertainment industry
struggles worldwide, the Middle East is providing
a bright spot. The pan-Arab media industry is
growing faster than the economy in general, at
about 19 percent per year, with both online and
offline channels expanding and even feeding off
one another. The appeal of the sector to investors
is expected to continue to grow as Middle Eastern
consumers spend more disposable income on
media and entertainment, and governments invest
in the industry, ease regulations and reduce the
barriers to entry.
In the past, media centers emerged in Cairo
and Beirut as places with the required talent base,
more liberal environments and an interface with
Western culture and values. However, as the trend
of government investment spreads more widely
across the region, “media cities” are being created
together with a loosening of regulatory environ-
ments, and the media industry as a whole is
spreading across the Middle East. Global media
leaders, including the BBC andThomson Reuters,
are joining established regional names such as Al
Jazeera and the Middle East Broadcasting Center
(MBC) to form a burgeoning industry.
Underpinned by Strong Fundamentals
The pan-Arab media and entertainment industry
has grown faster than that of any other region
(see figure 1 on page 2). Estimated at around $10
billion in 2007, the industry still has tremendous
potential for growth.1
A reduction of regulatory barriers is the major
supporting factor. Middle East governments are
moving their economies away from the economic
volatility of dependence on natural resources and
toward more knowledge-based economies, and
media is being targeted as a priority sector.
Meanwhile, governments are opening their doors
to at least some liberalization—even Saudi Arabia,
with its historic 30-year ban on cinemas, has
launched a film festival.
What makes the Middle East market so
attractive is its potential for growth across all
media segments, without the cannibalization,
particularly from online channels, that is prevalent
1
All monetary amounts in U.S. dollars.
4. MIDDLE EAST MEDIA ON THE MOVE | A.T. Kearney2
in many mature markets. While new media chan-
nels have grown at the expense of other media
channels in mature markets, this trend is not yet
visible in the Middle East. Literacy campaigns
have helped to build a base market for news-
papers, particularly where Internet access is not
readily accessible, while more established media,
such as television and film, have maintained
a strong foothold.
Although broadband penetration remains low
compared to the rest of the world, Internet access
is growing quickly without yet seriously challeng-
ing traditional channels for advertising money.
In addition to rising broadband connectivity, the
Middle East already has a comparatively high pen-
etration of mobile telephones and a competitive
telecommunications industry that will drive growth
in new mobile and digital media (see figure 2).
The region’s growth is driven by a younger,
wealthier population base that is growing solidly,
boosted by a strengthening private sector. Roughly
half of the population in the Middle East is under
25 years old, compared to the United States and
Western Europe, where only 24 percent and 18
percent, respectively, are under 25 (see figure 3).
The per capita gross domestic product has also
risen rapidly throughout the region: The United
Arab Emirates (UAE) already has higher GDP per
capita than the average country in the European
Union, while the rest of the countries in the Gulf
Cooperation Council (GCC) are also making
steady progress (see figure 4). GDP for the Middle
East and North Africa region as a whole is esti-
mated to grow at 9 percent per year between 2008
and 2012.
Figure 1
Media and entertainment spending and growth
Sources: EIU, PwC - Global Entertainment and
Media Outlook 2008-2012; A.T. Kearney analysis
$566
$489
United States
$143
$128
Japan
$111$99
Germany
$81$72
France
$74$52
China
$10$5
Pan-Arab1
20072003
Notes: All monetary amounts in billions of U.S. dollars; CAGR = compound annual growth rate
1
Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Syria, Saudi Arabia and the UAE.
19%
= CAGR
9% 3%
3%
3%
4%
Figure 2
Media penetration in Middle East and North Africa
Sources: World Bank statistics, 2007; “World Broadband,” Point Topic, Third quarter
2008; A.T. Kearney analysis
Information and
communication
technology
Households with TV 95% 95% N/A 18%
Mobile subscribers 100% 51% 100% 23%
Internet users 60% 16% 29% 4%
Broadband 25% 5% 12% –
Eurozone
and U.S.
Sub-
Saharan
AfricaMENA1
GCC2
1
Middle East and North Africa
2
Gulf Cooperation Council (GCC) includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia
and the UAE. N/A = Statistics not available.
5. A.T. Kearney | MIDDLE EAST MEDIA ON THE MOVE 3
Any understanding of the region’s media busi-
ness must include its position within the global
media audience. Strategically located between
Europe and Asia, the Middle East is within touch-
ing distance of the huge consumer bases in
Southeastern Europe, North and East Africa and
South Asia. Additionally, around 70 percent of
the world’s Muslims are in or near the Middle
East—notable considering that by 2025 one-third
of the world’s population will be Muslim.
