We are here to help!<br />Land It Marketing, LLC<br />we land them, you serve them<br />connecting LOCAL customers <br /> ...
Before the Internet:<br />Staying connected meant advertising with:<br /><ul><li>Phone Directories
Newspaper
TV
Direct Mail
Telemarketing
Print Ads
Word of Mouth</li></li></ul><li>Times are rapidly changing<br />Traditional advertising mediums are                       ...
 Where is your phonebook?<br />
Newspapers?<br />… Declining Rapidly<br />
Television? <br />DVR and TIVO eliminate commercial viewing<br />
Telemarketing?<br />
Direct Mail and Print Ads?<br />Costly Printing & Averages a Measly 1% - 2% Yield<br />
Today’s business owners are faced with an enormous problem<br />1. Lack of knowledge to develop a web campaign<br />2. Sea...
The statistics are astonishing<br /> 1 Trillion web pages in the world1<br /> 50%  of small business are without a website...
Having a website isn’t enough<br /><ul><li>How do people find it?
How do you drive trafficto a website?
Are you satisfied with your                                 current web presence? </li></ul>11<br />Search optimization co...
Local Search – A  New Opportunity<br /><ul><li>71% of all American adults use the Internet.
91% of all Internet users use a search engine to find  information.
Over 50% of all purchases are preceded by an Internet search.
30 % of all search queries contain a city, state or zip code.
There are 2.6 billion local searches a month.
What does this have to do with you?
You need to get in the game!</li></li></ul><li>13<br />Geo-targeted campaign placement <br />on major search engines<br />
Local Search … at a glance<br />(Since Google is the power house of search engines, we will use them for this example)<br ...
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Local Search

