Presentation held at KOMMIT in Odense, October 13th 2010.
Outlines some of our Social Media Strategies and Tactics, both from a local (Danish) and global perspective.
Tendances digitales 2012 - LinkedIn France juin 2012LinkedIn
Découvrez les grandes tendances digitales 2012 grâce à la rétrospective des grandes conférences internationales : South By South West - SXSW, le Festival Media de Montreux et les Lions de Cannes. Présentation LinkedIn France 27 juin 2012. Carole Zibi - Prune Nouvion - Arnaud Cabanis.
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
Tendances digitales 2012 - LinkedIn France juin 2012LinkedIn
Découvrez les grandes tendances digitales 2012 grâce à la rétrospective des grandes conférences internationales : South By South West - SXSW, le Festival Media de Montreux et les Lions de Cannes. Présentation LinkedIn France 27 juin 2012. Carole Zibi - Prune Nouvion - Arnaud Cabanis.
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
Practical advice for college students and recent graduates on how to use LinkedIn to get in front of the nation's top recruiters and launch your professional career.
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
What if we asked employers to “rethink” the concept of employee engagement?
What if instead of asking them to think top down or bottom up, we asked them to
look left and right?
Social Communications: Delivering Winning Internal Communications Programs Wi...Prescient Digital Media
In this co-presented webinar, David Duschene of Insidedge provides insight on how the right mix of social media tools can improve employee engagement when they're used strategically. Julian Mills of Prescient Digital Media then shares real world case studies of organizations who have delivered these strategies using Intranet 2.0 technology, and presents a methodology for planning and measuring for social communication success.
View the webinar video here: http://bit.ly/99E4ue
Social Communications: Delivering winning internal communications programs wi...Prescient Digital Media
n this co-presented webinar, David Duschene of Insidedge provides insight on how the right mix of social media tools can improve employee engagement when they\'re used strategically. Julian Mills of Prescient Digital Media then shares real world case studies of organizations who have delivered these strategies using Intranet 2.0 technology, and presents a methodology for planning and measuring for social communication success.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
This goes beyond the Rainbow Theory and helps to understand what is important when you decide to take the big step and decide to really engage your brand to social media. And to your consumers.
Practical advice for college students and recent graduates on how to use LinkedIn to get in front of the nation's top recruiters and launch your professional career.
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
What if we asked employers to “rethink” the concept of employee engagement?
What if instead of asking them to think top down or bottom up, we asked them to
look left and right?
Social Communications: Delivering Winning Internal Communications Programs Wi...Prescient Digital Media
In this co-presented webinar, David Duschene of Insidedge provides insight on how the right mix of social media tools can improve employee engagement when they're used strategically. Julian Mills of Prescient Digital Media then shares real world case studies of organizations who have delivered these strategies using Intranet 2.0 technology, and presents a methodology for planning and measuring for social communication success.
View the webinar video here: http://bit.ly/99E4ue
Social Communications: Delivering winning internal communications programs wi...Prescient Digital Media
n this co-presented webinar, David Duschene of Insidedge provides insight on how the right mix of social media tools can improve employee engagement when they\'re used strategically. Julian Mills of Prescient Digital Media then shares real world case studies of organizations who have delivered these strategies using Intranet 2.0 technology, and presents a methodology for planning and measuring for social communication success.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
This goes beyond the Rainbow Theory and helps to understand what is important when you decide to take the big step and decide to really engage your brand to social media. And to your consumers.
Jumping into Social Media without a proper plan accompanied by Valuable, Useful and Usable content might be useless. Follow a Step-by-Step approach and Win.
Andre In today’s society, social media is extremely import.docxjustine1simpson78276
Andre
In today’s society, social media is extremely important for communication. In my opinion, over ninety percent of the population has either a computer, tablet, or smartphone device and is engaged in social media. Social media is a form of media used online where users can interact with one another while sharing words, pictures, videos, and other data. Social media is sometimes referred to as Web 2.0 (Kerin & Hartley, 2016) in the beginnings. The difference in social media and the world wide web is the ability for each user to edit and decide what to post, instead just one main user. Social media consist of blogs and user generated content. Many blogs are created by organizations or a single owner where the public can respond to it with their comments, complaints, and suggestions. The user generated content is a broad variety of over the internet social media that is created by an end user and usable to the public. One of the main characteristics is that the UGC is created by individuals independent from an organization. Facebook, Twitter, LinkedIn, and YouTube are all various forms of social media that are popular in today.
