Social media in higher education

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  • Although I feel I have been very active in social media (of course, as most of us 'bloggers' only now really using micro-bloggin effectively), your presentation ehlps 'administrators' understand the concept - especially the 'cost'. Almost a bad thing not to do!
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Social media in higher education

  1. 1. Social media: Start the conversation Sarah Evans Director of Communications Twitter: PRsarahevans Skype: Prsarahelizabeth AIM: Prsarahelizabeth LinkedIn: http://www.linkedin.com/in/prsarahevans
  2. 2. How did you hear about Gov. Blagojevich?
  3. 3. How did I hear about it? #1 #2 #3 #4 #5
  4. 4. ALL before 7:00 a.m.
  5. 5. How did my president hear about it?
  6. 6. At ECC we use* <ul><li>+ </li></ul><ul><li>+ </li></ul><ul><li>+ </li></ul>Another way to converse with our stakeholders *We are still in a “beginner” stage with social media and have selected these media to focus on at this time.
  7. 7. Social media enhances communication and serves as ANOTHER way to engage.
  8. 8. @ECCdistrict509
  9. 9. Elgin Spartans
  10. 10. ECC Alumni Network
  11. 11. ECC Visual & Performing Arts
  12. 12. QUICK TIP: Check the availability of your name at www.usernamecheck.com
  13. 14. RESULT! RESULT! RESULT!
  14. 15. Reach out to networks in creative ways Took photo with mobile phone and tagged Elgin Spartans.
  15. 16. RESULT! RESULT! RESULT!
  16. 17. Status update!
  17. 18. Who is doing it well?
  18. 19. Who is doing it well?
  19. 20. Who is doing it well?
  20. 21. So, what’s the ROI?
  21. 22. “ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” – Jason Falls, director of social media for Doe-Anderson
  22. 23. You CAN, however, think about NEW metrics!
  23. 24. What are your CONVERSATION goals? <ul><li>Money-making vs. Perception-building </li></ul><ul><li>Think ROA – Return on Attention </li></ul><ul><li>What are your objectives? </li></ul><ul><ul><li>Build relationships? </li></ul></ul><ul><ul><li>Build awareness? </li></ul></ul><ul><ul><li>Both? </li></ul></ul>
  24. 26. Evaluating results <ul><li>A few measurement ideas </li></ul><ul><ul><li>Incoming traffic from links </li></ul></ul><ul><ul><li>Number of people subscribed to RSS feeds </li></ul></ul><ul><ul><li>Number of people in social media groups </li></ul></ul><ul><ul><li>Track backs or link backs </li></ul></ul><ul><ul><li>Conversation tracking tools like Summize or Monitorr </li></ul></ul><ul><ul><li>Comments on blog posts </li></ul></ul><ul><ul><li>Increased attendance at events </li></ul></ul><ul><ul><li>Increased enrollment </li></ul></ul>
  25. 27. What do these conversations do, besides build the relationship? <ul><li>Build product/institution awareness </li></ul><ul><li>Create interest </li></ul><ul><li>Provide information </li></ul><ul><li>Stimulate demand </li></ul><ul><li>Reinforce the brand </li></ul>
  26. 28. QUICK TIP: Watch “Social Media in Plain English” for a quick intro.
  27. 29. Start your conversation!
  28. 30. Getting started tips: <ul><li>Check for username availability </li></ul><ul><li>Register on 1-3 sites </li></ul><ul><li>Search for those you would like in your conversation </li></ul><ul><li>Reach out to them </li></ul><ul><li>Engage (daily) </li></ul>

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