This presentation discusses creating an innovative and sustainable brand experience. It examines how brands have evolved over time to focus more on experience. The presentation measures brand strength using internal factors like clarity, commitment, protection, and responsiveness, and external factors like relevance, differentiation, consistency, understanding, and presence. It emphasizes defining the brand in explicit terms and expressing the brand internally and externally. The presentation also discusses discovering an innovative ecosystem, aligning brand and business strategy, disrupting through emotions, and activating an amazing customer experience journey.
If you want to keep up with the market pace, you need to learn to innovate at every step. Therefore, business model innovation involves the use of new technologies, different processes, unique ideas, and futuristic products.
To know more details, visit us at : https://mitidinnovation.com/recreation/why-is-business-model-innovation-important/
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...SSCG Consulting
On Thursday 30 July 2020, One Africa Network (OAN) live discussion webcast on Design Thinking and Innovation: Staying Ahead of the Curve to discuss and share thoughts, experiences, perspectives and solutions on innovative ways to transform for growth, design thinking application, new innovative way to problems solving and generating innovative ideas.
Panel speakers included:
- Dr Chloe Sharp - Marketing Director at Combine AI
- Alae Ismail - Innovation and Entrepreneurship Manager at Imperial College London
- Genevieve Leveille - Principal Founder and CEO of AgriLedger, Innovative Entrepreneur and 2019 FT Top 100 BAME in Technology in UK
- Nick Jankel - Founder and CEO of Switch On: The Transformational Leadership and Life Enterprise, Co-Founder and Chairperson, FutureMakers and Visiting Lecturer at Yale University, Sciences Po, UC Berkeley, LBS, Oxford University, UCL
- Dr William Murithi FHEA. - Lecturer in Entrepreneurship at De Montfort University
- Georgie Manly - Senior Innovation Consultant at Human Innovation
If you want to keep up with the market pace, you need to learn to innovate at every step. Therefore, business model innovation involves the use of new technologies, different processes, unique ideas, and futuristic products.
To know more details, visit us at : https://mitidinnovation.com/recreation/why-is-business-model-innovation-important/
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...SSCG Consulting
On Thursday 30 July 2020, One Africa Network (OAN) live discussion webcast on Design Thinking and Innovation: Staying Ahead of the Curve to discuss and share thoughts, experiences, perspectives and solutions on innovative ways to transform for growth, design thinking application, new innovative way to problems solving and generating innovative ideas.
Panel speakers included:
- Dr Chloe Sharp - Marketing Director at Combine AI
- Alae Ismail - Innovation and Entrepreneurship Manager at Imperial College London
- Genevieve Leveille - Principal Founder and CEO of AgriLedger, Innovative Entrepreneur and 2019 FT Top 100 BAME in Technology in UK
- Nick Jankel - Founder and CEO of Switch On: The Transformational Leadership and Life Enterprise, Co-Founder and Chairperson, FutureMakers and Visiting Lecturer at Yale University, Sciences Po, UC Berkeley, LBS, Oxford University, UCL
- Dr William Murithi FHEA. - Lecturer in Entrepreneurship at De Montfort University
- Georgie Manly - Senior Innovation Consultant at Human Innovation
If you want to become an entrepreneur then here are the top 6 innovative business ideas for newbie entrepreneurs.
To know more details, visit us at : https://mitidinnovation.com/recreation/great-innovative-business-ideas-for-newbie-entrepreneurs/
Mapping Innovation:
What is innovation and how do you leverage it?
Aleksey Narko presentation for Innovation Management class at WSB-NLU
Professor:dr Michał Jasieński
The Myth of Innovation - Strategies for Corporate SurvivalBenny Corvers
Mature organizations, confronted with their lack of innovative capabilities, readily turn to standard recipes. In an effort to create a quick fix, they blindly follow the core myths about innovation.
Creating a sustainable stratgegy for survival requires an integral approach though, one that looks beyond technological innovation and includes the systemic dimensions of the oranization's social fabric.
This presentation describes five tools to help align any innovation effort with strategic goals. Too often innovation isn't aligned with strategic goals and is often viewed as a failure as a result.
Our experience helping companies launch their innovation strategy has led us to believe that, to a great extent, one of the most important challenges facing companies that have started out on this journey is without doubt intelligent risk management.
If you want to become an entrepreneur then here are the top 6 innovative business ideas for newbie entrepreneurs.
To know more details, visit us at : https://mitidinnovation.com/recreation/great-innovative-business-ideas-for-newbie-entrepreneurs/
Mapping Innovation:
What is innovation and how do you leverage it?
Aleksey Narko presentation for Innovation Management class at WSB-NLU
Professor:dr Michał Jasieński
The Myth of Innovation - Strategies for Corporate SurvivalBenny Corvers
Mature organizations, confronted with their lack of innovative capabilities, readily turn to standard recipes. In an effort to create a quick fix, they blindly follow the core myths about innovation.
Creating a sustainable stratgegy for survival requires an integral approach though, one that looks beyond technological innovation and includes the systemic dimensions of the oranization's social fabric.
