Tænk hvis marketing skabte løsninger for kunderne, som var så nyskabende og cool, at dine kunder ville betale for dem. Og tænk hvis dine marketingløsninger var så geniale, at medier og bloggere fra hele verden begyndte at skrive om dem, fordi det aldrig var set før. Det er blot nogle af de drømme, der kan blive til virkelighed med marketing-innovation, men det kræver, at man tør kaste sig ud over kanten og efterfølgende lande på benene.
How to cook up meaningful innovation with an innovation lab.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” Incubating Innovation is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
Insights Success has enlisted “The 10 Most Innovative Companies in 2019”, which are driving customer’s experiences by smartly incorporating the intersection of innovation and evolving technologies and thereby, delivering novel solutions
How to cook up meaningful innovation with an innovation lab.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” Incubating Innovation is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
Insights Success has enlisted “The 10 Most Innovative Companies in 2019”, which are driving customer’s experiences by smartly incorporating the intersection of innovation and evolving technologies and thereby, delivering novel solutions
Innovation Techniques in Business - MIT ID InnovationPankaj Deshpande
Here are some of the Best Tips for bringing Innovation Techniques in Business. Have a look! To know more details, visit us at : https://mitidinnovation.com/recreation/innovation-techniques-in-business/
Achieving Innovation through Outcome EngineeringCognizant
In today's rapidly changing technical and competitive environment, the onus is on organizations to continuously develop innovative digital products. But, first they must ensure that both their design and digital product engineering teams are aligned from the beginning -- using an approach called outcome engineering.
The smartest people in innovation and intrapreneurship from companies like Phillip Morris, Gap, HP, Salesforce, Nike, Cisco Univision, and dozens of other companies assembled to talk about what real innovation at scale looks like. This ebook contains a few of our takeaways. For more information, contact us at innovation@gapingvoid.com
THIS IS AN ARTICLE ON THE THEME- "INNOVATE". THE ARTICLE IS PART OF TASK (CONTENT WRITING) UNDER THE CONTENT DEVELOPMENT DOMAIN. THE ARTICLE IS PUBLISHED ON MEDIUM. THIS TASK IS PART OF THE GRIP INTERNSHIP BATCH JANUARY 2022.
Bryan K. O'Rourke IHRSA EU CONGRESS 2018 New Era Of User ExperienceBryan K. O'Rourke
What is the new era of user experience for health clubs, gyms, and fitness studios ? its a combination of factors both digital, physical, and emotional and its already here.
The "Genesis: Idea Stage" ebook explains the phase where the journey starts for every startup: the idea stage. This eBook is the first part of the "Startup Master Class" series covering the idea, problem/solution fit, product/market fit and scaling stages.
Here are different Types of Innovation in Business, you can use for boosting the company's conversion rate or brand value.
To know more details, visit us at : https://mitidinnovation.com/recreation/types-of-innovation-in-business/
Over the years we’ve noticed that even amazingly creative and unique companies can struggle with getting ideas off the ground.
Whether it’s a simple fix to an organisational chart, or a bit of nudging in the right direction to help a company to launch a product idea with an impactful return on investment (ROI). Making improvements can turn a new product dream into a reality, and we know the value in having an extra set of eyes (and hands) to help with a company’s innovation efforts.
That’s why we put together this informational guide - to share some of our experiences and help even more teams and companies to leverage their inner talents and unlock their
innovation potential.
In this guide, we’ll share some of our best tips and tricks, including how to:
> Recognise trends and how customer preferences change;
> Focus on your company strengths in order to get the most out of innovation;
> Identify and remove common obstacles to innovation;
> Build levels of innovation that come naturally and are sustained - through the innovation value pyramid; and,
> Use practical exercises to future-proof your innovation efforts.
Who this book is for
Every business needs innovation. It’s commonly associated with it’s long-term success.1 It helps a business to solve problems, save precious time and money, and set it apart from the competition so it can grow faster.
Every employee within a company can contribute to innovation, too. Whether you’re the boss of an energetic startup company, an aspiring leader or an employee at an organisation, you’ll be able to use this guide to help build innovation in your professional scenario.
