Observations on Experiential Marketing by Philip Horvath, INos (an international consultant on change management, leadership and marketing) at Great Indian Marketing Weekend, India held in June, 2014 in Gurgaon, India.

1. WHY
EXPERIENTIAL
MARKETING
by Philip Horvath, Inos

2. SIGNAL
TO NOISE
RATIO

3. MY
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRANDTHEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND
THEIR
BRAND

5. The average
American sees about
20,000-30,000
commercial
messages PER DAY

6. That’s a lot of
NOISE

7. NOISE

9. WE NO LONGER
REACT TO
SYMMETRY

10. MY BRAND
HOW DO YOU STAND OUT
AMIDST THE NOISE?

11. startle
&
delight

12. MY BRAND
startle

13. delight

14. startle
&
delight

15. MY BRAND
EXPERIENTIAL
MARKETING
CUTS THROUGH
THE NOISE!