Innovation @ the heart
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The document describes the Dentsu Innovation Program, which aims to help clients set up a 70/20/10 investment framework by defining the 20% novelty and 10% innovation investments. The program consists of workshops, inspirational presentations at the Dentsu Innovation Center, and results in one or more small-scale experiments to test hypotheses. Workshops include sessions on unlearning to think differently, disruption and solving customer problems, and deep dives into strategic topics. Presentations at the Innovation Center provide insights into emerging technologies. The outcome is experiments to validate hypotheses.
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Dunphy Associates Innovation Training Brochure 2017
Education brochure now available!
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1. The document discusses the need for companies to innovate effectively in order to stay ahead of rapidly changing technology and business landscapes. However, many organizations are not designed for innovation as they lack the necessary processes, innovative talent, culture that rewards innovation, and mindset to manage risks.
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- 3. 3 ⎾DENTSU INNOVATION PROGRAM⏋ WORKSHOPS 1.LEARN TO UNLEARN (3HRS) INNOVATION REQUIRES TO THINK DIFFERENTLY WHICH IS HARD BECAUSE WE ARE ALL TRAINED TO THINK IN A CERTAIN WAY. THIS WORKSHOP HELPS US TO UNLEARN AND PREPARE FOR REAL INNOVATIVE THINKING 2. THE INNOVATION DAY (1 DAY) BRINGING INSPIRATIONAL PROJECTS, DISRUPTIVE INITIATIVES AND OUT OF THE BOX EVENTS FROM YOURS, ADJACENT AND OTHER INDUSTRIES TO KICK START A NUMBER OF SESSION FOCUSED ON DISRUPTING YOUR INDUSTRY, SOLVING YOUR CONSUMER’S PROBLEMS DIFFERENTLY AND SETTING UP AN ALTERNATIVE MARKETING INVESTMENT PROGRAM. THE OUTCOME IS A ONE OR MORE OF EXPERIMENTS AIMED AT VALIDATING A NUMBER OF HYPOTHESIS WE DEFINED IN THE DIFFERENT SESSIONS. 3. THE BREAKFAST CLUB (5 WEEKS) DEEP DIVE INTO A STRATEGIC TOPIC THAT NEEDS MORE ATTENTION, WE TAKE 4 WEEKS TO RESEARCH AND TACKLE IT AND COME WITH OUR VIEW AND SOLUTION IN WEEK 5.
- 4. 4 ⎾DENTSU INNOVATION PROGRAM⏋ INSPIRATIONAL SESSIONS AT THE DENTSU INNOVATION CENTER THE INNOVATION CENTER AT DENTSU GIVES YOU AN INSIGHT IN AND LET’S YOU EXPERIENCE THE TECH THAT COMES NEXT (REPRESENTING 10% INVESTMENTS) AND IS LIKELY TO CHANGE CONSUMER’S BEHAVIOUR OR MEDIA USAGE. INSPIRATIONAL PRESENTATIONS, FOCUSED ON THESE 10% INVESTMENTS, GIVE YOU THE DETAILS YOU NEED TO EVALUATE IF THIS TECH IS IMPORTANT FOR YOUR BUSINESS OR NOT. THE OUTCOME OF THE PROGRAM IS ONE OR MORE SMALL SCALE EXPERIMENTS TO TEST A NUMBER OF HYPOTHESIS
- 5. 5 ⎾INNOVATION THROUGH DATA⏋ THREE PILLARS WE CHALLENGE YOU TO CREATE A ROADMAP WITH US FOR INNOVATION AND GROWTH IN THREE PILLARS: Data Activation – the application of understanding into actual business 321 Unequalled understanding of your Target Audience – and of your competitors Full insight into the performance and revenue drivers/inhibiters of the company ANSWERING THE QUESTION: “WE HAVE A LOT OF DATA, BUT NOW WHAT? HOW DO WE APPLY IT IN MARKETING?” BY APPLYING OUR METHODS AND TRAINING STAFF, SUPPORTING SELECTION AND IMPLEMENTATION OF DMPS AND OTHER DATA-INFRASTRUCTURE AND IMPROVE MEDIA-BUYING, STRATEGY OR CREATIVES BASED ON THE RESULTS WE CAN SUPPORT YOU MOVING TOWARDS A DATA-DRIVEN WAY OF WORKING.