Facebook is widely known as it is at a midlevel of media richness but a high level of self-disclosure, actually the highest level compared to other social media. The Facebook page is created by a single user and allows that user to post real life events, pictures, thoughts, and feelings. By many, it can be used as a timeline of events with photos or videos, but also be used to post news and share comedic videos. Twitter is different from Facebook, as it is more of a blog/instant message exchange. It is also high in self disclosure and medium in media richness. It appeals to the population as folks can “tweet” something rather that going on Facebook and directly messaging. LinkedIn is very different than the rest of the social media forms. LinkedIn’s sole purpose is communication and socialization between the professional environment and network. LinkedIn gives opportunities for organizations and the public to view your professional portfolio and make connections. LinkedIn appeals to users as a database to organize and store all professional contacts. Finally, YouTube, is a unique form of social media. It has a lower self-disclosure mainly due to the fact that it is video oriented. Users post videos about numerous topics while the public may view and respond in the comments, like, or dislike the video. Social media is also used in the Marketing process.
Social media is used in marketing plans where it is integrated and measured. Most Companies generally want to use as much of a variety of social networks as possible to obtain their goals and measuring their effectiveness of using the media. Social media is the best avenue because companies want to reach active receivers and those who spread the brand name. Social media is selected by the types of visitors that visit the sites and the numbe.
A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
Socially Savvy Seminar 2-24-12 featuring Eric Ly, Jeff Crilley, Jennifer Bagley, Lucinda Ruch, Diana Gats, Jackie Besse. “Got the social part but can’t see cash results from social media?” This seminar is for you …
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do...Engagement Strategies, LLC
A presentation at the Ohio Child Care Resource ad Referral Agency Conference on October 13, 2010. This presentation covers an overview of social networking, best practice, social media policies, and takes a deep dive into blogging, Facebook, LinkedIn, and Twitter.
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Similar to IBM and Social Media Strategies and Tactics (20)
Grundfos Global Working Culture and the Social Business CookbookChristian Carlsson
Presentation from the conference Digital Ledelse 2015 in Copenhagen. Short pitch on the Grundfos Global Working Culture team and our Social Business Cookbook.
Presented at JBoye 2013 Conference in Aarhus on November 7th. Presented by Christian Carlsson and Thomas Asger Hansen, leading the Global Working Culture at Grundfos.
Social Business at Grundfos, presented at SAP Social Event Oct 1, 2013Christian Carlsson
I presented at a SAP Social event in Copenhagen on October 1st 2013, on the topic “Social Business at Grundfos”. These are the slides, but they make of course more sense when you here me speak. It is mainly focused on use cases where SAP and/or partners are the main components, since this was a SAP CRM event.
In short about Social Business at Grundfos
Grundfos recent years high focus on becoming a Social Business stems mainly from the CEO’s vision that “everyone should be working as under one roof”, which in term has led to the creation of a “Grundfos Global Working Culture” initiative, with assigned resources and budgets.
The Global Working Cultures goal is for Social Business strategies and methods to drive growth and innovation for Grundfos, and speed up strategy execution capabilities. And we do this by making it normal to engage actively and openly in a globally connected Grundfos – internally as well as externally – with the purpose of leveraging opportunities and ideas, collaborate effectively, and/or reduce inefficiencies.
Sounds nice, right?! Hmm…. agree, it is a bit MBA business gibberish. But on the other hand, there are both thoughts and actions behind the words.
Actually, if I may suggest one key take away from that mission statement, then it is: “making it normal to engage actively and openly in a globally connected Grundfos”. We have to move from a “closed by default” culture, to an “open by default”. This means, instead of always choosing who we send information to (by email), we move towards choosing when the communication should be private or to a selected audience. Think about it – it is a big shift – cultural, behavioral, and technical.
Well, enjoy the slides. I will work on having the speaking notes added to our socialbusinessjourney.com blog.
This is a version 1 of our Grundfos Community Planning Guide, to be used either in a workshop or by individuals who are interested in making sure a new community (e.g. a Yammer Group) is successfully created and managed.
Comments, suggestions and feedback is much appreciated, since we hope to evolve this "guide" both in content, context, and availability (e.g. as an online tool).
A few slides on Social Business and ROI, some use case examples, and finally a kick in the _ _ _ for Leaders to start experimenting, if they truly would like to understand ROI.
Presented at Grundfos, Bjerringbro, Denmark, on March 26th, 2013.
