Digital Creative Fundraising Campaign through KOL. So, the client use charity campaign but with different execution from usual campaigns. asWith so many great people wanting to do charity live streams and so many fantastic causes to fund raise for, there’s always the question, “How do I run a successful charity live stream?” At it’s face value it seems simple: pick a charity, play games, and encourage people to donate. While this is true, for a live stream to be successful there are several other factors that need to be taken into consideration, especially if you are a small to medium sized channel without the natural outreach of hundreds of thousands, if not millions of fans. This is especially true if we plan on doing a group stream where multiple things need to be kept track of. Likewise, if you’re a representative of any companies or groups listed and are interested in helping broadcasters help charity, either by financially helping this site, providing information/tutorial materials specific to broadcasting charity streams, cross promotion, or any other methods for CLS growth and operation.

1. KOPI ABC
DIGITAL
ACTIVITY
PROPOSED BY :YANUAR RISKY

2. OBJECTIVE
Create personalized public relations activity.
Tap in with KOL charity activity.
Build brand trust through creative & unique crowd funding.
Boost brand experience value.

3. AGE :
16– 34
Years old
TARGET
AUDIENCE
Psychography :
Urban – sub
urban
Demographics
Productive youth
PROPOSED & PREPARED BY : YANUAR RISKY

4. A GLIMPSE OF INDONESIA

5. WELCOME TO THE ONE OF
THE MOST GENEROUS COUNTRY
IN THE WORLDS.

6. DAVID T.HILL
INTERNATIONAL RESEARCHER
“INDONESIAN HAVE BEEN
DESCRIBED AS RESILENT.
RESOURCEFUL,
TENACIOUS AND COURAGEUS.

7. SOURCE : Forbes
The generalization that Indonesians are
friendly and helpful might be true after all.
The 2018 World Giving Index by Forbes
and organization Charities Aid Foundation
(CAF) has placed Indonesia on top of the
list most generous country in the worlds.

8. WE LOVE TO CARE EACH OTHERS

9. # DIGITAL
SNAPSHOTS
TAKE A LOOK
WHAT HAPPEN IN DIGITAL WORLDS.

10. Live stream philanthropy started out informally among groups of friends.
“Geek philanthropists” often raise money for causes that align with their personal
interests. But, inspired by their successes, big charities like Doctors Without Borders
have also begun using Twitch and other platforms to game for good.
Charity has always evolved
with technology: Fundraising
flyers evolved into fundraising
phone calls which eventually
evolved into telethons. Now,
popular game streaming
platforms are growing more
than 300% annually,

11. YouTube has joined other video platforms in implementing donation abilities for fundraising. The video-
sharing website recently announced the beta launch of a tool that will allow charities and nonprofits to
feature a “donation button” when they live stream or upload a video to the YouTube database.

12. # COMMUNICATION
STRATEGY
HOW WE TURN INDONESIANS CULTURE
IN TO OUR COMMUNICATIONS STRATEGY AS WELL ?

13. An ethical charity concept where we aim to
integrate social, economic and environmental
concerns along with the consideration of
human rights into our branding value.

14. KOPI ABC PROUDLY PRESENT :
KOPI ABC PROUDLY
PRESENTS :
ASLI
BERNYALI

15. At the end of storm,
there’s some golden stars made by people
with good heart.

16. KEY TALENT
ATTA HALILINTAR

17. # CAMPAIGN
IDEAS
TIME TO UTILIZE OUR CAMPAIGN MESSAGE TO
DIGITAL STRATEGY.

18. CAMPAIGN alt 1
The video start with atta halilintar
Show all his favorite stuff, and story behind it.
How he buy it, and how much the stuff values.
The narrations will tell another atta hallintar side
that People doesn’t know.
Video ending will tell his audience to buy his
Preloved stuff on his virtual shops for charity.

19. CAMPAIGN SCHEME alt 1
Atta create
Video for story telling
About his prevloved stuff.
Create virtual Shops
For preloved items.
People tag
KOPI ABC & ATTA HALILINTAR
After they buy the stuff. And tell the reason
Why they want to buy those stuff.
The most
Unique story telling/experience
Will get the special gift from ABC

20. CAMPAIGN alt 2
Held online rock-paper-scissor online tournament. Atta will ask their
follower to join this online competitions ( Around 20 Participants )
Atta with another KOL will be act as a moderator while online tournament
running. And ask the viewer to virtual donate.
The tournament will streaming through youtube/twitch/or patreon where
viewer could donate to the fundraiser.
Final battle winner will face against atta hallintar , the winner tournamne get
special gift from kopi ABC.

21. CAMPAIGN SCHEME alt 2
Atta will
Announce that he will held online
Tournament for charity
Get at least 20 participants Online stream through
Youtube/Patreon/twich
So viewer could donate money.
Final battle will
Face against atta Halilintar
And get a chance to win special
Gift from kopi ABC.

22. CAMPAIGN alt 3
Just Like instagram did to help small business during this hard times..
We will create free endorsment through youtube content video.
A free shout out for those who needs it.
Atta halilintar will chose at least 20 small business/online shop with different
Categories to be endorse by him for FREE.

23. CAMPAIGN SCHEME alt 3
Atta Will
Announce that he will give free
Endorsment & ask his follower
To join.
People post their
Business profile/product and tell
About the USP.
Put the product/profile
With Kopi ABC susu pack, and tag
Kopi ABC and Atta Halilintar
Account as well.
Atta & Kopi ABC will
Decide at least 20 small bussines
As the winner

24. CAMPAIGN alt 4
One creative way to engage supporters online is through fast-growing charity
livestreaming, or streaming for short.
Why? Mobile-obsessed young adults love video and social content. Online
streaming platforms like Twitch or youtube are fast gaining attention,
with millions of hours of video watched per month.
What’s been missing in general live streaming platforms like Twitch, though, are
features that make it simple for fundraisers to integrate fundraising with their
streams. That’s where it can help to have tools that give you the ability to
closely interact with your supporters and raise more for your cause,

25. CAMPAIGN SCHEME alt 4
Atta will announce
Will live streaming to his youtube/twitch
Account for charity.
Intimate interview
With another moderator. Put Kopi ABC
As Adlips / props.*make it natural intimate
contents.
Remembering to his
Viewer for donate.
Total donation will
Be give to Satgas Covid/etc..

26. # CAMPAIGN
GOALS
THINGS THAT WE AIMS WITH THIS CAMPAIGN

30. # SUMMARY

31. 1.Public relations is about maintaining our public image so that you’re portrayed in the right light. Many
brands have a dedicated team that works around the clock to make sure the right content is published.
2. Nevertheless, PR helps to keep us in the spotlight, which is something that every brands should be
aspiring to do.
3. Word of mouth is said to be the best form of marketing, and through PR, that’s essentially what we’re
getting. As mentioned above, were circulating true and positive stories about our brand which can help
shape kopi ABC reputation and perception.
4. A well-planned PR strategy can spread the word about our campaign quickly.

32. THANK YOU 
LETS DISCUSS