The document describes the Dentsu Innovation Program, which aims to help clients set up a 70/20/10 investment framework by defining the 20% novelty and 10% innovation investments. The program consists of workshops, inspirational presentations at the Dentsu Innovation Center, and results in one or more small-scale experiments to test hypotheses. Workshops include sessions on unlearning to think differently, disruption and solving customer problems, and deep dives into strategic topics. Presentations at the Innovation Center provide insights into emerging technologies. The outcome is experiments to validate hypotheses.