IIG is a global leader in business innovation and business model research and development. They help companies understand limitations in their current business models and develop improved customer value propositions. IIG was established in 2009 based on academic work in business models. They have since built an international team of consultants and experts in business models and now advise businesses, governments, and entrepreneurs on business development strategies through workshops and consulting.

1. Workshops for Business Model Innovation and
Strategy Development

2. INNOVATION INTELLIGENCE GROUP
COMPANY PROFILE
IIG is a global leader in business innovation, focusing on business model research and
development. We are continually analysing how the world’s leading companies maintain
their advantage and apply our innovation methodology to design new business models to
solve company and societal problems.
We help companies understand the limitations of their own Business Model, and work with
them to improve the customer value proposition, and how this is delivered to customers,
whilst improving their ability to capture value.
COMPANY HISTORY
Innovation Intelligence Group is a company specializing in business innovation, with a
leaning towards business model research and development. IIG has an international
multidisciplinary team located in China, Mexico, and Oxford in the United Kingdom.
The company was established in 2009 leading on from academic work done in the business
model area. The company’s vision is to help companies achieve high growth and reduce
innovation risk through research-led innovation of business models.
We have analysed the business models and profit models of hundreds of fast-growth
companies across all industry sectors and built a large case study library. Over the past
years we have built an international team of consultants and a wider network of experts in
business models, so we can analyse and share business model knowledge around the world.
We have produced training workshops and advisory tools creating a business strategy
consulting firm.
We now advise academics, businesses, governments, associations and entrepreneurs on
business development strategy.
Our attitude is to improve business performance based on thorough research, helping
companies identify growth opportunities.
© Innovation Intelligence Group - 2010

3. WHAT WE DELIVER
Business Schools Case studies / workshops / co-consulting
Innovation strategy consultants Case studies / workshops/ business
modeling
Entrepreneurs/ start-ups Business plan / business strategy /
implementation
Synergy partnerships ( finance/ creative Add-on services for enhanced service
industries) provision
Established companies Business strategy
Government associations Business model education and problem
solutions development
© Innovation Intelligence Group - 2010

4. Workshop types:
• Analysing Customer Needs
• Business Model Innovation
Competitor Analysis (value
innovation)
• Strategy & scenario planning
• New product & service development
• Due diligence for mergers or
acquisitions
• Post integration projects
• Culture change projects
• Due diligence for new ventures
• Creating a business plan
• International branding and
relationship management
• Open Innovation
• Analysing Business bottlenecks
• Sustainable development
• Building more Business Value
WORKSHOPS
Workshop type: Business Model Canvas application. Date: October-2010
Place: Cranfield School of Management
Country: UK
Summary: IIG presented a lecture about the applications of the Business Model Canvas.
Further information:
http://cranovation.wordpress.com/
Workshop type: Guest lecture on eHealth Business Models
Date: February-2011
Place:School of Management and Governance, University of Twente
Country: The Netherlands
Summary: IIG will be giving a guest lecture on eHealth Business Models

5. Analyzing customer needs
Objective: This workshop is designed to guide employees on how to identify and analyze customer
needs. The focus is on a Jobs-to-be-done approach and looks at how to measure the characteristics
that customers use to measure how well their needs are being met.
Results: By using a BM Canvas and other tools, participants will be able to identify multiple needs
in a broad range of areas in the sector. Participants will be able to understand how they can provide
a required product or service proposition to meet targeted customers' needs and preferences.
Directed to: Sales and marketing, Business innovation, R&D leaders
Duration: 1 Day
Business Model Innovation
Objective: This workshop is designed as an introduction to business models and the application of
the business modeling process. It explains the different types of business models, how to map them,
and gives examples of how companies achieve winning formulas through their business model
design so participants can apply this knowledge inside the company.
Results: After the workshop participants will understand how their business model works and how
their customer value proposition satisfies customer needs. They will be able to use tools to design
new business models and understand how business model theory can be applied to their business
unit. They will also understand why new business models are needed to suit future trends, and how
new technology is incorporated into the model.
Directed to: Senior operational staff and executives.
Duration: 2 Days
Competitor Analysis (Value Innovation)
Objective: The main goal of this workshop is for participants to be able to map out the business
models of their competitors and study the strengths and weaknesses of their businesses within the
competitive environment. From there we show how to come up with ideas of how to beat the
competition using business model innovation.
Results: After the workshop, participants will have a better idea of how they can be better in their
industry/sector at making the competition irrelevant through innovative ideas and an approach
based on a designing good business model and value proposition. It will also enable participants to
how to develop your business model to keep the competition at bay.
Directed to: Business strategy executive staff.
Duration: 1 Day

