Integrated Marketing Solutions is a marketing consultancy firm that has been operating for over 20 years in Egypt. It provides strategic planning, research, and marketing consultancy services through distinct business units. The firm has helped over 200 clients across 15+ industries expand in Egypt and internationally. It aims to be a respected source of business expertise and help organizations achieve their objectives through strategic thinking, integrated solutions, and knowledge sharing.

1. INTEGRATED MARKETING SOLUTIONS

2. DISTINGUISHED
PROFESSIONALS
15 + DIFFERENT
INDUSTRIES
200 +
SUCCESS
STORIES
DIVERSE
PRODUCTS
GROUPS
20+ YEARS
THINKING WITH YOU

3. With 20+ years of success, Integrated
Marketing Solutions has become the gateway
to the Egyptian market and the mentor for
Egyptian firms planning to expand
internationally

4. INDEX
05 06 07 08 09 10 12 16 17 21
About Vision Mission Values History OurPromise Services Separator Management Partners In Success
• Strategic Planning & Business Re-engineering
• Research Consultancy
• Marketing Consultancy

5. ABOUTINTEGRATED MARKETING SOLUTIONS
Integrated Marketing Solutions, IMS, provides world-class consultancy
through its three business units:
Strategic Planning & Business Re-engineering
Research Consultancy
Marketing Consultancy
We coach clients to drive growth through marketing strategy and planning,
ongoing marketing support, marketing research, strategic brand management, pricing
strategy as well as mystery shopping and price audit.
In addition we are well known for our flagship solutions in Corporate
Strategy, business planning, and feasibility studies.

6. VISION
To be the prime, respected source of business
expertise for organizations seeking
to realize the full potential of their
resources and markets

7. MISSION
To help business organizations achieve their
shareholders’ objectives, attract and retain talents,
leverage their core competencies,
develop sustainable competitive advantages,
and contribute to their economies

8. VALUES
INTEGRITY RESPECT
TEAM
WORK
PASSION DISCIPLINE LEARNING
Having the client
in the room will
not change
anything we say
or do
Our respect for
ourselves, our
respect for each
other and our
respect
for our client is
one
It is amazing how
much more can
be achieved
when nobody
cares who takes
the credit
Passion is what
makes us go the
extra mile, which
is why we are a
mile ahead
Commitment to
delivering on
promises
Our satisfaction
at the end of the
day is directly
related to the
extent we added
to our knowledge
and expertise

9. HISTORY
INTEGRATED MARKETING SOLUTIONS
1996
2000
2005
2007
2008
2009
2010
2013
Company established as an individual company under the brand name of Integrated Marketing Solutions, IMS, offering
Marketing Consultancy & Strategic Business planning to the Egyptian Market with a special focus on Business to
Business markets (B2B).
With the Growth of our clientele database, Market Research was formally introduced as a new service.
Market Research was developed as a fully fledged department, offering customized research studies to our clients.
With the experience the company had in the development of multiple client brands, Brand Strategy & Development was
formally Introduced as a separate service to offer to the market.
The influx in the retailing area encouraged us to offer the retailing market a separate service line called “Retailing
support services” including: Mystery shopping services & Remedial action plans based on the insights derived from the
Mystery shopping visits.
Integrated Marketing Solutions, IMC , was launched as a S.A.E offering a wide portfolio of services to Research &
Business Consultancy services to Business to Business (B2B) & Business to Consumer (B2C) clientele.
By 2010, “Retailing Research Unit” was established, as a separate unit, with the services: Price Audits & Field & Tab
Services aside from the Mystery Shopping.
2013 till now, IMS became one of the most favored consultancy firms catering for the B2B & High Ticket B2C markets.

10. OUR PROMISE
Customized Strategic Thinking
Integrated Solutions
Diversified Knowledge
Know-How Sharing
Active Involvement
Systematic Results

11. HOW OUR SERVICES ARE OFFERED
FACT-BASED
ACTIONABLE
FUTURISTIC
Internal audits, financial
analysis & market
researches help us gain
insight into the
markets of interest and the
companies we serve
We deeply believe in the
attainability of our strategies
and initiatives, where we
balance out the current
structures, resources and
capabilities of an organization
with the aspired vision to
realize
Weighting the risks,
managing uncertainties and
thinking for the future

12. OUR SERVICES
ARE
1 2 3
STRATEGIC PLANNING
& BUSINESS
RE-ENGINEERING
RESEARCH
CONSULTANCY
MARKETING
CONSULTANCY

13. STRATEGIC PLANNING & BUSINESS RE-ENGINEERING
We Help Our Partners WithWe join forces with our clients to inspire, guide and
institutionalize the critical process of decision which drives
the business towards elevated well-optimized business
performance.
Using thorough fact-based analysis we help clients create
realistic, quantifiable and actionable strategic plans that are
focused on bottom-line results.
• Corporate Strategies Formulation
• Business Model Development
• Business Plans Preparation
• Market Expansion and Export Readiness
• Ongoing Strategic Support

14. RESEARCH CONSULTANCY
We Help Our Partners WithResearch is an essential tool to guide company’s
decisions while reducing overall business risk. Based
on the business objectives, type of study and nature
of industry, B2B or B2C, we customize research
methodologies and techniques to support our clients
endeavors.
• New Product/Concept Testing
• Marketing/ PR Campaigns Assessment
• Measuring Brand Equity
• Customer Satisfaction Surveys
• Usage & Attitude Studies – U&A
• Segments Identification and Consumer Profiling
• Best Use & Real Estate Products Assessment
• Mystery Shopping Programs

