Experiential marketing

2,050 views

Published on

Published in: Education, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,050
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
91
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Experiential marketing

  1. 1. Marketing is changing Brands are being built around how consumers’ experience them
  2. 2. A changing approach PASSIVE ACTIVE Push Pull Quantity Quality Buy Impressions Create Experiences Grab Attention Give Attention Talk to Customers Listen Communicate Values & Build Relationships Benefits Source: www.expagency.biz
  3. 3. Experiential engagement inspires advocacy which leads to word of mouth.
  4. 4. Building Advocacy • Find the right people Influencers • Understand their motivations • Create experiences that engage Connections • Create experiences that inspire • Provide ways to spread the Tools message
  5. 5. What works 10% of what they READ READ Newspapers, Radio, 20% of what they HEAR Magazines & Email HEAR 30% of what they SEE VIEW IMAGE TV Advertising, Video Programmes 50% of what they HEAR & SEE WATCH DEMO 70% of what they SAY & WRITE PARTICPATE IN WORKSHOPS Internet 90% of what they DO EXPERIENCE A LESSON Experiential Marketing

×