Condominum Presentation Mrl


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Specializing in the use of branding and lifestyle to differentiate and enhance real estate projects around the world. My clients are mainly building gated leisure communities such as golf and marina residential communities and boutique residential buildings worldwide.

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Condominum Presentation Mrl

  1. 1. Morten Rank LevisonApril 2011
  2. 2. Bang & Olufsen• Epoch-making solutions since 1925• Headquarter in Struer, Denmark• Employees: 2,500• Sales in 100 countries• 1600 shops (incl. SIS) worldwide• Strong, high profile quality brand• Rated among the top 25 luxury brands world wide Svend Olufsen and Peter Bang
  3. 3. For people by peopleAt Bang & Olufsen, we strive to create products that combineunrivalled performance with ingenuity and emotional appeal.We believe people should not be forced to adapt to Technology should adapt to people people.All our products and solutions have one goal:Creating ultimate pleasure and experiences.
  4. 4. Valuable competencesPicture - A faithful real-to-life experienceSound - N tS d Natural/ultimate sound – bi sound i small cabinets l/ lti t d big d in ll bi tDesign - Unique and long-lasting solutions uniting aesthetics and functionQQuality - In a world of disposables, we build products that last y p , pUser interaction - One remote control, ease of useBeoLink - Control all audio and video equipment in any roomPossibilities - A diverse range of choices: design, colour and placementEnvironment - Environmental policy based on a product’s lifecycleIntelligent hI t lli t home control – f audio & video, lighting, curtains, t l for di id li hti t iventilation, safety and security
  5. 5. The Bang & Olufsen brandOnly one brand bridges the two ‘worlds’ Lifestyle, luxury category: Louis Vuitton, Cartier, Gucci …  IWC, Patek Philippe … Home Electronics category g y Sony, Philips, Samsung, Panasonic, Apple Commodity Home Electronics
  6. 6. The Bang & Olufsen brandRecent consumer brand studies:Luxury Institute Survey: US study that names Bang & Olufsen asthe number 1 luxury AV supplier. In the latest Consumer AudioLuxury Brand Status Index survey from the New York City-basedLuxury Institute(2008)CoolBrands: UK based CoolBrands Council voted Bang & Olufsen asthe 4th coolest brand in the world from 1,200 brands (2007)World Luxury Index: French investment bank BNP Paribas and ld d h b k b dindex provider Deutsche Börse launched the World Luxury Index -which includes Bang & Olufsen (2007) 26th place in the European region “2006 Best p p gBrand” ranking from better than stronginternational brands like Real Madrid, Mercedes and Gucci (2006)
  7. 7. Moving on – following our customersOur heritage is not something we leave behind. It’s something we evolve from. We’re talking aboutthe common thread linking all Bang & Olufsen products together – across different categories and through80 years of history. f hi tA continued respect for our founding values and a constant desire to challenge convention is what makesBang & Olufsen different in a world where everything is starting to resemble everything else. g y g g y gThrough the years, we have ‘followed’ our customers from room to room as they have equipped theirhomes. More recently, we have extended our business by entering into new partnerships, so that todayour products are available to our customers in cars hotels and exclusive property cars,Developments.
  8. 8. Condominium byBang & Olufsen
  9. 9. Condominium with built-in values • Our partners are vigilantly selected developers who share the same philosophy of lifestyle and quality living as Bang & Olufsen Ol f • In a partnership you will enjoy the advantages of a direct sales channel, however still having the benefits from our value chain • As a strategic partner we guarantee first class audio and visual entertainment solutions that add unique value and differentiation to your development • Each solution is tailor-made to match the specific wishes and requirements of our partners • All solutions are based on high-end Bang & Olufsen products with the possibility to interface with third party systems approved by Bang & Olufsen, including Intelligent Home Control
  10. 10. Specialised division • Dedicated Condominium Division represented in Europe, ME & Africa, Asia Pacific and Americas • Dedicated Hospitality Division represented in Europe, ME & Africa, Asia Pacific and Americas • Automotive Division – targeting the luxury car industry No matter what the scale… No matter what the scale, we can help you with everything from scale everything, inspiration and planning to implementing and integrating fully customised solutions. Our aim is to enter into the process as early as possible – ideally in close cooperation with the project’s architects, interior designers and other developers.