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Local Search

  1. 1. We are here to help!<br />Land It Marketing, LLC<br />we land them, you serve them<br />connecting LOCAL customers <br /> toLOCALbusinesses <br /> through LOCAL searches!<br />
  2. 2. Before the Internet:<br />Staying connected meant advertising with:<br /><ul><li>Phone Directories
  3. 3. Newspaper
  4. 4. TV
  5. 5. Direct Mail
  6. 6. Telemarketing
  7. 7. Print Ads
  8. 8. Word of Mouth</li></li></ul><li>Times are rapidly changing<br />Traditional advertising mediums are losing their effectiveness<br />
  9. 9. Where is your phonebook?<br />
  10. 10. Newspapers?<br />… Declining Rapidly<br />
  11. 11. Television? <br />DVR and TIVO eliminate commercial viewing<br />
  12. 12. Telemarketing?<br />
  13. 13. Direct Mail and Print Ads?<br />Costly Printing & Averages a Measly 1% - 2% Yield<br />
  14. 14. Today’s business owners are faced with an enormous problem<br />1. Lack of knowledge to develop a web campaign<br />2. Search results are dominated by large corporations <br /> and major chains<br />3. Belief they can’t compete on an economical basis<br />4. Inability to make transition from traditional <br /> advertising medium<br />
  15. 15. The statistics are astonishing<br /> 1 Trillion web pages in the world1<br /> 50% of small business are without a website<br /> 78% of households have two or more computers2<br /> 82% of local searches result in offline action3<br /> 0% chance you have in connecting with local consumers performing online searches without a web presence! <br />10<br />1 Google July 25,2008<br />2 2007 Market Report by Jupiter<br /> 3 Study by Comscore Networks (Click Z August 2nd, 2007)<br />
  16. 16. Having a website isn’t enough<br /><ul><li>How do people find it?
  17. 17. How do you drive trafficto a website?
  18. 18. Are you satisfied with your current web presence? </li></ul>11<br />Search optimization companies are far too expensive for most local businesses! <br />
  19. 19. Local Search – A New Opportunity<br /><ul><li>71% of all American adults use the Internet.
  20. 20. 91% of all Internet users use a search engine to find information.
  21. 21. Over 50% of all purchases are preceded by an Internet search.
  22. 22. 30 % of all search queries contain a city, state or zip code.
  23. 23. There are 2.6 billion local searches a month.
  24. 24. What does this have to do with you?
  25. 25. You need to get in the game!</li></li></ul><li>13<br />Geo-targeted campaign placement <br />on major search engines<br />
  26. 26. Local Search … at a glance<br />(Since Google is the power house of search engines, we will use them for this example)<br />1. Go to google.com<br />2. Looking for a florist? <br />a. Type it in, notate local city.<br />3. Click “Search”<br />
  27. 27. See this map?<br />Notice the …these are the florists in San Diego on Page 1 of a local search. <br />The first 7 rankings are identified as A, B, C, and so on. This is where YOU want to be!<br />Now look at the other tiny little dots … <br />These are the florists MISSING OUT on potential business!<br />They are NOT on page 1 and/or have not even claimed their place page! <br />
  28. 28. Place Pages<br />The cool thing is … claiming your place page is absolutely FREE. Anybody can claim it!<br />The catch however, is knowing the ninja tricks to ensure top rankings…<br />Which is why you need Land It Marketing, LLC!<br />
  29. 29. Benefits Claiming a Place Page<br />Customers can find you.<br />Customers can contact you easily by phone or email and even be directed to your website.<br />Customers have access to photos and videos of your business.<br />Customers can read reviews.<br />Customers can get a map and even download directions to their mobile phone or GPS system.<br />
  30. 30. 18<br />Provide access to potential <br />customers through Google and <br />Yahoo maps<br />
  31. 31. We will help you stand out!<br />
  32. 32. The Process at a Glance<br />Set up local listings on Google, Yahoo, Bing.<br />Make sure all elements are there and strategically placed to ensure top placement.<br />Manage your marketing each month<br />Provide traffic statistics<br />Input reviews and citations <br />
  33. 33. Ready or Not, Times Are Changing…<br />Yesterday<br />Today<br />
  34. 34.
  35. 35. Why Mobile?<br /><ul><li>There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.)
  36. 36. Of these users, 51 Million use smart phones.
  37. 37. There is a fundamental shift in how people are communicating.
  38. 38. Text open up rates are 95% </li></li></ul><li>Not to mention…<br /><ul><li>73% of new mobile phone buyers report that text messaging is the most important feature on their phone.
  39. 39. The typical mobile phone user now sends more text messages than mobile phone calls.
  40. 40. Gen Y and Z consider e-mail passe’.
  41. 41. In fact, some universities have stopped distributing e-mail accounts.
  42. 42. Traffic is CHEAP … only .02 cents per click!</li></li></ul><li>Do you want to be excluded?<br />
  43. 43. Email usage 2009 and 2010<br />Stats Show Web-Based Email is Decreasing For Those Younger Than 54<br />
  44. 44.
  45. 45. Visa Mobile Apps on Phones<br />
  46. 46. Land It Marketing - Mobile Elements<br />Mobile Pages<br />Mobile Coupons<br />Maps<br />Click to Call<br />SMS<br />Specific Mobile Landing Pages<br />Mobile Traffic Generation<br />QR Codes<br />
  47. 47. Social Media Managers<br />
  48. 48. Consumers are talking about and reviewingYOU!<br />
  49. 49. We provide access to potential customers through Review Sites<br />
  50. 50. Review Process<br />This is a review card that we will give you<br />
  51. 51. It’s Simple!<br />1) We give you review cards.<br /> 2) Review cards are given to clients.<br />3) Review cards are sent to Land It Marketing, LLC.<br />4) We publish the reviews on a variety of web sites.<br />
  52. 52. REVIEW CARDS MAXIMIZE YOUR<br />VISIBILITY, CREDIBILITY, & SEO RESULTS<br /> The more reviews you have, the better your results!<br />
  53. 53. You can’t afford to waste any more time<br />on INEFFECTIVE marketing strategies!!<br />
  54. 54. Land It Marketing, LLC<br />we land them, you serve them<br />contact us today and receive a FREE marketing consultation!<br />Toll Free 855-793-5170<br />

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