SlideShare a Scribd company logo
www.kinshipdigital.com 
Case Study: Energy Storage System Supplier 
Background 
Client is a small enterprise selling solar energy storage equipment. The parent company is a distributor of solar panels and solar equipment, trading purely business to business. Client assembles components from ‘best of breed’ suppliers to make various categories of solar energy storage systems. 
At the time of engaging KINSHIP digital, Client was very close to launch, with a first year revenue target of $20 million. It had a website to be launched within seven days, and no social media strategy or presence. 
Challenge 
Client had four primary goals for engaging KINSHIP digital: 
 To drive brand recognition of the Client brand and solar energy storage among consumers. 
 To drive consumers to the website, so as to understand enough about Client’s products to subsequently request those products from their service provider (local electrician). 
 To enrol more service providers in the Client’s Approved Installer certification and support program; as more industry members would increase the value of the Client’s business. 
 To make Client the most attractive partner for all new solar energy storage product suppliers entering the Australian market. 
Strategy 
KINSHIP digital developed a Social Media Strategy based on listening to where in social media people were talking about solar energy and storage, and who those people were (e.g. industry leaders). 
KINSHIP digital researched content and built a Content Calendar for Client as the publishing schedule for their social sites. KINSHIP digital also promoted the digital launch of Client. 
On an ongoing basis, through a governance workflow, KINSHIP digital manages the social media content syndication, community management, customer support and influencer engagement. 
Results 
 Digitally researched the client’s industry within two days. 
 Established social media strategy and support sites the next day. 
 Defined a content strategy for brand launch and ongoing client engagement. 
 Established a Google ads strategy. 
Client Testimonial 
“In one week we went from having no social media plan to a well executed strategy and all social sites established and publishing good quality relevant content. The quality of the content found by the KINSHIP digital team and their responsiveness exceeded my expectations.” 
CEO Energy Storage System Supplier

More Related Content

Similar to Case Study : Energy Storage System Supplier

Case Study : Engineering Company
Case Study : Engineering CompanyCase Study : Engineering Company
Case Study : Engineering Company
KINSHIP digital
 
QueBIT Agile Crisis Planning - A Better Way to Plan for Uncertain Times
QueBIT Agile Crisis Planning - A Better Way to Plan for Uncertain TimesQueBIT Agile Crisis Planning - A Better Way to Plan for Uncertain Times
QueBIT Agile Crisis Planning - A Better Way to Plan for Uncertain Times
QueBIT Consulting
 
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...
 Best Practice Audience Segmentation for App Retargeting: Early and Late Stag... Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...
Adjust
 
Capture for AVPN
Capture for AVPNCapture for AVPN
Capture for AVPN
JosieStoker
 
MCG Stories of Successes
MCG Stories of SuccessesMCG Stories of Successes
MCG Stories of Successes
demandmcg
 
Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...
Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...
Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...
Mobile Marketing Association
 
My Business Model
My Business ModelMy Business Model
My Business Model
Chandra Harsha Alla
 
Portfolio andreacook
Portfolio andreacookPortfolio andreacook
Portfolio andreacook
Andrea Cook
 
Kick-It for the Climate
Kick-It for the ClimateKick-It for the Climate
Kick-It for the Climate
Kate Gigli
 
U cicle(1)
U cicle(1)U cicle(1)
U cicle(1)
emrankamal
 
Otg client-case-studies
Otg client-case-studiesOtg client-case-studies
Otg client-case-studies
Lisa Thorell
 
Sanjeevani.pdf
Sanjeevani.pdfSanjeevani.pdf
Sanjeevani.pdf
KrashangRajan
 
Content Marketing Case Study Enough Digital (Presentation).pdf
Content Marketing Case Study  Enough Digital (Presentation).pdfContent Marketing Case Study  Enough Digital (Presentation).pdf
Content Marketing Case Study Enough Digital (Presentation).pdf
AmieSparrow2
 
CSO Magazine Interview with Kinect Energy's Nick Franco
CSO Magazine Interview with Kinect Energy's Nick FrancoCSO Magazine Interview with Kinect Energy's Nick Franco
CSO Magazine Interview with Kinect Energy's Nick Franco
Kinect Energy Group
 
Webloft company profile 2019
Webloft company profile 2019Webloft company profile 2019
Webloft company profile 2019
Webloft Concepts
 