15. MARKETING CONSULTANCY
We Help Our Partners WithCompanies deliver their goods or render their services
in exchange for monetary rewards from their
customers. Marketing, as we view it, is creating as
many opportunities as possible for these profitable
exchanges to happen and to be repeated again and
again. We believe Marketing is a governing
philosophy rather than just a functional unit in any
organization.
• Strategic, Tactical & Operational Marketing Planning
• Strategic Brand Management
• Commercial Planning
• Marketing Audit
• Ongoing Marketing Support
• Go To Market Plans

16. TEAM OF
CONSULTANTS

17. Dr. Ahmed Taher | Chairman
Dr. Taher has taught marketing at The University of Georgia and The American University in Cairo since
1991, and won the excellence in teaching Award from the University of Georgia in 1995, and from the AUC in
2006/2005.
Many undergraduate and postgraduate courses were taught by Dr. Taher including Marketing Research,
Consumer Behavior, Advertising and Promotion Management, International Marketing and Sales
Management. He has also developed and delivered hundreds of marketing training courses of all types and
levels.
Dr. Taher has published several articles in the Journal of Business Research, Journal of Product and Brand
Management, among others. He supervised more than 20 doctoral and master dissertations in the
Netherlands and the UK.
Dr. Taher also serves on the board of successful businesses and charity organizations. He holds a BSc. in
Civil Engineering from Cairo University, an MBA from the Ohio State University, a Diploma in Book and
Magazine Publishing from New York University, and a Ph.D. in Marketing from the University of Georgia.
MANAGEMENT
INTEGRATED MARKETING SOLUTIONS

18. Karim Fadl | Managing Director
An aggressive, high-caliber with 20 + years of multidiscipline experience with multicultural organizations in
Egypt and GCC.
Throughout this career, the following skills and capabilities were gained and developed:
• General business planning and management
• Operational management
• Financial knowledge to effectively plan and be responsible for Strategic Business Units
• People management and leadership
• Business cycle restructuring and design
• Analytical capabilities and business sense
Karim is a graduate of the College of Tourism & Hotel Management, Helwan University, and holds an MBA
degree from the Arab Academy for Science and Technology since 2000.
MANAGEMENT
INTEGRATED MARKETING SOLUTIONS

19. Khaled Adam | Research Consultancy Unit Head
An achievement oriented high caliber with 16 years of diversified experience within multinational, and national
organizations.
Khaled has gained and developed the following knowledge areas:
• Research project management
• Integrated research expertise across various research methodologies, in addition to analytical skills
translated into tactical business actions and recommendations
• Strategy implementation, evaluation, and control
• People and Leadership skills
He holds an MIBA degree from ESLSCA-Paris since 2005, and is also a Course Instructor of Advanced
Research Methods in Mass Communication Faculty in Misr International University (MIU). Khaled has been a
Course Instructor and Module Leader of Strategic Management & Marketing Management in Faculty of
Management Sciences in MSA university 2007-2006.
MANAGEMENT
INTEGRATED MARKETING SOLUTIONS

20. Ismail Hafez | Marketing Consultancy Unit Head
With hands-on experience in the marketing field, Ismail has worked for several industries, clients &
companies of different nationalities & equities. Through his career life, He held several local & regional roles
in the marketing consultancy & brands/categories management.
With the bigger part of his career spent in consultancy, Ismail has distinguished experience in FMCGs,
durables, chains, paints & real estate industries which enabled him to launch & re-launch several successful
products that are now in the market.
Ismail has had a regional role through categories management in the pharmaceutical industry which allowed
him to be exposed to several countries dynamics, politics, rules & regulations.
Ismail holds a bachelor of Business Administration, from the American University in Cairo, with a
concentration in Marketing since 2004
MANAGEMENT
INTEGRATED MARKETING SOLUTIONS

21. Rihame Noureldin | Business Development Manager
Rihame is a distinguished marketing caliber who possesses more than 19 years of experience in strategic
marketing planning, project management, advertising and branding.
Throughout her career, Rihame has worked in marketing for many national and multinational companies in
different sectors, including FMCGs and Education, in Egypt and GCC.
She is a motivated team player who consistently aims to push revenue expectations, exceed goals, enhance
team building and communication. She always proves to be capable of and skillful in building strategic
relationships with clients.
Rihame built a track record of success in the advisory business by being pragmatic, results orientated and
focused on bottom line results.
MANAGEMENT
INTEGRATED MARKETING SOLUTIONS

22. SUCCESS PARTNERS
We have become the gateway to the Egyptian market and the mentor for
Egyptian firms planning to expand internationally

23. SUCCESS PARTNERS

24. SUCCESS PARTNERS

25. SUCCESS PARTNERS

26. SUCCESS PARTNERS

27. SUCCESS PARTNERS

28. SUCCESS PARTNERS

29. SUCCESS PARTNERS

30. SUCCESS PARTNERS

31. Integrated Marketing Solutions
7 Osman Towers, Merryland Roxy, Heliopolis, Cairo 11341
Tel.: (020) 24559123
Mobile: 01203012330
www.ims.world