Digital analytics involves collecting qualitative and quantitative data from online presences like websites and mobile apps to gain meaningful insights. It allows analyzing large amounts of data easily compared to traditional methods. Key metrics include page views, clicks, click-through rates, and sales/order data. Companies use digital analytics to understand customer behavior and improve their online presence. A case study of Fitbit showed how it collects structured user activity, exercise and sleep data to create dashboards and notifications, which insurance companies then analyze to offer lower rates based on healthy habits.

1. DIGITALANALYTICS
Do More Get More Insights.....
By : Vamsi
Krishna
Munagala

2. TODAY'S
PRESENTATION
POINTS OF
DISCUSSION
Introduction to Digital Analytics
Companies Using DigitalAnalytics
KPIS of Digital Analytics
What Analytics they do
Case Study

3. WHATIS DIGITAL
ANALYTICS?Digital analytics is that collection of data that is
both qualitative and quantitate data from the
online presence website or mobiles applications
to extract the meaningful insights and improve
company online presence more for the clients as
well as the potential customers

4. INTRODUCTIONTODIGITALANALYTICS
We all know that we are the in the digital generation before this digital there was traditional
generation that means maintain a lot of data in written form that tooks a lot of time to analyze
and very hard to analyze also after this digital age it becomes very easy to get the data and
more insights. As we are in the digital world, we get lot of data from the mobiles and desktop,
servers. That data was used by the lot of business, companies to extract the meaningful insights
and behavioral data of customers.

5. KPI’S OF DIGITAL
ANALYTICS?• Page Views
• Clicks
• Clickthrough Percent
• Clickthrough Rank
• Percent of Sales
• Rank of Sales
• Percent of Orders

6. DIGITAL ANALYTICS
CONCEPTS
• Digital Analytics for Social Media
• Paid, Earned, and Owned Media in Digital Analytics
• Digital Analytics for Mobile
• Digital Analytics for Site

7. COMPANIESUSING
DIGITAL
ANALYTICS?• Drivezy
• Google Maps
• Revv Cars
• Zoom cars
• Fitbit, Fossil, Mi Watches

8. CaseStudy- Fitbit: Big Data in the health and fitness arena
• In this case study Fitbit says that Fitbit takes user’s activity, exercise, calorie intake and sleep, Fitbit
devices help users monitor their eating and activity habits, and, in turn, make better lifestyle choices
this helps Fitbit to create a dashboard and send a notification about the activity in mobile
• In this Fitbit says that it collects the structured data from the users. It says that it uses the python,
Hadoop, SQL software
• By this collection of data by Fitbit the insurance company takes the data and analyse and according to
that and they provide for low price insurance according to the people habits.
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