INNOVATION 
Workshop 
Emad Saif 
Center For Entrepreneurship, Qatar University
INNOVATION 
INNOVATION 
Lessons … 
Innovation? 
Why Innovate? 
Myths!
WHAT IS 
INNOVATION
Something New 
Economic Growth 
Inventors 
Entrepreneurs 
Technology 
Research 
Creating Value 
Ideas 
Money 
$ 
COOL! 
Products 
& 
Services 
BIG COMPANIES 
Art 
Culture
“Implementing new ideas that create value” 
INNOVATION is … 
- Innovation Network, USA
So how is 
INVENTION ? 
INNOVATION 
different than
INVENTION 
Creating 
something new 
INNOVATION 
Placing product/service 
in a new context 
to create value 
Cycles
Example 
The Story of the Zipper 
• 
Elias Howe Patent for “Automatic Continuous Clothing Closure” 
• 
Focused on sewing machine invention 
1851 
• 
Sundbäck received patent for "Separable Fastener” & manufactured at UFC 
• 
B. F. Goodrich Company used it on its rubber boots & tobacco pouches 
• 
Renamed the device “Zipper” 
1917 
• 
Defeated the “button” for promoting self-reliance for children & ease of use 
• 
Zipper started being used in clothes & fashion 
1937 
• 
Became a standard in clothing, luggage & leather goods 
• 
Most recent innovation of zippers opens from both ends 
Today 
• 
Judson invented “Clasp Lockers” 
• 
Walker, a business man helped him build “Universal Fastener Company” (UFC) & Judson improves design to “C-curity” 
1893
Forms of Innovation 
Product 
Process 
Service 
Value 
Business Model 
Market
GROUP EXERCISE
INNOVATE the PIZZA! 
Product 
Business Model 
Value 
Market 
Services 
Process 
Innovate your pizza business using any form(s) of innovation 
How it generates revenue? 
What’s the idea & form(s) of innovation? 
What value is added to customer? 
1 
2 
3 
DELIVERABLES:
• 
http://www.youtube.com/watch?feature=player_embedded&v=xT7zP-rT3kQ 
• 
http://qz.com/170463/this-is-the-worlds-best- designed-pizza-box/ 
World’s Best Designed Pizza Box
Disruptive Innovation 
New Market 
Existing Market 
Existing Technology 
New Technology 
Incremental/Sustaining 
Innovation 
Disruptive Innovation 
Disruptive 
Innovation 
Breakthrough 
Innovation 
MARKET 
TECHNOLOGY
Disruptive Technology
Disruptive Technology - SKYPE
Disruptive Technology - SKYPE
MYTHS about 
INNOVATION
MYTH #1: Moment of Epiphany
Accumulated observations and trial & error
WD-40 = Water displacement 40th attempt
MYTH #2: The Lone Inventor 
Thomas Edison (1847-1931)
Previous Inventions 
Chosen Hero 
Invention from inspiration & collaboration
MYTH #3: Method for Innovation
CUSTOMERS 
MARKET 
PROTOTYPE 
SUPPLIERS 
IDEA 
INDUSTRY REGULATIONS 
LUCK 
TECHNOLOGY 
FUNDING 
INTELLECTUAL PROPERTY 
MARKETING 
INVESTORS 
TEAM 
TIMING 
Innovation is experimental & non-methodological
MYTH #4: All Innovation is Good 
Alfred Nobel (1833-1896)
Safer Explosives in Mining 
War Destruction 
Innovation creates value, but to whom?!
MYTH #5: People Adopt New Ideas 
Galileo Galilei (1564-1642)
INNOVATION 
Rejection 
Adoption 
• 
Fear of trying new things 
• 
Costly to change 
• 
Politics 
• 
Time (20+ years) 
• 
Early Adopters 
• 
Solves their problem 
• 
Majority of Users 
• 
Proven to work 
People naturally resist change
IMPORTANCE 
OF 
INNOVATION
Economic Growth 
Innovation creates economic growth
Creates better products & services
Increases productivity & lowers cost
Improves quality of life
Reduces waste in the environment
Explores new possibilities
Engages employees & unleashes creativity
Incubators & Accelerators & Innovation Centres
LESSONS 
FROM 
INNOVATION
Innovation offers value to customers in return for a reward
Innovation needs collaboration
Innovation takes time
Innovation needs hard work
Innovation faces rejection
Innovation needs love & faith
Read more about innovation …
“Never doubt that a small group of thoughtful, committed people can change the world.” 
Margaret Mead
THANK YOU! 
Emad Saif Center for Entrepreneurship QATAR UNIVERSITY emadsaif@qu.edu.qa

Innovation - GEW Qatar 2014