6. New Product and Service Development
Objective: The main goal of this workshop is to guide participants through approaches on how to
develop an innovative product & service. This is developed by understanding how to produce an
environment that supports and rewards innovative thinking.
Results: At the end of the workshop participants will be able to learn new innovative ways in
which they can conduct a successful market research, how to implement technology and build
intellectual property, how they can be innovative with branding and design, how to exploit
adjacency opportunities (new channels, products, geographies, or channels) what approaches they
can take to design a business model and ultimately create a business that is supportive to
innovation.
Directed to: Innovation, operational, planning and marketing departments.
Duration: 1 Day
Open Innovation
Objective: The goal of this workshop is to provide participants examples and know-how of ways
of using and being successful through Open Innovation.
Results: Participants will be able to learn from different examples of companies who have
succeeded in implementing successful open innovation strategies, they will see how these have been
applied and the benefits it brings. They can see how this can benefit the organization and how it
changes the resources needed within the organisation.
Directed to: R&D, Business strategy, Executives.
Duration: 1 Day
Analysing Business Bottlenecks
Objective: This workshop is designed to give participants the ability to detect business bottlenecks
by analysing the business from the perspective of each stakeholder in the supply chain. This allows
value proposition, customer needs, incentives and profit models to be assessed for each stakeholder
to ensure the right incentives and processes are in place to ensure the smooth running of the
organization.
Results: After the workshop, participants will be able to analyse the business from the different
stakeholder perspectives making sure everyone is incentivised to deliver their services and be
encouraged to find creative ideas and cutting-edge solutions to problems.
Directed to: Planners, manufacturing, production, maintenance, and quality managers.
Duration: 1 Day

7. Implementing innovative processes and ideas related to
sustainable development
Objective: This workshop is designed for companies looking to incorporate a sustainable
development agenda, and gives examples for how the business model can be altered to include this
important aspect. Business design according to the latest needs and trends about sustainable
development, customizing it to actual processes, and looking at the value proposition development
that would be gained from this model.
Result: After the workshop, participants will know how global companies are adapting to global
changes and need for sustainability inside their companies; what are the best approaches and how
they can adapt these changes to their actual Business Model and strategies.
Directed to: From operational staff to executives.
Duration: 1 Day
Building more Business Value
Objective: The main goal of this workshop is to come up with ideas through the participant’s active
participation about how existing assets can be deployed to increase the value of goods and services.
Results: Participants will be able to recognize in which areas they can create more value through
designing the right value proposition.
Directed to: Senior managers, marketers, strategic personnel and decision makers.
Duration: 1 Day
Our other workshops for which we can provide more information on
request;
• Due diligence for mergers or acquisitions
• Post integration projects
• Culture change projects
• Due diligence for new ventures
• Strategy and Scenario Planning
• Creating a business plan
• International branding and relationship management

8. SEMINARS & EXHIBITIONS
Innovation Intelligence Group believes in having a global reach-acting local. Therefore we
are very active globally and attending the latest seminars and exhibitions related to
innovation, entrepreneurship, networking, etc.
In 2010 we attended important seminars and exhibitions in different parts in the world.
Below is a brief summary of these seminars & exhibitions where IIG attended.
Brussels Innova - November 2010
IIG sponsored the Inventors competition and will be giving advice to the winner on their
Business Model and business plan.
Further information: www.brussels-innova.com
Brussels Innova Seminar IIG -CEO Stephen Newbury presenting the
cheque at the Inventors Competition
HKTDC SME Centre Exhibition - December 2010
Hong Kong, China
We attended the HKTDC SME Centre Exhibition helping entrepreneurs gain valuable
knowledge on what it takes to truly turn their idea into a profitable business venture. A vast
range of service providers were at hand to assist entrepreneurs and SME’s such as,
Branding, Accountancy, Web-Design, Management Consultancy firms and many more.
Further information: http://www.hktdc.com/info/trade-events/EX/en/Exhibitions.htm.

