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Powering collaborations
between large companies
and startups
for new competencies, models and products
Topi Järvinen, Antti Kosunen, Jari Pasanen
Nestholma Venture Accelerator
Confidential
Nestholma is a venture accelerator helping
startups and corporations to collaborate
• Industry-independent approach: focus on common
challenges and needs every startup has
• Proven and unique accelerator model: Nestholma has
build programs for many different types of companies
(Nordea, Microsoft, Nokia etc.).
• The program model combines active investments with
hands-on training and business development support
for startups
• Nestholma invests into the accelerator startups which
gives it a long-term interest in helping the companies to
succeed. Currently, more than 30 startups in portfolio.
Confidential2
Nestholma accelerates corporation with startups
to create scalable new businesses
• Nestholma has systematic and hands-on approach
to help startups or startup-like teams quickly
evaluate and refine big ideas into a customer-
centric and value-creating products
• With clear process, mentoring model and well-
defined tools that give measurable and customer
need-driven milestones for decisions along the
way
• Based on years of experience on new business and
product development as well as the latest thinking
on customer-focused business innovations
Confidential3
Based on tools and thinking by Eric Ries (”The Lean
Startup”), Steve Blank (”Customer Development”)
and Alex Osterwalder (”Business Model Canvas”)
and Ash Maury (“Lean Canvas”).
4
Smart Living Internet-of-Things MediaEduTech Secure cloud TelecomBanking
Luottamuksellinen5
PA R T N E R S H I P S
P R O D U C T S
L E A R N I N G
S P E E D
B R A N D I N G
V E N T U R I N G
Unused ideas
Building ecosystem
Faster go-to-market
Industry, customer and
strategic insight
Investments to startups
Innovative image
Validate interest
New ideas
Faster go-to-market
Startup way-of-working
Potential industry
disruptions
Funding
opportunities
Build reputation
12 from 170 startups
13 weeks, 50 events
validations
12 nationalities
11 investments
7
Nestholma helped us
to develop our startup
with a straightforward,
no-bullshit attitude,
leaving the decisions
to us but giving us the
necessary tools and
advice.
-Valtteri / Soundshade
Nestholma’s
clear and
effective
process gives
results fast
Model can be
customized based on
partner’s specific
needs
Confidential8
1 2 3 4 5 8 9 10 11 12
Startup day Mentor day Demo day
Main events
Mentoring
Every startup has at least one mentor from partner. Nestholma mentors also available as needed. Startups are
also engaged to provide peer2peer mentoring through-out the program.
Guest speakers
Themes and workshops
Building the team and the company
Getting funding and growing
Developing/validating ideas and business models
Understanding the market
Guests from other startups, technology companies, industry experts, etc.
LEARN DO PITCH
Marketing and selling
Understanding the customer
1. Pre-program activities 3. Accelerator Program2. Startup selection 4. Post-program activities
Define themes, goals and metrics
Workshop: Objective setting
workshop that ties the accelerator
to relevant strategic goals and/or
issues that the large company
wants to solve or work on together
with startups.
Effective model brings innovations and stronger brand image
Confidential9
Select startups
•Three qualification rounds (ranking,
interviews, pitching day)
•Selection week for top startups
•10-15 startups selected into in the
program after the selection week
•Funding available from Nestholma
Mentor and work with startups
•Every startup has at least one
mentor from partner companies
(meetings once a week, 30 min.
teleconf or f2f).
•Right to participate in events and
workshops
Pursue learnings and partnerships
•Follow-up w. questionnaire results
about impact, innovations etc.
•Workshop: Strategy impact of the
program
•Facilitation of post-program
cooperation with startups
Months
4-5 6-9 10-121-3
Program activities with the partner company
Startup Program launch
Announce Accelerator Program
with links to company’s strategic
initiatives and/or core messages
(eg., innovation, ecosystem building
etc.). Integrate with relevant
marketing campaigns.
Selection announcement
Re-enforce the message about the
company as the innovative market
leader. For example, interviews with
executives on innovation and the co-
op with startups.