  11. 11. Condominium division - snapshots• The Condominium Division is a direct corporate sales channel – representing “the factory” in Denmark• The division works closely with the local Bang & Olufsen master dealers• The division targets the property developers worldwide• Offering the Bang & Olufsen products at special volume prices• Dedicated business development manager – one- point–of contact• Dedicated logistics and order handling the division• Local installation and After-Sales-Service competencies
  12. 12. Our competenceyour success
  13. 13. Why choose Bang & Olufsen as your project partner• Strong, high profile quality brand• Tailored solutions according t your requirements T il d l ti di to i t• Branding in sales material• Unique positioning and differentiation of your development• Strong co-marketing and PR opportunities• Full range of products to cater for all your needs• Long product life due to supreme quality of products – strong environmental focus• Long design life from a solid design tradition• Meets your luxury target group’s expectation• Supports premium “one-of-a-kind” image• Differentiation away from competitors• Increased homebuyer loyalty/retention
  14. 14. The obvious choice Choosing the right HIFI supplier can be dificult. You would h Y ld have t find a brand with th same values to fi d b d ith the l as your own. You would have to find a brand well known for q quality, design and innovation by your home owners. y, g yy You would have to find products giving the home owner a surprising, long-lasting experience. You would have to give the home owner more than expected. The obvious choice is Bang & Olufsen
  15. 15. Brand incorporation a marketing benefit Bringing Bang & Olufsen into your development provides you with a unique branding and marketing possibilities. Incorporate the Bang & Olufsen brand into your - Website - Advertisements - Sales materials regarding the project - Public relations communications As a draw card/eye catch for events Bang & Olufsen product solutions integrated into showrooms and B Ol f d l i i di h d launch events
  16. 16. Zaya, Nurai Island, Abu Dhabi, UAE“Through our partnership with Bang & Olufsen, we are combining leadership in the home entertainment togetherwith a very unique focus on quality of experience, to offer customers a worldclass digital experience that completelyengages the senses and enhances and interacts in a very real sense with its surroundings. Introducing Bang &Olufsen to the Nurai offering is a natural extension of our strategy of providing our discerning clientele with high high-end peerless sound and picture solutions coupled with understated and seamless aesthetics.”Nadia ZaalCEO of ZAYA, Nurai Island, Abu Dhabi
  17. 17. The obvious choice
  18. 18. LM Capalaba Pty Ltd., Rhodes Capalaba , Brisbane, Australia“In our effort to create a modern and comfortable lifestyle at Rhodes we were looking for the very best suppliers of luxury inall kind of interior design. In this light we chose the integrated Bang & Olufsen television solution with no hesitation. Beside thehigh level of picture and sound Bang & Olufsen focus on the ease-of-use which really underline our vision of comfort. Andwhen it comes to design, Bang & Olufsen really adds value to the modern lifestyle ” design lifestyle.Geoff DaveyCEO, LM Capalaba Pty Ltd.,Brisbane, Australia
  19. 19. Bang & Olufsen products can be found at these projectsAustraliaSydney185 Macquarie Stret | Developer: Tower HoldingsBrisbaneRhodes Capalaba | Developer: LM Capalaba Pty Ltd Ltd.Papua New GuineaPort MoresbyThe International| Developer: LM International Port MoresbyCape VerdeSao VicenteFortim de Mindelo Residence | Developer: Cape Verde Development Ltd.ChinaShanghaiBaccarat Residences | Developer: Shanghai Apartment (Mauritius) Co. Ltd.South AfricaPearlPearl Valey Golf Estates | Developer: Jumeirah Golf EstateUnited Arab EmiratesAbu DhabiZaya , Nurai Island | Developer: ZayaDubaiWhispering Pines at Jumeirah Golf Estate | Developer: Jumeirah Golf EstateFlame Tre Ridge at Jumeirah Golf Estate | Developer: Jumeirah Golf EstateFireside Mansions at Jumeirah Golf Estate | Developer: Jumeirah Golf EstateSanctuary Fals at Jumeirah Golf Estate | Developer: Shaikh HoldingsSiena Lakes at Jumeirah Golf Estate | Developer: Tulip Busines DevelopersOlive Point at Jumeirah Golf Estate | Developer: Tulip Busines DevelopersPentomenium Tower | Developer: Trident International HoldingsErantis at Jumeirah Vilage South | Developer: Crown One Holdings