Of course, some industry slowdown can
be expected due to global economic conditions.
However, the fundamentals remain strong—mar-
ket demand is growing and the opportunity for
greater penetration remains. Increasing Internet
connectivity and the potential opening of
the large Saudi Arabian market are just two
factors that bode well for media companies in
the Middle East.
Television: An Expanding Regional Industry
Structural changes are afoot in the Middle Eastern
television market. The television and film market
in the Middle East was estimated at $1.7 billion in
Figure 3
Regional population breakdown by age
Sources: U.S. Census Bureau; International database; A.T. Kearney analysis
1
Middle East includes Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi
Arabia, Syria, UAE and Yemen.
Middle
East1
100%
19%
13%
18%
19%
31%
United
States
100%
39%
14%
13%
14%
20%
United
Kingdom
100%
42%
15%
13%
13%
17%
Western
Europe
100%
44%
15%
13%
13%
17%
Asia
100%
25%
15%
16%
18%
26%
Age range in years: 0-14 15-24 25-34 35-44 >45
50% under
25 years old
6% 6%
3%
2% 2%
5% ~6% 15% 18% 19%
Figure 4
Middle East GDP per capita and spending
50,000
40,000
30,000
20,000
10,000
0
U.S. UAE EU GCC Saudi
Arabia
MENA China India
GDP per capita 2008 (US$)
7%
6%
5%
4%
3%
2%
1%
0%
Media and entertainment spending as a percentage
of consumer spending (2008)
Total media and entertainment market CAGR (2008-2012)
Sources: IMP; CIA World Factbook; PWC 2008
Global Entertainment and Media Outlook; A.T. Kearney analysis
CAGR = compound annual growth rate
Notes: Gulf Cooperation Council (GCC) includes Bahrain, Kuwait, Oman, Qatar, Saudi
Arabia and the UAE. MENA = Middle East and North Africa, including GCC + Algeria,
Egypt, Jordan, Lebanon, Libya, Morocco and Syria.
U.S. EU China India MENA
6. MIDDLE EAST MEDIA ON THE MOVE | A.T. Kearney4
2007 (see figure 5). In terms of television, the
region is growing as a hub of production and news,
and the medium continues to play a significant
role in life across the region, with family viewing
common year-round, particularly during the holy
month of Ramadan.
Al Jazeera shook up the regional news land-
scape when it launched its English-language net-
work in 2006. The first English network to be
broadcast from the Middle East, Al Jazeera sought
to bring a different news angle to both local and
international audiences.
The UAE has begun to attract major inter-
national television companies to the Dubai Media
City, including the BBC, CNN and Showtime,
following MBC, which moved from London to
Dubai in 2001 (see sidebar on page 6: Middle East
Media Cities in Focus).
Meanwhile, the Gulf region and Lebanon are
now emerging as production locations, although
their share of the market remains small. The
growth of the Gulf markets is drawing advertisers
and driving the demand for high-quality localized
content, particularly for the large Saudi Arabian
Figure 5
Regional film and television market (2007)
Sources: Zenith Optimedia; Industry interviews; A.T. Kearney analysis
1
The film market includes production spending only.
Notes: Regional market includes countries within the GCC, Levant region and Algeria,
Egypt, Morocco and Tunisia. All monetary amounts in billions of U.S. dollars.
$1.5
(88%)
$0.2
(12%)
$1.7
$0.6
(40%)
$0.9
(60%)
$0.01 (5%)
$1.5
$0.9
(45%)
$0.1
(50%)
$0.2
Other
pan-Arab
Other
pan-Arab
Maghreb
Egypt
Saudi
Arabia-
owned
TelevisionFilm1
Figure 6
Broadcast technology penetration
Sources: Arab Advisors Group Media Survey 2007; Middle East and Africa TV (4th Edition); Informa, June 2007; A.T. Kearney analysis
Saudi Arabia
90%
50%
90%
93%
N/A
Lebanon
82%
33%
N/A N/AN/A N/A N/A N/A
Jordan
76%
47%
8%
Kuwait
55%
45%
41%
Qatar
50%
55%
Egypt
47%
93%
41%43%
Morocco
47%
17%
UAE Bahrain
Satellite households as
a percentage of TV households
Terrestial TV viewership as
a percentage of households
Cable households as
a percentage of TV households
7. A.T. Kearney | MIDDLE EAST MEDIA ON THE MOVE 5
market. In addition, there is a growing demand
for local reality TV—including the Arab adapta-
tion of popular Western programs, such as
“American Idol.”
Satellite broadcasting is the dominant televi-
sion delivery method across the region, and is
expected to remain the leader, ahead of cable and
terrestrial TV (see figure 6).
