New U at ONA in Atlanta : October 2013 : "Startup Mythbusting" : Presentation...Harry Lin
Do I need a business plan? Will my friends work for free? I’ll make money from advertising, right? Is it better to work at a failed startup than to never have worked at one at all? We’ll answer your questions, too. An interactive discussion at the NewU Startup Bootcamp at ONA.
This document provides an overview of communication practices used by the American Red Cross during times of crisis and disaster. It discusses how the Red Cross relies on communicators to inform various stakeholders about its relief efforts. Key communication tactics used include proactive messaging before disasters, reactive responses during emergencies, and interactive engagement via social media. The document also briefly summarizes several Red Cross responses to notable crises, such as the Nepal earthquake, Boston Marathon bombings, and Winter Storm Jonas.
This document discusses building communities and word-of-mouth marketing. It talks about how communities are built on shared myths, stories, ideas and beliefs. Word-of-mouth is inspired when customers have authentic relationships with brands and feel empowered by the brands' products. Everyday consumers significantly influence others with their recommendations when they are passionate about certain brands or services. The document also discusses different types of conversations people have about brands and how brands build communities through shared experiences and user-generated content.
This document discusses the author's career journey hopping between different marketing and communications jobs over 15 years. It outlines 3 stages of development as a job hopper, from initially being seen as "unemployable" to proving the critics wrong by finding purpose, happiness and a good income through frequent career changes. The author learned that intrinsic motivations like autonomy, mastery and purpose are most fulfilling. While purpose is important, happiness also requires balancing risks and rewards. The document provides tips for smoother job hopping, like maintaining a diverse portfolio of skills and making strategic career partnerships.
Este documento trata sobre varias especies del género Clostridium, incluyendo C. perfringens, C. tetani, C. difficile y C. botulinum. Describe sus características generales, factores de patogenicidad, epidemiología, manifestaciones clínicas, diagnóstico y tratamiento de las enfermedades que causan como gangrena gaseosa, tétanos y botulismo.
The concept of 'time' - (Modern literature)bhavnabaraiya
This document summarizes key elements and themes from Samuel Beckett's play Waiting for Godot. It discusses how:
1) The play presents a logical problem as the two main characters do not remember what they did the day before and fail to recognize their surroundings.
2) Nothing new happens in Act II as scenes repeat themselves and the characters suffer from memory loss, unaware of the repetition.
3) The tramps try to stay occupied by engaging in trivial activities and conversations to pass the time but ultimately remain in the same place.
4) They are codependent on each other for company to endure their meaningless existence.
5) The play emphasizes how waiting is a universal human experience
New U at ONA in Atlanta : October 2013 : "Startup Mythbusting" : Presentation...Harry Lin
Do I need a business plan? Will my friends work for free? I’ll make money from advertising, right? Is it better to work at a failed startup than to never have worked at one at all? We’ll answer your questions, too. An interactive discussion at the NewU Startup Bootcamp at ONA.
This document provides an overview of communication practices used by the American Red Cross during times of crisis and disaster. It discusses how the Red Cross relies on communicators to inform various stakeholders about its relief efforts. Key communication tactics used include proactive messaging before disasters, reactive responses during emergencies, and interactive engagement via social media. The document also briefly summarizes several Red Cross responses to notable crises, such as the Nepal earthquake, Boston Marathon bombings, and Winter Storm Jonas.
This document discusses building communities and word-of-mouth marketing. It talks about how communities are built on shared myths, stories, ideas and beliefs. Word-of-mouth is inspired when customers have authentic relationships with brands and feel empowered by the brands' products. Everyday consumers significantly influence others with their recommendations when they are passionate about certain brands or services. The document also discusses different types of conversations people have about brands and how brands build communities through shared experiences and user-generated content.
This document discusses the author's career journey hopping between different marketing and communications jobs over 15 years. It outlines 3 stages of development as a job hopper, from initially being seen as "unemployable" to proving the critics wrong by finding purpose, happiness and a good income through frequent career changes. The author learned that intrinsic motivations like autonomy, mastery and purpose are most fulfilling. While purpose is important, happiness also requires balancing risks and rewards. The document provides tips for smoother job hopping, like maintaining a diverse portfolio of skills and making strategic career partnerships.
