Valley Growers has developed a new product - fresh cut, oil blanched fries with a 25 day shelf life from the date of production. They specialize in growing, storing, and packaging fresh potatoes from their five generations of potato farming experience. Current food trends show consumers want natural, simple ingredients, gluten-free options, and to spend more on high quality, healthy foods like fruits and vegetables, including potatoes. Farmhouse Fries ingredients include only potatoes and canola oil. Research shows the top factors driving potato purchases are good quality and taste, freshness, nutrition, value for money, and ease of preparation. Farmhouse Fries aims to meet these demands with their unique fresh fry product.