We as marketers have seen rural marketing happening in traditional ways be it through wall paintings, hoardings, van campaigns, house to house reach out programs, haat, mela or mandi campaigns etc. Most of the marketers have been successful in this approach and garnered excellent results over the period of time. FMCG, telecom and automobile categories have been pioneer in having huge brand visibility in every nook and corner of the town and villages.

1. Digital Rural Marketing:
Marketing Strategies For
New Rural India

2. The rural market has changed drastically and has
become easier because of numerous factors,
better road connection, growth in media, Several
Govt schemes, digitalization, low price
technology products, and so on. To get yourself
established in the rural market, you need to
create the right strategy for your brand.
Let's learn more about strategies:

3. Segmentation of the right set of audiences is
required before making a strategy. There are
villages having a small audience with limited
purchasing power. Market segmentation also
depends on the product. Therefore, Segmentation
becomes extremely important to strategize.
Segmenting the rural market

4. Rural people use mobile phones more than any
other gadget & therefore targeting them on all the
right media platforms is necessary. There's a
wide scope of advertising for mobile phones.
Choosing the right one will give the right
engagement.
Mobile Advertising

5. Rural people prefer watching videos. Using video
formats will bring better engagement than text
format. Having your own brand Youtube Channel
can be leveraged, as it will allow you to upload
informational videos. Along with that, you can
promote your product through videos.
Visuals

6. While reaching out to the target audience, the
motive is to educate them about the brand, the
product, and its features. Creating an urge of
Interest & desire is the best way to increase
Conversion. Always remember, Educate, don't
sell.
Education Strategy

7. Messenger Marketing
Setting up messenger marketing eases the
conversation. It is the practice of using mobile
chat apps to connect with prospects, boost lead
generation. It leverages mobile messaging
platforms such as Facebook, Telegram,
WhatsApp, WeChat.

8. Communication technique
Communicating the right thing to the target
audience is a very crucial thing. A message that
is misleading, ineffective, or offensive can be a
communication failure. Creating the right
communication strategy according to the social
thought process and natural languages of the
targeted audience is necessary. Therefore,
communication requires a preliminary study of
the market.

9. Using Local Language
Use of local language helps develop better
connection & understanding. Language
represents the culture and attracts people who
are emotionally attached to their culture.
Research shows that 75% of consumers prefer to
buy products in their native language. Hence,
using the right language for the target audience
will lead to more conversions.

10. The strategies won't work
if you don't have the right set of targeted audience
Therefore having the target audience
and buyer persona is important