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Welcome
Competitive Gaming + ESports
Chris Younger | Ayzenberg Group
HAVE YOU EVER WATCHED OR ATTENDED A
COMPETITIVE GAMING EVENT?
DO YOU CONSIDER YOURSELF A GAMER?
HAVE YOU EVER SPONSORED A COMPETITIVE
GAMING EVENT—LIVE OR STREAMING?
Netflix: 42.5 billion hours of viewership
in 2015.
Overwatch and other Blizzard games can
now stream natively to Facebook.
Discover Tools of Influence
Our listening tools gather and interpret
market intelligence.
Our creative tools use listening insights
to craft powerful brand stories.
Products
Soulmates A.I.
Patent-pending perfect matching technology for brands and
influencers
Soulmates: Client Analytics Reporting Service (CARS)
Interactive campaign reports that tell a story
Ayzenberg EMV Index
Current values of social media engagements
Brand Trust Index
Quantifies the level of consumer trust in a brand
Services
Advanced Analytics Services
Precision profiling of owned social channel audiences
3D-POV Audits
Deep, data-driven POV for your brand
Audience Analytics
A powerful blend of research and advanced analytics tools
Web Analytics Reporting
Deeper insights for better plans of action
Our sharing tools use integrated media
practices to deliver sharable content.
Products
Soulmates: IRM
Unique solution for customized influencer campaign
management
Branded Digital Experiences
A full range of digital components that empower online
influence
Services
ICN (Influencer Channel Network)
Custom, scalable, brand-owned influencer channels
Social Creative
Uniquely effective content for every social channel
Video
Bringing products to life through powerful brand stories
CG
Custom, computer-generated visual storytelling
Brand ID
Shaping brands to resonate with their audiences
Media Planning
Engaging audiences through data-focused strategies
Services
Social Media Management
Process-driven strategy, creation and deployment of top-quality
social content
Media Buying
Maximizing efficiency while driving constant optimization
Brand Strategy
Rigorous, comprehensive, data-driven insights

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Chris Younger, Principal, Ayzenberg Group

  • 1. Welcome Competitive Gaming + ESports Chris Younger | Ayzenberg Group
  • 2. HAVE YOU EVER WATCHED OR ATTENDED A COMPETITIVE GAMING EVENT?
  • 3. DO YOU CONSIDER YOURSELF A GAMER?
  • 4. HAVE YOU EVER SPONSORED A COMPETITIVE GAMING EVENT—LIVE OR STREAMING?
  • 5.
  • 6.
  • 7.
  • 8. Netflix: 42.5 billion hours of viewership in 2015. Overwatch and other Blizzard games can now stream natively to Facebook.
  • 9.
  • 10.
  • 11. Discover Tools of Influence Our listening tools gather and interpret market intelligence. Our creative tools use listening insights to craft powerful brand stories. Products Soulmates A.I. Patent-pending perfect matching technology for brands and influencers Soulmates: Client Analytics Reporting Service (CARS) Interactive campaign reports that tell a story Ayzenberg EMV Index Current values of social media engagements Brand Trust Index Quantifies the level of consumer trust in a brand Services Advanced Analytics Services Precision profiling of owned social channel audiences 3D-POV Audits Deep, data-driven POV for your brand Audience Analytics A powerful blend of research and advanced analytics tools Web Analytics Reporting Deeper insights for better plans of action Our sharing tools use integrated media practices to deliver sharable content. Products Soulmates: IRM Unique solution for customized influencer campaign management Branded Digital Experiences A full range of digital components that empower online influence Services ICN (Influencer Channel Network) Custom, scalable, brand-owned influencer channels Social Creative Uniquely effective content for every social channel Video Bringing products to life through powerful brand stories CG Custom, computer-generated visual storytelling Brand ID Shaping brands to resonate with their audiences Media Planning Engaging audiences through data-focused strategies Services Social Media Management Process-driven strategy, creation and deployment of top-quality social content Media Buying Maximizing efficiency while driving constant optimization Brand Strategy Rigorous, comprehensive, data-driven insights