Media outreach for the program
Highlight company’s innovative
approach with media coverage of
the ideas, startups and the
program.
Post-program outreach
Media outreach and targeted
campaigns that highlight the
concrete benefits customers will get
the startup cooperation.
PR and marketing activities with the partner company
Startup Program launch Selection announcement Media outreach for the program Media outreach for the program
Define themes, goals and metrics Select startups Mentor and work with startups Pursue learnings and partnerships
Confidential10
The Nestholma accelerator
program gave us a well-
defined and well-executed
model for startup
collaboration.
Cooperation with Nestholma was very valuable for
Yle. We want to be more open and collaborate
with others in the media market.
The goals we set for the program were met, and
we are better positioned to build the future
offerings and partnerships.
-Janne Yli-Äyhö, COO / Yleisradio
A-Team with global experience on developing innovations
Topi Järvinen – A digital business professional with
extensive background in building businesses and
developing, launching and marketing services.
Successfully launched over hundred digital services and
campaigns around the world in all digital platforms.
Antti Kosunen - Serial entrepreneur, Business Angel and
investor in Finland and Silicon Valley, ex-CEO of a stock
listed company, successful entrepreneur in software
and IPR/patent related businesses. More than 15 years
of experience in founding and managing companies.
Jari Pasanen - Seasoned executive in venture financing
and acceleration of innovative growth companies. Int’l
experienced executive in telecom. Board member,
Angel investor and Advisor for several innovative
startups.
Confidential11
Sami Heikkiniemi – 10+ years of experience
in developing science based startups.
Competences: simplifying, focusing,
operational management, finance and
coaching.
Daniel Collado-Ruiz - A strong track record
in innovations and sustainability in practice
and academic research (10 years
experience researching at Universitat
Politècnica de València). Business-oriented
and pragmatic approach to public speaking,
training and consulting.
Contact
Topi Järvinen
+358 40 754 3131
topi.jarvinen@nestholma.com
Antti Kosunen
+358 400 850 200
antti.kosunen@nestholma.com
Jari Pasanen
+358 50 550 0895
jari.pasanen@nestholma.com
http://www.nestholma.com

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Nestholma Venture Accelerator_intro 2016-09-26

  • 1. Powering collaborations between large companies and startups for new competencies, models and products Topi Järvinen, Antti Kosunen, Jari Pasanen Nestholma Venture Accelerator Confidential
  • 2. Nestholma is a venture accelerator helping startups and corporations to collaborate • Industry-independent approach: focus on common challenges and needs every startup has • Proven and unique accelerator model: Nestholma has build programs for many different types of companies (Nordea, Microsoft, Nokia etc.). • The program model combines active investments with hands-on training and business development support for startups • Nestholma invests into the accelerator startups which gives it a long-term interest in helping the companies to succeed. Currently, more than 30 startups in portfolio. Confidential2
  • 3. Nestholma accelerates corporation with startups to create scalable new businesses • Nestholma has systematic and hands-on approach to help startups or startup-like teams quickly evaluate and refine big ideas into a customer- centric and value-creating products • With clear process, mentoring model and well- defined tools that give measurable and customer need-driven milestones for decisions along the way • Based on years of experience on new business and product development as well as the latest thinking on customer-focused business innovations Confidential3 Based on tools and thinking by Eric Ries (”The Lean Startup”), Steve Blank (”Customer Development”) and Alex Osterwalder (”Business Model Canvas”) and Ash Maury (“Lean Canvas”).