In terms of advertising revenues and viewers,
free-to-air satellite TV is providing strong compe-
tition to the pay TV sector, driven by quality of
content and general programming. Free-to-air
channels have also introduced themed channels
and offered access to the latest Western content.
The launch of MBC2, which screens Western
blockbusters, is one such example. In addition,
traditionally free providers are launching sub-
scription channels, such as Al Jazeera Sports,
which is distributed through pay TV providers.
Competition among pay TV players is also
heating up, with profit margins under pressure as
providers try to gain an edge. Pay providers are also
battling piracy in some parts of the Middle East,
which is further eroding their market position.
High-definition television (HDTV) has yet to
take off in the Middle East as there is still a limited
supply of quality HD programming. In addition,
the strong competition between free-to-air and pay
TV is restricting the development of this sector.
Television content is heavily focused on series
and dramas, which account for around 40 per-
cent of all production, with news following at
about 20 to 25 percent. Documentaries and reli-
gious programming follow with shares of between
5 and 15 percent. Business, children’s programs
and reality TV all exist within the region but with
much lower budgets.
Across the region there is an increasing
demand for local content, catering to regional and
cultural differences. While demand for Arabic
programming is growing across the board, viewers
are also looking for specific content that recog-
nizes the regional, cultural and language differ-
ences throughout the Middle East. This is driving
demand for programming in different dialects
and incorporating differing cultural settings, even
as most locally produced TV series content is pro-
duced in Egypt and Syria.
While television advertising is well devel-
oped, advertising revenues still lag. The lack of
a reliable audience measurement system remains
one of the major barriers to growth, as channels
cannot set advertising rates based on credible
numbers. Buyers cannot execute targeted strate-
gies with the degree of accuracy they desire, which
affects advertising rates. Advertising revenues
are consequently significantly below those in
other regions of the world (see figure 7). Nielsen’s
recent announcement of its intention to launch
a viewer metering system in the UAE is, however,
Figure 7
TV advertising per household and per capita
Source: PWC 2008 Global and and Media Outlook, Arab Advisors Group Media Survey;
A.T. Kearney analysis
Per household Per capita
47
16
52
16
162 157
277
626
7
62 71
113
229
France
GermanyIndia
China
Pan-Arab
United Kingdom
United States
Spending in U.S. dollars
Market’s relatively small value reflects
the low advertising rates rather than short airtime
8. MIDDLE EAST MEDIA ON THE MOVE | A.T. Kearney6
The emergence of media cities
throughout the Middle East region
will continue to be a major compo-
nent of the expansion and liberaliza-
tion of the region’s media industry.
Several countries have made long-
term investments in media as part
of a push for more diversified,
knowledge-based economies.
The successful media cities across
the globe share some common traits,
most notably a high level of govern-
ment commitment and support for
creating attractive media environ-
ments through loosened regulation,
incentives and access to financing.
Other important factors include
proximity to a strong local market,
access to a deep talent pool, the abil-
ity to secure high-profile anchor ten-
ants, cost competitiveness, proximity
to clients, quality infrastructure and
lifestyle (see figure).
Egyptian Media and Production
City (EMPC) (2000). The region’s first
dedicated media zone was designed
to build on Egypt’s track record as a
film and television production center
and help it become the “Hollywood
of the Middle East.” EMPC has
successfully attracted major TV and
film production companies from the
Middle East and abroad. EMPC’s
success comes in part from its first-
mover status, the availability of local
talent and strong infrastructure, and
the ease and low cost of doing busi-
ness in the zone, including 100 per-
cent ownership, visa support, freedom
from customs restrictions, protection
for foreign investors, and an expe-
dited business registration process.
Jordan Media City (2001). Jordan
was next in line. Although only one-
tenth the size of EMPC, Jordan Media
City has provided a viable alternative
for TV production. Major tenants
currently include ART, Rotana,
Jordan TV and Arabsat. Its draw is
a low-cost environment—lower than
Egypt—with quality infrastructure,
available talent and the increased ease
of doing business, combined with
financial incentives and support for
foreign investors.
Dubai Media City (2001). Dubai
launched the region’s largest media
city as part of the broader Dubai
Technology, Electronic Commercial
and Media Free Zone (TECOM).
It was set up to be a regional center
for media content creation and broad-
casting, and it has been successful in
positioning itself as the regional hub
for international media companies,
with the BBC, CNN and Reuters
all tenants. New media activities are
supported through both the media
city and its sister zone, Dubai Internet
City. It has a development budget of
more than $800 million and roughly
2,500 companies registered. Regula-
tion concessions and incentives,
including 100 percent foreign owner-
ship and tax-free status, have played
an important role in the success.