We’ll use examples of all sorts of different types of businesses: from software companies, construction firms, tech businesses to self-employed consultants. Even if your unique business model is not specifically discussed, you’ll be able to apply the methods without issue.
Innovolo is an active supporter of the idea that innovation is important (dare we say - essential) for any business to thrive.
If you’re interested in knowing why (and how to do it yourself), then read on!
Bradley Pallister
6 great tips for startups to promote in 2021 and achieve resultsbrothers
Do you set out to begin your organization, go into business in a particularly unpredictable environment? How would you guarantee consistent development and achievement in these testing times?
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
More Related Content
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Innovation Techniques in Business - MIT ID InnovationPankaj Deshpande
Here are some of the Best Tips for bringing Innovation Techniques in Business. Have a look! To know more details, visit us at : https://mitidinnovation.com/recreation/innovation-techniques-in-business/
Achieving Innovation through Outcome EngineeringCognizant
In today's rapidly changing technical and competitive environment, the onus is on organizations to continuously develop innovative digital products. But, first they must ensure that both their design and digital product engineering teams are aligned from the beginning -- using an approach called outcome engineering.
The smartest people in innovation and intrapreneurship from companies like Phillip Morris, Gap, HP, Salesforce, Nike, Cisco Univision, and dozens of other companies assembled to talk about what real innovation at scale looks like. This ebook contains a few of our takeaways. For more information, contact us at innovation@gapingvoid.com
THIS IS AN ARTICLE ON THE THEME- "INNOVATE". THE ARTICLE IS PART OF TASK (CONTENT WRITING) UNDER THE CONTENT DEVELOPMENT DOMAIN. THE ARTICLE IS PUBLISHED ON MEDIUM. THIS TASK IS PART OF THE GRIP INTERNSHIP BATCH JANUARY 2022.
Bryan K. O'Rourke IHRSA EU CONGRESS 2018 New Era Of User ExperienceBryan K. O'Rourke
What is the new era of user experience for health clubs, gyms, and fitness studios ? its a combination of factors both digital, physical, and emotional and its already here.
The "Genesis: Idea Stage" ebook explains the phase where the journey starts for every startup: the idea stage. This eBook is the first part of the "Startup Master Class" series covering the idea, problem/solution fit, product/market fit and scaling stages.
Here are different Types of Innovation in Business, you can use for boosting the company's conversion rate or brand value.
To know more details, visit us at : https://mitidinnovation.com/recreation/types-of-innovation-in-business/
Over the years we’ve noticed that even amazingly creative and unique companies can struggle with getting ideas off the ground.
Whether it’s a simple fix to an organisational chart, or a bit of nudging in the right direction to help a company to launch a product idea with an impactful return on investment (ROI). Making improvements can turn a new product dream into a reality, and we know the value in having an extra set of eyes (and hands) to help with a company’s innovation efforts.
That’s why we put together this informational guide - to share some of our experiences and help even more teams and companies to leverage their inner talents and unlock their
innovation potential.
In this guide, we’ll share some of our best tips and tricks, including how to:
> Recognise trends and how customer preferences change;
> Focus on your company strengths in order to get the most out of innovation;
> Identify and remove common obstacles to innovation;
> Build levels of innovation that come naturally and are sustained - through the innovation value pyramid; and,
> Use practical exercises to future-proof your innovation efforts.
Who this book is for
Every business needs innovation. It’s commonly associated with it’s long-term success.1 It helps a business to solve problems, save precious time and money, and set it apart from the competition so it can grow faster.
Every employee within a company can contribute to innovation, too. Whether you’re the boss of an energetic startup company, an aspiring leader or an employee at an organisation, you’ll be able to use this guide to help build innovation in your professional scenario.
We’ll use examples of all sorts of different types of businesses: from software companies, construction firms, tech businesses to self-employed consultants. Even if your unique business model is not specifically discussed, you’ll be able to apply the methods without issue.
Innovolo is an active supporter of the idea that innovation is important (dare we say - essential) for any business to thrive.
If you’re interested in knowing why (and how to do it yourself), then read on!
Bradley Pallister
6 great tips for startups to promote in 2021 and achieve resultsbrothers
Do you set out to begin your organization, go into business in a particularly unpredictable environment? How would you guarantee consistent development and achievement in these testing times?
