The document discusses emerging virtual and augmented reality technologies and their potential for marketing. It notes that virtual reality is moving from high-end to more accessible mobile applications using 360-degree video. In the next 2-5 years, virtual reality experiences are expected to become more active through positional tracking, while augmented reality and mixed reality are poised to enable spatial mapping and holograms. The presentation raises questions for marketers around how to craft brand stories for these new immersive technologies and showcase marketing efforts using virtual and augmented reality.

1. THE NEXT MARKETING EDGE: VIRTUAL REALITY
presented
by
KRISTI
HANSEN
|
06.04.16
@kayzoogy #integrate16

7. 2007
Smartphone

9. mobile

10. share

11. SomeBmes
a
liCle
too
much

12. MOBILE IS MAINSTREAM

15. THE NEXT EDGE

16. VIRTUAL REALITY (VR)

17. MOBILE VR

18. 360° VIDEO

19. Facebook
Ads

21. Click to view 360 Ad Demo

22. Click to view video

23. 3D 360° VIDEO

29. ~$25

31. NEWS

32. NEWS

34. Click to view video

36. Mc
donalds
Click to view video

37. $99

38. FALL 2016

40. HIGH-END VR

41. $599

43. Click to view video

45. Click to view video

47. MarrioC
Click to view video

49. Click to view video

50. $799

52. Click to view video

53. THE NEXT NEXT EDGE
AUGMENTED REALITY [AR]
MIXED REALITY [MR]

54. Something, somewhere went terribly wrong.
But we fixed it.

55. Click to view video

60. Click to view video

62. Oculus
Plus
Magic
Leap

63. $3000
developer kit

64. Click to view video

66. Click to view video

67. $949
developer kit

68. Click to view video

69. 1998
GOOGLE
2007
iPHONE
2013
GOOGLE
GLASS
1
AR
OCULUS
DK1
VR
2014
GOOGLE
CARDBOARD
VR
OCULUS
DK2
VR
2016
OCULUS
RIFT
VR
HTC
VIVE
VR
META
2
DK
AR
HOLOLENS
DK
AR
2015
FACEBOOK
360°
YOUTUBE
360°
20YEARS

70. TODAY 2YEARS 5YEARS
MOBILE
Virtual
Reality
3D
360°
Video
Passive
Experiences
HIGH-­‐END
Virtual
Reality
Sensors
PosiBonal
Tracking
AcBve
SimulaBons
HIGH-­‐END
Augmented
Reality
Mixed
Reality
SpaBal
Mapping
Holograms
UBlity

71. MARKETING QUESTIONS
§ What is the brand story we want our audience to experience?
§ How does it integrate with our strategy and other tactics?
§ How can we make the technology easy for consumption?
§ How do we showcase our efforts?

72. Click to view video

73. THANK YOU
Kristi Hansen
SVP, Director of Media and Engagement
precisioneffect
WVU Adjunct Instructor
kdhansen@mix.wvu.edu
Linkedin
linkedin.com/in/kristithinksabout
YouTube
youtube.com/kristithinksabout
Twitter
@kayzoogy