First interactive is a marketing and technology company focused on interactive and experiential marketing. Their core values are confidence, commitment, and community. They provide services such as copywriting, planning and strategy, interactive marketing campaigns, product development, social media marketing, and technology outsourcing. They aim to solve common marketing problems in Vietnam through effective branding, generating word of mouth, capturing customer data, and driving interaction. Their goal is to increase revenue, loyalty, awareness, and referrals for clients which include large companies. They launch new interactive and experiential marketing technologies and solutions.

1. int e r act ive t e c hnologies
First Credential
Presented by first
01 – Jan - 2018

2. Welcome
to
Marketing 4.0 era
– – – –

3. 3
Presentation Contents
Confident – Commitment – Community are the core values of First interactive

4. 4
What’s Development?
Some countries talk about Vietnamese people "One
person is good, three people are dangerous and
seven people are broken"
That shows we can not create great works from our
community.
Confident – Commitment – Community
And now, it is time to DELETE
that STATEMENT.
We’re ready to create
and that is what we
have BEEN developing
If the goal is not difficult and fearful, it’s not worth as a
goal.
WHEN we dream, we DREAM BIG.
Once we’re committed to our dream. We never stop

5. We are a Team of Professional!
When everything is available, personnel is the core factor

6. 6
Our Company Structure
Confident – Commitment – Community

7. 7
Who We are?
If you have a chance to be around us. You will experience a great constant support, always serve with smile on the lips.
But more importantly, you will see a kind oriented approach in professionalism
We’re the young community with harmonizing
experiences in
• Marketing consultancy & field marketing,
• IT outsource & Hi-tech product development
And we define the standard of being a pioneer as
well as leader in a new market: “Interactive Marketing
Technology”.
We are a Team of Professional!
Confident – Commitment – Community

8. When others are looking for
A Different Approach
First interactive is busy building it

9. 9
Our Process Steps
Process make me go right – Action make me get goads
Research1
Number will tell us everything,
but the question is “how to
sort out the reliable number?
& find it where?”
Analyze2
The way of analyzing a
targeted group is outdated. In
this era, the problem that
needs to be solved is "how
can we analyze on an
individual basis?"
Strategy3
Right research, exact analysis
will make sure we create the
right strategies. But to make
the great strategy, we have to
understand local insight &
global hot trend. We call it’s
“vision”
80/20 Action4
We use pareto 80/20 to
action the new strategy. 80%
action with right plan & 20%
with great plan . With this
ratio, success is the reliability.
Sometimes, success & great
success just only from the
smallest thing.

10. 10
Some Important Points
Important points to make great success.
1 Immediate Execute when objective is clear.
4 Professional and kind attitude is the foundation in every success.
2 Only Execute when the project does not go against the community’s value.
3 Only Proceed when project emphasis on quality.

11. 11
Our Mission
We mend the important gaps of Marketing services in Vietnam
Change the mindset of
HR in Marketing towards
new marketing
generation
Create the new
playground full of
positive element as well
as emphasis on kindness
in working culture
Create the New Light to
drive new generation on
the new way
Complete eco-system in
our field of business.

12. 12
Our Vision
Vision make us look beyond & oriented
Leading in
Interactive marketing service with technology platform
Vietnam & Southeast Asia REGION

13. 13
What do We Do for You?
experience Marketing services
Experiential Marketing – Interactive

14. 14
Our Services
Let’s the product speaks up on Quality
Copy writing
Content is the important factor mainly accounts for
success of each campaign. Content must be touching
with the insight of social context. This is our most
valuable expertise
Planning & Strategy
Our data is reliable, we apply AI to the data analysis
system. With the exact results building effective
planning & great strategies for branding & campaign is
achievable.
Interactive Marketing Campaign
In order to have an interactive marketing campaign,
we have to utilize the knowledge, experience and skills
to harmonize marketing and IT. We have been
pioneering & successful in this field for many years.
Interactive Marketing Product
The smooth and ease elements which we imprint in our
products with high customization ability both in
software & hardware. We take control on every
aspect of a finished product, not outsource products by
campaign
Social Media Marketing
We make the right thing better not only by traditional
method but also with an farsighted perspective.
Technology Outsource
In the 4.0 era, the application of technology is
indispensable. We have many experts in this field to
serve & support businesses in need.