Great marketing is great storytelling - Mark Addis
Great marketing is great storytelling - Mark AddisGreat marketing is great storytelling - Mark Addis
Great marketing is great storytelling - Mark Addis
Social Media Leadership Forum
 
Merkle final w speaker notes
Merkle final w speaker notesMerkle final w speaker notes
Merkle final w speaker notes
Schulman + Thorogood Group
 
Handprint - Impact First Deck.pdf
Handprint - Impact First Deck.pdfHandprint - Impact First Deck.pdf
Handprint - Impact First Deck.pdf
SimonSchillebeeckx2
 
Business Expansion Strategy for ‘SELCO INDIA’
Business Expansion Strategy for ‘SELCO INDIA’Business Expansion Strategy for ‘SELCO INDIA’
Business Expansion Strategy for ‘SELCO INDIA’
National Management Olympiad
 
B2B Content Metrics & KPIs You Can Take To The C-Suite
B2B Content Metrics & KPIs You Can Take To The C-SuiteB2B Content Metrics & KPIs You Can Take To The C-Suite
B2B Content Metrics & KPIs You Can Take To The C-Suite
G3 Communications
 

Similar to Case Study : Energy Storage System Supplier (20)

Case Study : Engineering Company
Case Study : Engineering CompanyCase Study : Engineering Company
Case Study : Engineering Company
 
QueBIT Agile Crisis Planning - A Better Way to Plan for Uncertain Times
QueBIT Agile Crisis Planning - A Better Way to Plan for Uncertain TimesQueBIT Agile Crisis Planning - A Better Way to Plan for Uncertain Times
QueBIT Agile Crisis Planning - A Better Way to Plan for Uncertain Times
 
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...
 Best Practice Audience Segmentation for App Retargeting: Early and Late Stag... Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...
 
Capture for AVPN
Capture for AVPNCapture for AVPN
Capture for AVPN
 
MCG Stories of Successes
MCG Stories of SuccessesMCG Stories of Successes
MCG Stories of Successes
 
Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...
Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...
Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...
 
My Business Model
My Business ModelMy Business Model
My Business Model
 
Portfolio andreacook
Portfolio andreacookPortfolio andreacook
Portfolio andreacook
 
Kick-It for the Climate
Kick-It for the ClimateKick-It for the Climate
Kick-It for the Climate
 
U cicle(1)
U cicle(1)U cicle(1)
U cicle(1)
 
Otg client-case-studies
Otg client-case-studiesOtg client-case-studies
Otg client-case-studies
 
Sanjeevani.pdf
Sanjeevani.pdfSanjeevani.pdf
Sanjeevani.pdf
 
Content Marketing Case Study Enough Digital (Presentation).pdf
Content Marketing Case Study  Enough Digital (Presentation).pdfContent Marketing Case Study  Enough Digital (Presentation).pdf
Content Marketing Case Study Enough Digital (Presentation).pdf
 
CSO Magazine Interview with Kinect Energy's Nick Franco
CSO Magazine Interview with Kinect Energy's Nick FrancoCSO Magazine Interview with Kinect Energy's Nick Franco
CSO Magazine Interview with Kinect Energy's Nick Franco
 
Webloft company profile 2019
Webloft company profile 2019Webloft company profile 2019
Webloft company profile 2019
 
Great marketing is great storytelling - Mark Addis
Great marketing is great storytelling - Mark AddisGreat marketing is great storytelling - Mark Addis
Great marketing is great storytelling - Mark Addis
 
Merkle final w speaker notes
Merkle final w speaker notesMerkle final w speaker notes
Merkle final w speaker notes
 
Handprint - Impact First Deck.pdf
Handprint - Impact First Deck.pdfHandprint - Impact First Deck.pdf
Handprint - Impact First Deck.pdf
 
Business Expansion Strategy for ‘SELCO INDIA’
Business Expansion Strategy for ‘SELCO INDIA’Business Expansion Strategy for ‘SELCO INDIA’
Business Expansion Strategy for ‘SELCO INDIA’
 
B2B Content Metrics & KPIs You Can Take To The C-Suite
B2B Content Metrics & KPIs You Can Take To The C-SuiteB2B Content Metrics & KPIs You Can Take To The C-Suite
B2B Content Metrics & KPIs You Can Take To The C-Suite
 

More from KINSHIP digital

SuperRugby - 100 day Social Media Insights
SuperRugby - 100 day Social Media InsightsSuperRugby - 100 day Social Media Insights
SuperRugby - 100 day Social Media Insights
KINSHIP digital
 