Please reach out to me if any questions, comments, etc. at https://twitter.com/chris_carlsson
Using your Experts in the Digital world - how IBM is doing itChristian Carlsson
Short presentation about why and how to activate and use your experts in the Digital world. This how IBM does it. Your experts on this at IBM are:
https://twitter.com/sfemerick
https://twitter.com/kasperrisbjerg
And I have my say as well... ;o)
https://twitter.com/chris_carlsson
From Stickmen and Cubicles to Whipping and a Princess Cake - Social BusinessChristian Carlsson
In lack of a better title, "From Stickmen and Cubicles to Whipping and a Princess Cake" is my take on what Social Business is and what is required to become one. Presented at the www.becomesocial.dk event in Copenhagen May 24th 2012.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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2. How to leverage your testimonials to boost your sales 💲
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8. The drivers of change
The market is changing radically.
The most trusted providers of information
today are not institutions.
They are “other people like me.”
9. A bit over the top perhaps, but….
“Nobody believes the official spokesman...
but everybody trusts an unidentified source.”
Quote by Ron Nesen
10. The IBM Social Engagement Strategy
1 Deepen relationships with our constituents by
designing intentional experiences
2 Position IBM as the agenda setter by extending
our participation in conversations
3 Deliver IBMers and their expertise – and the
depth and breadth of IBM’s global workforce
4 Gain insight to inform offerings and improve
constituent relationships
11. http://www.ibm.com/blogs/zz/en/guidelines.html
Social Computing Guidelines
“It is very much in IBM's interest—and, we believe, in each IBMer's
own—to be aware of and participate in this sphere of information,
interaction and idea exchange:
To learn…
To contribute…”
12. Danish B2B Social Media Landscape, 3Q2010
Many to many
Digg
Wikipedia Note: Work very much
Delicious in progress!
Slideshare YouTube
Foursquare
Blogs
1 to many
Communication type
Flickr
Xing Twitter Facebook
Ning
1 to few
Plaxo
Size = User base
LinkedIn Description Dotted line = No Danish data
Green = B2B
Yellow = Mix
1 to 1
Red = Consumer
Circle = Social Network
Square = Content
Triangle = Other tool
Intro Growth Matured Decline
Maturity
13. It is….
Personal, personal, personal...
... and specific.
14. Trying it out to understand it – do things wrong quickly!
“I’m on Twitter” on One Holiday
LinkedIn and Facebook comment
form the
Same as week Back from
E-mail to 10 Tweeting holiday
week before. Has Vacation
people by the Google
before due been on half the
Louise B-T event at DI
to vacation vacation. week
Launch!
120
100
80
60
40
20
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Following Followers Tweets Re-tweets Comments
15. When we talk about client or prospect communication,
WHAT media and HOW we use it DEPENDS of course!
Where are they in the purchase process?
Who are they? Why are they there? What behaviors? When? And so on.....
Source: Adopted by Christian Carlsson for MBA Dissertation, 2008 “Web 2.0 and the B2B environment: An exploratory study on the usage of
online ratings and reviews for the business user”. Comparison of three organizational buying models by 1) Kotler and Keller (2006), 2) Webster
and Wind (1972), and 3) Robinson et al (1967)
16. Start with listening (which is not rocket science by any
means)
1/ WHY
Establish your core business objectives
7/Maintain the relationship
2/Listen to your audience
3/ WHO
6/RESULTS
Target your audience
Measure those things that will
Understand digital behaviors
best help you determine the
impact of your involvement
Social Media
Develop social media map
and participation Marketing at
Identify needed experts
IBM: 7 Key
Steps
5/ HOW
Deployment / Empower Consumer 4/ WHERE: Environment
advocacy (Participation)
WHAT: Experience
Identify available/required assets
and resources for participation in Select appropriate social media
the most relevant conversations networks, tools, and content
Train the experts
17. Audience, Target group,
Prospects, Clients are all
over the place!
IBM example: Cloud Portal
Influencers
KPI
Silverbakk
(Listen and Learn!) Paper.Li LinkedIn
SME’s
- Events
Paid online media External content KPI KPI - Q&A
(banners, Q of the (Research, Blogs, Search Twitter SlideShare - (Group)
week) KPI Events, etc.) SEO - Rich profiles
SEO SEM - Network ’Push’
Off site
Automatic with Twitterfeed.com
On site
Other drive to web www.ibm.com/dk/cloud Content
E-mail Danish
- eNurture Route Planner Cloud Blog on LC Q&A, Discussion
- eVRM Page KPI
Forum KPI
Blog
- eContact
Highlighted
topic Link to
Fixed ’content’ Local content Files on LC
Fixed ’content’
Other - Events Measurement KPI
- DM Mail Link from
- Campaigns
- Print - Calendar RSS
- Handout KPI
- Quick Poll’s Profiles?