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
Similar to Nye muligheder med marketing-innovation (20)
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. KÆRE LÆSER
HEJ, JEG HEDDER NICOLAI, OG ER CEO & PARTNER I DET KREATIVE DIGITALE BUREAU
KONSTELLATION. BUREAUET HAR EN KÆMPE PASSION FOR PROJEKTER, DER SKABER VÆRDI,
OG GIVER GODE SPÆNDENDE OPLEVELSER FOR BRUGERNE. DERFOR ER MARKETINGINNOVATION OG BRAND ACTIVATION NETOP VORES KERNEPRODUKTER.
VI HAR ARBEJDET MED MARKETING-INNOVATION I DE SIDSTE 4 ÅR, OG I 2013 HAR VI BL.A.
VUNDET INTERNATIOLALE PRISER FOR VORES ARBEJDE FOR LÆGER UDEN GRÆNSER.
GENNEM BUREAUETS LEVETID ER DER UDSPRUNGET 3 ANDRE VIRKSOMHEDER, HVOR DEN
ENE “BITBUCKET” BLEV SOLGT I 2010 TIL DET AUSTRALSKE SELSKAB ATLASSIAN.
JEG GLÆDER MIG TIL AT DELE VORES TANKER OM MARKETING-INNOVATION, OG HÅBER DU
BLIVER INSPIRERET, OG FÅR NOGLE NYE PERSEKTIVER MED PÅ VEJEN.
KÆRLIG HILSEN
NICOLAI ELMQVIST
CEO & PARTNER
+29 44 41 08
ne@konstellation.dk
dk.linkedin.com/in/elmqvist/
Wanna play?
2
5. MED MARKETING-INNOVATION SKABER VI PRODUKTER,
SERVICES ELLER OPLEVELSER DER ANVENDER TEKNOLOGI
OG MEDIER PÅ EN NY OG OVERRASKENDE MÅDE.
Wanna play?
5
6. DET ER ET ALTERNATIV TIL DEN NORMALE
MARKEDSFØRING, OG FUNGERER SOM ET ADD-ON
MAN KAN OPNÅ STÆRKE RESULTATER MED.
VI SKAL BRUGE MARKETING-INNOVATION SOM EN
SALTVANDSINSPRØJTNING, DER FLYTTER OS
HURTIGERE MOD VORES MÅL.
Wanna play?
6
7. MARKETING-INNOVATION STØTTER OP OM VORES
KERNEFORRETNING, OG BYGGER OVENPÅ DET, VI
ALLEREDE TJENER VORES PENGE PÅ.
DVS. DET ER IKKE SOM UDGANGSPUNKT ET NYT
FORRETNINGSOMRÅDE, MEN ET MARKETING INITIATIV
DER KAN BLIVE TIL MERE, HVIS VI ER DYGTIGE.
Wanna play?
7
9. HVILKEN VÆRDI SKABER
MARKETING INNOVATION
FOR DINE KUNDER?
Oplevelse
Sweet spot
Nye og spændende oplevelser
Services som gør vores hverdag lettere
Nye smarte produkter / værktøjer
Produkt
Service
Wanna play?
9
10. HVILKEN VÆRDI SKABER
MARKETING-INNOVATION
FOR DIT BRAND?
Leads / nye kunder
Bundlinje
Konkurrencefordele
Dynamik og kant
Kundeloyalitet
Helt ny service, produkt
eller forretningsområde
Wanna play?
10
11. 3 EKSEMPLER
TILTRÆK NYE KUNDER
DANSKE BANKS MOBILEPAY ER ET GODT EKSEMPEL PÅ EN SERVICE, DER HAR GJORT DET NEMMERE FOR FOLK
AT OVERFØRE PENGE - OGSÅ SELVOM DE IKKE ER KUNDER I BANKEN. I DET HELE TAGET HAR DANSKE BANK
VIST, AT DE SÆTTER NYE STANDARDER INDENFOR DIGITALE SERVICE PRODUKTER, OG LEVERER DEN ENE
STÆRKE LØSNING EFTER DEN ANDEN. DET ER NEW STANDARDS!