9. CASE STUDY LIBRARY
Our case study library has more than 120 cases of Business Model Innovation as well as
much more unpublished research; these cases examine the cutting-edge business models of
high growth and interesting companies, and cover innovations in sales and marketing,
business strategy and technology. We are continually adding to our case library for
members:
Industry
Business Characteristics:
Sectors:
Agriculture Sustainability
Education - Low Carbon
Energy - Ethical
Food and Beverage - Community/Society
Manufacturing - Social Responsibility
Financial Services Techology Development
Public Administration - Internet
Gaming / Social - Mobile Phone
- Car
Healthcare - Software
IT & Technology Monetisation
Leisure & Hospitality - eRetail
Marketing - Freemium
Media / Entertainment - Subscription
NGO - Advertising Menu system
Real Estate / Construction - Compensation
Retail Human Resources
Telecom / Networking - Remote Working
Travel - Training and
Professional Services
Utilities Partnerships
Waste / Recycling - Unorthodox
- Supply Chain
Quality
- Operational
Value
- Cost Reduction
Customer Focus
- Authenticity
- Transparency
- Mindset
- Crowdsourcing
Open Innovation
Flow diagram example

10. Stephen Newbury
CEO
Stephen worked for 12 years as a chartered engineer and most recently as head of concept design
and as a technical project manager for a large turn-key consulting firm in the European
automotive industry. He developed a number of vehicle concepts and played a key role in
delivering projects for Volvo and Renault into production. In recent years he has set up three new
companies and created and authored eight editions of the car design yearbook series. He has
worked in the UK, Sweden, France and China.
Paul Hobcraft
IIG Associate
MBA from Henley Management College.
He runs Agility Innovation Specialists; an advisory business that focuses on stimulating sound
innovation practice.He helps build innovation capability and capacity for organisations, teams
and individuals. Paul´s personal journey has been varied and global. He has lived and worked in
Saudi Arabia, Kenya, Malaysia, Switzerland, the Netherlands, USA, Australia, and recently spent
eleven years in Singapore. Paul is based in Switzerland and presently shares his time between
Asia and Europe
Dimitris Tsagdis
IIG Associate
Senior lecturer at the Scarborough Management Centre. PhD in Process and Knowledge
Management at Lincoln University. Has held a number of visiting and associate professorships:
Roskilde University (Denmark 2003-04), Kaplan Institute (Singapore 2007-2008), Los Andes
University (Bogota, Colombia 2009-2010), Bordeaux Management School (France 2009-2010).
Chris Van der Hoven
IIG Associate
Lecturer in Innovation at the Cranfield School of Management.MBA
Prior to joining Cranfield, he was a director and ran the European office of a niche consultancy
company. Chris has facilitated, project managed, or supported various strategic business projects
(including "One Europe" for Seagram, the EU "Corporate Project Office" implementation for
Capital One, "Streamline" for Shell International, and numerous projects for the catalogue retailer
Argos). He has been a member of the Institute of Directors (IoD), the International Association of
Facilitators (IAF) and is still a registered practitioner of the Higher Education Academy (HEA).
He is in the final stages of completing his PhD at Cambridge University.

11. AREAS OF COMPETENCE
• Identifying customer needs (or ‘Jobs-to-be-done’)
• Designing a suitable business model
• Revenue and profit modelling
• Assessing the business environment
• Defining customer segments
• Value proposition development
• Analyse how the offer fits with the overall company objectives
• Resource efficiency development
• Partner risk analysis
• Partner locate and development
• Propose customer relationship improvements
• Research and Identify new cost effective channels to market
• Devise channel strategies for international markets
• Propose technologies enabling new revenue models
• Business plans and business cases development
• New venture due diligence
• Due diligence for mergers or acquisitions
• Culture change projects
• Post integration projects
• Solving industry and societal problems
What people are saying
Innovation and Business Modelling
IIG have developed a broad set of methodologies that combine desk research, interview techniques
and practical applications to give you the right intelligence you need, irrespective of what you
know, IIGglobal provide much of what you don't know but really needed to know to make a success
of your breakthrough thinking!"
Paul Hobcraft - Agility Innovation

12. Opportunities for business model innovation are right in front of every organization. But to pursue
them, executives have to rethink their core beliefs about the who, what, and how of their business.’
Ann Baxter - Director, Deloitte
"We are innovating at a much faster pace than we were in the early days--at any given time, a
reasonably large number of Google users are playing with one of the ideas in a designer's or
engineer's head."
Amit Singhal - Head of Google Ranking
‘I appreciate the open discussions that span from technology to business models, which are
becoming more and more important as ICT influences our daily lives.’
Justin Rattner - CTO Intel
‘In the coming years, the business models of most industries will drastically change with the
increased pervasiveness of new technologies.’
Dr. Vishal Sikka - Board Member of SAP AG
Any Questions? Contact Us!
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