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INDIAN BUSINESS
ENVIRONMENT
Manoj Patel
JHUNJHUNWALA BUSINESS SCHOOL
Business Environment
• Business Environment consist of all those factor
that have a bearing on the business.
• A business environment is the social,
technological, economic and political environment
in which a business functions. The business
environment affects organizational decisions,
strategies, processes and performance
Components of Business
Environment
• Social environment : The social environment is the identical or
similar social positions and social roles as a whole that influence the
individuals of a group.
• Technological environment: Technological environment hold
new technological innovation, new products, the state of technology,
the utilization of technology for maximum inputs and outputs, the
obsolescence of technology and the dynamic changes that frequently
occur in technologies which enable firms to get a competitive
advantage.
Components of Business
Environment ( Cont.)
Economic environment : The economic environment consists of
the
 Demand dynamics,
 Supply situation,
 Pricing factors,
 Degree of competitiveness,
 Impact of profitability.
It includes the fiscal policy, monetary policy and the taxation policy,
the FDI norms, the investment criterion and financing decisions.
Components of Business
Environment ( Cont.)
• Political environment : The political environment includes
 Regulatory burden and red tape,
 Taxes levels of political corruption,
 Public works services,
 Labor market regulation,
 Policy predictability,
 Property rights,
 Contract enforcement,
 Regulations controlling startup and
 Bankruptcy, competition law,
Nature of Indian Economic
System
• The economy of India is the twelfth largest in the
world, with a GDP of US $1.25 trillion (2008).
• It is the third largest in terms of purchasing power
parity.
• India is the second fastest growing major economy in
the world, with a GDP growth rate of 9.4% for the
fiscal year 2006–2007
Nature of Indian Economic
System (Cont.)
• India's economy is
• diverse,
• Agriculture,
• Handicrafts,
• Textile,
• Manufacturing, and
• A multitude of services.
Nature of Indian Economic
System (Cont.)
• State planning and the mixed economy
• General budget
• Currency system
 Rupee
 Exchange rates
• Five Year Plan System.
• Financial institutions
 Reserve Bank of India
 Railways
 Bombay Stock Exchange
 National Stock Exchange
Nature of Indian Economic
System (Cont.)
• Sectors
 Agriculture
 Industry
 Services
• Socio-economic characteristics
 Poverty
 Corruption
 Occupations and unemployment
 Regional imbalance
Social Responsibility of Business
• Social Responsibility of business refer to what the
business does,over and above the statutory
requirement ,for the benefits of the society.
• Social Responsibility came into existence in India
in 1965 when it correlated with Gandhiyan
concept of trusteeship with “ Responsibility to
customer,worker,shareholder,and the community
Classical view of Social
Responsibility
• According to classical view business has
only economic objective and no other
responsibility beyond that.
• Classical states that business os only to use
its resources and engage in activity
designed to increase its profit and engage in
open and free competition.
Contemporary view of social
responsibility
• Business is an ecological one according to which
business is an integral part of the society.
• Social Responsibility is for :
 StakeHolder
 Social Need
 Social good benefit for other
 Needy people
PHILANTHROPIC
Responsibilities
Be a good Corporate Citizen.
Contribute resources to the
community; improve quality of life.
ETHICAL
Responsibilities
Be ethical.
Obligation to do what is right,
just and fair; Avoid harm.
LEGAL
Responsibilities
Obey the Law
Law is society’s codification of right and wrong;
Play by the rules
ECONOMIC
Responsibilities
Be Profitable
The foundation upon which all others rest
The Pyramid of Social Responsibility
Level 1 ECONOMIC
Responsibilities
Be profitable
The foundation upon which all other
levels rest
Economic Components
It is important to perform in a manner consistent
with maximising earnings per share
It is important to be committed to being as
profitable as possible
It is important to maintain a strong competitive
position
It is important to maintain a high level of
operational efficiency
It is important that a successful firm be defined as
one that is consistently profitable.
Level 2 LEGAL
Responsibilities
Obey the Law
Law is society’s codification of right
and wrong; Play by the rules
Legal Components
It is important to perform in a manner consistent
with expectations of government and the law.
It is important to comply with various national and
supra-national laws and regulations.
It is important to be a law-abiding corporate
citizen.
It is important that a successful firm be defines as
one that fulfils its legal obligations.
It is important to provide goods and services that
at least meet the minimal legal requirements.
Level 3 ETHICAL
Responsibilities
Be Ethical
Obligation to do what is right, just
and fair; Avoid harm.
Ethical Components
It is important to perform in a manner that is consistent
with the expectations of societal mores and ethical
norms.
It is important to recognise and respect new or
evolving ethical/moral norms adopted by society.
It is important to prevent ethical norms from being
compromised in order to achieve corporate goals.
It is important that good corporate citizenship be
defined as doing what is expected morally or ethically.
It is important to recognise that corporate integrity and
ethical behaviour go beyond mere compliance with
laws and regulations.
Level 4 PHILANTHROPIC
Responsibilities
Be a Good Corporate Citizen
Contribute resources to the
community; improve quality of life
Philanthropic Components
It is important to perform in a manner consistent
with the philanthropic and charitable expectations
of society.
It is important to assist the fine and performing arts.
It is important that managers and employees
participate in voluntary and charitable activities
within their local communities.
It is important to provide assistance to public and
private educational institutions.
It is important to assist voluntarily those projects
that enhance a community’s ‘quality of life’.
Why Social Responsibility?
Self-defense - If business is not proactive, the
public or government will press for more
regulation
Obligation - Business exists due to being
sanctioned by society - owes debt to society
Self-interest - S.R. good for business in long
run
Arguments Against Social
Responsibility
Social expenditures amount to theft of
business owners’ equity
Business lacks the ability to pursue social
goals.
 Business would gain too much power if
involved in the social domain. (Social
issues should be left to those accountable to
the voters.)
NEW ECONOMIC POLICY
• Since July 1991, the government has initiated a
series of radical changes in its
• Policies relating to industry,
• Trade,
• Finance,
• Foreign investments and fiscal aspects..
• Together called the structural adjustment
programme (SAP)
NEW ECONOMIC POLICY
BACKGROUND
• The new economic policy was necessitated by the worst
economic crisis, which was never witnessed by the country
after Independence.
• The most visible sign of the country’s economic crisis was
its extremely low foreign exchange reserves of Rs.2400
crore, which was reached in early 1991.
NEW ECONOMIC POLICY
• The second major aspect of the economic crisis
was the rapidly increasing burden of national debt,
which exceeded 60 per cent of GNP in 1991.
• The third and the most damaging feature of the
1991 crisis was the high price level.
Objectives of the Policy
• Reducing the government deficit to 6.5 percent of
GDP in 1991-92 and five percent in 1992-93, with
further reduction thereafter leading to containment
of inflation;
• Reduction of the current account deficit in the
balance of payments to 2.7 percent of GDP in
1991-92 and to 1.5 percent by 1995-96 as a result
of export-growth
• Raising GDP growth to around six percent by the
mid- 1990s
Component of the Policy
• Liberalization
• Privatization
• Globalization, and
• Stabilization.
Economic Reform Strategies
1. Open economy
2. Integrate with world markets
3. Market determined economic growth
4. Export oriented strategies
5. Delicensing, deregulation,
debureaucratisation
Economic Reform Strategies
• 6. Selective and effective state interventions
• 7. Market determined prices at large.
• 8. Contain all kinds of deficits
• 9. Deflationary monetary and fiscal policies
• 10. Private investment as growth engine
• 11. Withdrawal from the area of private interest
• 12. Minimize gap between public and private sector.