Este documento trata sobre varias especies del género Clostridium, incluyendo C. perfringens, C. tetani, C. difficile y C. botulinum. Describe sus características generales, factores de patogenicidad, epidemiología, manifestaciones clínicas, diagnóstico y tratamiento de las enfermedades que causan como gangrena gaseosa, tétanos y botulismo.
The concept of 'time' - (Modern literature)bhavnabaraiya
This document summarizes key elements and themes from Samuel Beckett's play Waiting for Godot. It discusses how:
1) The play presents a logical problem as the two main characters do not remember what they did the day before and fail to recognize their surroundings.
2) Nothing new happens in Act II as scenes repeat themselves and the characters suffer from memory loss, unaware of the repetition.
3) The tramps try to stay occupied by engaging in trivial activities and conversations to pass the time but ultimately remain in the same place.
4) They are codependent on each other for company to endure their meaningless existence.
5) The play emphasizes how waiting is a universal human experience
The document provides information about HB Education and Consulting Services, including their contact details and a list of 76 papers published between January 2015 to November 2015 across various topics including cloud computing, data mining, dependable and secure computing, information forensics and security, parallel and distributed systems, sensors, services computing, signal processing letters, systems, vehicular technology, wireless communications, audio, speech, and language processing, communications, consumer electronics, image processing, internet, mobile computing, multimedia, networking, selected topics in signal processing, and neural networks and learning systems.
Building an inbound marketing architecture Jon Hosier
An inbound marketing architecture drives traffic from organic search and social media to points of conversion on a company's website. It involves three levels - foundation level of organic search (SEO), spoke sites of social networks to build communities, and hub sites of the website and blog where traffic converges. The case study of Firefish Software showed how developing thought leadership through content on various channels within an inbound architecture led to increased leads, traffic, and customer retention despite a lower marketing budget. Social networks are used to engage audiences and posts link to content on the company website and blog.
At home Social Media Case Study and StrategyVikram Dua
Dr. Decorator
Concept: Monthly Contest for Top Fans
Rewards: Exclusive Home Makeover, Appliances, etc.
Mechanics:
- Points for Engagement, Shares, Check-ins
- Monthly Leaderboard
- Grand Prize for Annual Champion
Benefit: Keeps Community Addicted!
Loyalty Idea 3: Referral Program
Concept: Users earn points for bringing in new fans
Mechanics:
- Share link on wall/messages
- Invite friends via email/sms
- Earn points for each new fan
Rewards:
- Redeem points for @home merchandise
- Monthly leaderboard
This document promotes an opportunity to become an independent distributor for Organo Gold, a company that blends ganoderma mushrooms with coffee and tea. It notes that coffee is one of the most widely consumed beverages globally and presents an opportunity to earn money every time someone drinks Organo Gold coffee. The document claims that becoming a distributor can help achieve goals like improved health, more free time, financial security, and traveling by positioning oneself in the growing health and wellness industry. Interested individuals are directed to the Organo Gold website or provided a contact for more information.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
The document summarizes key points from a presentation on ageing, climate change, and livability. It discusses three main topics:
1) How population ageing and climate change pose compounding challenges, and older adults are especially vulnerable to health impacts of climate change. The built environment can help address these challenges through climate-resilient design.
2) Several research projects in Australia have examined these issues, including how climate change impacts older adults and the role of urban planning and housing.
3) A presentation covered these topics and discussed how climate change affects Australia through increased temperatures, sea level rise, and extreme weather, which can damage infrastructure and disproportionately impact health of older people. Adaptation strategies
Sustainable Supply -r Rio Tinto Pocurement - Phoenix Conference - 9 June 2007Lowell Fields Millburn
Rio Tinto is committed to sustainable development and sees it providing long term business benefits. The Sustainable Development Leadership Panel assists in developing business plans that include sustainable development initiatives. Rio Tinto Procurement's Sustainable Supply program aims to build long term commercial synergies with supplier communities by aligning supplier performance with Rio Tinto's policies and collaborating to improve quality. Key factors in sustainable supply include the influence of distance from operations, time for community development, and identifying opportunities. Initial focus areas include developing local communities and training through strategic sourcing and logistics projects.