Mobile is changing how we watch sports
Mobile is changing how we watch sportsMobile is changing how we watch sports
Mobile is changing how we watch sports
KINSHIP digital
 
Kinship Social Media Command Center Expertise
Kinship Social Media Command Center Expertise Kinship Social Media Command Center Expertise
Kinship Social Media Command Center Expertise
KINSHIP digital
 
Case Study: ASX Compliance Monitoring – Crowe Horwath
Case Study: ASX Compliance Monitoring – Crowe HorwathCase Study: ASX Compliance Monitoring – Crowe Horwath
Case Study: ASX Compliance Monitoring – Crowe Horwath
KINSHIP digital
 
Case Study : Business Communications Training Australia / New Zealand
Case Study : Business Communications Training Australia / New ZealandCase Study : Business Communications Training Australia / New Zealand
Case Study : Business Communications Training Australia / New Zealand
KINSHIP digital
 
Case Study : Global Technology Vendor
Case Study : Global Technology VendorCase Study : Global Technology Vendor
Case Study : Global Technology Vendor
KINSHIP digital
 
Case Study : hyperREMIT
Case Study : hyperREMITCase Study : hyperREMIT
Case Study : hyperREMIT
KINSHIP digital
 
Case Study : Red Hat Inc.
Case Study : Red Hat Inc.Case Study : Red Hat Inc.
Case Study : Red Hat Inc.
KINSHIP digital
 
Case Study : Unisys
Case Study : UnisysCase Study : Unisys
Case Study : Unisys
KINSHIP digital
 
Case Study : InsideView
Case Study : InsideViewCase Study : InsideView
Case Study : InsideView
KINSHIP digital
 
Social: a CEO perspective
Social: a CEO perspectiveSocial: a CEO perspective
Social: a CEO perspective
KINSHIP digital
 
NSW Government Social Media Monitoring: $5 per hour
NSW Government Social Media Monitoring: $5 per hourNSW Government Social Media Monitoring: $5 per hour
NSW Government Social Media Monitoring: $5 per hour
KINSHIP digital
 
Nelson Mandela has the world talking in social media
Nelson Mandela has the world talking in social mediaNelson Mandela has the world talking in social media
Nelson Mandela has the world talking in social media
KINSHIP digital
 
Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...
Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...
Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...
KINSHIP digital
 
Big Data Australian Vendor Review
Big Data Australian Vendor ReviewBig Data Australian Vendor Review
Big Data Australian Vendor Review
KINSHIP digital
 
Joining the dots from Social Strategy to Social Analytics: And Why you Should...
Joining the dots from Social Strategy to Social Analytics: And Why you Should...Joining the dots from Social Strategy to Social Analytics: And Why you Should...
Joining the dots from Social Strategy to Social Analytics: And Why you Should...
KINSHIP digital
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
KINSHIP digital
 
KINSHIP Social Media Command Center
KINSHIP Social Media Command CenterKINSHIP Social Media Command Center
KINSHIP Social Media Command Center
KINSHIP digital
 
KINSHIP digital Social CRM ( InsideView for MS Dynamics )
KINSHIP digital Social CRM ( InsideView for MS Dynamics )KINSHIP digital Social CRM ( InsideView for MS Dynamics )
KINSHIP digital Social CRM ( InsideView for MS Dynamics )
KINSHIP digital
 
Learning to Manage Brand Reputation Risk - Assurance Mapping
Learning to Manage Brand Reputation Risk - Assurance MappingLearning to Manage Brand Reputation Risk - Assurance Mapping
Learning to Manage Brand Reputation Risk - Assurance Mapping
KINSHIP digital
 

More from KINSHIP digital (20)

SuperRugby - 100 day Social Media Insights
SuperRugby - 100 day Social Media InsightsSuperRugby - 100 day Social Media Insights
SuperRugby - 100 day Social Media Insights
 
Mobile is changing how we watch sports
Mobile is changing how we watch sportsMobile is changing how we watch sports
Mobile is changing how we watch sports
 
Kinship Social Media Command Center Expertise
Kinship Social Media Command Center Expertise Kinship Social Media Command Center Expertise
Kinship Social Media Command Center Expertise
 
Case Study: ASX Compliance Monitoring – Crowe Horwath
Case Study: ASX Compliance Monitoring – Crowe HorwathCase Study: ASX Compliance Monitoring – Crowe Horwath
Case Study: ASX Compliance Monitoring – Crowe Horwath
 