Abu Dhabi twofour54 (announced
in 2008). The second media-focused
Middle East Media Cities in Focus
a positive sign that this is improving (see sidebar:
Advertising in the Middle East on page 9).
Overall, though, the outlook for the television
industry in the Middle East is bright. The industry
is projected to grow at 14 percent per year through
2012, driven by a 20-percent-per-year increase in
advertising revenue, with payTV expected to grow
at nearly 6 percent per year. Broadband penetra-
tion is approaching the levels required for a viable
Internet TV sector, and the high penetration of
modern mobile phones means that many Middle
Eastern markets are ripe for mobile TV.
Film: An Emerging Sector
The Middle Eastern film sector is growing beyond
its traditional base. Egypt has historically been the
leading location for regional film production,
thanks to cost advantages and the ability to
produce quality on minimal budgets. With the
advantage of being an early mover, it has devel-
oped a deep talent pool that has allowed it to
cement its positioning as a regional leader.
However, other locations are emerging as
filming locations for internationally marketed
movies. Celebrated filmmakers from around the
9. A.T. Kearney | MIDDLE EAST MEDIA ON THE MOVE 7
zone in the UAE was announced
with the launch of Abu Dhabi’s two-
four54. Created by and for Arabs
and encompassing both traditional
and new media, music and anima-
tion, twofour54 is in line with Abu
Dhabi’s goal of being a regional
center for culture. Major differences
in the Abu Dhabi initiative include
a dedicated education arm and access
to funding and industry expertise
that support innovation and growth.
Other incentives have not yet been
formally announced, but a favorable
regulatory environment and lifestyle
considerations are expected. The
project could generate 20,000 jobs
over the next five years.
Saudi Arabia King Abdullah Eco-
nomic City (KAEC) Media City
(announced in 2008). The most
recently announced regional media
city is still undergoing a feasibility
study, but its plans promise high-
quality infrastructure, a positive
regulatory environment and, impor-
tantly, access to the large and poten-
tially lucrative Saudi Arabian market.
KAEC is also positioning its media
city as a center for high-tech digital
media that will serve local and broader
Muslim and non-Muslim consumers
by attracting the best talent from
around the world. There will be
a strong emphasis on talent incuba-
tion, through partnerships with other
cities devoted to education and infor-
mation technology.
Significant regulatory change
will be required for success, but the
potential is great for media compa-
nies of all sizes to gain access to the
largest population base in the GCC
and one of the wealthiest nations in
the Middle East.
Source: A.T. Kearney
Figure: Keys to media city success
Media ecosystem
Domestic
market
• Media
consumption
• Advertising
potential
Proximity to
clients
• Advertising
agencies
• Media buyers
• PR agencies
• Festivals and
media events
Infrastructure
quality
• Transportation
• Tailor-made,
state-of-the-art
media facilities
• Cultural
infrastructure
Access to
financing
• Public subsidizing
• Strong financial
system and
venture funding
• Specific
funding laws
Incentives and
ease of
doing business
• Fast and easy
visa, registration
and licensing
procedures
• Competitive taxes
and duties
• Commercial
disputes
facilitation
Local talent
pool
• Foreign and local
talent
• Plans to train
local population
for media industry
Costs
• Raw materials
and workforce
costs
• Rental costs
• Standard
of living
• Other costs (such
as communica-
tion, energy and
water)
Regulatory
environment and
lifestyle
• Identified regulators
• Simple and explicit
censorship rules
• Transparent licens-
ing procedures
• Audience
measurement
• Rights protection
• Ownership rules
• Lifestyle
world have worked in the UAE, Egypt and
Jordan, among other locations, to produce recent
Hollywood movies such as “Syriana” and “In the
Valley of Elah.” National Geographic Films
recently announced its intention to set up oper-
ations in Abu Dhabi with the creation of a
$100 million fund with the Abu Dhabi Media
Company to produce $500 billion worth of films
over the next five years. This follows a $1 billion
production deal with Warner Brothers struck in
2007, and another $1 billion deal with three
companies in 2008. High-profile film festivals in
the UAE, such as the Middle East Film Festival
in Abu Dhabi and the Dubai Film Festival, have
also brought Hollywood to the region.
The Maghreb region of Africa, including
Morocco and Tunisia, has captured an increasing
share of the global market. These countries are
using their geographical proximity to produce
content for Europe as well, rather than for Middle
Eastern audiences alone. Government incentives
have again played a critical role in the develop-
ment of the industry, and the successful creation
of production sites has provided moviemakers
10. MIDDLE EAST MEDIA ON THE MOVE | A.T. Kearney8
with attractive sets that replicate well-known
Middle Eastern locations.
