InsideView was seeking a more flexible social media monitoring solution to gain customer and competitive insights in real time. KINSHIP digital configured a test of their Sysomos Heartbeat tool using InsideView's data to identify influencers and monitor brand mentions. This demonstrated greater flexibility than InsideView's previous tool. After refining the searches and tags, InsideView was able to gain improved insights from social media and move from just monitoring to engaging clients and influencers. The client reported the tool was immediately effective in providing data on what employees, people and competitors were saying, making trend spotting and identifying opportunities easy.