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The
Social
Media
Emile Durkheim




         Social Network: A social phenomenon that arises when
         interacting individuals constitute a reality that can no longer
         be accounted for in terms of the properties of individual
         actors. - Durkheim, France, 1805
Terminology
Terminology   SOCIAL MEDIA
Terminology   SOCIAL MEDIA   SOCIAL NETWORK
Terminology   INTELLECTUAL ALTRUISM
Terminology   INTELLECTUAL ALTRUISM   UGC
USER GENERATED CONTENT
                          &
SOCIAL MEDIA    INTELLECTUAL ALTRUISM   SOCIAL NETWORK
social




MEDIA Web Logs
social




MEDIA UGC Web Sites
social




MEDIA News Aggregators
social




MEDIA Customized News Delivery
RSS
social




NETWORKING!
“We” the media
9 Tips for Integrating Social Media on a Website
9 Tips for Integrating Social Media on a Website

       #1: Include Visible Social Media Buttons
      #2: Integrate Social Where it Makes Sense
            #3: Include Up-to-Date Buttons
               #4: Include Share Buttons
                    #5: Use Analytics
      #6: Pay Attention to Terms and Conditions
                  #7: Don’t Over-Do It
                 #8: Stay Knowledgeable
        #9: Use Social Media Insights Alongside
                     Google Analytics
9 Tips for Integrating Social Media on a Website

       #1: Include Visible Social Media Buttons
      #2: Integrate Social Where it Makes Sense
            #3: Include Up-to-Date Buttons
               #4: Include Share Buttons
                    #5: Use Analytics
      #6: Pay Attention to Terms and Conditions
                  #7: Don’t Over-Do It
                 #8: Stay Knowledgeable
        #9: Use Social Media Insights Alongside
                     Google Analytics
9 Tips for Integrating Social Media on a Website

       #1: Include Visible Social Media Buttons
      #2: Integrate Social Where it Makes Sense
            #3: Include Up-to-Date Buttons
               #4: Include Share Buttons
                    #5: Use Analytics
      #6: Pay Attention to Terms and Conditions
                  #7: Don’t Over-Do It
                 #8: Stay Knowledgeable
        #9: Use Social Media Insights Alongside
                     Google Analytics
9 Tips for Integrating Social Media on a Website

       #1: Include Visible Social Media Buttons
      #2: Integrate Social Where it Makes Sense
            #3: Include Up-to-Date Buttons
               #4: Include Share Buttons
                    #5: Use Analytics
      #6: Pay Attention to Terms and Conditions
                  #7: Don’t Over-Do It
                 #8: Stay Knowledgeable
        #9: Use Social Media Insights Alongside
                     Google Analytics
9 Tips for Integrating Social Media on a Website

       #1: Include Visible Social Media Buttons
      #2: Integrate Social Where it Makes Sense
            #3: Include Up-to-Date Buttons
               #4: Include Share Buttons
                    #5: Use Analytics
      #6: Pay Attention to Terms and Conditions
                  #7: Don’t Over-Do It
                 #8: Stay Knowledgeable
        #9: Use Social Media Insights Alongside
                     Google Analytics
9 Tips for Integrating Social Media on a Website

       #1: Include Visible Social Media Buttons
      #2: Integrate Social Where it Makes Sense
            #3: Include Up-to-Date Buttons
               #4: Include Share Buttons
                    #5: Use Analytics
      #6: Pay Attention to Terms and Conditions
                  #7: Don’t Over-Do It
                 #8: Stay Knowledgeable
        #9: Use Social Media Insights Alongside
                     Google Analytics
9 Tips for Integrating Social Media on a Website

       #1: Include Visible Social Media Buttons
      #2: Integrate Social Where it Makes Sense
            #3: Include Up-to-Date Buttons
               #4: Include Share Buttons
                    #5: Use Analytics
      #6: Pay Attention to Terms and Conditions
                  #7: Don’t Over-Do It
                 #8: Stay Knowledgeable
        #9: Use Social Media Insights Alongside
                     Google Analytics
9 Tips for Integrating Social Media on a Website

       #1: Include Visible Social Media Buttons
      #2: Integrate Social Where it Makes Sense
            #3: Include Up-to-Date Buttons
               #4: Include Share Buttons
                    #5: Use Analytics
      #6: Pay Attention to Terms and Conditions
                  #7: Don’t Over-Do It
                 #8: Stay Knowledgeable
        #9: Use Social Media Insights Alongside
                     Google Analytics
9 Tips for Integrating Social Media on a Website