Overall film production in the Gulf states is
still very low, with a greater focus on television.
Although a number of recent films have shot
scenes in the UAE and other locations, these areas
are still considered expensive, with high studio
rates and higher costs for accommodating crew.
The lack of skilled local talent adds to these costs.
DVD sales remain low—only around 5 per-
cent of movie revenues in the region—and piracy
remains a problem despite World Trade Organ-
ization (WTO) membership. As a result, produc-
tion companies rely heavily on box-office revenues,
which account for half of total revenue. Television
makes up the balance.
One market with untapped potential is Saudi
Arabia, which has shown a large appetite for film.
Until recently, the Saudi Arabian cinema market
was completely closed, which limited demand for
Gulf-specific films. However, the advent of the
first Saudi Arabian Film Festival in Dammam in
2007 and the lifting of the ban in December 2008
for the limited showing of a locally made film,
to sell-out audiences, indicates that this market
may become more accessible soon.
Newspapers and Magazines: A Uniquely
Vibrant Market
The Middle East is one of the few markets in the
world in which both revenues and demand are
still growing for traditional newspapers. Estimated
at around $3.7 billion in 2008,
the Middle East newspaper mar-
ket is growing around 7 percent
per year, and the industry has
generated another $500 million
in associated printing revenues.2
Base readership is expanding as
new titles have introduced healthy
competition. At the same time
relatively low Internet penetra-
tion means online channels are
less of a threat.
The end of 2007 saw the
launch of Emirates 24/7, the first
English daily in the region, which
was focused on business and eco-
nomic news. Shortly after, the
launch of The National in Abu
Dhabi in 2008 was the biggest launch of an
English-speaking newspaper in the Middle East.
The new publication was striking, considering
that it came at a time when traditional newspapers
elsewhere were battling eroding business, declin-
ing advertising revenues and competition from
online media. It drew experienced media profes-
sionals with track records from publications such
as the U.K.’s Daily Telegraph and the U.S.’s Wall
Street Journal. Soon after The National opened,
2
PWC; Sharq Al Awsat; A.T. Kearney analysis.
What makes the Middle East
market so attractive is its
potential for growth across all
media segments, without the
cannibalization that is prevalent
in many mature markets.
11. A.T. Kearney | MIDDLE EAST MEDIA ON THE MOVE 9
The Financial Times unveiled a Middle East edi-
tion that increased coverage of the region and
opportunities for regional advertisers.
Certain newspaper markets in particular have
been thriving. The creation of Dubai Media City
helped drive a 50 percent increase in daily news-
papers in the UAE from 2003 through 2007. In
2006, laws that banned the launch of new news-
papers in Kuwait were overturned, leading to six
new titles in 2007. Bahrain also experienced 50
percent growth in the number of dailies.
As in much of the rest of the world, ad-funded
free newspapers have proved a resounding success
across the region. In Oman, for example, The
Week became the most-read newspaper in the
country within three years of its 2003 launch,
leading to a fourfold increase in the number of
advertisements.
Many of the Middle East’s markets do, how-
ever, remain underdeveloped from a circulation
per capita perspective. With the exception of the
UAE, Bahrain and Kuwait, many other countries
remain below the world average (see figure 8 on
page 10).
Securing a newspaper license remains one of
the greatest hurdles media companies face in
launching new publications, particularly in Saudi
Arabia. Even changing a format requires formal
approval in this part of the Middle East. While
these restrictions make Saudi Arabia’s market
appear almost prohibitive, there is potential in
the new, semi-autonomous economic cities with
designated regulations to speed up the licensing
process, which could open up opportunities for
media organizations to succeed in Saudi Arabia.
The regional magazine market is smaller, esti-
mated to be worth roughly $1.2 billion in 2008
with 5 percent annual growth. This lower growth
reflects an already-developed market in some coun-
tries, such as the UAE. Companies there serve
much of the Middle Eastern market with localized
international titles and regional publications.
While challenges do exist, obtaining licenses to
distribute or publish magazines is easier than for
newspapers. The largest opportunity in magazines
rests in Egypt and Saudi Arabia, where there is still
room to tailor international publications to the
region’s readers.The Saudi Research and Marketing
Group announced in March 2009 the launch of
eight new magazine titles in Saudi Arabia, on topics
including home improvement, Islamic finance and
parenting. Similar to newspapers, this growth in
the Middle East stands in contrast to the situation
in developed markets, where publishers are shut-
ting down magazines at an unprecedented rate due
to falling readership and ad revenues. For example,
The growth of the region’s media
sector is demonstrated by the growth
in advertising revenues. Pan-Arab
advertising spending has increased
around 20 percent annually over
the past six years. Television makes
up almost 90 percent of these reve-
nues, followed by magazines and
newspapers.
