INTEGRATE WV - Kristi Hansen Onkka
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The document discusses the transformation of integrated marketing communications (IMC) in the era of virtual and augmented reality. It provides a timeline of the evolution of VR and AR technologies from 1998 to present. It then discusses three pillars for creating immersive brand stories using these technologies: sense of presence, empathy, and content creation. The document concludes by announcing an upcoming course on augmented and virtual reality in IMC focusing on integrated branded content across various VR and AR platforms.
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The document discusses how content consumption is shifting from traditional TV to digital streaming platforms, giving users more choice over what and when they watch. It provides examples of Google's data and tools that can measure things like brand lift, audience interest, and media attribution to help brands understand changing consumer behavior and optimize their campaigns. The presentation includes case studies showing how brands have used YouTube analytics and testing to identify the most effective creative executions and target different age demographics more precisely.
INTEGRATE Chicago - Andrés Ordóñez
The document provides advice for brand work and strategy in 3 sentences or less:
Focus on doing excellent work for the brand to establish its role beyond just sponsorship; don't get involved just to test ideas but instead aim to create an impact; and trust your intuition which knows things your conscious mind hasn't figured out yet, while also being open to trying new approaches.
INTEGRATE Chicago - Hugo Pérez
By Hugo Pérez, 4.6 billion pieces of content are produced on LinkedIn daily. Custom content that makes a human connection can make audiences feel more positive about a company according to Demand Metric in 2014. When telling a brand story to any audience on any platform, focusing on a brand's ethos including its history, people, unique offerings, and passions can help connect the story and drive knowledge, action, emotion, and recommendation.
INTEGRATE Chicago - J. Bryan Bennett
The document outlines five steps to better customer management: 1) understanding customers, 2) analyzing customer value, 3) segmenting customers, 4) managing the customer experience, and 5) acquiring new customers. It then provides examples and analysis for each step, including a case study analyzing four fictional customers (Wile E. Coyote, Bugs Bunny, Road Runner, and Taz) in terms of their value, segmentation, experience expectations, and which new customer to target. Implementing the five steps can help businesses better understand, retain, and acquire customers.
INTEGRATE Chicago - Clarissa Beyah-Taylor
Clarissa S. Beyah-Taylor provides guidance on career navigation including understanding your personal brand, evolving your career through tools like an executive portfolio, and using your network to advance. She emphasizes candid self-reflection to define your brand, developing a network map and suite of career tools like an elevator pitch and accomplishment summaries, and regularly updating your portfolio materials to differentiate yourself from others. The key is investing in yourself through understanding your strengths and value, showcasing your experiences and impacts, and proactively maintaining your personal narrative and network.
INTEGRATE Chicago - Joseph Truncale
INTEGRATE Chicago - Joseph Truncale - The Adaptive Professional: Embracing Change and Evolving Professional Influence
INTEGRATE 2016 - Melissa Boatwright
This document summarizes the key lessons and tactics used in successfully transforming an organization through internal communications and execution. It discusses establishing transparency to drive accountability, leveraging mid-level managers' influence, and tips for driving execution whether or not one has direct authority. Precision in planning and execution was critical to the transformation process, which involved coordinating leader blogs, events, and newsletters to align the organization and increase employee engagement, resulting in $1 billion in additional revenue.
INTEGRATE 2016 - Mel Windley, Jeff Monfront & James Nice
The document summarizes McDonald's mission and vision statements, as well as provides information about how McDonald's franchise operations are structured. McDonald's mission is to be customers' favorite place to eat and drink by providing quality food, service, and value. Their vision is to be a modern and progressive burger company that delivers a contemporary customer experience. Franchise operations are organized through a global, national, regional, and local cooperative structure to align marketing efforts.
INTEGRATE 2016 - Laura Ingalls
This document discusses the author's career journey hopping between different marketing and communications jobs over 15 years. It outlines 3 stages of development as a job hopper, from initially being seen as "unemployable" to proving the critics wrong by finding purpose, happiness and a good income through frequent career changes. The author learned that intrinsic motivations like autonomy, mastery and purpose are most fulfilling. While purpose is important, happiness also requires balancing risks and rewards. The document provides tips for smoother job hopping, like maintaining a diverse portfolio of skills and making strategic career partnerships.