       #1: Include Visible Social Media Buttons
      #2: Integrate Social Where it Makes Sense
            #3: Include Up-to-Date Buttons
               #4: Include Share Buttons
                    #5: Use Analytics
      #6: Pay Attention to Terms and Conditions
                  #7: Don’t Over-Do It
                 #8: Stay Knowledgeable
        #9: Use Social Media Insights Alongside
                     Google Analytics

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Social Media Overview

  • 2. Emile Durkheim Social Network: A social phenomenon that arises when interacting individuals constitute a reality that can no longer be accounted for in terms of the properties of individual actors. - Durkheim, France, 1805
  • 4. Terminology SOCIAL MEDIA
  • 5. Terminology SOCIAL MEDIA SOCIAL NETWORK
  • 6. Terminology INTELLECTUAL ALTRUISM
  • 7. Terminology INTELLECTUAL ALTRUISM UGC
  • 8. USER GENERATED CONTENT & SOCIAL MEDIA INTELLECTUAL ALTRUISM SOCIAL NETWORK
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 23.
  • 24.
  • 25.
  • 27.
  • 28. RSS
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 44. 9 Tips for Integrating Social Media on a Website
  • 45. 9 Tips for Integrating Social Media on a Website #1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense #3: Include Up-to-Date Buttons #4: Include Share Buttons #5: Use Analytics #6: Pay Attention to Terms and Conditions #7: Don’t Over-Do It #8: Stay Knowledgeable #9: Use Social Media Insights Alongside Google Analytics
  • 46. 9 Tips for Integrating Social Media on a Website #1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense #3: Include Up-to-Date Buttons #4: Include Share Buttons #5: Use Analytics #6: Pay Attention to Terms and Conditions #7: Don’t Over-Do It #8: Stay Knowledgeable #9: Use Social Media Insights Alongside Google Analytics
  • 47. 9 Tips for Integrating Social Media on a Website #1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense #3: Include Up-to-Date Buttons #4: Include Share Buttons #5: Use Analytics #6: Pay Attention to Terms and Conditions #7: Don’t Over-Do It #8: Stay Knowledgeable #9: Use Social Media Insights Alongside Google Analytics
  • 48. 9 Tips for Integrating Social Media on a Website #1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense #3: Include Up-to-Date Buttons #4: Include Share Buttons #5: Use Analytics #6: Pay Attention to Terms and Conditions #7: Don’t Over-Do It #8: Stay Knowledgeable #9: Use Social Media Insights Alongside Google Analytics
  • 49. 9 Tips for Integrating Social Media on a Website #1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense #3: Include Up-to-Date Buttons #4: Include Share Buttons #5: Use Analytics #6: Pay Attention to Terms and Conditions #7: Don’t Over-Do It #8: Stay Knowledgeable #9: Use Social Media Insights Alongside Google Analytics
  • 50. 9 Tips for Integrating Social Media on a Website #1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense #3: Include Up-to-Date Buttons #4: Include Share Buttons #5: Use Analytics #6: Pay Attention to Terms and Conditions #7: Don’t Over-Do It #8: Stay Knowledgeable #9: Use Social Media Insights Alongside Google Analytics
  • 51. 9 Tips for Integrating Social Media on a Website #1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense #3: Include Up-to-Date Buttons #4: Include Share Buttons #5: Use Analytics #6: Pay Attention to Terms and Conditions #7: Don’t Over-Do It #8: Stay Knowledgeable #9: Use Social Media Insights Alongside Google Analytics
  • 52. 9 Tips for Integrating Social Media on a Website #1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense #3: Include Up-to-Date Buttons #4: Include Share Buttons #5: Use Analytics #6: Pay Attention to Terms and Conditions #7: Don’t Over-Do It #8: Stay Knowledgeable #9: Use Social Media Insights Alongside Google Analytics
  • 53. 9 Tips for Integrating Social Media on a Website #1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense #3: Include Up-to-Date Buttons #4: Include Share Buttons #5: Use Analytics #6: Pay Attention to Terms and Conditions #7: Don’t Over-Do It #8: Stay Knowledgeable #9: Use Social Media Insights Alongside Google Analytics