The document discusses the critical need for effective employee communication programs, highlighting that 71% of American workers are disengaged, leading to substantial productivity losses costing the U.S. economy $370 billion annually. It emphasizes that informed and engaged employees drive higher productivity, lower turnover, and enhanced company reputation, with a significant potential increase in an organization’s market value. Companies with strong employee communication see notably higher shareholder returns and operating income compared to those with disengaged employees.

1. Why it’s Time
to Revisit Your
Employee Communication
Program"

2. Q:
How are you communicating with
your employees? Are your
communications effective at
engaging your workforce?

3. 71%
of American workers are “not engaged”
or “actively disengaged” in their work. (Gallup)
a near-record low!

4. 84% of senior leaders globally say disengaged
employees are one of the three biggest threats
facing their business. (The Economist)
"

5. …yet only 12% of them report regularly
working to address employee engagement.
(The Economist)

6. Meanwhile, the lost
productivity of actively
disengaged employees
costs the U.S. economy
$370 billion annually.
(Gallup)

7. Why is employee
communication so

8. Communication creates employees
that are nformed.
i

9. Informed employees
are more
knowledgeable
about your company.

10. A more knowledgeable employee
feels engaged…

11. …and valued.

12. knowledge

13. knowledge
+ engagement

14. knowledge
+ engagement
+ feeling of value

15. knowledge
+ engagement
+ feeling of value
_________________
PRODUCTIVITY

16. More productive employees
have longer tenures.

17. Longer tenured employees:
•
•
•
Reduce turnover
Become brand ambassadors
Help convey your company as a
desirable place to work

18. Employee communication contributes to
relationships, morale, productivity,
cost control, teamwork, safety, reduced
turnover and improved market value.

19. That all sounds great, huh?
Gives you the warm and fuzzies?

20. $
$
But where’s the VALUE??
$
$

21. Let’s count the ways….

22. Compared to disengaged employees, highly engaged
employees are:
• 480% more committed to helping their company
succeed
• 370% more likely to recommend their company as an
employer
• 30% less likely to take a sick day
(Temkin Group)

23. Incorporating a communication
process and strategy can increase an
organization’s market value by 5%.
(Watson Wyatt)

24. Companies with the most effective
employee communications have 48%
higher shareholder returns over five years.
(Towers Watson)

25. Organizations with engaged employees
showed a 19% increase in operating
income over a 12-month period, compared
to a 34% decrease in companies with
disengaged employees.
(Towers Watson)

26. Engagement’s Not-So-Marginal Impact "
on Operating Margins"
(Towers Watson)
"
10%" 14%" 27%"
Avg. operating margin for Avg. operating margin for Avg. operating margin for
companies with low
companies with high
companies with high
traditional engagement
traditional engagement sustainable engagement

27. A 5% engagement increase in a
10,000-person organization can boost
the bottom line by an estimated
$40+ million.
(Taleo Research)

28. Isn’t it time to revisit how you engage
your employees?
Visit FWi to learn more:
http://www.fourwindsinteractive.com/solutions/corporate_comm.htm

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