The document discusses a presentation on new product development. It defines a new product as a good, service, or idea perceived as new by customers, citing Philip Kotler as the source. It then indicates that the new product development process includes all steps required to bring a product from concept to availability in the market.

1. ROLL: 972, SECTION: C,
5TH SEMESTER, BBA PROFESSIONAL,
DHAKA COMMERCE COLLEGE
ABDUL KHALEQUE

2. PRESENTATION
TOPIC:
NEW PRODUCT & THE PROCESS OF NEW PRODUCT
DEVELOPMENT

3. W H A T I S N E W P R O D U C T ?
“New product is a goods, a
service or an idea that is
perceived by some potential
customers as new.”
P H I L I P K O T L E R
FATHER OF MODERN MARKETING

4. PRODUCT
DEVELOPMENT
PROCESS
The new product development
process encompasses all steps
needed to take a product from
concept to market availability.