SOCIAL VALUTA FOR DONATIONER
LIKES TIL DONATIONER ER EN SOCIAL DONATIONSPLATFORM, DER IKKE BLOT GØR DET MULIGT FOR BRUGERNE
AT DONERE PENGE TIL ET GODT FORMÅL, MEN SAMTIDIG SØRGER FOR, AT ALLE ENS FACEBOOKVENNER KAN
HJÆLPE MED. PÅ DEN MÅDE GIVER DET SOCIAL VALUTA FOR BRUGEREN, OG PENGE SAMT AWARENESS TIL MSF.
SE CASE-VIDEOEN HER: http://vimeo.com/61092852
VIND EN NY MÅLGRUPPE
FRIDGE RAIDERS (CHIPS BRAND) LAVEDE EN KAMPAGNE HENVENDT TIL EN SPECIFIK MÅLGRUPPE, NEMLIG
GAMERS. VIA CO-CREATION AKTIVEREDE DE MÅLGRUPPEN TIL AT UDVIKLE EN SPIL-HJELM, SOM GJORDE DET
MULIGT AT SNACKE UDEN BRUG AF HÆNDER. DET VAR EN KÆMPE SUCCES, OG BRUGERNE VILLE
EFTERFØLGENDE GERNE HAVE HJELMEN I PRODUKTION.
SE CASE-VIDEOEN HER: http://vimeo.com/67875725
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11
12. Marketing-innovation
VS
Produktudvikling
DER VIL HELT SIKKERT VÆRE GRÅZONER, MEN SOM UDGANGSPUNKT
STØTTER MARKETING-INNVOVATION KERNEFORRETNINGEN, OG KAN
MÅSKE BLIVE ET NYT FORRETNINGSOMRÅDE, HVIS DET GÅR GODT.
HEREFTER OVERGÅR DET TIL AT VÆRE PRODUKTUDVIKLING.
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12
14. BILLEDE MED PRODUTKER
NIKE+
FRA MARKETING-INNOVATION TIL PRODUKTUDVIKLING
NIKE+ ER ET AF DE RIGTIG GODE EKSEMPLER, HVOR EN MARKETING ØVELSE HAR MEDFØRT ADSKILLIGE
PRODUKTLANCERINGER AF DIGITALE LØSNINGER, DER STØTTER DERES KERNEFORRETNING.
DET STARTEDE MED ET GRATIS COMMUNITY, SOM STILLE OG ROLIGT TILFØJEDE EKSTRA PRODUKTER OG
HERMED NYE DIMENSIONER TIL DET AT DYRKE SPORT. I BEGYNDELSEN VAR DET LØB, MEN MED SIDSTE ÅRS
LANCERING AF NIKE FUEL BAND FIK DE PLUDSELIG FAT I MERE ELLER MINDRE ALLE SPORSTGRÆNE. NIKE ER
ALTSÅ GÅET FRA AT LAVE EN MARKETING ØVELSE TIL AT HAVE ET REELT NYT FORRETNINGSOMRÅDE AF
DIGITALE PRODUKTER, DER STØTTER DERES KERNEFORRETNING.
MINE EGNE OPLEVELSER MED NIKE FUEL BAND ER, AT DET VIRKER MOTIVERENDE, OGSÅ SELVOM MAN IKKE
NÅR SINE MÅL HVER DAG. FX MED MIT MÅL PÅ 3000 POINT KRÆVER DET MIN. 30 MIN LØB OG EN GOD LANG
GÅTUR, HVIS RESTEN AF TIDEN BLIVER BRUGT I KONTORSTOLEN ELLER PÅ SOFAEN.
SE CASE-VIDEOEN OM NIKE FUEL BAND: http://www.youtube.com/watch?v=dG0vLFFtZDs
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14
16. RED TOMATO
MAN KAN KOMME LANGT FOR SELV SMÅ BUDGETTER, HVIS MAN TØR SPRINGE UD I DET. DET
BEVISER EN AF MINE FAVORITTER FRA SIDSTE ÅR. DENNE CASE ER FRA ET PIZZA JOINT I DUBAI,
SOM PÅ BEDSTE VIS FORMÅR AT SKABE VÆRDI FOR BRUGERNE OG BRANDET. OG SÅ KAN
LØSNINGEN OVENIKØBET NÆSTEN IKKE BLIVE MERE SIMPEL.
