In the SMART Communicator™ workshop, organisations unpack the state of their communications. They build the foundation for more effective comms based on Flame Tree Media's SMART™ methodology of Strategy, Media, Authenticity, Results and Team. The workshops typically suit organisations with an established communications capability. SMART provides companies with the framework for a DIY Newsroom™, which enables them to control their own message for maximum return on effort and from existing resource. This deck serves as the run-sheet for the half-day workshop.
2. SMART COMMUNICATOR WORKSHOP
Agenda
§ Communications landscape
§ Your context, problems,
thinking
§ The SMART™ approach
§ Health check
§ Audience ID
§ Content audit
§ Choice of media, channels
§ Media eco-system
§ The DIY Newsroom
§ Next steps
3. SMART COMMUNICATOR™ WORKSHOP
Today’s outcomes
This is an opportunity to unpack the state of your communications. How can
your organisation better deploy the weapons of mass communication to serve
the interests of customers and audiences?
We want to build a foundation for a simple, strategic and sustainable way,
one that will put you at the front of the pack in the sector.
7. FORECAST
The amount of information
distributed online will
treble by 2020.
- International News Media Association, News Media Outlook 2016
FORCES OF CHANGE
1. Never more complex
22. COMMUNICATIONS CONTEXT
Your
sector
The mistakes that organisations
make apply across the board. But
each industry has its
idiosyncrasies, audience tone
and other considerations.
What are yours?
31. SMART | Strategy * Media * Authenticity * Results * Team
Simple, strategic,sustainable
STRATEGY AUTHENTICITYMEDIA RESULTS TEAM
32. SMART | Strategy * Media * Authenticity * Results * Team
Health check
33. SMART | Strategy * Media * Authenticity * Results * Team
Audience ID
34. SMART | Strategy * Media * Authenticity * Results * Team
Content audit
WEBINAR IS
ABOUT TO START
35. SMART | Strategy * Media * Authenticity * Results * Team
Content map
36. SMART | Strategy * Media * Authenticity * Results * Team
Content calendar
“
Repetition is
the mother of
all learning.
- ZIG ZIGLAR
37. SMART | Strategy * Media * Authenticity * Results * Team
Content recipe
38. SMART | Strategy * Media * Authenticity * Results * Team
Creating a community
39. SMART | Strategy * Media * Authenticity * Results * Team
Choice of media
40. SMART | Strategy * Media * Authenticity * Results * Team
Choice of channels
41. SMART | Strategy * Media * Authenticity * Results * Team
Website, online
42. SMART | Strategy * Media * Authenticity * Results * Team
Direct email
43. SMART | Strategy * Media * Authenticity * Results * Team
Social media
44. Global followers*
1.8 billion
* Facebook, August 2017
Australian followers*
17 million UMV
* Facebook, August 2017
Video central:
Facebook Live
Facebook Analytics
and boosting
enhances results
Think mobile
Two-way engagement has pros and
cons. You’ve been warned!
Traffic builds during
week. Peak Thursday,
Friday 1pm to 4pm
Avoid late
morning Monday
to Wednesday
Frequency
Timing
Optimal 2 posts per
day. Engagement
drops thereafter
Need to know
Audience
Broad. Getting older.
30% is 25 to 30 years.
60% female
Weekend:
Saturday, Sunday
noon to 1pm
70% of Australians use FacebookSMART | Strategy * Media * Authenticity * Results * Team
45. SMART | Strategy * Media * Authenticity * Results * Team
Print publications
46. Website
Central channels
Intranet
Social: secondary
channels
Facebook
§ Main page
§ Alumni group
§ Other pages
as required
Social: primary
channels
LinkedIn
§ Main account
§ Other accounts
as required
Traditional
channels
Twitter
YouTube
Email
newsletter
Google+
Instagram
§ Print
publications
§ External media
§ Advertising
(print/digital)
§ Other
SMART | Strategy * Media * Authenticity * Results * Team
Media eco-system
47. SMART | Strategy * Media * Authenticity * Results * Team
Account register
48. SMART | Strategy * Media * Authenticity * Results * Team
Making it real
49. SMART | Strategy * Media * Authenticity * Results * Team
Metrics that matter
50. SMART | Strategy * Media * Authenticity * Results * Team
Kitting up #MOJOCON on Facebook
51. SMART | Strategy * Media * Authenticity * Results * Team
Resourcing
56. WANT TO LEARN MORE?
3. Email me at stuart@flametreemedia.com.au
1. Sign up to our newsletter at flametreemedia.com.au
2. Follow us on social media
The SMART™ methodology (Strategy, Media, Authenticity, Results, Team) and Smart
Newsroom™ are the intellectual property of Flame Tree Media. August 2017.