INTEGRATE 2016 - Kristi Hansen
The document discusses emerging virtual and augmented reality technologies and their potential for marketing. It notes that virtual reality is moving from high-end to more accessible mobile applications using 360-degree video. In the next 2-5 years, virtual reality experiences are expected to become more active through positional tracking, while augmented reality and mixed reality are poised to enable spatial mapping and holograms. The presentation raises questions for marketers around how to craft brand stories for these new immersive technologies and showcase marketing efforts using virtual and augmented reality.
INTEGRATE 2016 - Joe Cohen
This document discusses strategies for building and maintaining brand trust in today's transformed media environment. It recommends delivering an authentic brand narrative and being transparent in actions. It also stresses the importance of preparing for potential brand challenges by conducting vulnerability assessments, creating a crisis team and protocols, and monitoring vigilantly. When issues do arise, it advises responding quickly and honestly by admitting mistakes, explaining what happened, and how the brand will make it right and prevent recurrences.
INTEGRATE 2016 - Matthew Pye
INTEGRATE 2016 - Matthew Pye
How to sweeten your integrated marketing efforts to stand out in the crowd
INTEGRATE 2016 - Julie Link & Greg Stroud
INTEGRATE 2016 - Julie Link & Greg Stroud
Watching The Watchers: How Consumers Insights Inform Marketing Decisions and Content Creation
INTEGRATE 2016 - Whitney Drake
This document discusses GM's efforts to improve social media engagement across brands and functions. It outlines the roles and responsibilities of different internal groups in social media. It then discusses how GM established a Social Media Center of Excellence to better coordinate social strategy, provide education to employees, and leverage social listening tools and metrics to improve customer experiences. Several case studies are provided showing how GM used real-time social responses, influencer engagement, and integrated digital campaigns to generate awareness and positive sentiment around new vehicle launches.
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INTEGRATE 2016 - Mel Windley, Jeff Monfront & James Nice
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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INTEGRATE WV - Kristi Hansen Onkka
- 1. 1 Intro Twitter 1 IMC Transformation in the Era of Virtual Reality Kristi Hansen Onkka @get_kristi#integrateWV
- 3. TODAY 4 YEARS MOBILE AR & VR 3D 360° Video 3 Degrees of Freedom HIGH-END VR Sensors 6 Degrees of Freedom HIGH-END AR Mixed Reality Spatial Mapping Holograms @get_kristi#integrateWV
- 12. 12OCULUS RIFT + TOUCH Insert “not the vision” video
- 14. 14 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV FIRST PERSON POINT-OF-VIEW SENSE OF PRESENCE VISCERAL RESPONSE 3 PILLARS OF IMMERSIVE BRAND STORIES
- 15. 15 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV FIRST PERSON POINT-OF-VIEW Evokes empathy, exploration and emotional investment
- 16. 16 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV FIRST PERSON POINT-OF-VIEW
- 18. 18 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV SENSE OF PRESENCE Provides a feeling of “involvement, warmth, and immediacy” from physically-separated entities
- 19. 19 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV SENSE OF PRESENCE
- 22. 22 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV SENSE OF PRESENCE
- 23. 23 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV VISCERAL RESPONSE Relates to deep and intimate inward feelings rather than intellect
- 24. 24 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV VISCERAL RESPONSE
- 25. 25 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV FIRST PERSON POINT-OF-VIEW SENSE OF PRESENCE VISCERAL RESPONSE 3 PILLARS OF IMMERSIVE BRAND STORIES
- 26. 26OCULUS RIFT + TOUCH Lowes Example 26 @get_kristi#integrateWV
- 27. 27OCULUS RIFT + TOUCH Lowes Example 27 @get_kristi#integrateWV
- 28. 28OCULUS RIFT + TOUCH Lowes Example 28 @get_kristi#integrateWV
- 29. 29 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV IMC-693 Augmented and Virtual Reality in IMC Focusing on integrated branded content for: • Mobile Augmented Reality • Mobile Virtual Reality • High End Virtual Reality • High End Mixed Reality …and whatever Apple comes out with Offered early Fall 2017
- 30. 30 SENSE OF PRESENCEEMPATHY CONTENT CREATION @get_kristi#integrateWV Thank you! Kristi Hansen Onkka @get_kristi // kristi@getkristi.com @healthiAR // www.healthiAR.com