EN V.I.P. KØLESKABSMAGNET. MED ET ENKELT TRYK PÅ MAGNETTEN FÅR BRUGEREN PIZZA
LEVERET DIREKTE TIL DØREN.
MED ET BUDGET PÅ 9000 USD, ET ØGET SALG PÅ 500% OG MEDIA BUZZ FOR 8 MIO USD BEVISER
DENNE LILLE GIMMICK, AT DER ER STORE MULIGHEDER, HVIS MAN TØR TÆNKE I NYE BANER.
SE CASE-VIDEOEN HER: http://www.youtube.com/watch?v=-Y51eqhlnRY
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16
18. PROCES
DER FINDES IKKE EN ENTYDIG MÅDE AT ARBEJDE MED MARKETING-INNOVATION.
NEDENFOR ER ET BUD PÅ EN PROCES, SOM DELS GØR AT MAN HURTIGT HAR NOGET KONKRET, OG
DELS MINIMERE RISIKOEN FOR AT STÅ MED ET FÆRDIGT PRODUKT, SOM IKKE HELT GØR DET, MAN
HAVDE HÅBET PÅ.
Formål
Innovationsproces
Prototyping
Pre-launch
Produktion
Launch
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18
19. HVAD VIL VI OPNÅ?
TAG STILLING TIL HVAD MARKETING-INNOVATION SKAL GØRE FOR DIN VIRKSOMHED. DET SKAL
VÆRE MED TIL AT SÆTTE RAMMEN FOR IDEEN. HOLD DOG MULIGHEDERNE ÅBNE FOR ANDRE TING,
DA DER KAN OPSTÅ IDEER UNDERVEJS I PROCESSEN, SOM GØR AT DU FÅR ENDNU MERE UD AF DIN
INVESTERING.
Leads / nye kunder
Bundlinje
Konkurrencefordele
Dynamik og kant
Kundeloyalitet
Helt ny service, produkt
eller forretningsområde
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19
20. HVAD VIL VI INVESTERE?
MAN KOMMER IKKE UDEN OM, AT DET KRÆVER EN INVESTERING AT KASTE SIG UD I MARKETINGINNOVATION. RESERVER ET BELØB TIL EKSPERIMENTER. COCA COLA HAR ET 70 / 20 / 10 PRINCIP,
HVOR 70 % GÅR TIL BREAD AND BUTTER, DER ER MÅLRETTET DEN BREDE MASSE, 20 % TIL DET
SOM BLIVER MORGENDAGENS BREAD AND BUTTER, OG 10% SOM ER DIREKTE UDFORSKNING. FOR
DE SIDSTE 10% KAN DER VÆRE BÅDE SUCCESSER OG FIASKOER, MEN VIGTIGST ER, AT MAN LÆRER
AF BEGGE DELE.
COCA COLA CONTENT 2020 PART 1 & 2: http://www.youtube.com/watch?v=G1P3r2EsAos
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20
21. ER ORGANISATIONEN PARAT?
NÅR DU HAR ET BUDGET, SKAL DU SELVFØLGELIG OGSÅ VÆRE SIKKER PÅ, AT DIN ORGANISATION
STØTTER DIG. HER ER DET VIGTIGT, AT DU HAR DE RESSOURCER, SOM ER NØDVENDIGE FOR AT
KOMME I MÅL. MÅSKE LIGGER IT OG SALG INDE MED EN MASSE BRUGBAR DATA, MÅSKE HAR R&D
ALLEREDE GANG I LIGNENDE PROJEKTER ELLER ANDRE VÆRDIFULDE UDVIKLINGSRESSOURCER.
DERUDOVER ER DET VIGTIGT, AT LEDELSEN FORSTÅR, HVAD DET ER I SOM VIRKSOMHED, ER VED AT
KASTE JER UD I. HVIS DET GÅR GODT, ENDER I MÅSKE MED AT SKULLE TIL AT ETABLERE ET NYT
FORRETNINGSOMRÅDE.