Consumer goods has been
the leading spender, followed by
telecommunications and utilities.
Food, beverage and tobacco is
third, and government and media
round out the top five.
While the overall forecast for
advertising revenue is still positive,
the market for advertising is likely to
cool off—particularly in the UAE,
where the driving force of the real
estate sector has slowed considerably.
Advertising in the Middle East
12. MIDDLE EAST MEDIA ON THE MOVE | A.T. Kearney10
single-copy U.S. magazine sales were down 11 per-
cent in the second half of 2008, with the number of
ad pages in consumer magazines down 12 percent,
according to the Magazine Publishers of America.
While there are not as many regulatory
hurdles for magazines, fewer than 40 percent of
the nearly 700 pan-Arab titles are distributed in
Saudi Arabia, and only 30 percent of them are
distributed in Egypt. The biggest gaps in locally
produced genres include travel and children’s—
subjects that would likely face few restrictions in
any market and where foreign content and exper-
tise would be appealing to end consumers.
The increasing focus on literacy and educa-
tion is opening up opportunities for international
book publishers, specifically those that target edu-
cational and children’s books. HarperCollins and
Random House recently opened operations in
Abu Dhabi, and Random House plans to create
an Arabic publishing division.
New Media: Making the Leap
Due to a large youth population that is open to
technology, new media is very much an emerging
segment in the Middle East’s media landscape.
It is a dynamic, high-growth industry in which
entrepreneurs are prospering and major media
and telecommunications providers are trying to
secure their share of the future growth. For news-
papers and TV, there is the attraction of rapid
growth, and although it is not yet a reliable reve-
nue source, the medium- and long-term prospects
are bright.
Many U.S. portals now have a local presence,
with Google opening a base in the UAE and
Microsoft operating in Cairo through a franchise
Figure 8
Newspaper development and circulation
Sources: World Association of Newspapers; IMF; EIU;
Human Development Report 2007/2008, United Nations; A.T. Kearney analysis
GCC country
95
90
85
80
75
Bahrain Kuwait Oman Qatar Saudi
Arabia
UAE
Japan 542
United Kingdom 303
Germany 259
UAE 201
Bahrain 196
United States 186
France 159
Kuwait 130
World average 90
Qatar 87
China 75
Oman 64
Lebanon 64
Saudi Arabia 58
Egypt 37
Jordan 21
Literacy rates (2005)1
Total newspaper circulation
Number of dailies per 1,000 inhabitants, 2006
60,000
50,000
40,000
30,000
20,000
10,000
0
Bahrain Kuwait Oman Qatar Saudi
Arabia
UAE
Per capita GDP (US$)
1
Data refers to national literacy estimates from censuses or surveys conducted
between 1995 and 2005.
13. A.T. Kearney | MIDDLE EAST MEDIA ON THE MOVE 11
agreement with a subsidiary of Egypt-based
Orascom. Along with the growing popularity of
non-regional websites—Facebook had nearly 4
million users in the Middle East in February
2009, according to the company—many regional
sites have proliferated, such as Maktoob.com,
with 15 million unique users, and
Onkosh, a search engine dedicated to
the Arabic world.
In just one example of major tele-
communications providers’ commit-
ment to this sector, Saudi Telecom
Company recently entered a joint
venture with Saudi Research and
Marketing Group and Malaysia-based
All Asia Networks to open a new
content company in the Middle
East. Based in Dubai Media City,
the company is set to commence
operations this year to acquire and
manage worldwide content for Saudi
Telecom customers.
Additionally, future media cities are likely to
be based on the principle of integrated, techno-
logically world-class “smart cities.” The Media
City in King Abdullah Economic City in Saudi
Arabia has announced its intention to implement
the latest technology available to position itself
as the first digital media city in the Middle East.
This will go hand-in-hand with its smart city
concept, in which the estimated 1.5 million
inhabitants will have home access to the latest and
fastest technology.
Access to affordable, reliable broadband
Internet will be vital to the mass adoption of
new media products in the region, particularly
media platforms that require high bandwidth,
such as streaming video and online social net-
works that require uploading files. MBC and
Chinese firm CDC Games signed an early deal
in this sector, to develop multi-player online
games for Arabic consumers.
Although it is growing, household broadband
penetration remains low, at just 12 percent across
the GCC region, according to the International
Telecommunication Union. Two major factors
are, however, driving broadband growth. First,
mobile communications and the Internet are con-
verging, with tech-savvy users using their phones
as the primary Web connection because connec-
tivity remains low in many areas. Relatively high
adoption of smart phone and 3G technology is
supporting this growth—4 million iPhones were
sold in the region in the first half of 2008—
and telecommunication providers, handset manu-
facturers and other online players are aiming to
capture this market.