Case Study : Business Communications Training Australia / New Zealand
Case Study : Business Communications Training Australia / New ZealandCase Study : Business Communications Training Australia / New Zealand
Case Study : Business Communications Training Australia / New Zealand
 
Case Study : Global Technology Vendor
Case Study : Global Technology VendorCase Study : Global Technology Vendor
Case Study : Global Technology Vendor
 
Case Study : hyperREMIT
Case Study : hyperREMITCase Study : hyperREMIT
Case Study : hyperREMIT
 
Case Study : Red Hat Inc.
Case Study : Red Hat Inc.Case Study : Red Hat Inc.
Case Study : Red Hat Inc.
 
Case Study : Unisys
Case Study : UnisysCase Study : Unisys
Case Study : Unisys
 
Case Study : InsideView
Case Study : InsideViewCase Study : InsideView
Case Study : InsideView
 
Social: a CEO perspective
Social: a CEO perspectiveSocial: a CEO perspective
Social: a CEO perspective
 
NSW Government Social Media Monitoring: $5 per hour
NSW Government Social Media Monitoring: $5 per hourNSW Government Social Media Monitoring: $5 per hour
NSW Government Social Media Monitoring: $5 per hour
 
Nelson Mandela has the world talking in social media
Nelson Mandela has the world talking in social mediaNelson Mandela has the world talking in social media
Nelson Mandela has the world talking in social media
 
Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...
Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...
Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...
 
Big Data Australian Vendor Review
Big Data Australian Vendor ReviewBig Data Australian Vendor Review
Big Data Australian Vendor Review
 
Joining the dots from Social Strategy to Social Analytics: And Why you Should...
Joining the dots from Social Strategy to Social Analytics: And Why you Should...Joining the dots from Social Strategy to Social Analytics: And Why you Should...
Joining the dots from Social Strategy to Social Analytics: And Why you Should...
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
 
KINSHIP Social Media Command Center
KINSHIP Social Media Command CenterKINSHIP Social Media Command Center
KINSHIP Social Media Command Center
 
KINSHIP digital Social CRM ( InsideView for MS Dynamics )
KINSHIP digital Social CRM ( InsideView for MS Dynamics )KINSHIP digital Social CRM ( InsideView for MS Dynamics )
KINSHIP digital Social CRM ( InsideView for MS Dynamics )
 
Learning to Manage Brand Reputation Risk - Assurance Mapping
Learning to Manage Brand Reputation Risk - Assurance MappingLearning to Manage Brand Reputation Risk - Assurance Mapping
Learning to Manage Brand Reputation Risk - Assurance Mapping
 

Case Study : Energy Storage System Supplier

  • 1. www.kinshipdigital.com Case Study: Energy Storage System Supplier Background Client is a small enterprise selling solar energy storage equipment. The parent company is a distributor of solar panels and solar equipment, trading purely business to business. Client assembles components from ‘best of breed’ suppliers to make various categories of solar energy storage systems. At the time of engaging KINSHIP digital, Client was very close to launch, with a first year revenue target of $20 million. It had a website to be launched within seven days, and no social media strategy or presence. Challenge Client had four primary goals for engaging KINSHIP digital:  To drive brand recognition of the Client brand and solar energy storage among consumers.  To drive consumers to the website, so as to understand enough about Client’s products to subsequently request those products from their service provider (local electrician).  To enrol more service providers in the Client’s Approved Installer certification and support program; as more industry members would increase the value of the Client’s business.  To make Client the most attractive partner for all new solar energy storage product suppliers entering the Australian market. Strategy KINSHIP digital developed a Social Media Strategy based on listening to where in social media people were talking about solar energy and storage, and who those people were (e.g. industry leaders). KINSHIP digital researched content and built a Content Calendar for Client as the publishing schedule for their social sites. KINSHIP digital also promoted the digital launch of Client. On an ongoing basis, through a governance workflow, KINSHIP digital manages the social media content syndication, community management, customer support and influencer engagement. Results  Digitally researched the client’s industry within two days.  Established social media strategy and support sites the next day.  Defined a content strategy for brand launch and ongoing client engagement.  Established a Google ads strategy. Client Testimonial “In one week we went from having no social media plan to a well executed strategy and all social sites established and publishing good quality relevant content. The quality of the content found by the KINSHIP digital team and their responsiveness exceeded my expectations.” CEO Energy Storage System Supplier