The document discusses presenting ideas to clients in an entertaining way that generates joint project ownership. It recommends framing the idea handover moment as a highlight, treating people as fans rather than clients, and making the meeting something people look forward to and can easily share compared to the rest of their day. By clearly framing and handing over ownership of the idea in an entertaining manner, the idea can grow fast as people understand and get excited about its potential.

1. E N T E R T A I N I N G
IDEAS ON
P R E S E N T I N G
NOT JUST
F R A M I N G
H A N D O V E R
O W N E R S H I P
1
2
3
3

2. MOUNTAINSOFIMAGINATION.COM
THE ALL IMPORTANT
IS NOT
THE SMOOTHEST OF EVENTS
IN A LOT OF CASES
SPOTLIGHT MOMENT

3. MOUNTAINSOFIMAGINATION.COM
THE IDEA
TO THE CLIENT
YET THIS MOMENT IS THE
HAND OVER OF
THE IDEA

4. DIRECTION
A PRECIOUS MOMENT
WHICH SETS THE
OF THE PROJECT

5. MOUNTAINSOFIMAGINATION.COM
MOMENT
AND
MOST IMPORTANTLY BE ABLE TO
SHARE
THE IDEA AND ALLOW
IT TO GROW
AFTER THIS
EVERYONE
TO HAVE A MEANINGFUL STAKE
IN THE PROJECT
NEEDS

6. MOUNTAINSOFIMAGINATION.COM
JOINT PROJECT OWNERSHIP
THIS IS
& INSPIRED
AND IT COMES FROM BEING
NOT JUST PRESENTEDTO
ENTERTAINED

7. MOUNTAINSOFIMAGINATION.COM
YOU CAN ENTERTAIN IN 3WAYS

8. REPLAY
THE MOMENT
FEELING & ATMOSPHERE
EMPOWER
WHICH IS SHAREABLE
PEOPLE TO EASILY
TO OTHERS
CREATE A
1

9. MOUNTAINSOFIMAGINATION.COM
NOT
AUDIENCE
A CLIENT YOU HAVE TO PLEASE
FANS
TREAT PEOPLE AS AN
WHO WANT TO BECOME
FRAME THE MOMENT2

10. MOUNTAINSOFIMAGINATION.COM
COMPARED TO THE REST OF THEIR DAY
BE THE MEETING PEOPLE
LOOK FORWARD TO
3

11. AN IDEA
WHEN PEOPLE
UNDERSTAND
ENJOY
AND ARE
EXCITED BY ITS
POTENTIAL
GROWS
FAST

12. MOUNTAINSOFIMAGINATION.COM
THIS HAPPENS EASILY AFTER CREATING
JOINT PROJECT
OWNERSHIP

13. MOUNTAINSOFIMAGINATION.COM
WHICH IS GENERATED FROM
CLEAR
FRAMING
&
HAND OVER
OWNERSHIP
ENTERTAINMENT
12
3

14. REMEMBER CLIENTS ARE
OFTEN BOUNCING FROM
MEETING TO MEETING & IT IS
NEAR IMPOSSIBLE TO PICK
UP A PRESENTATION IN ONE
SITTING.
MAKE IT EASY FOR PEOPLE
TO LIKE YOU.

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17. MOUNTAINSOFIMAGINATION.COM
MOUNTAINS OF IMAGINATION
C R E A T I V E S T U D I O