Digital Consumer Behavior - Basic Knowledge and Case Studies (Thai Market)Rabbit's Tale
DIGITAL CONSUMER BEHAVIOR
Basic Knowledge and Case Studies of new emerging behaviors in digital space
Bangkok University (Thailand) : MK 314 Section 3711
FIRST VERSION : NOV 2013
EDITED VERSION : JUL 2014
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
Digital Consumer Behavior - Basic Knowledge and Case Studies (Thai Market)Rabbit's Tale
DIGITAL CONSUMER BEHAVIOR
Basic Knowledge and Case Studies of new emerging behaviors in digital space
Bangkok University (Thailand) : MK 314 Section 3711
FIRST VERSION : NOV 2013
EDITED VERSION : JUL 2014
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
Interested in starting a company in Pakistan? Here is a quick 15-min guide for everything you need to know to get started.
This guide is provides an overview of the Pakistan market size, key players, opportunity then dives into topics such as costs of operation, rules/regulations and even local culture.
Pakistan Startup Report is a guide written by local volunteer entrepreneurs and investors. If you are interested in creating such a report for your own country, please contact hello@worldstartupreport.com. Please also consider making a donation to help create more of these free reports for other countries in need.
Thanks for reading!
Neue Studie deckt Online-Revolution in den Bereichen Bauen, Wohnen und Energie auf: Dass der Onlinemarkt für Bücher, Kleidung oder Elektronik-Artikel boomt, ist gemeinhin bekannt. Neu ist aber, dass das Internet auch bei der Kaufentscheidung für Küchen, Solaranlagen oder Häuser, sprich hochwertige und beratungsintensive Produkte, eine immer entscheidendere Rolle spielt. Das ergab eine jetzt veröffentlichte Studie des Internet-Unternehmens „Käuferportal“.
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students fu...Vibhor Agarwal
A PROJECT REPORT
ON
A Study On Online Shopping Behavior Of Hostel Students
Includes
OBJECTIVES
RESEARCH METHODOLOGY
INTRODUCTION
DATA INTERPRETATION AND ANALYSIS
FINDINGS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
LIMITATIONS
BIBLIOGRAPHY
QUESTIONNAIRE
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
The digital landscape is evolving by the minute and so are we! Presenting the ever-evolving and prevalent Walnut Media, the only agency who creates milestones and crosses them in the blink of an eye.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. Agenda
1
Research methodology
2
The digital consumer...
3
Spends more time online...
4
Does research before buying...
5
Is willing to buy online...
6
Gets influenced by ads
7
Reaching the digital consumer
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
4. Research Methodology
WHO?
WHEN?
• Q4 2013
• Fieldwork conducted in
October-November 2013
Males & Females
Aged 18 and above
Users of internet
(at least once a week)
WHERE?
• Islamabad
• Lahore
• Karachi
• Faisalabad
• Peshawar
• Rawalpindi
• Multan
HOW?
• Online surveys
• 1650 consumers surveyed
• Length: 30-35 minutes
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
5. Survey Demographics
Location
Peshawar (1%)
Islamabad (6%)
Rawalpindi (6%)
Gender
Faisalabad (4%)
Lahore (25%)
Multan (5%)
71%
Male
29%
Female
Karachi (42%)
Rest of Pakistan (11%)
Age
28%
18-25
Years
33%
26-32
Years
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
33%
33-44
Years
6%
45+
Years
Base: N (All respondents) =1650
6. Survey Demographics
University
Employed Full Time
58%
35%
25%
Self Employed
Student
19%
Employed Part Time
Matric or below Unemployed / retired
11%
Intermediate /
diploma
31%
Education
Housewife
11%
5%
5%
Occupation
More than 100,00 PKR
80,001 - 100,000 PKR
50,001 - 80,000 PKR
10%
8%
14%
30,001 - 50,000 PKR
20,000 - 30,000 PKR
26%
19%
Up to 20,000 PKR
44%
Single
25%
Married
without kids
Pakistan Digital Consumer Study
31%
Married
with kids
Household
A look at the life of the connected Pakistani consumer
23%
Av./month
PKR Income
44,250
Base: N (All respondents) = 1650
8. High household ownership of personal computers (PCs)
among online users. Mobile devices are gaining
momentum among the online users.
93%
own a pc
at home
45%
own a
smartphone
or tablet
12%
have mobile
as primary
device
Household Ownership
76%
68%
41%
30%
Primary Device
44%
39%
8%
4%
A1. How many do you or/and someone else own in your household? Which device is primarily used in the household?
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
Base: N (All respondents) = 1650
9. PCs are the primary device for accessing the internet but
mobile devices are gaining momentum
73%
use feature
phone
66%
use
tablets
90%
use PC to access
the internet daily
77%
use
smartphones
Base: Those who use devices to access internet
(N)PCs = 1534;
Base: Those who use devices to access internet (N)
Smartphones=775; Tablets=588; Feature mobile phones=833
S5. How frequently do you use internet with one or some of these devices?
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
10. Social networking, email and search are the 3 most
frequent online activities
56%
52%
47%
35%
35%
Social
Email
Networking
(FB, Google+ etc.)