15. 15
Our Design Process
Process support us to go faster!
Sketching
Base UX, We sketching UI to
draw draft ideas to visualize
everything
Concept & Idea
From great strategy, we
brainstorm the concept to
make the big umbrella for all
activities / feature
Designing
We design everything from
sketching board
Coding
Backend for management,
front end to bring the good
experience to User
Maintenance Upload & Launch
Data sever management & PR
Testing
This is the important step to
ensure the quality of product

16. 16
Our Unique Solutions
Introducing First Tech Services
INTERACTIVE MARKETING
CAMPAIGN
Being interactive is the way to
deliver our key message
effectively. We’re expert in this
field & with global groups are our
customers.
BUSINESS CONSULTANCY
With years of experience serving
for a wide range of industries.
We’re confident in giving advice
on “How to make the great
strategy & perfect operation in
Vietnam”?
EXPERIENCE MARKETING
SERVICES
Experience product / services is
the important step to push
customer make decision to buy
or to use our product/service.
BUILD UP CRM SYSTEM
Real-time customers database is
the urgent need in the 4.0 era.
But the question “how to get it
effectively & cost saving?”

17. 17
Common Marketing Problems
6 big problems in this marketing field in Vietnam
1
Tough Competition
Unfair competition = > Tricks more than
expertise. Cost increases.
3
Advertising not attractive
Poor concept => unattractive activities =>
bad experience => Ads is ineffective
5
Poor results after brand activation
Fewer Customer interact with brands
after advertising => More cost but less
effective advertising.
2
Poor Results from Advertising
Ineffective approach => poor brand
awareness
4
Not Enough information
Environment for exchange &
discussion is not enough for
communities (like, share, comment,
evaluate, feedback, complain,..)
6
Low Brand Loyalty
Take care customer after each action, after
sales is not good. We not enough exactly
info to care properly.

18. 18
Our Marketing Targets
Our targets when we propose any campaigns
2
1
3
4
6
5
Good Revenue
Effectiveness after each marketing
campaign will measure by revenue.
Covering Maintain Loyalty
This is the step to make our customer
become our guardian / advocate to
protect us when we have any competition.
Hot WOM channel
for customer ask, discuss, exchange
information. This is channel to make
decision of our customer
Effective Brand Awareness
Tough competition but have no different
ideas . Customer is bored & didn’t care
about brand awareness activities. We
create the impressive approach &
attractive activities
Convert customer into referrals
This is the great step to increase turnover,
increase valued brand, increase market
share.
Intensify interaction
This is the stepping up the process of
action. This is the important step to
make good revenue.

19. 19
the results
WayFinding – First Launching
Experiential Marketing – Interactive
WayFinding – First Launching
Experience Marketing – First Lauching

20. 20
technology launching
Experiential Marketing – Interactive
WayFinding – First Launching

21. 21
Smart Showcase – First Launching
Experiential Marketing – Interactive
technology launching

22. 22
Experiential Marketing – Interactive
technology launching
Neural Display - First Lauching
Red Bag - First Lauching
Funky Mir - First Lauching

23. 23
SMART ADS
Interactive Wall

24. 24
Interactive WC
SMART ADS

25. 25
Smart Digital Ads Outdoor
SMART ADS

26. 26
Experience Marketing – Interactive Marketing
Interactive Game – Forbes Event Portable Studio – Forbes Event
Way Finding 2D – Forbes Event Kinect Game – VietnamMobile Activation
Funky Mir – Triump Event
Smart Scaner – Vincom Event
Experiential marketing

27. 27
event organization

28. 28
Traditional Marketing – Traditional Event
Brand Activation

29. 29
Creative & Design
Photocorner Vinhomes Star City Photocorner- Vinhomes Thang LongVinhomes Thang Long
Signing Ceremony – AB Towr - Hyatt
Photocorrner Vinpearl Photocorner ICCI Photocornert A&B Tower – Hyatt
Design concept

30. 30
Vinhomes Hai PhongVinhomes Green BayVinhomes Imperial
Vinhomes MetropolisLG DecorationVinhomes Green Bay
Creative & Design
Design concept

31. 31
Our CLIENTS
“Show me your Clients – I’d know how you do your business!”

32. 32
Our CLIENTS
“Show me your Clients – I’d know how you do your business!”

33. Please share your Idea by
Contacting Us
BUSINESS DIRECTOR : MR.STEVEN – 0906.927.949
ACOUNT MANAGER : MRS.MIA – 090.662.3301
HOTLINE : 028.6292.6786
Thanks for
Watching
Facebook/first-interactive-
technology
Firstidea.vn contact@firstidea.vn