The document provides an overview of Furniture Row's redesign of the customer experience. It discusses integrating customer touchpoints across retail channels including in-store, online, mobile, social media, and community involvement. It also highlights Furniture Row's history, brands carried, locations, and partnerships with charities and sports teams like the Denver Broncos.
The document discusses the transformation of integrated marketing communications (IMC) in the era of virtual and augmented reality. It provides a timeline of the evolution of VR and AR technologies from 1998 to present. It then discusses three pillars for creating immersive brand stories using these technologies: sense of presence, empathy, and content creation. The document concludes by announcing an upcoming course on augmented and virtual reality in IMC focusing on integrated branded content across various VR and AR platforms.
WVU went from being afraid to embrace social media in 2011 to becoming leaders in higher education social media by 2016. They created a personality for their social media accounts, set goals, and celebrated successes. By focusing on video and creating social-first content, their video views increased to over 4 million in 2016. Their social media success was due to investing in the platform, taking risks with new strategies, and always innovating with the changing social media landscape.
This document summarizes Joseph Jaffe's presentation on integrating brands with startups through a Z.E.R.O. marketing model. The presentation introduces Z.E.R.O. as an acronym for Zealots, Advocacy, and outlines how it can maximize returns while minimizing risks for brands by shifting from paid to owned media through partnerships with startups. It argues this can provide benefits like efficiency, competitive advantages, and accelerated innovation for brands, while providing startups with resources for growth.
The document discusses how to build an effective content marketing strategy. It recommends defining a clear strategy, focusing on engaging users with unique health and wellness content on a daily basis. It also stresses the importance of understanding customers, creating valuable content, measuring and optimizing performance based on data analytics. The overall goal is to increase a healthcare organization's brand awareness and build relationships through strategic content marketing.
The document discusses how content consumption is shifting from traditional TV to digital streaming platforms, giving users more choice over what and when they watch. It provides examples of Google's data and tools that can measure things like brand lift, audience interest, and media attribution to help brands understand changing consumer behavior and optimize their campaigns. The presentation includes case studies showing how brands have used YouTube analytics and testing to identify the most effective creative executions and target different age demographics more precisely.
The document provides advice for brand work and strategy in 3 sentences or less:
Focus on doing excellent work for the brand to establish its role beyond just sponsorship; don't get involved just to test ideas but instead aim to create an impact; and trust your intuition which knows things your conscious mind hasn't figured out yet, while also being open to trying new approaches.
By Hugo Pérez, 4.6 billion pieces of content are produced on LinkedIn daily. Custom content that makes a human connection can make audiences feel more positive about a company according to Demand Metric in 2014. When telling a brand story to any audience on any platform, focusing on a brand's ethos including its history, people, unique offerings, and passions can help connect the story and drive knowledge, action, emotion, and recommendation.
The document outlines five steps to better customer management: 1) understanding customers, 2) analyzing customer value, 3) segmenting customers, 4) managing the customer experience, and 5) acquiring new customers. It then provides examples and analysis for each step, including a case study analyzing four fictional customers (Wile E. Coyote, Bugs Bunny, Road Runner, and Taz) in terms of their value, segmentation, experience expectations, and which new customer to target. Implementing the five steps can help businesses better understand, retain, and acquire customers.
Clarissa S. Beyah-Taylor provides guidance on career navigation including understanding your personal brand, evolving your career through tools like an executive portfolio, and using your network to advance. She emphasizes candid self-reflection to define your brand, developing a network map and suite of career tools like an elevator pitch and accomplishment summaries, and regularly updating your portfolio materials to differentiate yourself from others. The key is investing in yourself through understanding your strengths and value, showcasing your experiences and impacts, and proactively maintaining your personal narrative and network.
The document provides information about HB Education and Consulting Services, including their contact details and a list of 76 papers published between January 2015 to November 2015 across various topics including cloud computing, data mining, dependable and secure computing, information forensics and security, parallel and distributed systems, sensors, services computing, signal processing letters, systems, vehicular technology, wireless communications, audio, speech, and language processing, communications, consumer electronics, image processing, internet, mobile computing, multimedia, networking, selected topics in signal processing, and neural networks and learning systems.
