SlideShare a Scribd company logo
InnovationSpeeder
Lean to commercial breakthroughs
To make innovation commercialization process
focused, fast and efficient.
To maximize customer value of a solution being
commercialized.
To foster business formation to complete an
innovation.
Goals of the InnovationSpeeder
1
2
3
InnovationSpeeder Approach
We see innovation as a path in which multiple activities,
knowledge and skills has to complement each others.
In order to accomplish this, our way is to develop all elements of
innovation simultaneously – customership, business, user
experience and product and service solutions.
We utilize best proofed methods and practices available. We have
also done development of our own methods to become one of the
leading experts in the field.
Every innovation is unique, we are happy to help You succeed with
Your innovation!
To whom?
Innovation driven start-ups and corporations
Business collaborations and commercializing ecosystems
Joint programs having commercialization targets
Research institutes and innovators with commercialization motives
A
B
C
D
User
focus
Supporting commercialization in all innovation development phases
Customer
focus
Business
focus
Commercialization Planning and Management
Value Added Design based concepting
InnovationSpeeder Service Areas
Our services are developed to match different phases
of innovation development process.
We can take responsibility of a specific process or
complement your skills to guarantee successful
innovation development.
Services are always tailored to meet the demands of
Your innovation process.
Our Services
!
!
!
Concept Search
Looking for application areas for a technology
ConceptCrystallizer
From an innovation seed to a commercial solution
CustomerStart
Concept assesment by real customers
MarketAssesment
Estimating markets in a demanding innovation context
To Start
CustomerDeveloper
Searching for and developing new customer models
ServiceMap
Solutions defined and illustrated as service experience
ValueAdd Design
A unique framework ensuring customer value formation
BusinessModel
New businesses developed in a holistic way
To Continue
Commercialization Campaigns
Purposeful actions already during a development phase
ValueAdd Piloting
Commercially intensified development during piloting
BusinessPath
Finding or refinding the way to business success
Further Boost
About InnovationSpeeder
InnovationSpeeder is a network of expert companies.The founders of the
network are Jarmo Markula, specialist in business & customer
development and Vesa Jääskö, specialist in user&customer centered
concept development.
The services have evolved based on practical experiences gathered
during five years that the network has been in operation.
We have worked as a partner in innovation commercialization at Digile
Co (one of the so called SHOK research companies in Finland).
Besides numerous company led projects we have been active in
commercialization projects taking place at innovation promoters like
Finnish Foundation for Inventions, Tekes/TULI, Forum Virium and Diges.
Our international network in
user&customer based innovation
development
Please contact!
Tosikiito
Jarmo Markula, +358 50 5724 871
jarmo@tosikiito.com
Vesavisio
Vesa Jääskö, +358 50 5311 206
vesa@vesavisio.com

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InnovationSpeeder

  • 2. To make innovation commercialization process focused, fast and efficient. To maximize customer value of a solution being commercialized. To foster business formation to complete an innovation. Goals of the InnovationSpeeder 1 2 3
  • 3. InnovationSpeeder Approach We see innovation as a path in which multiple activities, knowledge and skills has to complement each others. In order to accomplish this, our way is to develop all elements of innovation simultaneously – customership, business, user experience and product and service solutions. We utilize best proofed methods and practices available. We have also done development of our own methods to become one of the leading experts in the field. Every innovation is unique, we are happy to help You succeed with Your innovation!
  • 4. To whom? Innovation driven start-ups and corporations Business collaborations and commercializing ecosystems Joint programs having commercialization targets Research institutes and innovators with commercialization motives A B C D
  • 5. User focus Supporting commercialization in all innovation development phases Customer focus Business focus Commercialization Planning and Management Value Added Design based concepting InnovationSpeeder Service Areas
  • 6. Our services are developed to match different phases of innovation development process. We can take responsibility of a specific process or complement your skills to guarantee successful innovation development. Services are always tailored to meet the demands of Your innovation process. Our Services ! ! !
  • 7. Concept Search Looking for application areas for a technology ConceptCrystallizer From an innovation seed to a commercial solution CustomerStart Concept assesment by real customers MarketAssesment Estimating markets in a demanding innovation context To Start
  • 8. CustomerDeveloper Searching for and developing new customer models ServiceMap Solutions defined and illustrated as service experience ValueAdd Design A unique framework ensuring customer value formation BusinessModel New businesses developed in a holistic way To Continue
  • 9. Commercialization Campaigns Purposeful actions already during a development phase ValueAdd Piloting Commercially intensified development during piloting BusinessPath Finding or refinding the way to business success Further Boost
  • 10. About InnovationSpeeder InnovationSpeeder is a network of expert companies.The founders of the network are Jarmo Markula, specialist in business & customer development and Vesa Jääskö, specialist in user&customer centered concept development. The services have evolved based on practical experiences gathered during five years that the network has been in operation. We have worked as a partner in innovation commercialization at Digile Co (one of the so called SHOK research companies in Finland). Besides numerous company led projects we have been active in commercialization projects taking place at innovation promoters like Finnish Foundation for Inventions, Tekes/TULI, Forum Virium and Diges.
  • 11. Our international network in user&customer based innovation development
  • 12. Please contact! Tosikiito Jarmo Markula, +358 50 5724 871 jarmo@tosikiito.com Vesavisio Vesa Jääskö, +358 50 5311 206 vesa@vesavisio.com