I STØRRE VIRKSOMHEDER, MED ET GLOBALT PERSPEKTIV, KAN DER OGSÅ VÆRE LOKALE
MARKEDER, SOM MÅSKE KAN FØDE IND MED RESSOURCER. MEN HUSK PÅ EN TING: TEKNOLOGI
BLIVER MEGET HURTIGT FORÆLDET, SÅ HVIS DET KRÆVER EN VERDENSTOUR FOR AT FINDE PENGE
TIL AT UDKOMME, RISIKERER DU, AT ANDRE KOMMER DIG I FORKØBET, ELLER AT IDEEN ER
OUTDATET FØR DET LYKKES AT FÅ DEN FINANSIERET.
Ledelsen
Salg
IT
Lokalt marked
Marketing
R&D
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21
22. EXPLORE!
THINK WHITELABEL
HVIS DU HAR EN MARKETING BAGGRUND, OG HAR LAVET ANNONCER OG REKLAMEFILM I MANGE ÅR, KOMMER DET HER TIL AT
FØLES MEGET GRÆNSEOVERSKRIDENDE. NÅR MAN ARBEJDER MED MARKETING-INNOVATION, ER DET BEDSTE
UDGANGSPUNKT AT GLEMME ALT OM BRANDETS DNA, IMAGE PARAMETRE OG ANDRE TING SOM KAN FORSTYRE PROCESSEN
VED I STEDET AT FUNGERE SOM ET FILTER, DER SORTERER NYE OG MÅSKE DE BEDSTE IDEER FRA. TÆNK DET SOM OM DET VAR
EN WHITELABEL LØSNING. MARKETING-INNOVATION ER MEGET SJÆLDENT NOGET, SOM PASSER TIL ET SPECIFIKT BRAND I
FORHOLD TIL DEN VÆRDI, DET SKABER FOR FORBRUGEREN. DEN GODE NYHED ER AT STORYTELLING-LAGET, SAGTENS KAN
TILFØRES EFTERFØLGENDE.
KIG ÅBENT PÅ TEKNOLOGIER, UNDERSØG HVILKE BEHOV VI KAN LØSE FOR FORBRUGERNE, I FORHOLD TIL DET VI GERNE VIL
OPNÅ, OG TÆNK DET SOM EN MEGET ÅBEN PROCES.
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22
23. LABS - INNOVATIONSDRIVER
INNOVATION KAN OPSTÅ PÅ MANGE MÅDER, OG VIL VÆRE FORSKELLIGT FRA VIRKSOMHED TIL VIRKSOMHED. I
KONSTELLATION HAR VI ET FORUM, DER HEDDER LABS -VI KAN OGSÅ KALDE DET BUREAUETS R&D. 10% AF VORES
TID BLIVER BRUGT HER. ENTEN SAMMEN MED KUNDER ELLER FOR OS SELV. VI MENER, DET ER AFGØRENDE FOR
BUREAUER AT HAVE SÅDAN ET FORUM FOR AT KUNNE OPRETHOLDE DEN NØDVENDIGE KNOW-HOW. HERMED
BLIVER DET LETTERE, AT GENNEMSKUE HVAD DER ER MULIGT, OG FINDE FREM TIL NYE MÅDER AT BENYTTE
TEKNOLOGI OG MEDIER PÅ.
DET DER KOMMER UD AF LABS, ER DERFOR INNOVATIVE IDEER, SOM I NOGLE TILFÆLDE ENDER MED AT BLIVE
PROJEKTER, OG ANDRE GANGE BLOT ER VIGTIG LÆRING. ET EKSEMPEL PÅ EN IDE, SOM ER SPRUNGET UD AF LABS,
ER TANKEN OM AT LAVE EN GLOBAL STRAFFESPARKSKONKURRENCE I REAL TIME. DVS. AT MAN KAN STÅ I LONDON
OG SPARKE STRAFFE MOD EN PERSON I TOKYO.