Building an inbound marketing architecture Jon Hosier
An inbound marketing architecture drives traffic from organic search and social media to points of conversion on a company's website. It involves three levels - foundation level of organic search (SEO), spoke sites of social networks to build communities, and hub sites of the website and blog where traffic converges. The case study of Firefish Software showed how developing thought leadership through content on various channels within an inbound architecture led to increased leads, traffic, and customer retention despite a lower marketing budget. Social networks are used to engage audiences and posts link to content on the company website and blog.
At home Social Media Case Study and StrategyVikram Dua
Dr. Decorator
Concept: Monthly Contest for Top Fans
Rewards: Exclusive Home Makeover, Appliances, etc.
Mechanics:
- Points for Engagement, Shares, Check-ins
- Monthly Leaderboard
- Grand Prize for Annual Champion
Benefit: Keeps Community Addicted!
Loyalty Idea 3: Referral Program
Concept: Users earn points for bringing in new fans
Mechanics:
- Share link on wall/messages
- Invite friends via email/sms
- Earn points for each new fan
Rewards:
- Redeem points for @home merchandise
- Monthly leaderboard
This document promotes an opportunity to become an independent distributor for Organo Gold, a company that blends ganoderma mushrooms with coffee and tea. It notes that coffee is one of the most widely consumed beverages globally and presents an opportunity to earn money every time someone drinks Organo Gold coffee. The document claims that becoming a distributor can help achieve goals like improved health, more free time, financial security, and traveling by positioning oneself in the growing health and wellness industry. Interested individuals are directed to the Organo Gold website or provided a contact for more information.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
The document summarizes key points from a presentation on ageing, climate change, and livability. It discusses three main topics:
1) How population ageing and climate change pose compounding challenges, and older adults are especially vulnerable to health impacts of climate change. The built environment can help address these challenges through climate-resilient design.
2) Several research projects in Australia have examined these issues, including how climate change impacts older adults and the role of urban planning and housing.
3) A presentation covered these topics and discussed how climate change affects Australia through increased temperatures, sea level rise, and extreme weather, which can damage infrastructure and disproportionately impact health of older people. Adaptation strategies
Sustainable Supply -r Rio Tinto Pocurement - Phoenix Conference - 9 June 2007Lowell Fields Millburn
Rio Tinto is committed to sustainable development and sees it providing long term business benefits. The Sustainable Development Leadership Panel assists in developing business plans that include sustainable development initiatives. Rio Tinto Procurement's Sustainable Supply program aims to build long term commercial synergies with supplier communities by aligning supplier performance with Rio Tinto's policies and collaborating to improve quality. Key factors in sustainable supply include the influence of distance from operations, time for community development, and identifying opportunities. Initial focus areas include developing local communities and training through strategic sourcing and logistics projects.
The document provides an overview of Furniture Row's redesign of the customer experience. It discusses integrating customer touchpoints across retail channels including in-store, online, mobile, social media, and community involvement. It also highlights Furniture Row's history, brands carried, locations, and partnerships with charities and sports teams like the Denver Broncos.
The document discusses the transformation of integrated marketing communications (IMC) in the era of virtual and augmented reality. It provides a timeline of the evolution of VR and AR technologies from 1998 to present. It then discusses three pillars for creating immersive brand stories using these technologies: sense of presence, empathy, and content creation. The document concludes by announcing an upcoming course on augmented and virtual reality in IMC focusing on integrated branded content across various VR and AR platforms.
WVU went from being afraid to embrace social media in 2011 to becoming leaders in higher education social media by 2016. They created a personality for their social media accounts, set goals, and celebrated successes. By focusing on video and creating social-first content, their video views increased to over 4 million in 2016. Their social media success was due to investing in the platform, taking risks with new strategies, and always innovating with the changing social media landscape.
This document summarizes Joseph Jaffe's presentation on integrating brands with startups through a Z.E.R.O. marketing model. The presentation introduces Z.E.R.O. as an acronym for Zealots, Advocacy, and outlines how it can maximize returns while minimizing risks for brands by shifting from paid to owned media through partnerships with startups. It argues this can provide benefits like efficiency, competitive advantages, and accelerated innovation for brands, while providing startups with resources for growth.
The document discusses how to build an effective content marketing strategy. It recommends defining a clear strategy, focusing on engaging users with unique health and wellness content on a daily basis. It also stresses the importance of understanding customers, creating valuable content, measuring and optimizing performance based on data analytics. The overall goal is to increase a healthcare organization's brand awareness and build relationships through strategic content marketing.
