Certificate In Digital Marketing ^0 E-Commerce Management.pptx
1. BY-
SMART Reforms Skill Institute, Nagpur
Certificate In Digital Marketing &
E-Commerce Management
2. ABOUT US
• Leading Training & Placement Startup
• Focused On Learning BY Doing WITH Earnings
• Have Industry recognized Curriculam
• Equiped withEssential Business & Softskills Training For Career
Growth
• Provide On job Trainings with Paid Internships
• Recognized as L&D development partner by Corporates
3. About Certified Digital Marketing &
Ecommerce Management Training
Are you ready to dive into the dynamic world of Digital
Marketing and E-Commerce Management?
SMART Reforms Skill Training Institute is excited to offer
you a comprehensive 30-week program that combines
classroom learning, real-world experience, and the
opportunity to earn while you learn.
We are proud to introduce the Certificate In Digital
Marketing & E-Commerce Management, a career-
transforming journey that equips you with the skills and
knowledge you need to excel in today's digital landscape.
4. HIGHLIGHTS
• 15 Weeks Classroom Training: Get a strong foundation in digital
marketing and e-commerce management through expert-led
classroom sessions.
• 15 Weeks Paid Internship: Apply your knowledge in real-world
scenarios during a paid internship, gaining hands-on experience.
• Placement Support: Our dedicated placement cell will assist you in
finding the perfect job opportunity after successful program
completion.
• Learning by Doing with Earning Model: Put your skills to the test
with real projects and start earning while you're still learning.
• Free Laptop: We provide you with a free laptop to ensure you have
the necessary tools to succeed in your program and beyond.
5. • Soft Skills Development: Enhance your communication, teamwork,
and interpersonal skills to thrive in professional settings.
• Interview Skills: Master the art of interviews, including resume
building, interview techniques, and presentation skills.
• Personality Development: Build confidence, self-awareness, and
professionalism to stand out in the industry.
• Business Skills: Acquire essential business acumen, including
negotiation, problem-solving, and decision-making.
• Management and Project Management: Learn the principles of
effective management and project management to become a well-
rounded professional.
• 15 Free Add-on Certificates: Enhance your qualifications with
certifications from Google, Facebook, HubSpot, and more.
6. Benefits
• Industry-Ready Skills: Gain proficiency in digital marketing strategies, e-commerce management,
SEO, content marketing, social media, whatsapp marketing and more.
• Professional Certification: Receive a recognized certificate upon program completion, opening
doors to lucrative career opportunities.
• Networking Opportunities: Connect with industry experts and fellow students to build a strong
professional network.
• Career Growth: Embark on a rewarding career path with diverse roles in digital marketing, e-
commerce management, and more.
• Learning By Doing With Earning: Our program believes in the power of experiential learning. It's
not just about theoretical knowledge; it's about putting that knowledge into practice in real-world
scenarios. During the 15-week paid internship, you'll have the opportunity to work on live projects,
handle real campaigns, and address actual business challenges. This hands-on experience is
invaluable because it allows you to apply what you've learned in the classroom to practical
situations.
What sets this approach apart is that you start earning while you're still learning. It's a win-win
situation – you gain invaluable experience, build your portfolio, and receive compensation for your
work. This unique model not only accelerates your professional development but also makes the
transition from education to the workforce seamless.
7. FOUNDATION OF DIGITAL MARKETING AND E-
COMMERCE
• INTRODUCTION TO DIGITAL MARKETING AND
ECOMMERCE
• CUSTOMER JOURNEY & MARKETING FUNNEL
• DIGITAL MARKETING & E-COMMERCE STRATEGY
• MEASURE PERFOMANCE & SUCCESS
8. TAKE THE BUSINESS ONLINE
• THE ONLINE OPPORTUNITY
• YOUR FIRST STEP IN ONLINE SUCCESS
• BUILD WEB PRESENCE
• PLAN ONINE MARKETING AND BUSINESS STRATEGY
9. Make it easy for people to find a business on
the web (SEO)
• GET STARTED WITH SEARCH
• GET DISCOVERED WITH SEARCH
• MAKE SEARCH WORK FOR YOU
10. REACH MORE PEOPLE LOCALLY ( LOCAL SEO)
• GET NOTICED LOCALLY
• HELP PEOPLE NEARBY FIND YOU ONLINE
11. GET NOTICED WITH SOCIAL MEDIA
• Facebook Marketing
• INSTAGRAM MARKETING
• LINKEDIN OPTIMIZATION
• QUORA MARKETING
19. DIGITAL MARKETING & E-COMMERCE
PROJECTS MANAGEMENT
• INITIATE PROJECT- DEVELOP DIGITAL MARKETING STRATEG
• PLAN PROJECT- PLAN DIGITAL MARKETING CAMPAIGN
• IMPLEMENTAT PROJECT- CONDUCT DIGITAL MARKETING CAMPAIGN
• EVALUATE PROJECT- OPTIMIZE CAMPAIGN
• TEAM MANAGEMENT
• CONCLUDE PROJECT- MEASURE & REPORT PERFORMANCE
20. SOFTSKILLS
• GROWTH MINDSET TRAINING
• COMMUNICATION SKILLS
• EFFECTIVE PUBLIC SPEAKING & PRESENTATION SKILLS
• TEAMWORK & TEAMBUILDING
• PROBLEM SOLVING
• ADAPTABILITY
• CREATIVITY, INNOVATIVE AND CRITICAL THINKING
• TIME MANAGEMENT
• LEADERSHIP SKILLS
• PERSONAL GROOMING
• EMOTIONAL INTELLIGENCE & STRESS MANAGEMENT
• NETWORKING
21. BUSINESS SKILLS
• BUSINESS FUNDAMENTALS
• FINANCE MANAGEMENT FOR NONFINANCE EXECUTIVES
• SALES SKILLS
• CUSTOMER SERVICE
• MANAGING PEOPLES AND PROCESS
22. EMPLOYABILITY SKILLS
• RESUME BUILDING
• INTERVIEW SKILLS
• GROUP DISCUSSION AND MEETING SKILLS
• PROFESSIONAL ETIQUETS