IDEEN BLEV ILLUSTRET GENNEM EN CASE-VIDEO, OG DER BLEV UDVIKLET EN PROTOTYPE, DER VISER, AT DET KAN
LADE SIG GØRE. EFTERFØLGENDE HAR KONSTELLATION AFHOLDT MØDER MED STORE BRANDS OM IDEEN.
SE VIDEOERNE HER:
KONCEPT: http://vimeo.com/48062146
PROOF OF CONCEPT: http://vimeo.com/48062175
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23
24. FORBRUGEREN
TAG UD, OG TAL MED DEN MÅLGRUPPE DU HENVENDER DIG TIL.
FORSTÅ HVORDAN DE INTERAGERE MED HINANDEN, OG HVILKE
MEDIER DE BRUGER. DET ER OFTE HER, DE STORE INDSIGTER LIGGER.
IKKE PÅ KONTORET ELLER I MØDELOKALET.
TÆNK PÅ AT DET HANDLER OM AT GØRE DERES HVERDAG FEDERE,
OG FIND UD AF OM NETOP DE IDEER DU HAR, TÆNDER DEM. HVIS DE
KAN SE VÆRDIEN, ER DU PÅ RETTE SPOR.
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24
25. BUDDY CUP - FAIL!
DETTE ER ET EKSEMPEL, HVOR PRÆMISSEN ER MISFORSTÅET TOTALT.
HER HAR BEGEJSTRINGEN FOR TEKNOLOGIEN OVERTAGET VÆRDIEN
FOR FORBRUGEREN.
BUDWEISER LANCEREDE BUDDY CUP - EN INTERAKTIV ØLKOP DER
CONNECTER BARGÆSTER MED HINANDEN VIA FACEBOOK.
FOR DET FØRSTE GIDER FOLK IKKE AT DRIKKE ØL AF KOPPER, OG FOR
DET ANDET SKÅLER MAN TYPISK MED FOLK, MAN ALLEREDE ER VENNER
MED. DERUDOVER ER DET MEGA BESVÆRLIGT AT OPRETTE SIG, OG SÅ
HAR MAN HELLER IKKE UMIDDELBART LYST TIL AT BLIVE VENNER MED
TILFÆLDIGE PÅ EN BAR. ADWEEK VAR DA OGSÅ MEGET KORT FOR
HOVEDET I DERES EVALUERING.
SE CASE-VIDEO: http://www.youtube.com/watch?v=PSwmVxHEFkM
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25
26. KEEP IT
SIMPLE
DET SKAL VÆRE INTUITIVT OG NEMT AT GÅ TIL. VI KAN IKKE FORVENTE, AT FOLK GIDER AT
BRUGE EN MASSE TID PÅ NOGET, DE IKKE VED, HVAD ER. KOMPLEKSITETEN KAN SAGTENS
LIGGE BAG LINJERNE, MEN DET DER MØDER FOLK, SKAL INSTANT GIVE VÆRDI OG VÆRE NEMT
AT AFKODE.
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26
27. MATCHER DET
POSITIONEN
NÅR VI HAR IDEEN, ER DET VIGTIGT AT VI FÅR DEN TIL AT HÆNGE SAMMEN MED VORES
BRAND. DEN GODE NYHED ER, AT DET FAKTISK ER MULIGT, OG MAN KAN SAGTENS LIGGE
ET BRANDINGLAG PÅ TOPPEN AF, DET VI HAR OPFUNDET.
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27
28. PROTOTYPE
FØR VI VÆLGER AT GÅ VIDERE MED VORES IDE, ER DET VIGTIGT, AT VI
EFTERPRØVER VORES LØSNING, OG BYGGER EN PROTOTYPE DER ILLUSTRERER,
HVORDAN VORES PRODUKT KOMMER TIL AT VIRKE. I DENNE PROCES FÅR VI OGSÅ
MULIGHED FOR AT FORFINE IDEEN YDERLIGERE, OG SIKRER AT DET VI GERNE VIL,
RENT FAKTISK KAN LADE SIG GØRE.