General
Search
Streamed TV
shows/movies
35%
General
News
B6. Which of the following activities do you normally do online on daily or weekly basis for personal use?
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
29%
Streamed
music
26%
Online
education
23%
Online
banking
Base: Those who use a PC or Smartphone to access internet N=1616
12. Consumers spend more time on the internet than on any
other type of media. It is also where they like to spend
most of their personal time.
Use
the
internet
Read
newspaper
Watch
TV
On a
typical day..
69%
Like to spend
most time doing
59%
42%
25%
25%
6%
Read
magazines
24%
7%
Listen
to
radio
9%
2%
Base: All Respondents (1650)
Average time spent on...
Weekdays
2¼ hrs
Weekends
Base: All who like to spend
most of their time doing
3 hrs
969
1¾ hrs
2½ hrs
411
1½ hrs
1¾ hrs
2 hrs
2 hrs
98
111
C1. On a typical day, which of the following activities do you normally do? And among these activities, which one do you like to spend most of your time on?
B4/C2. On an average, how much time in total, would you say you spend daily........?
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
2 hrs
2 hrs
31*
*Low base
14. ZMOT is the critical indicator that reflects pre-
shopping and information search, before making any
purchase decision
Pre-‐shopping
and
information
gathering
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
Making
the
purchase
(online/offline)
The
post
purchase
experience
15. Online research is an essential part of the digital
consumer’s decision to make purchase
Stimulation
Self /
family/
friends
48%
Radio
11%
4%
Base: N (All respondents) =1650
D1. Choose the relevant sources of information you use for following activities.
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
4%
44%
30%
64%
13%
Buying
decision
26%
36%
48%
Internet
Compare and
evaluate
24%
45%
TV
Print
Gather more
information
29%
67%
14%
3%
57%
15%
4%
16. Digital consumers find online information resources more useful than
offline. ZMOT indicates that the majority of digital consumers do
product / services research before they decide to buy
Online
resources are
more useful
66%
73%
68%
67%
60%
56%
52%
66%
61%
84%
76%
76%
73%
72%
72%
71%
70%
68%
Computers/
tablets
Mobile
phones
Telecommunication
services
Travel
Baby care
products
Luxury
goods
447
186
325
537
195
309
ZMOT
The duration of
ZMOT varies
from few hours
to few weeks
before purchase
Base: All who purchased in
P2M (online or offline)
D3a. When did you reach the decision on which product/service to buy?
D2. Which of following products / services have you bought in last 2 months? Did you buy these online or offline?
D3b. For reaching the decision on product/services, which information sources did you find more useful?
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
Beauty and
Saving/
personal care investment
products
products
390
175
Cars
363
18. Insurance
Products recently
bought online
Movies/
event tickets
Travel
Mobile phones/
plans
Luxury
goods
Products they
consider buying
in the future
38%
shop online at least
once a year
The average online
shopper spends PKR
22,900 per year*
18%
* weighted average
D2. Which of following products / services have you bought in last 2 months? Did you buy these online or offline?
D10. How frequently you shop on the Internet?
D11. How much do you think is your average annual value of online shopping?
D13. Why have you not purchased any of the products online?
A look at the life of the connected Pakistani consumer
Apparel
Computers/
tablets
Mobile
phones/
plans
shop once
a month
Pakistan Digital Consumer Study
Travel
Beauty
Portable
electronics
Base: All Respondents (1650)
20. There is a high top of mind recall for online ads. 2 in
3 digital consumers did further research after seeing
an online ad
16%
researched
further offline
52%
researched
further online
52%
32%
bought the
product
recall seeing online
ads for products they
researched
Base: All respondents (1650)
Action taken after seeing
an online ad
E1. Thinking of the products/services you researched online, do you recall seeing online advertisements for those product/services?
E2: After seeing the online advertisements, what action did you take?
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
Base: Those who recall online ads (854)
21. Online ads stimulate further online research. Relevant
and visually engaging ads are particularly impactful
Relevant to what
I’m searching for
50%
Used a
search
engine
52%
Clicked
on the
online ad
48%
Visited the
brand’s
website
38%
Visited
product
review sites
Those who researched further online
Base: Those who researched further online (442)
E3: After seeing the online advertisements, what action did you take?
E4. What typically makes you click on such ads?
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer
Relevant to my
interests and hobbies
It looks entertaining!
Offers good deals or
discounts
Triggers for
ad clicks
Base: Those who clicked on ads (231)
23. Reaching the digital consumer
Our nation is a connected society.
Internet users own and use more
than one device to access the
internet daily. Adoption of
smartphones and tablets will further
boost online activity
The internet is a catalyst for changing
consumer behavior. It is extensively
used by the digital consumer for
researching products and services
before buying. Online sources are
seen as much more useful than
offline
Online users find the internet
engaging – they spend more time on
the internet than any other media.
2 in 5 have shopped online and are
willing to buy more in the future.
Communication and entertainment
are key online activities
Relevant and engaging ads
stimulate and influence consumer
buying behavior. 1 in 2 not only
recall online ads but also act upon
them. Half of them continue their
online research
Pakistan Digital Consumer Study
A look at the life of the connected Pakistani consumer