Secondly, the rapid growth in the number of
broadband-ready Internet cafes is a substitute to
home access, and is proving to be a popular social
destination for the young users driving the growth
of new media. As witnessed elsewhere in the world
over the last decade, strong growth in new media
across the Middle East is inevitable.
The Middle East is one of
the few markets in the world
in which both revenues and
demand are still growing for
traditional newspapers.
14. MIDDLE EAST MEDIA ON THE MOVE | A.T. Kearney12
Regulation Paving the Way
Regulatory changes have had a profound influ-
ence on the growth of the media sector in the
Middle East. From the consequences of Saudi
Arabia’s entrance into the WTO to the establish-
ment of multiple media zones, the regulatory
playing field is paving the way for growth.
WTO membership and pressure from inter-
national corporations has led regional govern-
ments to address intellectual property rights and
the piracy of media content and software.
Regulatory change in telecommunications has
reduced barriers to entry for telecom operators in
a number of regional markets, driving competi-
tion. Telecom operators see mobile content as
a main component of their growth strategies.
However, the general regulatory environment
still has room for improvement. Continued
improvements in the transparency of content
regulation will support further growth in credibil-
ity and circulation.
Securing licenses for broadcasting and print-
ing remains one of the most challenging regula-
tory barriers in the region. In some countries,
newspaper editors must be approved by the gov-
ernment. Fortunately, these challenges are easing,
due to media cities and other economic zones.
The development of sector-specific media
cities has had the most profound impact on the
industry in the Middle East. These government-
sponsored ventures have drawn international news
and media organizations to the region and fostered
an environment that overcomes historic challenges
such as licensing, visas and infrastructure.
Overall, the region is moving toward a
friendlier operating environment for the media.
Increasing focus on intellectual property protec-
tion and the option for international companies
to operate from free zones have increased the
attractiveness of the region.
What Does the Future Hold?
The underlying regional demographic structure
holds plenty of opportunity: a young and grow-
ing population that has money to spend and
a healthy appetite for new technology and associ-
As technology spreads throughout
the Middle East, there will continue
to be changes across the media land-
scape. Here are the leading trends for
each industry segment over the next
several years:
TV. Satellite will remain the domi-
nant platform in TV. The fragmented
pay market may consolidate to com-
pete more effectively against free-to-
air TV.
Film. The cinema market will
continue to grow with even brighter
prospects should the Saudi Arabian
market open up.
Print and publishing. Better
licensing processes and increased
readership will drive continued
growth in the newspaper industry.
A move towards online channels for
content distribution will increase,
although still more slowly in the
short term than in the West.
Internet. New destinations and
services will meet increased demand
for online media and commerce.
Mobile technologies are emerging
as a more prevalent channel than
in the West.
Advertising. Emerging measure-
ment systems will help advertisers
and providers, both online and off-
line, with better consumer data,
which will in turn drive more
advertising spending.
Major Trends Shaping Regional Media
15. A.T. Kearney | MIDDLE EAST MEDIA ON THE MOVE 13
ated media and entertainment offerings. The
increasing success that regional and international
media companies are enjoying in terms of devel-
oping products and services for this market bodes
well. The potential opening up of the large Saudi
Arabian market provides opportunities for first
movers where competition has yet to mature. In
addition, marked improvements in the business
and regulatory environment provide a solid plat-
form for growth.
The major challenges that have inhibited
investment and growth in the region are now
finally being overcome. Recent investments in
new technology, with the capability to accommo-
date the latest online and mobile media products,
have made the region more attractive to investors.
Central authorities are improving governance and
licensing procedures. New legislation is addressing
the challenges of Internet protocol protection and
piracy and, although not always enforced at this
point, the renewed focus should build confidence
in the market. Media measurement systems,
including the development of a “people-meter” in
the UAE, should help advertisers, and investments
to improve local talent will produce the next gen-
eration of media professionals (see sidebar: Major
Trends Shaping Regional Media).
Experience shows that markets that start with
a clean slate can be a platform for remarkable
progress and innovation. For example, installing
a fiber-optic network where no other infrastruc-
ture exists is easier than building a network over
decades-old copper wire, and it also leads to a sub-
stantial technological move forward.