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28
29. INNOVATION ER
MARKEDSFØRING
DU HAR LIGE LAVET EN OPFINDELSE, OG DEN GODE NYHED ER,
AT DET I SIG SELV ER EN NYHED. DET BETYDER OGSÅ, AT DER ER
RIGTIG MANGE, DER GERNE VIL SKRIVE OM DET. INNOVATION ER
MARKEDSFØRING OG GRATIS OMTALE. HVIS VI SAMTIDIG ER
RIGTIG KREATIVE, KAN VI MÅSKE VINDE AWARDS, HVILKET
BETYDER, AT VI KAN FÅ ENDNU MERE OMTALE.
SELVOM VI ENDNU IKKE HAR ET REELT PRODUKT, KAN VI
FAKTISK GODT TAGE EJERSKABET OG LAVE EN PRÆLANCERING,
SOM KAN SKABE EN MASSE BUZZ. DET ER SAMTIDIG OGSÅ EN
GYLDEN MULIGHED FOR AT FINDE UD AF OM DER
OVERHOVEDET ER ET MARKED FOR AT GÅ VIDERE PÅ, OG OM VI
KAN SKABE DEN ØNSKEDE HYPE.
OWN MEDIA
EARNED MEDIA
AWARDS
ET AF DE BRANDS DER HAR VÆRET RIGTIG GODE ER HEINEKEN,
SOM SIDSTE ÅR LANCEREDE 4 MARKETING-INNOVATIONER PÅ
DENNE MÅDE.
SE VIDEO: http://www.youtube.com/watch?v=LcLjfN6kxN0
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29
30. FAIL FASTER
DINE KUNDER HJÆLPER DIG
HVIS DU BESLUTTER DIG FOR AT ARBEJDE VIDERE OG UDKOMME MED ET REELT
PRODUKT, BEHØVER DU IKKE NØDVENDIGVIS AT SENDE DET HELE PÅ GADEN PÅ
EN GANG. DER SKAL VÆRE PLADS TIL AT FEJLE, OG DER SKAL VÆRE PLADS TIL
AT INVITERE KUNDERNE MED INDENFOR, OG FÅ DEM TIL AT HJÆLPE MED AT
SKABE PRODUKTET.
DEN GODE NYHED ER, AT HVIS VI HAR SKABT NOGET, SOM DE I FORVEJEN IKKE
KAN UNDVÆRE, SÅ KAN VI FÅ DEM TIL AT BRUGE RIGTIG MEGET TID PÅ KOMME
MED FORSLAG TIL FORBEDRINGER OG NYE FEATURES.
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30
32. KREATIVE TØMMERMÆND
MEN.... NÅR MAN NU HAR VÆRET ENORMT KREATIV OG SUCCEEN
HAR VÆRET OVERVÆLDENDE, SÅ KAN MAN GODT BLIVE RAMT AF
TØMMERMÆND. FOR HVAD NU? HVORDAN SKABER VI DEN NÆSTE
STORE SUCCES?
SVARET PÅ DET ER NATURLIGVIS IKKE SIMPELT, MEN DER FINDES
HELDIGVIS MULIGHEDER, SOM MÅSKE KAN HJÆLPE EN PÅ RETTE
VEJ.
MEN HVAD NU?
KIG STEDER, HVOR DU NORMALT IKKE SER HEN. INVITER EN
HÅNDFULD INGENIØRER IND I DIN MARKETINGAFDELING, OPSØG
STARTUP COMMUNITIES OG LYT TIL DERES IDEER, HOST ÅBNE
INNOVATIONSSESSIONS MV. MULIGHEDERNE ER MANGE, DET
KRÆVER BLOT, AT DU TØR TILFØJE NYE DIMENSIONER TIL
FESTEN.
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32
33. JUST DO IT!
GET OFF YOUR ARSE AND CHANGE THE WORLD
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33
34. 5 TING DU SKAL TAGE MED
‣
‣
‣
‣
‣
AFSÆT ET BUDGET TIL EKSPERIMENTER
FIND DE RIGTIGE FOLK
TAG EJERSKABET SÅ HURTIGT SOM MULIGT
UDKOM NÅR IDEEN ER DER
FAIL FASTER OG INVOLVER KUNDERNE
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34
35. TAK
NICOLAI ELMQVIST
CEO & PARTNER I KONSTELLATION APS
+29 44 41 08
ne@konstellation.dk
http://www.konstellation.dk
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35