This document summarizes the key lessons and tactics used in successfully transforming an organization through internal communications and execution. It discusses establishing transparency to drive accountability, leveraging mid-level managers' influence, and tips for driving execution whether or not one has direct authority. Precision in planning and execution was critical to the transformation process, which involved coordinating leader blogs, events, and newsletters to align the organization and increase employee engagement, resulting in $1 billion in additional revenue.

1. Execution eats
strategy for
breakfast
Successful internal communications
& organizational transformation plans
The importance of mid-level
managers and how to leverage their
influence
How transparency drives
accountability
Tips on how to drive execution (with
or without authority)

2. 2
www.melissaboatwright.com @missliss_us www.battletestedveterans.com

3. 3,500
A YEAR OF CHANGE
3
9,000
2-3 direct
changes

4. CHANGING & SUCCEEDING
4
Transformed the
organization
7 point employee engagement
increase
$1B in revenue

5. OUR PROCESS
5
One organization
$1 billion revenue
February 2015
Four business silos
Launched in
March 2014
149 leader
blogs 99 events
Coordinated &
Consistent Topic specific
newsletters
Leaders and
managers

7. LESSON #1: IT’S ABOUT PEOPLE
7
People don’t care about
policy or strategy changes
they care about how the
changed impact people
Three blogs accounted for
20,000+ views, 125+ likes,
30 comments – all
organizational
announcements, people
related
GUARDIANS OF
THE AUDIENCE
Featured ~25 employees in
seven locations around the
world - ~7,000 views, 182
likes and 135 comments
(employee video responses)
EMPLOYEE VIDEO
Employees coordinated 50
celebrations around the
world attended by 2,500
employees. Posted 430
photos. Album viewed 7989,
75 likes and 35 comments
$1 BILLION
CELEBRATION
ORGANIZATIONAL
ANNOUNCEMENTS

8. LESSON #2: PRECISION IN PLANNING AND EXECUTION
8
› Day-by-day plan, names of
reviews/approvers, who is doing
what
Tactics
› How did all the elements come
together – helped provide
confidence in our leaders and team
members
Schedule
› Reviewed the plan, dependencies,
feedback, timelines
Daily check-ins
› Allowing people to feel heard and
have a consistent understanding of
context surrounding the
communications
Background
› Clarification and validation of what
we were trying to accomplish
Objectives
› Core tenets or how we were going
to accomplish our objectives.
Included every mechanism of
message delivery
Approach

9. LESSON #3: THE POWER OF THE MANAGER
9
The Manager
Single most influential person in a
person’s work life is their direct boss
Advance notices
At least 24 hours notice of
major announcements with
frequently asked questions
Monthly emails
Key themes focused with
talking points and
additional resources
Special sessions
Hosted virtual meetings to
allow for Q&A with leaders in
connection with the advance
notices
Engagement workshops
Focused on empowering
managers as leaders and
giving them tools to do soA COMMUNICATIONS
CHANNEL

10. TRANSPARENCY

12. Transparency compels action Average compliance
in 2015
9%
Average compliance
in 2016
5%
Improvement
44%

13. Transparency compels action Average compliance
in 2015
16%
Average compliance
in 2016
3%
Improvement
81%

15. 3-12 Adoption Impacts
Number of Releases with Date Shifts
We set the 12% risk rate target in Sept,
when 3-12 adoption was just getting
underway and have been under the
target throughout 2016.
We started measuring predicability based
on date shifts in Jan, but of note are
improvements in LS where the average
where the monthly avg for May-Dec 2015
was >7 and the current avg Jan-Apr 2016
is <5.
In the H2 2016 we hope to
ensure better predictability
with improvements to 3-12
methods and culture.

16. 17
—
Make everyone your people
INFLUENCE WITHOUT AUTHORITY
Borrow the authority of others
Build your own reputation
Align your objectives
Find a soft spot in the wall
Measure and then tell people about the success

17. 18
It all comes
back to the
basics
Not rocket science, just getting the basics right
Photos of OTS
Project X