This presentation describes five tools to help align any innovation effort with strategic goals. Too often innovation isn't aligned with strategic goals and is often viewed as a failure as a result.
Our experience helping companies launch their innovation strategy has led us to believe that, to a great extent, one of the most important challenges facing companies that have started out on this journey is without doubt intelligent risk management.
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
Marketing jargon buster which includes definitions for the following:
• Strategy vs. Tactics
• Insight vs. Observation
• Product Proposition vs. Campaign Platform vs. Creative idea
• Brands & Branding
• Brand Identity vs. Look & Feel vs. Creative Vehicle
• Segmentation vs. Targeting
• Types of Segmentation vs. Types of Targeting
• Digital & Media terminology
Brand management with respective of CaburyPrateek Pawar
All of us are consumers. We consume things of daily use; we also consume and buy the products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods.
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
http://www.niccotan.com/2011/04/advertising-fundamentals.html
De La Salle University - Master of Marketing Communication Graduate Students presented a comprehensive report regarding the fundamentals of advertising.
Sustainability as a differentiating factor for brands and companiesInterbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in the World Textile Summit. Paula Oliveira from Interbrand London explored how companies can differentiate themselves from their competitors through their commitment to sustainability and build a unique identity that will attract customers.
Developed brand identity and creative strategy for Champions education programs that would relate to any child. An illustrated, generic Champ icon was created along with any interactive accessory the child could imagine; from skateboarders to safari searchers.
Explore the essentials of captivating your audience in "Content Customers Like to See from Brands They Follow." Discover authenticity, personalization, quality content, and social responsibility for brand success.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Brands are the worthiest assets of every business. Digital branding of an institution is meant to offer candidates more info, knowledge, coaching, and the right direction to their future career.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Creating an innovative brand experience
1.
2. LEARNING
PURPOSE
Deliver
Professional
Knowledge
- Data School
- Product School
Supporting Businesses Leveraging
Innovation & Technology
in solving poverty and its symptoms in Africa
PURPOSE
ACCELERATING AND
COMMERCIALIZING
INNOVATION
RESEARCH
&
SUSTAINABILITY
Drive
social-impact
products
addressing SDGs
ACCELERATION
Commercialize
& scale
high-impact
businesses
Accelerate
idea-to-
commercialization
curve
Support
initiatives that
enable govt
deliver services
to citizens
DIGITAL
PRODUCT
INCUBATION
CIVIC TECH
info@ekoinnovationhub.com
3. Creating an Innovative and
Sustainable Brand
Experience
A presentation by Mobolaji Caxton-Martins
4.
5. The prerogative of this presentation is to assess our current
brand marketing practice and open up our minds to the
innovation demanded by today’s generation and the future.
How do we begin to apply alternative thinking to our business
and ensure that we thrill, excite and empower our customers
in a sustainable manner?
9. o Where Brand Development is heavy and where it
is progressing, examine carefully the combination of
efforts that seem to be clicking and try to apply it
to other territories that are comparable.
o Study the past promotional and advertising history of
the brand, study the territory personally at
first hand – both dealers and consumers in order to
find out the trouble.
o After uncovering the weakness, develop a plan that
can be applied to this local sore spot. It is necessary, of
course, not simply to work out the plan but also to be
sure that the amount of money proposed can be
expected to produce results at a reasonable cost per
case.
13. We measure our brand strength both internally and externally using
standard global metrics
Clarity
Clarity internally about what the brand stands for and its
values, positioning and proposition. Clarity too about target
audiences, customer insights and drivers. Because so much
hinges on this, it is vital that these are articulated and shared
across the organization.
Commitment
Internal commitment to brand, and a belief
internally in the importance of brand.The
extent to which the brand receives support in
terms of time, influence, and investment.
Protection
How secure the brand is across a number of
dimensions: legal protection, proprietary
ingredients or design, scale or geographical
spread.
Responsiveness
The ability to respond to market changes.
challenges and opportunities. The brand should
have a sense of leadership internally and a desire
and ability to constantly evolve and renew itself.
INTERNAL
FACTORS
Authenticity
The brand is soundly based on an internal truth and
capability. It has a defined heritage and a well grounded
value set. It can deliver against the (high) expectations that
customers have of it.
Relevance
The fit with customer/consumer needs, desires, and
decision criteria across all relevant demographics
and geographies.
Differentiation
The degree to which customers/consumers
perceive the brand to have a differentiated
positioning distinctive from the competition.
Consistency
The degree to which a brand is experienced
without fail across all touch points or formats.
Presence
The degree to which a brand feels omnipresent
and is talked about positively by consumers,
customers and opinion formers in both traditional
and social media.
Understanding
The brand is not only recognised by customers, but there is also an in-
depth knowledge and understanding of its distinctive qualities and
characteristics (Where relevant, this will extend to consumer
understanding
of the company that owns the brand).
EXTERNAL
FACTORS
20. Show me your friends and I’ll tell you who
you are.
Dangerous Adventure Luxury and Prestige
21. Brand Innovation is the future
Virgin’s
CEO as
the brand
persona
Is Apple
just a
product or
an
experience?
Heineken’s
communication isn’t
restricted to any form
of media