  • 4. 4 Smart Living Internet-of-Things MediaEduTech Secure cloud TelecomBanking
  • 5. Luottamuksellinen5 PA R T N E R S H I P S P R O D U C T S L E A R N I N G S P E E D B R A N D I N G V E N T U R I N G Unused ideas Building ecosystem Faster go-to-market Industry, customer and strategic insight Investments to startups Innovative image Validate interest New ideas Faster go-to-market Startup way-of-working Potential industry disruptions Funding opportunities Build reputation
  • 6. 12 from 170 startups 13 weeks, 50 events validations 12 nationalities 11 investments
  • 7. 7 Nestholma helped us to develop our startup with a straightforward, no-bullshit attitude, leaving the decisions to us but giving us the necessary tools and advice. -Valtteri / Soundshade
  • 8. Nestholma’s clear and effective process gives results fast Model can be customized based on partner’s specific needs Confidential8 1 2 3 4 5 8 9 10 11 12 Startup day Mentor day Demo day Main events Mentoring Every startup has at least one mentor from partner. Nestholma mentors also available as needed. Startups are also engaged to provide peer2peer mentoring through-out the program. Guest speakers Themes and workshops Building the team and the company Getting funding and growing Developing/validating ideas and business models Understanding the market Guests from other startups, technology companies, industry experts, etc. LEARN DO PITCH Marketing and selling Understanding the customer
  • 9. 1. Pre-program activities 3. Accelerator Program2. Startup selection 4. Post-program activities Define themes, goals and metrics Workshop: Objective setting workshop that ties the accelerator to relevant strategic goals and/or issues that the large company wants to solve or work on together with startups. Effective model brings innovations and stronger brand image Confidential9 Select startups •Three qualification rounds (ranking, interviews, pitching day) •Selection week for top startups •10-15 startups selected into in the program after the selection week •Funding available from Nestholma Mentor and work with startups •Every startup has at least one mentor from partner companies (meetings once a week, 30 min. teleconf or f2f). •Right to participate in events and workshops Pursue learnings and partnerships •Follow-up w. questionnaire results about impact, innovations etc. •Workshop: Strategy impact of the program •Facilitation of post-program cooperation with startups Months 4-5 6-9 10-121-3 Program activities with the partner company Startup Program launch Announce Accelerator Program with links to company’s strategic initiatives and/or core messages (eg., innovation, ecosystem building etc.). Integrate with relevant marketing campaigns. Selection announcement Re-enforce the message about the company as the innovative market leader. For example, interviews with executives on innovation and the co- op with startups. Media outreach for the program Highlight company’s innovative approach with media coverage of the ideas, startups and the program. Post-program outreach Media outreach and targeted campaigns that highlight the concrete benefits customers will get the startup cooperation. PR and marketing activities with the partner company Startup Program launch Selection announcement Media outreach for the program Media outreach for the program Define themes, goals and metrics Select startups Mentor and work with startups Pursue learnings and partnerships
  • 10. Confidential10 The Nestholma accelerator program gave us a well- defined and well-executed model for startup collaboration. Cooperation with Nestholma was very valuable for Yle. We want to be more open and collaborate with others in the media market. The goals we set for the program were met, and we are better positioned to build the future offerings and partnerships. -Janne Yli-Äyhö, COO / Yleisradio
  • 11. A-Team with global experience on developing innovations Topi Järvinen – A digital business professional with extensive background in building businesses and developing, launching and marketing services. Successfully launched over hundred digital services and campaigns around the world in all digital platforms. Antti Kosunen - Serial entrepreneur, Business Angel and investor in Finland and Silicon Valley, ex-CEO of a stock listed company, successful entrepreneur in software and IPR/patent related businesses. More than 15 years of experience in founding and managing companies. Jari Pasanen - Seasoned executive in venture financing and acceleration of innovative growth companies. Int’l experienced executive in telecom. Board member, Angel investor and Advisor for several innovative startups. Confidential11 Sami Heikkiniemi – 10+ years of experience in developing science based startups. Competences: simplifying, focusing, operational management, finance and coaching. Daniel Collado-Ruiz - A strong track record in innovations and sustainability in practice and academic research (10 years experience researching at Universitat Politècnica de València). Business-oriented and pragmatic approach to public speaking, training and consulting.
  • 12. Contact Topi Järvinen +358 40 754 3131 topi.jarvinen@nestholma.com Antti Kosunen +358 400 850 200 antti.kosunen@nestholma.com Jari Pasanen +358 50 550 0895 jari.pasanen@nestholma.com http://www.nestholma.com