A Report On Digital Marketing

1. DIGITAL MEDIA
A VERY POPULAR MEDIUM OF ADVERTISING

2. INTRODUCTION
❑ Advertising in business is used to persuade, influence, or manipulate a target
audience to take action, typically through a third-party agency.
❑ Digital media has replaced television as the most popular medium for
marketers to promote, spread awareness, and generate leads.
❑ The main reason for this change is Traditional marketing channels are costly
and lack real-time feedback, making them difficult to compare to digital
channels.
❑ Digital marketing allows businesses to track campaign performance in real-time
cost effectively.
❑ Digital marketing and Internet marketing are distinct, with digital marketing
including search engine optimization, display advertising, and email marketing.

3. LITERATURE REVIEW
❑The purpose of doing research in the area of digital marketing is because it
seem huge, intimidating and foreign.
❑Digital marketing has revolutionized businesses by providing a vast
network of customers with trustworthy data and real-time feedback.
❑Businesses can use surveys to gather relevant feedback from customers
and take action to meet their needs more accurately.
❑The Internet bubble burst in 2001, leading to the rise of Google and Yahoo
for search optimization. In 2007, mobile devices increased Internet usage
on the move, allowing people to connect more easily through social media.

4. ❑Digital marketing is a powerful tool that can help revive the economy and
create opportunities for governments. It is driven by rapid advances in
technologies and changing market dynamics.
❑Today, monotonous advertising and marketing techniques have given way
to digital marketing.
❑Marketing professionals must understand online social marketing
campaigns and programs to effectively measure performance.
❑Blogs as a tool for digital marketing have successfully created an impact for
increasing sales revenue, especially for products where customers can read
reviews and write comments about personal experiences. For businesses,
online reviews have worked really well as part of their overall strategic
marketing strategy.

5. AIMS AND OBJECTIVES
❑PRIMARY OBJECTIVE
❖ The main objective of the study is to understand the consumer buying journey
in Digital era.
❑SECONDARY OBJECTIVES
❖ To know affinity in customers for collecting information before purchase.
❖ To determine out the media, which is most important in creating stimulus in
Indians?
❖ To understand the media consumption of Indians.
❖ To figure out how Indian will purchase a product.
❖ To understand post purchase behaviour of Indian.

6. IMPORTANCE OF DIGITAL
MARKETING
❑Because of covid, the importance of digital marketing has increased many
times over.
❑In these difficult economic times, digital marketing can help generate a
business.
❑Digital marketing is essential for small businesses during pandemic times.
❑There is a boom where there are earnings in many fields of digital
marketing. Digital marketing has resulted in a large number of people
working in the field and earning large sums of money online.
❑One can reach a global audience through the internet and customise our
audience for better targeting.

7. ❑Businesses can generate leads and customers can generate sales on the
internet with the help of marketing.
❑Digital marketing is a real-time data analysis process that provides insights
into customers.
❑People with the desired skill set and experience make millions. Many
freelancers have become social media influencers. It is an opportunity to
seize where you can work independently from anywhere.
❑Digital marketing saves time and allows businesses to promote from
anywhere.
❑Digital marketing provides a wide range of exposure and customisation.
❑In addition, it is so powerful that it can help revive the economy and can
create tremendous opportunities for governments to function in a more
efficient manner.

8. SOCIAL MEDIA TOOLS
•Search Engine (SEO/SEM)
•Displays (Banners,Rich media Banners)
•Mobile Marketing
•Social media
•Email
•Video
•Websites
Integrated
Channels
•Analytics
•Content management
•Advanced Targeting
•Creative
•Research + Planning
•Digital strategy
Intergrated
Services

9. Different Digital Marketing Tools
❖ Search Engine
❖ Displays
❖ Mobile Marketing
❖ Social Media Marketing
❖ eMail Marketing
❖ Video
❖ Analysis
❖ Content Management
❖ Advanced Targeting

10. BENEFITS OF DIGITAL
MARKETING
❑ Create Brand Recognition
❑ Measuring Success with Analytics
❑ Discover How To Connect With Your Audience Using Social Listening
❑ Increases Sales
❑ Cost-Effective
❑Helps you get Marketplace insights
❑Increased Conversion Rate
❑Better Customer Satisfaction

11. ❑Improves Brand Loyalty
❑Increases Brand Authority
❑Increases Inbound Traffic
❑Increases Brand Awareness
❑Tell Your Brand’s Story
❑Collect Data From Audience Research To Improve
❑Remarket to Your Audience Using Social Media

12. LIMITATIONS OF DIGITAL
MARKETING
❑High competition
❑Dependability on Technology
❑Time Consuming
❑Security and Privacy Issues
❑Facing negative feedback and reviews
❑Internet Fraudulence

13. TRADITIONAL MARKETING V/S
DIGITAL MARKETING
• Traditional marketing makes it
simple to reach out to a local
target audience.
• Takes a more personal
approach because the
consumer interaction is more
direct.
• Is more expensive because it
involves printing, radio and
television advertisements, and
so on, and it is more difficult to
scale.
• In digital marketing, one can
target people from all over the
world.
• The majority of the interaction
occurs online in the form of
comments, replies, and so on.
• Online marketing is less
expensive because budgets can
be set, and it is much easier to
track results with real-time
marketing results.

14. TRADITIONAL MARKETING V/S
DIGITAL MARKETING
• When it comes to traditional
marketing, it can take weeks or
months to see results.
• It takes longer to strategize with
limited data available.
• In traditional marketing,
marketers are simply hoping they
don’t get negative feedback. This
is why time and energy are spent
on focus groups and market
research.
• Traditional marketing has a one-
way communication approach.
• With the use of reports and web
analytics, it is much easier to
track results in real time with
digital marketing.
• Strategy improvisation is much
easier for digital marketing
campaigns as the results are
easily available.
• It is easier to track and analyze
feedback to a particular
campaign through digital
marketing as there is an open
line of communication involved.
• Digital marketing involves a two-
way interaction between the user
and marketer.

15. CONCLUSION
❑ Compared to traditional marketing strategies digital marketing is more
complex, omnipresent and efficient. This produces quicker positive results than
traditional techniques, and is a more versatile form of marketing than
conventional methods.
❑ The great thing about digital marketing is that it offers numerous resources for
an immediate study of the impact of every digital marketing industry
❑ The growth of the digital market means that numerous brands can meet their
consumers quickly.
❑ Within the short span of a lifetime, digital marketing will bring all your
cherished dreams come reality. Digital marketing is a place where someone
without much effort can make a career. Only patience is required to get your
desired goals.

16. THANK YOU