- Etc. - Contact / call to action KPI LinkedIn?
Global Cloud
Portal
Measurement: ProspectFinder, Unica
Extranet (www.ibm.com)
Intranet (w3) Intranet
Sales Enablement
communications
19. SME Blogs are perfect for the discovery phase
Content gap
Source: Digital Body Language, ” The Content Gap - Lead Nurturing and Content Creation”
http://digitalbodylanguage.blogspot.com/2009/12/content-gap-lead-nurturing-and-content.html
23. Bit.ly – not only a URL ‘shortner’, but an instant feedback
mechanism
https://www-950.ibm.com/files/app?lang=en_US#/collection/e7
c21295-efdc-4e1d-8800-f1203f6cc8f1
bit.ly/360degree
24. Paper.li – making Tweets readable; discovery for you and
clients/prospects
25. Use the employees!
Personal Branding
Their Networks
Intranet articles
Sales enablement communication
Social Selling
26. Could we get better at capturing and engaging the 65%?
Companies who are interested in
35% your products and services
- do not make contact
65%
Existing customers looking for
Traffic
to
30% additional products, services or
100% contact details
website
Non-sales opportunities, i.e
30%
students, competitors, etc
5% Contacts you
28. Audience, Target group,
Prospects, Clients are all
over the place!
IBM example: Cloud Portal
Influencers
KPI
Silverbakk
(Listen and Learn!) Paper.Li LinkedIn
SME’s
- Events
Paid online media External content KPI KPI - Q&A
(banners, Q of the (Research, Blogs, Search Twitter SlideShare - (Group)
week) KPI Events, etc.) SEO - Rich profiles
SEO SEM - Network ’Push’
Off site
Automatic with Twitterfeed.com
On site
Other drive to web www.ibm.com/dk/cloud Content
E-mail Danish
- eNurture Route Planner Cloud Blog on LC Q&A, Discussion
- eVRM Page KPI
Forum KPI
Blog
- eContact
Highlighted
topic Link to
Fixed ’content’ Local content Files on LC
Fixed ’content’
Other - Events Measurement KPI
- DM Mail Link from
- Campaigns
- Print - Calendar RSS
- Handout KPI
- Quick Poll’s Profiles?
- Etc. - Contact / call to action KPI LinkedIn?
Global Cloud
Portal
Measurement: ProspectFinder, Unica
Extranet (www.ibm.com)
Intranet (w3) Intranet
Sales Enablement
communications
29. How to change the behavior and the organization
Try, try, try
“Do it wrong quickly” (Mike Moran)
Listen and Learn, Listen and Learn….
Bottom up (BlueIQ)
Get to the Top (Reverse Mentoring)
Top down
30. IBM example: Reverse Mentoring
Is this
private or How do I How can I more
business? select my effectively help
How about
information change the way we
LinkedIn? I get so
sources? work in IBM?
many requests all
the time! Is
Facebook How do I
really for communicate
me? Why are we not better at
effectively with using technology in a
How can I keep up
my team? business setting?
with all new
technologies? Should I use Lotus
Should I? Must I? Connections,
If so, what? Cattail, Wiki, or....?
The business leader,
executive The front-line, tech
savvy employee
Recognizes the needs to be
in touch with ‘new’ ways of Passionate front-line or tech
working and using savvy employees who daily
technology in a business uses technology (like social
setting. software) in a private and
business setting.
31. IBM example: STILL at the end of the list
Channels for communication: Channels for communication:
• Townhalls • Townhalls
• Flatscreens • Flatscreens
Think Digital in all aspects
• Book and movies • Book and movies
• Service day theme(s) • Service day theme(s)
• W3 stories • W3 stories
• Outdoor • Outdoor
• Presentation(s) – standard birthday • Presentation(s) – standard birthday
issue issue
• Teaching material • Teaching material
• Sellers’ intro • Sellers’ intro
• Workshops/Roundtables/Blogs • Workshops/Roundtables/Blogs
• Events – ’old and new’ • Events – ’old and new’
• Client activities • Client activities
• Merchandise • Merchandise
• Postcards and flyers • Postcards and flyers
• Magazine? • Magazine?
• Facebook, Twitter & other social media • Facebook, Twitter & other social media
32. My focus for 2011 – this is what I think is important
Blog Content Strategy
Usable Measurement
Social Engagement – enabling the 4000 IBM’ers