The document discusses how content consumption is shifting from traditional TV to digital streaming platforms, giving users more choice over what and when they watch. It provides examples of Google's data and tools that can measure things like brand lift, audience interest, and media attribution to help brands understand changing consumer behavior and optimize their campaigns. The presentation includes case studies showing how brands have used YouTube analytics and testing to identify the most effective creative executions and target different age demographics more precisely.
The document provides advice for brand work and strategy in 3 sentences or less:
Focus on doing excellent work for the brand to establish its role beyond just sponsorship; don't get involved just to test ideas but instead aim to create an impact; and trust your intuition which knows things your conscious mind hasn't figured out yet, while also being open to trying new approaches.
By Hugo Pérez, 4.6 billion pieces of content are produced on LinkedIn daily. Custom content that makes a human connection can make audiences feel more positive about a company according to Demand Metric in 2014. When telling a brand story to any audience on any platform, focusing on a brand's ethos including its history, people, unique offerings, and passions can help connect the story and drive knowledge, action, emotion, and recommendation.
The document outlines five steps to better customer management: 1) understanding customers, 2) analyzing customer value, 3) segmenting customers, 4) managing the customer experience, and 5) acquiring new customers. It then provides examples and analysis for each step, including a case study analyzing four fictional customers (Wile E. Coyote, Bugs Bunny, Road Runner, and Taz) in terms of their value, segmentation, experience expectations, and which new customer to target. Implementing the five steps can help businesses better understand, retain, and acquire customers.
Clarissa S. Beyah-Taylor provides guidance on career navigation including understanding your personal brand, evolving your career through tools like an executive portfolio, and using your network to advance. She emphasizes candid self-reflection to define your brand, developing a network map and suite of career tools like an elevator pitch and accomplishment summaries, and regularly updating your portfolio materials to differentiate yourself from others. The key is investing in yourself through understanding your strengths and value, showcasing your experiences and impacts, and proactively maintaining your personal narrative and network.
This document summarizes the key lessons and tactics used in successfully transforming an organization through internal communications and execution. It discusses establishing transparency to drive accountability, leveraging mid-level managers' influence, and tips for driving execution whether or not one has direct authority. Precision in planning and execution was critical to the transformation process, which involved coordinating leader blogs, events, and newsletters to align the organization and increase employee engagement, resulting in $1 billion in additional revenue.
INTEGRATE 2016 - Mel Windley, Jeff Monfront & James Nice IMCWVU
The document summarizes McDonald's mission and vision statements, as well as provides information about how McDonald's franchise operations are structured. McDonald's mission is to be customers' favorite place to eat and drink by providing quality food, service, and value. Their vision is to be a modern and progressive burger company that delivers a contemporary customer experience. Franchise operations are organized through a global, national, regional, and local cooperative structure to align marketing efforts.
The document discusses emerging virtual and augmented reality technologies and their potential for marketing. It notes that virtual reality is moving from high-end to more accessible mobile applications using 360-degree video. In the next 2-5 years, virtual reality experiences are expected to become more active through positional tracking, while augmented reality and mixed reality are poised to enable spatial mapping and holograms. The presentation raises questions for marketers around how to craft brand stories for these new immersive technologies and showcase marketing efforts using virtual and augmented reality.
This document discusses strategies for building and maintaining brand trust in today's transformed media environment. It recommends delivering an authentic brand narrative and being transparent in actions. It also stresses the importance of preparing for potential brand challenges by conducting vulnerability assessments, creating a crisis team and protocols, and monitoring vigilantly. When issues do arise, it advises responding quickly and honestly by admitting mistakes, explaining what happened, and how the brand will make it right and prevent recurrences.
This document discusses GM's efforts to improve social media engagement across brands and functions. It outlines the roles and responsibilities of different internal groups in social media. It then discusses how GM established a Social Media Center of Excellence to better coordinate social strategy, provide education to employees, and leverage social listening tools and metrics to improve customer experiences. Several case studies are provided showing how GM used real-time social responses, influencer engagement, and integrated digital campaigns to generate awareness and positive sentiment around new vehicle launches.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game