While some Middle Eastern countries are
certainly ahead of others across these dimensions,
there are clear signs of a broad trend in the right
direction, which will stimulate growth in the
sector. Media cities will be pivotal ecosystems that
act as a natural landing point for international
investors and facilitate regulatory change and
transparency. They are also essential for providing
international awareness and credibility to the
Middle East’s media sector. The major trends in
the Western media sector will become increasingly
evident in the Middle East, and will shape the
future development of the sector:
Convergence. Traditional media organiza-
tions are collaborating with and competing against
a widening range of players that include online
companies, telecommunication firms and even
individuals producing their own content.
New consumption trends. The range of
formats is growing across many platforms and
devices, and changing the way consumers con-
sume media.
Dynamic consumer relationship. The Inter-
net has blurred the line between provider and
consumer, with a proliferation of blogs and user-
generated content. Web 2.0 has spurred the
growth of fragmented communities, allowing
companies to tap into groups of consumers that
were previously unidentifiable or unattainable.
More sophisticated advertising. Consumer
data is improving, especially online, leading to
more effective advertising possibilities based on
demographic, geographic and behavioral targeting.
Growth of online. As elsewhere, online chan-
nels are proliferating in the Middle East through
social networking and other social media sites.
The Light at the End of the Tunnel
While the global media and entertainment indus-
try is facing a multitude of challenges—decreasing
readership, dropping revenues, online threats—
the Middle East is offering many glimmers of
hope for local, regional and global players across
the media spectrum. The important steps are to
16. MIDDLE EAST MEDIA ON THE MOVE | A.T. Kearney14
understand the consumers and establish a local
presence; to think across the value chain; to collab-
orate where necessary; and to measure success
properly. The favorable demographics and the top-
down structural changes across the Middle East
media sector have put it in position for continued,
accelerating and attractive growth.
Early movers can still secure attractive and
profitable opportunities across the range of media
segments:
TV and film. Producers and content distrib-
utors should forge relationships with an eye on
the consolidation that will inevitably take place
between broadcasters, and the impact it will
have on production and content acquisition.
Broadcasters should take advantage of new media
measurement systems to improve strategic deci-
sion-making and enable more effective advertising
sales. The potential of video-on-demand and
Internet television will be realized once the tech-
nology reaches a wider market. The proliferation
of mobile phones and smart phones is an oppor-
tunity to gain a lead in mobile TV, not just in
the Middle East but also outside the region.
Filmmakers should seek to meet the surging
appetite for regionally produced and foreign films
by continuing to enter into production and dis-
tribution deals.
Print and publishing. Seize the opportunity
as licensing and distribution regulations are
relaxed to gain an advantage in one of last grow-
ing regions for publishing. Western publications
are penetrating the market, but
there is still room for foreign
titles to produce more local edi-
tions. Building brand loyalty and
an online presence in tandem
with offline publications will
minimize the loss of readers to
alternative Internet channels.
Increased focus on education and
English language training also
presents many opportunities for
publishers in the region.
New media. The ever-
improving data available on the
region’s Internet users can be used
to better understand, segment
and target the online audience,
and develop tailored online
media. Companies should not be afraid of innova-
tion, as Middle Eastern consumers have a strong
record of adopting new technologies. From the
Internet “first-timers” looking for basic news and
email services to the young, tech-savvy users at the
downtown Dubai Internet cafes, already well-
versed in online gaming and social networking, the
local consumers will not accept anything short
of the latest offerings in products and services.
Finally, media companies operating in the
Middle East should not view their activities in the
region as a standalone venture. Media is becoming
Facebook has nearly 4 million
users in the Middle East, and
many regional sites have appeared,
such as Maktoob.com, with 15
million users, and Onkosh, an
Arabic search engine.
17. A.T. Kearney | MIDDLE EAST MEDIA ON THE MOVE 15
an ever-more global industry, so the strategy for
this region should tie into a company’s overall
global strategy. Innovations and new products
should be brought to the region in tandem with
their launch elsewhere, and indeed innovations
arising in the Middle East should not be confined
to the region.
While still relatively small, the Middle East
media sector is growing rapidly and is reaching
a scale that presents an attractive opportunity
for those media companies prepared to invest.
While the media industry in developed countries
struggles, the Middle East is a light at the end of
the tunnel.
Authors
Dirk Buchta is a partner in the Dubai office and can be reached at dirk.buchta@atkearney.com.
Martin Fabel is a partner in the Berlin office and can be reached at martin.fabel@atkearney.com.
Matthieu De Clercq is a consultant in the Dubai office and can be reached at matthieu.de.clercq@atkearney.com.
Rebecca Hall is a consultant in the Dubai office and can be reached at rebecca.hall@atkearney.com.
Christophe Firth and A.J. Dunklau also helped write this paper. The authors wish to thank Gillis Jonk,
Mohamed Lahlou, Peter Munro, Etienne Muselier and Bahige El-Rayes for their contributions.
18.
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